2010 eoStar User Forum – MillerCoors Update
August 12, 2010
Agenda
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Intro to Commercial Connect Distributor/Retailer Team
Strategic RAS Vendors and DTSC
RIO
POSCONNECTION
 For any POSConnection order or invoice related questions,
please contact MCX Customer Service (800-313-6834,
option 4).
DRIVE
MCDEM - MillerCoors Data Exchange Model
Prescient – Walmart
Wrap Up and Questions
2
Commercial Connect Distributor/Retailer IT Team
Jose Sordo Galarza
Sr. IT Director
Commercial Connect
Eric Minning
Sr. Business Partner
Key Accounts
Distributor Services
Distributor Facing IT
Irene Elkin
Project Manager
Randy Stanford
John Semenek
Daryl Andresen
Sr. Solution Designer
BP – Kroger/Walmart
Distributor Facing IT
Retailer Scan Data
MSS – West
John Shaf
MSS – East
Merle Purin
Communications
Distributor Facing IT
Retailer Data Exchange
MillerCoors UFF
3
Distributor Facing IT
Retailer Data Exchange
Distributor Facing IT
Market Solution Specialist – Region Partnership
AK
WA
ND
MT
MN
OR
ID
NV
WY
UT
CA
HI
AZ
WI
SD
NE
CO
MI
IA
OH
IN
IL
KS
Randy Stanford
Market Solution Specialist
stanford.randy@MillerCoors.com
414-931-2774
MO
OK
AR
KY
MS
LA
ME
VT
John Shaf
Market Solution Specialist
shaf.john@MillerCoors.com
414-467-5018
NJ
MD
NM
WV
TX
MA
CT
NY
PA
VA
NC
TN
SC
AL
GA
FL
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NH
DE
RI
Metro NY
Strategic RAS
• Commercial Connect brings a unique combination of
deep business knowledge, project management,
leadership and a highly competitive drive to lead the
delivery of market driven business solutions and
enable execution excellence.
• To win/grow in the market place, we focus our
partnership efforts and align our goals to the
objectives of the MillerCoors Commercial Organization
(Sales & Marketing), Distributors and Retailers,
designing strategies to improve business processes
and deliver sustainable growth. Commercial Connect
then leads the development of these strategies.
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IT Innovation
Innovation of
the First Kind
Innovation of
the Second Kind
Business People
Identify a
Business Issue
IT People Identify
an IT Issue
IT People Identify
a Business Issue
– IT Delivers an
Innovative IT
Solution
– IT Delivers an
Innovative IT
Solution
– IT Delivers an
Innovative IT
Solution
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Innovation of
the Third Kind
Strategic RAS
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•
•
•
•
•
•
•
•
•
•
RAS Vendor has the following characteristics:
High level of customer service
Scored high on evaluation
Strong company values
Corporate strategy is visible and viable
Strong support model for distributors
Significant customer base
Ease of integration
Strong support of MillerCoors initiatives
Commitment to Beer Industry
Strong core RAS functions
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MillerCoors Commits to the following at this Tier Level:
Shares relevant Distributor IT Strategy with vendor first
Co-development and some funding on joint projects
Distributor customers receive new technology first
Communication of endorsement to MillerCoors Network
and on-going commitment to endorsement while vendor
remains in good standing
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•
Rutherford(eoStar)
•
VIP Vermont
•
Insight
•
Encompass
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MillerCoors Distributor Technology Subcommittee
Distributor Name
Main Location
Contact
Role
Region
RAS Vendor
Iowa Beverage System
Des Moines, IA
Rick Tierney
IT Lead
Central
VIP/Microvane
Beer Capitol Distributing
Sussex, WI
Michael Gescheidle
VP, Communications
Great Lakes
DCI \ VIP
United Beverage of NC
Hickory, NC
Janet Mitchell
IT Lead
Mid Atlantic
VIP
Columbia Distributing
Portland, OR
Lou Wood
Ex VP, Systems
Mountain
VIP
RMC Distributing
Col Springs, CO
Everett Laughlin
IT Manager
Mountain
Encompass
The Odom Corporation
Bellevue, WA
Bob Jenness
Director - IS
Mountain
Custom
Manhattan Beer
Bronx, NY
John Agro
Brand Director
Northeast
HighJump\Insight
Valley Wide Beverage
Fresno, CA
Brian Kennedy
IT Manager
Pacific
HighJump\BDS
JJ Taylor
Tampa, FL
Bruce Whitely
CIO
Southeast\Central
eoStar\Rutherford
Andrews Distributing
Dallas, TX
Lynette Smith
IT Finance
Southwest
eoStar\Rutherford
DBI Beverage
Sacramento, CA
Mark Ramer
CIO
Pacific
VIP
Admiral Beverage
Albuquerque, NM
Marc Scudamore
Director, IT
Southwest
VIP
Monarch Beverage
Indianapolis, IN
Fred Dufour
VP, Operations
Central
VIP
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RIO DTSC Tracker
VIP Certification Tracker
Oct 1
Sep 1
Sep 1
100%
90%
80%
Aug 1
Aug 1
70%
60%
Jul 1
Jul 1
50%
Jun 1
800
800
750
750
700
700
650
650
600
600
550
550
500
500
450
450
400
400
350
350
300
300
250
250
200
200
150
150
100
100
50
50
40%
May11
Jun
30%
20%
Apr 1
May 1
10%
Apr 1
Mar 1
0%
Target Distributors
By Date
Distributors
VIP Certified
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DRIVE Overview
DRIVE is the new MillerCoors ordering tool that provides Distributors with ONE
system for forecasting, ordering beer and managing inventory.
DRIVE will simplify the management of complex portfolios. It has been designed
for distributor ease-of-use and flexibility in viewing information.
NEW CAPABILITIES
One Ordering Horizon
Management by Exception
Forecast Collaboration
Inventory Collaboration
Suggest, Order, Confirm
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DRIVE Pilot
• DRIVE Pilot:
– Piloting with 14 distributors Q4 2010
– Pilot focused on POINT to DRIVE only
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DRIVE RAS Integration
• Pilot (Release 1) Capabilities:
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Weekly forecast upload
Orders download (suggest/order/confirm)
Shipments download (planned and actual)
Arrivals upload
• Functionality:
– Manually initiated via DRIVE upload/download link
– Future release will include automated exchange via GXS
• Status:
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File specifications (xml files) developed and sent to major RAS vendors
Received commitment from major vendors to deliver to our specifications
DRIVE file upload/download development complete
Testing underway with first RAS vendor
Eostar interface development to be completed by end of August
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MCDEM 2010 Scope
MillerCoors will continually evaluate business processes between itself and external business partners to
reduce the amount of manual steps to complete tasks; electronic data exchange provides opportunities to
simplify business processes. MillerCoors will leverage its leadership position to partner with distributors and
priority retailers to develop and/or guide their data exchange strategies to employ best practice supply
chain and DSD operational activities.
Item Data Sync will not be started in 2010. Item Data Sync involves synchronizing MillerCoors item
information (UPC, Description, Category, Weight, Dimensions, etc.) with retailers and distributors. Item
Data Sync will allow MillerCoors to speed product introductions and maintain consistency of item
information throughout the 3-tier network. The first step to successfully synchronize our item information is
to have 100% accurate item master data information, which will happen in 2011.
Retailer Data Exchange will continue beyond 2010. The project is focused on developing scalability
to satisfy BOY 2010 requirements and beyond. The 2011 project will better handle the increased demand in
retailer data exchange and have the ability to deliver priority retailer efforts in condensed periods with
dedicated resources.
Future Chain Price will continue in 2010 as a proof-of-concept. The successful work thus far in 2010 will
continue with a focus on verifying the ability of RAS vendors to send distributor pricing information
electronically.
Retailer Scan Data will develop a data warehouse for retailer point-of-sale (scan) data. The effort started in
2010 with a proof-of-concept, working with HEB. Retailer scan data will be used to improve retail execution
through: reducing out-of-stocks, post-event analysis, price elasticity modeling and better alignment between
service and consumer demand. This is a critical step to building sustainable growth.
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MillerCoors Data Exchange Model – Capability Glide Path
B
U
S
I
N
E
S
S
C
A
P
A
B
I
L
I
T
I
E
S
Retailer Scan Data
Distributor Feeds
Systematic Register of
Item Information to 1Sync
Publish Item Information to
Distributors & Retailers
Integrate Supply Chain &
Billing Data to Distributors
Extend Future Chain Price
Pull MillerCoors PTRs in
New / Extend
Retailer EDI Solutions
Pilot Future Chain Price
Non-EDI Retailer
Pilot Retailer Scan Data
OOS & Ad-hoc Queries
Pilot Future Chain Price
EDI Retailer
Retailer Scan Data
Link to Distributor STRs
Enable 100% of Distributor Network
2010 
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Current State - Data Exchange with Retailers
~ 35 retailers are exchanging
information with MillerCoors
distributors using the MCDEM.
Many Large & Small
Technically Savvy & Not
The MillerCoors UFF is a key factor
in the success of this program.
Purchase Orders,
EFT remittances
Distributors
The UFF provides:
• Standard file format for RAS
vendors
• Flexibility for retailer map specs
• Single map deployment network
coverage
UFF
Purchase Orders,
EFT remittances
Many Large & Small
On & Off Premise
Pre-delivery, Invoice,
ASN, EDI Price File
Retailers
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Start of 2010 Retailer Data Exchange Solutions
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Start of 2010 Retailer Data Exchange Solutions
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Completed New Retailer Data Exchange Solutions (6/30)
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In-Flight/Planned Retailer Data Exchange Solutions
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Current eoStar Customer EDI Activity
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Current eoStar Customer EDI Activity
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Future Chain Price
Accomplishments:
• Currently in production with at least one distributor with Kroger, Dollar General,
Fast Trip, Darden and Raley’s.
Focus Areas:
• EDI solution with Winn Dixie
• Piloting with Schenck or JJ Taylor by end of August
PPP UFF interface software should support:
• Create Looping Structure Scenario 2 or at least 4
• Create Outlet Group Codes
• Create a promotion number / deal number and the ability to use those numbers to
send through changes and deletions
• Distinguish between case and bottle for same product, when both are valid
configurations for a retailer (i.e. Split Case)
• Send a PPP UFF for all future prices for all products, designating which
prices/promotions are:
• New, Changed, Deleted, Canceled, Unchanged
• Only send prices for those products authorized for that retailer, that store
• Calculate “Net Price Without QD Discount”
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Walmart Prescient Pricing Solution (Progress YTD)
Accomplishments:
• Prescient firewall enhancement went live 6/15.
– Distributors now have the ability to control the timing of package
swaps/substitutions
– Replaced the manual process of notifying the MillerCoors Walmart Team
– Ability to request the de-authorization of a particular package, pending the
approval of the MillerCoors Walmart Team
Focus Areas:
• Extend the Prescient Walmart pricing solution to remaining distributors (Miller only
houses and affiliates)
• Currently negotiating a new contract with Park City Group (Prescient)
Contacts:
–
–
Daryl Andresen, Business Partner, 770 289-2836, Daryl.Andresen@millercoors.com
Chris Shepherd, Pricing Coordinator, 479 657-7461, Chris.Shepherd@millercoors.com
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RECAP and Questions
Questions ?
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