E-mobility in
Prague
Frida Lönnqvist
Agnes Kremer
Madeleine Bjørnestad
Veronika Brabcova
Vladimir Zejda
E-mobility in Prague
100 years ago the E-car was
more popular than both the
gazoline-driven car and the
steam-driven car
What happened?
90% of the cabs in
New York were
electrical
1899: the E-car
was the fastest on
the market
reaching 106km/h
E-mobility in Prague
E-mobility Today
 EVs
a tiny fraction of the vehicle market
 Pilot projects in Amsterdam, London,
Munich, Stockholm and USA

The dutch government helps private homes
with an EV install the charger
 Porsche
918 Spyder Hybrid already
launched
E-mobility in Prague
Prague Today
 7th
richest region in Europe
 One of the worst noise levels in Europe
 Ca. 1.2 m inhabitants  big enough for Emobility
 Ca. 1200 diesel busses
 Pilot project



20 charging points
20 EVs
400 000€ in support from the Prague region
E-mobility in Prague
Part 1: Is E-mobility the Future?
E-mobility in Prague
Drivers of E-mobility
Political
- Dependency on oil
Economic
- Rising/Volatile oil prices
- New economic opportunities
- Cheaper in the long run
Social
- Urbanization
- Better health
Technological
- First mover advantage
Environmental
- Emissions reduction
- Noise reduction
Legal
- Governmental policies
E-mobility in Prague
Challenges
Economical
- Need of big investments: Charging
stations, Infrastructure
- Government investments needed
- Electricity prices may also be
volatile
Technological
- Risk of other, better disruptive
technologies
- Need of battery-technology
development
- Need for sound adjustments
Legal
- Permits for installing chargers
- Appriopriation of private property
E-mobility in Prague
Part 2: Experience from Abroad
E-mobility in Prague
Sweden


Research: Car made by composite material as
both the battery and body of the car
Volvo
 Artic Whisperer Volvo 7700 Hybrid Bus
 V60 hybrid
 Volvo C30
E-mobility in Prague
Volvo C30
Volvo V60 Hybrid
E-mobility in Prague
Germany







Goal: 1M EVs and hybrids by 2020, 0.5M FCVs, 5M
by 2030
National Innovation Program: EUR 1.4 billion
2011 legislative: free parking, bus lanes
Pilot project in the Stuttgart region
RWE public charging infrastructure
The Cologne study on grid stability
Leader in EU charging standartization process
E-mobility in Prague
USA



Goal: reduce gas emissions by 83% by 2050
1M EV by 2015
$3 billion to EV and hybrid technologies
EV purchase incentives in 23 states






$10M to communities encouraging the shift to EVs
San Francisco and California projects
Private projects (Walgreens, Ikea,…)
Leader in technology innovations
Tesla Motors – first car with Lithium-ion battery
4,000 US army electromobiles
E-mobility in Prague
Part 3: Proposal of Strategy
- The Prague Solution-
E-mobility in Prague
SWOT Analysis
Strengths
Energy and car industry support
The green movement in Prague
A big enough city
A wealthy region
Weaknesses
No long-term plans
Cost of the EV
Current infrastructure
Opportunities
EU subsidies and strategy
Becoming a leader in the
region
Tourist attraction
Clusterisation
Threats
Political cycle and unstability
Competing concepts
Lobby
Electricity prices
No centralized approach
Car as a symbol
E-mobility in Prague
Expectations from the
Government
 Set
goals and develop politicial
frameworks
 Support technology and market entry
 Educate citizens
Create a long-term strategy with support
from all stakeholders
E-mobility in Prague
Process of the
«E-mobilisation» in Prague
✓Governmental
involvement
✓ Introduction of
eBuses
✓ Creating a vision
and a long-term
strategy
✓ Infrastructure
development (PPP)
✓ Testing of first EVs
in real life
✓ Implementation of
the incentive
programs
✓ Marketing to
public
✓ EV = car
✓ Changing
people’s behavior
E-mobility in Prague
EV Sales Prediction
B2C
B2B
First EV Customers (B2B)
Businesses
Municipalities
EV Mass Market Customers (B2C/B2B)
eBuses
Individuals
Businesses
Municipalities
eBuses
Source: CEZ
E-mobility in Prague
Process of the
«E-mobilisation» in Prague
1. Market
monitoring
2. Testing of
first EVs in real
life
1.
Cooperation
betwen
providers
2. Marketing to
public
3. Testing EVs
1. Improving
the
infrastructure
2. Testing the
best
technologies
on the market
1. EV = Classic
cars
2. Improving
infrastructure
3. Expand Emobility to the
whole country
E-mobility in Prague
EV Sales Prediction
B2C
B2B
First EV Customers (B2B)
Businesses
Municipalities
EV Mass Market Customers (B2C/B2B)
eBuses
Individuals
Businesses
Municipalities
eBuses
Source: CEZ
E-mobility in Prague
Conclusion
E-mobility in Prague
The near future
 Smart
meters, but not smart grids
 Government-driven development
 Electric-powered buses
 Introduction of the incentives programs
 Minor changes to the infrastructure
 Slow expansion of EVs among individual
users
E-mobility in Prague
The far future
 Long
term plan implementation
 Major infrastructure development
 Smart grid
 Induction charging
 Boom of EVs among the citizens
 New business opportunities
 Major changes to the transportation means
portfolio and the way people travel
 Cleaner, quieter city
Thank you for your
attention!