KINGMAX Group
Company Profile
Date:2009 Q4
Prepared : Marketing
1
Index
 Background
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–
–
Basic Information
Global Operation / Facility
Revenue Breakdown
Ranking
 Strength
–
–
–
–
–
Trustworthy Sales Support
Creative Marketing Assistance
Optimized Operation
Innovated Technology
Why KINGMAX
 Product Advantages
–
–
–
–
–
USB Flash Drive series
Flash Card series
Card Reader series
DRAM Module series
Mobile Phone Battery series
 Awards
- Ranked No. 1 in DRAM category/
No.3 in USB category in Vietnam
- Super Stick Mask wins
『 Best design award 』 in Russia
KINGMAX Vision
To become the leading provider of world-class turnkey DRAM and Flash memory solutions
KINGMAX’s competitive ability is strengthened with following
1. Vertical Integrated Solution (Manufacture site)
2. Well-known Brand and Outstanding Business Strategy
(Sales/Marketing site)
3
Background
4
Basic Information
KINGMAX was found in 1989.
The KINGMAX Group is made up of the following
affiliated companies:
 KINGMAX Semiconductor Inc. : Memory modules
 KINGPAK Technology Inc. : IC packaging and testing
 KINGMAX Digital Inc. : Flash Products
 International Branding Marketing Inc. ( Listed Company) :
DRAM\Flash distributor
Group Capitalization: US$100.6 Million (2008)
Group Employees: 797 (Dec./08)
Group revenue: US$340.3 Million (2008) ,
Worldwide Presence:
 Taiwan
 China
 Hong Kong
KINGMAX Affiliates
KINGMAX Affiliates
KINGMAX Semiconductor Inc
(Manufacture and sale of DRAM
memory modules)
KINGPAK Technology Inc.
(IC packaging and testing)
Introduction
 Established in 1989. ISO9000 certified.
 Specializes in memory modules
 2008 revenue was US$122.5 Million
 170 employees. (based in Taiwan)
 Established in 1997. ISO9000 and 14000 certified.
 Specializes in semiconductor packaging and testing.
 2008 revenue was US$69.5 Million
 550 employees. (based in Taiwan)
KINGMAX Digital Inc.
(Manufacture and sale of Flash
products)
 Established in 2001. ISO9000 certified.
 Specializes in digital storage products.
 2008 revenue was US$144.8 Million.
 67 Employees. (based in Taiwan)
International Branding
Marketing Inc.
(DRAM＼FLASH distribution)
 Established in 1991. Became part of the KINGMAX
Group in 2007. Rename as IBMI from 2009 July.
 Responsible for the distribution of KINGMAX and
LEXAR brand products in Taiwan and Elixir brand in
Southeast Asia.
TRUEPAK ELECTRON(GUANGZ
HOU) LTD
(Manufacturing Flash products)
Source: Internal KINGMAX statistics for 2008
 Established in 2007.
 Specializes in manufacturing flash products.
 2008 revenue was US$0.45 Million
 290+ Employees (based in China)
KINGMAX Group Operation Structure
KINGMAX Group Operation Structure
Global Operation / Facility
Branch Office,
China
Manufacturing Factory,
HsinChu, Taiwan
Headquarter,
Taiwan
Manufacturing Factory,
Guangzhou, CN
Packaging Factory,
Guangzhou, CN
Branch Office,
HK
Packaging Factory,
HsinChu, Taiwan
Revenue Breakdown – by region
America
15%
DRAM
Others
5%
Asia-Pacific
25%
America Others
5%
10%
Flash
Asia-Pacific
35%
China
25%
Euro
30%
China
30%
Euro
20%
Global Presence
More than 50 countries ;
More than 200 Distributors
RANKING—iSuppli 2009 Flash Market

Source: iSuppli
Topic: Ranking of Flash
Memory Card Market,
Worldwide, 2008
Status: KINGMAX stands on
#12
12
RANKING—iSuppli 2009 DRAM Market

Source: iSuppli
Topic: Ranking of DRAM
Module Market,
Worldwide, 2008
Status: KINGMAX stands
on #12
13
RANKING—Gartner 2008 Flash Market

Source: Gartner
Topic: Ranking of Flash Market,
Worldwide, 2006 and 2007
Status: KINGMAX stands on #11 and
#18, for 2007 and 2006 separately
14
RANKING—Gartner 2008 DRAM Market

Source: Gartner
Topic: Ranking of DRAM Market,
Worldwide, 2006 and 2007
Status: KINGMAX stands on #12,
15
2006 and 2007
Strength
16
Our Strength
Trustworthy Sales Support
Global Marketing Assistance
Optimized Operation
Innovated Technology
Trustworthy Sales Support
Global distribution
Channel Management
Fast feedback &
industry news updates
Flexibility Response
Complete product mix
Established and expanding network of global
distribution that brings KINGMAX product to more
than 50countries worldwide.
Specialized distributors and dedicated
channel management in local market to
protect from parallel imports or disturbances
Fast information feedbacks and industry
news updates in aiding to your critical
purchasing decision and timing.
Flexibility in cooperation in terms of meeting
the demand of dynamic changes in memory
trend and availability.
OEM/ODM: Motorola/LG mobile;
Customize: Vodafone/ Intel;
Preload: WindowsVista/NOD32 and etc.
Global Marketing Assistance
International Marketing Plan
What do we offer?
What can we do?
CIS
Sales Promotion
Media ADs
Exhibition
Package Design
PR
POSM
Event Marketing
POP/DM
Awards
Decoration
Premiums
After Service
What’s our support?
MDF
Global Marketing
Fund
Special Project
Budget
Optimized Operation
Well system
management
By implementation of ERP, totally increase the
production efficiency and quality control by
customer required
Promising delivery
schedule
Well system management for customer’s order
confirmation as well as delivery commitment
Global logistic
management
Consolidation on allocation of Global production
capacity and resource
After Service
Trustworthy after sales support and warranty
service
Quality Control
~ Optimized Operation ~
Quality Control
System
Factory is certified
of ISO9001,TS16949
& ISO14000
Product is made
under strictly quality
managed system
Environmental/
Reliability
Safety requirement
non-use of
hazardous material
applied to
RoHs/HalogenFree/PFOS
Completely DVT
test on critical
environment as
High/Low Temp,
Moisture/Corrosion,
Salt Spray, Thermal
Cycling, Bending,
Drop, ESD,
Vibration/Shock and
Waterproof Testing :
After Service
~ Optimized Operation ~
Global Warranty Policy
Instant Response of Field Application
Reply within one working day (24 hours)
through email or hotline
Prompt RMA Mechanism
Return within 14 days
Innovated Technology
Integrated Solution
- To create the synergy
- To meet customized service
Product Differentiation
- To produce value-added product
- To expend market field
Package Patent
– PIP Technology / TinyBGA
– 200 patents above
23
Why KINGMAX
Well-Known Brand
&
Well-Managed
Channels
Stability &
Reliability
Customize and
Flexibility (One-Stop
Shop Service)
Consistent
Product Solution
Product Series
25
USB Flash Drive Product
Flash Drive Road Map 2010
2009
Classic series
Seasonal edition
2/ 4/ 8/ 16GB
Super Stick STAR
8/16/32GB
Pop series
Tiger edtion(PD-07)
2/ 4/ 8GB
Fighter (PD-01)
2/ 4/ 8/ 16GB
Fighter (PD-02)
2/ 4/ 8/ 16GB
Kuso series
Fighter (KD-01)
2/ 4/ 8/ 16GB
Elite series
ED-01
8/ 16/ 32/ 64/ 128GB
USB3.0 version
32/ 64/ 128GB
Note:
10
2010
11
12 01
02
03 04
05
06
07 08 09
2009.11
2009.12
2009.12
2010.01
2010.02
2010.01
2010.04
2010.06
stands for 『Launch Date』
Flash Card Product
Clas
s 10
533X
/600
X
Memory Card Road Map 2010
2009
SD Card
2GB-4GB Class 2/4/6
8GB-32GB Class6
8GB-32GB Class10
10
11
2010
12 01
02
2009.11
Waterproof SD Card
4GB Class 2/4/6
8GB-32GB Class 6
8GB-32GB Class 10
2009.12
CF Card
4GB-8GB 133X
16GB-32GB 200X
16GB 533X
32GB 533X/600X
2009.12
2009.12
Micro SD
2GB-16GB Class 2/4/6
6GB-16GB Class 10
2009.12
2010
03 04
05
2010
06
07 08 09
Memory Card Reader Road Map 2010
2009
10
11
2010
12 01
02
Multi-function card reader
CR-01
2009.12
Single function card reader
CR-03
2009.11
Combo function card reader
CR-04
2009.11
2010
03 04
05
2010
06
07 08 09
SSD Product
DRAM Module Product
DDR3 Unbuffer DIMM
2009
DDRIII Unbuffer DIMM
10
11
2010
12 01
02
2010
03 04
05
2010
06
07 08 09
DDR3 1333MHz 1GB/2GB
DDR3 1600MHz 1GB/2GB
DDR3 2000MHz 1GB/2GB
DDR3 2200MHz 2GB
DDR3 2600MHz 2GB
DDR3 1333MHz 4GB
DDR3 1600MHz 4GB
DDR3 2000MHz 4GB
DDR3 2200MHz 4GB
2009.11
2009.12
2010.Q1
2010.Q1
2010.Q2
2010.Q3
DDR3 2600MHz 4GB
2010.Q4
DDR3 SO-DIMM/Registered DIMM
2009
DDRIII SO-DIMM
10
11
2010
12 01
DDR3 1066MHz 1GB/2GB
DDR3 1333MHz 1GB/2GB
DDR3 1600MHz 1GB/2GB
DDRIII Registered DIMM
DDR3 1066MHz 1GB/2GB/4GB
DDR3 1333MHz 1GB/2GB/4GB
2009.Q4
02
2010
03 04
05
2010
06
07 08 09
Contents Card
Successful examples
Microsoft
Turbo Vaccine Antivirus
Windows Vista SP 1
software
+
+
U-drive USB Flash Drive UD-01 USB Flash Drive
Contents Card Solution
microSD/microSDHC
(Mobile Phone)
SD/SDHC
USB Flash Drive
(Digital frame / camera)
Translator software Guinness World Records
preload
video preload
+
+
microSD
microSD
Contents Card
New Product Line :
Mobile Phone Battery
Mobile Phone Battery
Why KINGMAX steps into battery industry?
Well-known
brand &
channel
management
Great market
demand of
energy products
Existing mobile
phone channels
Corporate
Sustainability
Mobile Phone Battery
Advantages of KINGMAX battery
Battery Product Line Roadmap
Compatible with…..
BL4C/4U/ 5C/5J/6F
BP4L/5M/6M
BST-33 / 38
BP4L-enhance
BST-43 / 37
9500 & 9000
Coming New Models
Coming New Models
Storm / 9560
iPhone external
rechargeable
battery
SMART
PHONE
Htc - series
LG - series
Samsung - series
2009 Q4
2010 Q1
Latest Award
Top 3 Brands (DRAM Category) in
HWM Brand Survey 2009 (Malaysia)
DDRIII 1333 Triple Channel received
the Editor Recommend Award from PCeKspert (Croatia)
Super Stick Mask won the 『Best Design』 “” award
in IT Expert (Russia)
Ranked No. 1 - DRAM category
No.3 - USB category in PC World (Vietnam)
AWARDs – ASIA
AWARDs – EU
Thank You