Corporate Profile
 Ismail Industries Ltd
 Largest manufacturer and exporter of confectionery
products in Pakistan
 Exporting to over 30 countries worldwide (including USA,
UK, Australia, UAE, China, Malaysia, Taiwan, Sri Lanka,
Bangladesh, Angola, Mozambique, & Afghanistan)
 Incorporated as public limited company since 1989
 ISO 22000 certified
 WFP certified supplier
 Total workforce of over 3,500 employees
Corporate Profile (contd)
 Ismail Industries Ltd
 Consists of 4 separate divisions
 CandyLand
– confectionery division, set up in 1989
 Bisconni
– biscuit division, set up in 2002
 AstroPack
– packaging film division, set up in 2003
 SnackCity
– snacks division, set up in 2006
 Separate production unit for each division
 Separate sales & distribution setup for each division
Directors’ Profile
 Board of Directors (Ismail Industries)
 Mohammad Ismail – Chairman & CEO


BS (Industrial Engineering) from University of Florida
Over 30 years of experience in confectionery
 Maqsood Ismail – Director, Finance
 BS (Economics), University of Delaware
 Former Chairman, Export Processing Zones Authority, GOP
 Miftah Ismail – Director, Sales & Marketing & COO
 PhD (Economics), Wharton School of Business
 Board of Directors (Candyland Marketing Sdn Bhd)
 Ali Muhammad – Managing Director (Marketing and Sales)
ASEAN region
 Bachelors in Marketing and Finance, University of South
Australia.
Candyland Marketing Sdn Bhd
 Incorporated in March 2013.
 A company incorporated specifically to cater the
ASEAN region.
 Capturing Malaysian Market.
 Provide full service and requirements of the ASEAN
Countries.
Candyland Marketing SDN BHD
 Incorporated in March 2013
 Sole Importers and Marketers for Ismail industries
products in Malaysian & ASEAN Market.
 Imported several containers since incorporation.
 Develop Brand name for Candyland, Bisconni &
Snackcity in Malaysian Market.
 Imported over 20 SKU’s From Ismail Industries in first
6 Months.
Products overview
 Confectionary items
 Jellies
 Jelly ABC
 Jelly Bears
 Chilli Milli
 Jello Mello
 Jelly Beans
 YUMS Fruity chews
 Marshmallows
 Puffs
 Miles of Mallows
 Biscuits
 Potato Chips
Supply Chain
 Entered into an agreement with a distribution firm
(Zenith Impex (M) Sdn Bhd).
 Currently Supplying to over 100 Mini Markets
 Two Sub distributors Appointed for distribution in
rural areas.
 Supplying to chain of “Big Supermarket”
 Delivery vehicles are being used for daily sales.
 Currently in talks with Philippines buyer for a
potential supply.
Marketing
 Focus on WOM marketing and Social Media




Marketing
Conducted road shows and participated in events
relating to food industry for promotions.
In order to capture the market and create awareness
we plan to advertise on radio and television.
To attract Major hypermarkets we need to create
further awareness.
Please visit our FB page:
https://www.facebook.com/CandylandMarketingSdn
Bhd
Marketing
Product to focus for major
Hypermarkets
Jelly Beans
Packing:
32G X 12PCS X 18 BOXES
Price/Ctn : RM 86.4
RSP : RM 7.20
RITE
Packing: 64G X 6PCS X 24
BOXES
Price/Ctn : RM 144.1
RSP : RM 6.00
Snackcity Kurleez
Packing:
48g x 24pc
Price/ctn: RM 38.40
RSP: RM 1.60 (per pc)
Chocolatto
Packing:
48g x 6pcs x 24 Boxes
Price/ctn: RM 158.40
RSP: RM 6.60 (per box) RM
1.10 (per pc)
Cocomo
Packing:
104g x 96pcs
Price/Ctn : RM 74.40
RSP : RM 3.10
Reselling/Marketing equipment
• Marketing assistance will
be provided to the resellers
•Table stands and floor
stands will be provided by
the company.
•We are looking for your
opinion on reselling
equipments.
Reseller’s Margin
• Margin to resellers is offered as a percentage of RSP
(Retail Selling price)
• Margin will be ranging from 25% - 30% on the RSP.
• Resellers will be invoiced on the RSP and will be
allotted a margin of 25% - 30%, which will be deducted
at the time of payment.
• Payment terms are 30 – 45 days.
Manufacturing Facilities
 CandyLand – confectionery unit
 Operational since 1989
 Size of unit – 27,000 sq metres covered area
 Manufacturing capability for
 Candies (hard boiled and deposit)
 Lollipops
 Jellies
 Bubble gums (bazooka and centre-filled)
 Toffees and chew toffees
 Chocolates (extruded and deposit)
 Marshmallows
 Coated chews
 Current capacity – 3,000 tons per month
 Constant enhancement of capacity in process
Manufacturing Facilities
 Bisconni – biscuit unit
 Operational since 2002
 Size of unit – 22,000 metres covered area
 Manufacturing capability for







Center-filled semi-hard cracker
Plain molded sandwich
Plain molded biscuit
Wire cut cookies
Jam-filled cookies
Wafer
Chocolate chips
 Current capacity of 2200 tons/month
 Expansion in process
Manufacturing Facilities
 Astropack – packaging unit
 Operational since 2003
 Size of unit – 9,000 sq metres covered area
 Manufacturing capability for



CPP transparent film
CPP metallized film
CPP white film
 Current capacity of 500 tons/month
Manufacturing Facilities
 SnackCity – snacks unit
 Operational since 2006
 Two units – one each in South and Central Pakistan
 Size of unit – 18,000 sq metres covered area
 Manufacturing capability for




Potato crisps
Potato sticks
Fried and roasted peanuts
Nimko (mixed savory snack)
 Capacity of 750 tons per month
Marketing Structure
 Marketing team
 Full fledged department, capable of handling product
development, packaging development and logistics
requirements
 Market leaders in local market

30% plus share in confectionery segment

15% plus share in biscuit segment

25% plus share in snacks segment
Marketing Structure
 In house branding

Delivery time - 8 weeks from advance receipt for 1st order,
subsequently down to 4-6 weeks

Order quantity – Minimum 2 tons per item
 Buyers’ own branding

Delivery time – 12 weeks from advance receipt for 1st order,
subsequently down to 4-6 weeks

Order quantity – Minimum 5 tons per item
Contact Information
 Address
 Peti Surat 10238 lot 56, Jalan Batu Caves, Happy new
village, Greenwood park, Mukim Batu, 68100 Batu caves,
Selangor Malaysia.
 Telephone number
 +603-61899125
 Email
 candylandmarketingsdnbhd@gmail.com