HST.921 HST.922 HST.923 HST.924 Spring 2015 Enabling Technology Innovation in Healthcare and the Life Sciences Steven Locke, MD Course Co-Director Bryan Bergeron, MD FX Campion, MD Assistant Directors Mirena Bagur Course Co-Director Chandrika Samarth, MBA Research Fellow Agenda • Course Mission Statement • Course Overview – – – – Faculty, Students, and Sponsors Lectures Tutorials Practicum – Projects and Final presentations • FAQs – Registration & Credit • Q&A • Contact HST.921: Enabling Technology Innovation in Healthcare and the Life Sciences www.hst921.org Lectures: Thursdays, 4:00-5:30pm Tutorials/Lab: Thursdays, 5:45-7:00pm Place: MIT E51 - 372 (Tang Bldg) Classes start Thursday, Feb 5th Mission Statement To empower students to: critically analyze a current -- or future -problem in health care and the life sciences, and working in teams, develop a novel business solution using information technologies. Course Faculty Steven Locke, MD Mirena Bagur CMO, iHope Network Beth Israel Deaconess Medical Center Adjunct Clinical Professor of Psychiatry, Harvard Medical School Affiliate Faculty, Division of Health Sciences and Technology, MIT CONTeXO Group The Capital Network MIT Enterprise Forum MTLC Affiliate Faculty, Division of Health Sciences and Technology, MIT Bryan Bergeron, MD President, Archetype Technologies Assistant Professor of Health Sciences and Technology, MIT Francis X. Campion, MD VP/Clinical Affairs, Alere Analytics Diplomat, Clinical Informatics, American Board of Preventive Medicine Chandrika Samarth, MBA Course Fellow Director of research at a grant-funded start up Industry Mentors • Evan Pankey, MD -- HST921 Alum – HMS graduate worked at MGH, Boston Children’s, eClinicalWorks, etc. • Winfried A. Burke – MIT Computer Scientist - CEO, iGetBetter; serial entrepreneur/software • Renu Chipalkatti – Executive Director, Healthcare and Incubation @ Verizon Enterprise Solutions • Sherri Dorfman, MBA – Wharton – focused on digital health • Greg Erman – CEO, lecturer, serial entrepreneur, med devices • Mark Hauser, MD – OnSite Psychiatric Services Expert Panelists • • • • • • • • • • • • John Glaser, PhD John Halamka, MD Daniel Sands, MD Lynne Dunbrack David Judge, MD Craig Schneider, Ph.D Anita Goel, MD, Ph.D Deb Theobald Richard Anders Peter Lomedico Josh Feast Stan Nowak Siemens Healthcare Beth Israel, etc. Change Agent in Doctor Patient Comm Analyst, IDC – Health Industry Insights CIMIT, now IoraHealth Mass Health Data Consortium CEO, Nanobiosym CEO, VECNA Investor, Mass Medical Angels Juvenile Diabetes Foundation CEO, Cogito Health CEO, SilverLink Student Comments "HST921 was an incredible experience for me. It was an excellent opportunity to meet face-to-face with recognized leaders in the field who are working on really difficult problems and willing to mentor students who are interested in getting involved. HST921 is both an industry overview and an entrepreneurship class in one - which was exactly what I was looking for.” -- Krishna Yeshwant, Harvard MD/MBA 2009 2008 MIT $100K Competition winner and 2008 Harvard Biz School Competition winner Students Harvard • HMS • HSPH • HBS • KSG • HGSE • FAS • HLS • Affiliated hospitals MIT • HST • Computer Science • Electrical Engineering • Biomedical Engineering • Media Lab • Sloan School Tutorials & Lectures: Spring 2015 Tutorials: Project Management; Tools for collaboration; Makings of a team; Definition of an Elevator Pitch; Starting Up - Various Funding Sources Lectures: 1. Introduction - Current State of Digital Health across HIT and LS 2. Clinical Decision Support and Analytics for Population Health, including the FDA regulation perspective 3. Classroom simulation: product design process + simulation debrief 4. Patient Engagement in Self-Care: Different paths to behavior change 5. Consumer Health Informatics 6. The role of standards in innovation 7. A CEO’s Perspective on a Business Plan 8. Alums Panel 9. An Investor’s View of Startups 10. Informatics as Enabler of Better Health - an ACOs Perspective 11. The Role of Big Data in Transforming Health 12. Integration of device data into medical data 13. Crowd-Topic – students choose by mid term 14. Students presentations 15. Students presentations Projects & Final Presentation Group Design Projects • Student driven • Corporate partner driven • Multidisciplinary teams • Tracks – Design, Business, Marketing, Trials • Class exercises (design, elevator pitch) • Group final presentations and paper Common Elements 1. 2. 3. 4. Objective of the group project Proposed product or service solution Industry summary Analysis o o o o o 5. 6. Problems with current solutions Competitive analysis Porter model Evaluation of macro-industry forces Micro-stakeholder analysis Interaction diagrams Reflection on cost, quality, and access Project Track Selection • Track 1: Marketing Analysis • Track 2: Business Plan • Track 3: Product Design Plan • Track 4: Clinical Trial/Product Evaluation Each team chooses two out of four Market Analysis and Plan 1. 2. 3. 4. 5. 6. 7. 8. 9. Market Background Future Directions of Market Market Size/Forecast Customers/Customer Segmentation Target Market Segments Product Description Pricing Promotion Sales and Distribution Strategy Business Plan 1. 2. 3. 4. 5. Market Analysis and Plan Partnering Staffing Plans Advisory Board Risk Management ( analysis of specific risks and address various scenarios ) 6. Financial Projections and Resources Required 7. Near Term Milestones Product Design The Product 1. Product Definition and Goals 2. Product Requirements/ Specifications 3. Expected Product Lifecycle 4. Product Add-ons, Third Party Tool Sets 5. Follow-on Products User Profile 1. Job Description 2. User Skills, Knowledge and Education 3. Work Style 4. Concerns 5. Wants 6. Requirements 7. Work Environment Clinical Trial 1. 2. 3. 4. 5. 6. 7. 8. 9. Rationale Objectives Study design and hypotheses Participants Intervention Primary and secondary endpoints Sample size (optional) Anticipate time frame for study completion Data collection; sub-protocols, intervals, encounters, events 10. Analysis Sample Student Projects • Student provided project: MedGenuity - Engineering a Premium Platform for Providers • Dossia Consortium -Evaluating the Proposition for PHR: Strategic Analysis & Product Evaluation • Intel - Medication Adherence 2.0 • Insurance Company - Exploration of social networking technologies to engage health care consumers • J&J - Empowering Consumers and Physicians via Consumer-led Social Media Networks • Healthways - Improving Physician Engagement Through Technology • Careplace - Online Health Consumer Empowerment, Advocacy, and Support • Technology Opportunities in Healthcare for the Baby Boomer Generation • Computer-Assisted Disease Management to Improve Outcomes in Diabetic Patients Student Comments “HST.921 unified business, science, and medicine with a set of uncommon learning objectives, focused on developing skills on how to pursue ideas and get things done in the real world. The curriculum was phenomenal. Best of all, I met some very talented classmates and teachers with whom I share ideas on a frequent basis. Two thumbs up!” Eugene Chan, MD Physician-Innovator-Entrepreneur Director/The DNA Medicine Institute FAQ’s • Project selection • Required readings • Required paper • School-specific credit • Work load • Attendance • Professional standards • Course auditing Registration and Credits MIT Students Go to WebSIS (student.mit.edu) and follow links to preregistration. Add HST.921 and HST.923 to your preregistration. Harvard Students https://crossreg.harvard.edu/OASIS/CrossReg/ Cross-Registration Credit Calculator https://crossreg.harvard.edu/OASIS/CrossReg/credit.jsp Questions and Discussion Sample Brainstorming/Workshop https://www.leapmotion.com/ Workshop = 45 minutes • Two teams • Each define their idea of how LeapMotion can be used in healthcare or life sciences – 20 min brainstorm • Answer these questions: – What does the product do? – How will you make money on the product? – How will you get the money to create a business that will develop the product? • One member of the team presents the group’s answers in about 5 min • Follow-up conversation – 20 min HST921: Contact Info • Mirena Bagur – 617-835-5019 – mirena.bagur@gmail.com