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The following is intended to outline our general
product direction. It is intended for information
purposes only, and may not be incorporated into
any contract. It is not a commitment to deliver any
material, code, or functionality, and should not be
relied upon in making purchasing decisions. The
development, release, and timing of any features or
functionality described for Oracle’s products
remains at the sole discretion of Oracle.
© 2008 Oracle Corporation – Proprietary and Confidential
Oracle SOA for Application Development and Integration
<Presenter Name>
<Date>
Agenda
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Customer Case Study
Common Challenges
Oracle’s Middleware Strategy
Success Stories
Summary
© 2008 Oracle Corporation – Proprietary and Confidential
Collect America
Profile
• Marker leader in acquisition, recovery, resale of delinquent accounts.
• A leading provider of asset management services and financial products.
Scenario
• Leading provider of asset
management services and
financial products
• Built rich internet
applications for a network of
franchise customers that
manage the bankruptcy
process in the debt
purchasing and collections
industry
Problem
• Rapid business growth
through pursuit of new
markets.
• Could not predict future
projects costs, time or
resources
• IT needed more agile
infrastructure to handle
change more quickly and
improve efficiency.
Solution
• Foundation: SOA Suite,
WebLogic Server, Tools:
JDev and ADF 11g; Out-ofthe-box integration features.
• Reduced development time
for hundreds of applications
and services with automated
and human workflow.
• Maximized liquidation rates,
minimized costs, sped
delivery of IT projects for
LOBs by 30 percent.
What customers tell us
Key Challenges
• Faster time to market
• Reduce integration cost and complexity


• Cost of managing process exceptions
• Finding root causes for problems
• End-to-end lifecycle management
Key Challenges
• Change management
• End-to-end solution monitoring
Oracle’s Application Development Strategy
Custom
Applications
COTS
Applications
Application
Integration
Business
Processes
Composite
Applications
Unified Middleware Platform
Unified
Skill-set
Oracle’s Middleware Platform – Post BEA
• Re-platformed and optimized Fusion Middleware to run on
WebLogic Server: Oracle’s strategic platform.
• Incorporated BEA’s Service Bus, Complex Event
Processing and Governance products into Oracle’s
strategic SOA platform.
• Exploited synergies between Oracle and BEA product
lines. e.g.
– Oracle Service Bus 10.3.1 leverages Oracle Adapters for
application connectivity.
– Unified management through Enterprise Manager
– Oracle Serrvice Bus integration with Oracle BAM
Oracle SOA Suite 11g
Unified event and service infrastructure
Service Bus
Business
Process
Mgr
Human
Workflow
Imaging &
Doc
Workflow
Business
Rules
CEP & BAM
B2B
Integration
Common Metadata, Packaging, Deployment, Monitoring
Unified Service Invocation & Event Distribution
Service Component Architecture Runtime
SOA Infrastructure – JAX-*, WS-*, WS-I
Request
Reply
Events
JMS
Applications
DB, Files
Web Services, REST
Oracle SOA Suite 11g – Key Differentiators









Unified Development and Deployment Model
Rich Connectivity
Optimized Runtime Platform
End-to-end Management and Monitoring
Integrated Event Management
Seamless Java / J2EE Integration
Automated Lifecycle and Policy Management
High Performance and Scalability
Complete and Comprehensive Suite
Unified Development and Deployment Model
Lower development costs, faster time to market
• Configuration driven
model
• Reduced complexity
• In-built integration
across components
• Assembly model
based on SCA
standard
• ADF – build all
aspects of the
application
Optimized Runtime Platform
Lower operation costs, high scalability and availability
• Eliminate format
conversion and
network costs
• Running on
Application Grid
• Coherence
• Optimized for
WLS
• Jrockit Real-time
End-to-end Management and Monitoring
Integrated cross component tracking,
BPEL
External
Service
Human
Workflow
Routing
Business
Rules
Drilldown
into
comp
onent
s
• All-in-one
management
console
• End-to-end
(process) instance
tracking
• Unified error
handling
Integrated Event Management
Real time business level visibility, SLA management
• Dynamic
dashboards
• Real time
response to
alerts
• Heterogeneous
data sources
• Customizable by
the business
user
Embrace & Extend Existing J2EE Assets
Service Enable EJB, JMS and WS endpoints with OSB
• EJBs can be abstracted as generic Business Services
• Monitoring, alerting, throttling, security and other
policies can be associated with the exposed service.
• Events associated with service can be displayed in
BAM dashboards
• No coding required
Route Node
Invoke EJB
Embrace & Extend Existing J2EE Assets
Expose Java code as SCA Components
• Seamless Java
integration with a
SOA Composite
• Zero modification for
usage inside a SCA
composite
• WSDL from Java
interfaces and back
on demand
• Visual Spring Editor
• EJB 3.0 Support
* Coming soon in 11g R2
Embrace & Extend Existing J2EE Assets
Platform for E2.0 Applications – Web Center
WebCenter Spaces
Oracle Composer
• Desktop Integration
WebCenter Anywhere
WebCenter Enterprise 2.0 Services
Personal Productivity
Analytics
Mashups
Social Networking
Portlet Interoperability
Integrated Workflow
Content Integration
WebCenter Framework
Content
Business
Dictionary
Customizable
Components
Application Development Framework
Oracle Application Server/Oracle WebLogic Server
JDeveloper
Extensions
Search Framework
Portlet Runtime
• User driven
personalization
• Enterprise ready
Web 2.0
• Multi channel
interactions
• Dynamic
Communities
Automated Lifecycle and Policy Management
Define, visualize, enforce policies and processes
• Re-use of IT
assets
• Better integration
between
business and IT
• Risk
Management
• Promote
standardization
High Performance and Scalability
Integrated fault tolerant and scalable caching
Java EE on
WebLogic Server
Service Result
Caching
POJO
Application
C++ Application
•Complement high
performance Service
Bus and Complex
Event Processing
scenarios.
•Reduce # of hits to
back-end systems
Database Access & O-R Mapping
Efficient Data Access
Mainframe
Offloading
•Improve response
times for service
•Linearly scale inmemory data access
Complete and Comprehensive Suite
Service enablement, process / event / policy mgmt
Service Assembly, Orchestration
SOA Composite
Application
composers
Reg/Rep
Mediator
Business
Rules
BPEL
IDE
11g Service Infrastructure
BAM
Common JCA-based connectivity infrastructure
Optimized
binding
B2B
Human
Workflow
Policy Enforcement
Oracle Service Bus
Built On
WebLogic Server + Coherence
Web-based
console
SOA
Operations
Service virtualization, Shared Service Gateway, Monitoring
20
Complete Middleware Portfolio for Application
Development
Build/re-use Services
Web, Legacy or ext. Services
ESB
B2B
Connect
Adapters & B2B
Route, Transform, Virtualize
ESB
BPEL
IF
LEGACY
SYSTEM
RULES
ENGINE
Externalize business rules
Rules Engine
WEB
WEB SERVICE
SERVICE
IF
HUMAN
WORKFLOW
WEB
SERVICE
Orchestrate
BPEL/BPM engine
LEGACY
SYSTEM
Involve human beings
Human Workflow
Secure
Global Security Framework
Visualize
Business Activity Monitoring
Manage & Govern
Enterprise Manager,
Repository & Registry
Oracle Fusion Applications
• Fusion Applications are
complete redesign of core
enterprise for COTS
middleware and modern
SOA
• In development for 3+ years,
first release will be certified
for WebLogic 10.3.1
Zero down time patching
and upgrades
In memory supply chain
BOM shared across
multiple Fusion Apps
Fusion security –
OAM/OID/APM
Batch processing with
JRockit Real Time –
consistent scaling/latency
Oracle Confidential – Do Not Distribute
Oracle Fusion Applications
Reference Architecture
Reporting
XMLP
Analytics
OBIEE
ERP
System Management
Web Center
CRM
HR
Manufacturing
Financials
SCM
Monitoring
User Interface
Oracle GRC/IdM
SOA Suite
Infrastructure Platform
Application Grid
EM
SOA Platform
General Electric
Profile
• Diversified technology, media and financial services company.
• Serves customers in 100 countries, employs 320,000 people worldwide.
Scenario
Problem
• Broad products and services
• Had many different preestablished dashboard
solutions, needed to obtain
OEM metric information
without a custom solution
for each.
• Needed a single solution
that could service all
performance and health
reporting requirements.
including aircraft engines,
water processing, security,
medical imaging, financing,
industrial products.
• Corporate IT responsible for
3 data centers and 2000
managed DB targets.
Solution
• SOA Suite 11g with
integration to Grid
• WebLogic Server used for
JMS messaging, BAM for
custom dashboards.
• BPEL and BAM gave
business users visibility into
their database performance
in near real time.
• Reduced invasiveness of
multiple monitoring agents.
Credit Suisse Group
Profile
• A global bank and world-leading financial services company.
• 46,700 employees, 1.7 million corporate and retail clients world-wide.
Scenario
• $1.5 trillion assets under
management.
• Did not have an accurate
daily position on it’s bank
wide operational risk
exposure.
• Needed to be able to “pricetest” 1% of assets.
Problem
• Must lower operational risk
• Ensure standard & set
ownership of business
processes
• Improve quality & access to
end of day reports to
directors
• Improve flexibility to
respond to business risks
and opportunities
Solution
• SOA, BPM, and WebLogic
Portal to build a composite
workflow application for
financial users.
• Investment Bank process
modeling for CFO Portal.
• Track and monitor $15 billion
in assets that could not be
price-tested.
• Manage by exception to
ensure full book sign-off at
the end of each day.
Pfizer
Profile
• More than $110M patients treated and $709M prescriptions annually
• #1 worldwide, $48.6B in revenue, and $8.1B invested in R&D in 2007
Scenario
• Pharmaceutical
manufacturer with poor
visibility into customer
interaction.
• Many different systems,
multiple views of the
customer.
•
Environments are growing
in complexity, cost of
development increasing.
• Business unable to respond
to market demands.
Problem
• Silos of information and
pockets of integration.
• Tightly-bound relationships;
no flexibility.
• Difficult or impossible to
monitor and troubleshoot.
• Complex interorganizational collaboration.
• Different technologies, no
best practices.
Solution
• SOA Suite on top of
WebLogic Server (Pfizer
standard).
• Get Customer Activity
initiative delivered a 360
degree view of customer
health care across multiple
systems.
• Agile, configurable
integration.
• Unified error handling
framework.
Farmer’s Insurance
Profile
• Subsidiary of Zurich Financial Services
• $2.2 Billion in Revenue, Over 20000 Employees
Scenario
• 3rd largest insurance
provider for personal auto &
home owners in US
• Growing fast through large
network of independent
agents in 41 states
• Need to accelerate offerings
of new products to market
• Environments are growing in
complexity, cost of
development increasing.
Problem
Solution
• Lack of data visibility across
multiple LOB.
• Standardized on Oracle SOA
infrastructure for integration
between systems and new
applications development to
increase time to market.
• Need to facilitate regulatory
compliance across IT
infrastructure
• SOA adoption is slow, lack
of re-use of services, lack of
visibility of SOA artifacts
• Higher cost of software
development
• Oracle Enterprise Repository
provides 360 degree visibility
in all IT assets – improving
efficiency and lifecycle
management
• New business channels onboarding in 4-6 weeks, 200%
improvement
SUMMARY
Oracle SOA Take Away
Complete
Integrated
Open
Best of Breed
#1
Comprehensive
SOA Offering
Designed to
Work Together
Broad & Deep
Offering
Lower Cost,
Lower Risk
Less Effort
More Value
StandardsBased
Architecture
More Choice
Maximizes
Existing
Investments
Industry Leader
Robust, Proven
Industry leading
Software
Why Choose Oracle for Application Development?
Best in Class Platform
“Leader in All Application Infrastructure Magic
Quadrants”
–
–
–
–
–
Application Infrastructure (AI)
AI for Integration Projects
AI for Composite-Application Projects
AI for Service-Oriented Business Applications
Customer Data Integration Hubs
LEADER QUADRANT
LEADER QUADRANT
LEADER QUADRANT
LEADER QUADRANT
LEADER QUADRANT
“Oracle is a Leader across the board in our
evaluation of application server platforms”
– Application Server Platforms
– Integration-Centric BPM Suites
– Enterprise Service Bus
© 2008 Oracle Corporation – Proprietary and Confidential
LEADER
LEADER
LEADER
Extra Slides
Integration Cost Study : Zapthink
Oracle Application Grid Technologies
Enterprise
Manager
WebLogic
Ops Control
Oracle Coherence
In-memory Data Grid
WebLogic Suite
JRockit Mission
Control
Tuxedo System
Monitor
Management
Tools
Best in Class JEE Application Server
WebLogic/JRockit Real-Time
High Performance JVM
Tuxedo
Transaction
Processing
Manager
JDevelope
r/ Eclipse
Development
Tools
Designed to exploit latest technology trends
Future proofing your technology investment
Multi-Core
Processors
64 Bit Operating
Systems & Very
Large Memory
Virtualization
& Private
Clouds
Storage
Unified Development
SCA Composite & Business Editors
Mediation
Web services
and adapters
Rules Editor
BPEL
orchestration Human
Tasks
Process Editor
Spring /Java
Business Rules
SCA Composite Editor
Unified Design Time
Routing Editor
Configuration Driven Model
Unified DT and RT Metadata
Unified Packaging & Lifecycle
Service Bus
Open Connectivity, High Performance Messaging
Service
Virtualization
Request
Reply
Publish
Subscribe
Policy
Mgmt.
Transform
Rules
SCA Foundation
High Speed, Pluggable Transport
Adapters/Connectors to External Systems
ERP, CRM
DB, Files
Web Services
REST
JMS
Unified Business Process Platform
Single Workflow Engine for People, Systems,
Documents
Web-based
Business
Editors
Rich Business Editors
Rich AJAX
Workflow
Forms
Integrated Process Analytics
Native BPEL and BPMN
Enterprise Scale SOA Platform
Developer
Tooling
Business Process Management
BPEL Process Manager - System Workflow
4
Optimize
1
2
Define Deploy
Human & Document Workflow
BPEL Process Manager
ESB Transport & Connectivity
SCA Foundation
3
Monitor
Business Process Management
Human Workflow - BPEL4People, BPMN
Office & PDF Documents
In-Line Documentation Review
Delegation, Reminders, Notifications
Rich, Web-based Workflow Forms
Human Workflow & Approvals
BPEL Process Manager
Push Notifications (e-mail, Pager)
Event Processing & Activity Monitoring
Real-Time Business Event Management
Event Sources
Database
Applications
SELECT S.city, AVG(temp)
FROM SOME_STREAM S
[range by 10 slide by 5]
WHERE S.state = ‘California’
GROUP BY S.city
Action Framework
KPI Impact Analysis
Messaging
CEP Processor
RFID
Lightweight OSGI Server
Integrated SOA Governance
Comprehensive Governance & Policy Management
Registry/Reposito
ry
Publish, Discover,
Change Manage
Services
Policy Manager
SOA Management
Pack
Federated Policy
Manager
Provision Services &
Monitor SLAs
Oracle SOA and Event Technologies
BPA Suite
REAL-TIME
VISIBILITY
& PROCESSING
Enterprise
Modeling
BPM Suite
Business User
Modeling
JDeveloper
Application
Development
Framework
CEP
GOVERNAN
BAM
CE
Alerts
Business Monitoring
Events
Data Streams
ORCHESTRATION
BPEL Process Manager
Routing
Transform
Data Integrator
ETL &
Data
Replication Quality
Mediation
CONNECTIVITY
Adapters
Apps
B2B
DB Legacy
System
GOVERNAN
Monitoring
CE
Web Services
Manager
Native
Business
Human
BPEL
Workflow
ROUTING &Rules
DATA SERVICES
Oracle Service Bus
Enterprise
Manager
Partners
WS Policies
Security
Enterprise
Repository
SOA lifecycle
governance
Registry
UDDI
Coherence Cache
Messaging
J2EE Application Server
(Oracle AS, WebLogic, WebSphere, JBoss)
JRockit VM & RT
Oracle Fusion Middleware