#NoHoodieNoHoney
A Campaign to Improve Girls
Access to SRH Information
Ms Adeola Olunloyo
BCC/Advocacy National Program
Analyst
UNFPA Nigeria
Video Viewing
#NOHOODIENOHONEY
Part 1
Part 2
Why Girls?
 Early sexual debut
(F-17.8, M-20.6)
 58% PLWH+ are women
 Child brides (28%)
 Teenage pregnancy (23%)
 Abortion complication
cases, 55% are <25yrs
 Higher risk of birth
complications
(fistula, death)
#NoHoodieNoHoney Campaign
 No Hoodie No Honey
means No Condom, No Sex
 Launched on social media,
December 2013
 Two 3D videos
 Campaign driven through:
- Social media
#NoHoodieNoHoney
(YouTube, Twitter and
Facebook)
- Interpersonal
Communication
- Radio
Goal and Objectives
1) Generate an active
online discussion among
young people (15-24) on
safer sex practices to
enable them make
informed choices about
their sexual health and
relationships.
2) Empower girls with
accurate information to
initiate and negotiate safer
sex practices.
3) Promote correct and
consistent use of condoms
among sexually active
young people
The overall goal is to
contribute to the reduction
of unintended
pregnancies and
STIs/HIV among young
people by promoting
access to age appropriate
and gender responsive
sexual and reproductive
health information.
Key Messages
 Sexuality education (safer
sex) should begin before
sexual debut
 Girls who carry condoms
are smart, brave and taking
charge of their life
 Shared responsibility for
safer sex is essential in
every relationships
 Correct and consistent use
of condoms is safe and
effective for dual protection
against unwanted
pregnancy, STIs & HIV
Communication Approach:
Social Media
Twitter
 Anchored by youth blogger/youth panelists
 Periodic Tweet chats, Tweetathon, Q&A
 Rides on commemoration days (WAD, Valentine’s Day etc)
or key activities
 Where possible features young people who can share
experiences e.g. HIV+ girl
 Training of youth social media personalities to keep the
issues trending
Communication Approach:
Interpersonal Communication
 Pre-launch screening with
adolescents aged 15-24
years in 4 states (Benue, Cross
rivers, Lagos and Kaduna)
 Structure of discussion:
video, discussion, male &
female condom demo,
condom negotiation, Q&A
 Tools: Facilitator’s guide &
CD, Comic + promo
materials (T-shirts, keyrings,
notepads, DPs, wristbands)
 Trained 300 peer educators
and 50 program managers
who have reached 5,000
young people till date
Social Media/Radio Analytics
S
/
N
1
Media
YouTube
Reach
9,337 (Part One- 6,181,
Part Two – 3,156)
2
Twitter
639,981 accounts
8,482,101 impressions
(*twit chats reports)
3
@UNFPANigeria
Followers moved
269 to 1,718
4
UNFPA Nigeria
Facebook page
Likes moved from
19 to 2835
5
Radio programs
(1.5M)
Twitter Report: Feb 2015
Feedback on the 3D Video
Likes
 Message is short, simple,
practical and easy to
understand
 Covers issues of STIs,
pregnancy and condom
use
 Virgins can also learn
about sex and condoms
 “You can be in a
relationship without sex”
 Condom demonstration
(with cucumber)
 the light atmosphere of
the discussion, “not so
serious”
Dislikes
 Animation quality
could be better
 Discomfort
discussing sex
openly
 Shape of the girls
(too skinny, big bust
& cleavage)
Common names of Condoms
Cap
Wet suit
Love glove
Raincoat
I.D card
Bullet proof
CD
Socks
Shin guard
SRH Questions from Young People
Will condoms
make it more
difficult to
have sex with
a virgin?
Can a
virgin use a
female
condom?
Is it good for a
boy to force a
girl to have
sex especially
when she is
menstruating?
Can boys
also be
virgins?
Is it good to
have sex; what
are the
advantages?
How can
you handle
a sex free
relationshi
p?
Is the condom
the same size
with the penis?
Can
romancing a
guy cause
him pain
when he has
a “hard on?”
Can a virgin
contract STIs
through foreplay
or oral sex?
Can a virgin
contract STIs
through
foreplay or
oral sex?
Lessons Learned
The social media/3D video has proven to be a
viable medium for promoting SRH information to
young people
Critical review and engagement of young people
from conceptualisation to production and
implementation improved the relevance,
acceptability and ownership
Communication tools are useful resource to
improve communication on sexuality issues
Lessons Learned
 Gender stereotype is a
strong barrier to girls’
access and utilisation of
condoms
 Knowledge and usage of
female condoms is still
low: several young women
& men have never seen or
used it
 Programme managers
must continually explore
and employ non-traditional
ways to reach young
people with SRH
information
Join the Campaign: Taglines
#NOHOODIENOHONEY
Smart Girls Use their Hoodie!
Wear a Raincoat, Prevent a Stormy Future.
No Glove, No Love.
Don’t be the Girl who couldn’t say NO!
Have your Hoodie Just in Case…
Wrap Up or your Future is a Wrap.
 If You Really Love Her, Wear a Cover.
Thank you