Corporate Social Responsibility
Vision, plan and commitment
Meera Mishra,
April 29, 2011
What is CSR?
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It is a concept whereby organizations
consider the interests of society by taking
responsibility for the impact of their
activities on communities.
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This extends beyond the statutory obligation
to comply with legislation.
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It is a part of Business Ethics and
commitment to “give back” to society
The evolution of CSR
We are getting here
Good corporate
citizenship
Strategic Community
investment
Philanthropy
Corporate profit
Investment in social development as
part of the Business plan
Strategic giving linked to business
interest
Passive donations to charities
Pure self interest
Levels of Social responsibility
Grant making
Nation Building
Immediate Community development
Welfare of staff families
Staff welfare
Sanitation, education,
environment
School for staff children,
sanitation in staff colonies etc.
Occupational safety
AAI’s commitment to CSR is aligned to
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AAI’s vision: “to be a world-class organization…”
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Mission “to achieve highest standards of safety and
quality…contributing to economic growth and
prosperity of the nation”
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Guidelines on CSR for Central Public Sector
Enterprises issued by the Department of Public
Enterprises, Ministry of Heavy Industries and Public
Enterprises dated 9th April, 2010
Our CSR vision
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AAI aims to achieve, consolidate and
strengthen Good Corporate Governance
including
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socially and environmentally responsible
business practices
that balance financial profit with social well
being.
Assumptions
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AAI acknowledges that there are or can be
expected and unintended outcomes and impact
of its core business which is to build and
operationalise airports.
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While the overall outcome of its work is a
positive contribution to the economy and society
at large, some of the impact could be negative.
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Given the nature of its work the primary impact
is on the environment and communities in
the immediate vicinity of the airports.
Geographic focus
the immediate surroundings of new or
existing airports which are most affected by
the airports
 the district, town or city as a whole
where the airport is located
 the country as whole for dealing with
emergency situations and achieving higher
national goals including the MDGs and UN
Global Compact Programme on
Environment.
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Programme focus
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Comprehensive and integrated community development focusing on but not
limited to communities most directly impacted by and in the vicinity of airports.
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Innovative and sustainable solutions for environmental conservation.
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Prioritisation and all round integration of environmental and social issues into the
planning, designing and implementation of infrastructure development.
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Improved access to formal, informal and vocational education with a focus on the
under privileged and marginalized communities.
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Contribution to national and local efforts for relief / rehabilitation in times of
natural disasters on a needs basis.
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Development and promotion of sporting talent.
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Ongoing promotion of healthy and safe workplaces and well being of employees,
their families and contractual workers.
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Active participation in disaster management initiatives for prevention and
emergency response based on the comparative strength of the AAI.
Activities: sample
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Integrated community development: projects to address the
needs of those most affected by new airports including
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potable drinking water through dug wells, handpumps etc.
rain water harvesting
sanitation
electricity using environment friendly technologies such as solar energy
skill development for livelihood and income generation
improve health situation of the communities
adopt villages for all round development
Environment:
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awareness about environment conservation
waste management.
paper recycling unit to minimize paper waste and environmental damage
green belts around the airport where feasible.
promote social forestry and afforestation and greening of AAI colonies
projects for energy conservation, pollution reduction and environment
protection such as use of solar energy, smokeless cookstoves etc.
Activities …cont
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Education
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Schools for formal education.
Educational institutions, vocational training institutes, centres for non-formal
education etc. Eg. grants/ assistance to schools in rural/urban slum areas
for necessary infrastructure.
Scholarships/ financial support to children of employees or affected
communities who have demonstrated extra-ordinary talent in academics or
other skills.
Free education for underprivileged children through existing educational
systems.
Study materials to children from the poor, and underprivileged sections.
Disaster Management
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Integrate disaster preparedness and related capacity building into
community development plans
Contribute towards local and national efforts for disaster mitigation
Participate in government’s rescue operations utilizing the network of
airports
Activities …cont
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Health
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Strengthen health systems with a focus on women, children and disabled persons.
Facilities (such as mobile clinics) directly or in partnership with other PSUs, corporates,
government schemes etc.
Health check up camps, awareness camps, eye camps etc to raise awareness and
provide outreach services for locally relevant health issues such as TB, HIV/AIDS,
leprosy, cataract etc.
In partnership with other private and government providers respond to national health
priorities.
Projects that address priority local needs such as drug use, alcoholism,
Design, produce and distribute relevant health related public information materials and
films to propagate important messages to a large audience.
Others
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Identify young talent in various sports and games and support them to achieve their full
potential.
Sponsor sporting events in rural/semi urban areas to develop a sporting culture in the
country
Sponsor deserving candidates for coaching and training to strengthen their sporting
skills.
Respond promptly to any natural calamity and contribute to local and national
rehabilitation process
Empower families of staff and encourage their participation in CSR initiatives
Sensitization programmes, lectures, workshops etc to ensure a healthy work
environment
Crèches for children of staff and contractual labourers.
Proposed strategies
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Build on AAI core strengths and comparative advantage
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Take ownership to minimize/ address unavoidable and
unintended damage
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Develop customized and needs based programmes
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Emphasize sustainability
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Engage in-house facility for co-ordinating roll out of CSR
activities
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Maximize outcomes through strategic partnerships.
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Mainstream CSR into the core business plan of AAI
Planning, implementing , reporting cycles
APD/RED/
others
identify CSR
opportunity
Implementation,
Inform Nodal
Officer, CSR
Committee
Comments/
feedback and
suggestions
from CSR
Advisor
Report to CHQ
Oversight
Funds
allocated,
implementing
orgs identified
Decision/
Approved Plan&
budget sent to
APD/RED
CSR Committee
seeks approval of
Member (Ops)/
Chairman
Institutional set up
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CSR opportunities will be identified by
REDs, APDs and other concerned staff
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Activities will be implemented by Specialist
Agencies, NGOs, others.
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Staff annual appraisal will include CSR
initiatives undertaken
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AAI has assigned core staff at the national
level for co-ordination
Considerations for identifying CSR initiatives
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Should be in the identified priority areas of AAI.
Assistance will be project based with clear outcomes, NOT
donations
Predefined time frames and milestones.
Projects identified based on evidence and needs assessment.
Participatory processes engaging communities for planning
projects.
Others:
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Where needed suggestions will be sought from Kalyanmayee
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Experts may be hired by AAI for technical oversight, monitoring,
quality assurance, training etc.
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External experts/ organizations may be engaged for an
independent assessment of the impact of the AAI’s CSR activities.
Oversight mechanism
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CHQ CSR Committee (reporting to ED Ops):
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Regional Supervisory Committee chaired by RED
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To prepare Annual plans;
Follow up on financial and programme targets;
Approve CSR projects;
Facilitate NGO selection;
Co-ordinate periodic monitoring and evaluation visits;
Provide feedback to the implementing organisations and
Report to the Board on progress on a quarterly basis
To follow up on CSR targets in the region;
Include CSR in the agenda of Regional meetings of APDs;
Ensure compliance to the recommendations of the CSR Committee ;
Request for technical assistance as appropriate;
Provide quarterly update from the region to the CSR Committee
Airport level local co-ordination Committee chaired by APD
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To identify local opportunities for CSR;
Facilitate formulation of projects and identification of implementing organisations;
Regularly monitor the progress of CSR projects;
Follow up on targets;
Ensure compliance to the recommendations of the CSR Committee;
Send MIS report to regional and national level on a monthly basis.
Where needed seek the support of Kalyanmayee
Fund allocation
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A total allocation of upto a maximum of 2 %
of the profit after tax will be earmarked every
year for implementation of CSR.
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The amount shall be transferred to a newly
created Non-lapsable Fund of AAI.
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Funds will be transferred to the account of those
organizations contracted for implementation.
Unspent money will be carried forward and
included in next year plan.
Let’s stop saying,
something must be done
And start saying,
I must do something
Thank You