Member Services and Digital Commerce
Collaboration
Restricted - Confidential Information
July 2014
© GSM Association 2014
All GSMA meetings are conducted in full compliance with the
GSMA’s anti-trust compliance policy
© GSMA 2014
Member Services Team
Vicky Sleight
Senior Director
Member Services
Gregory
Geodjenian
Julia Higginson
Senior Database
Manager
Nazia Haque
Shafiq Karim
Database
Administrator
Eloqua
Co-ordinator
Senior Manager
Member Services
Hana Jelinkova
Member Services
Co-ordinator
Anita Tewarrie
Member Services
Co-ordinator
Clare Mabin
Membership
Manager
Digital Commerce liaison
© GSMA 2014
Types of Membership
Full Membership: 801
• Operators
Target:
Associate Membership: 260
• Manufacturers/Suppliers
Rapporteur: 4
• Committed to LTE or wishing
to Roam on GSM
© GSMA 2014
£22.9m
Membership Benefits
Participation
In:
Regional Interest Group events (full
members only)
GSMA Mobile World Congress,
Mobile Asia Expo & Mobile 360s
© GSMA 2014
GSMA Working Groups &
initiatives
(full members only)
Creation/influence on use cases,
guidelines and government lobbying
CEO invite to annual Mobile
World Summit
Industry thought leadership
Membership Benefits
Full access:
Discounts on GSMA Intelligence
subscription fee
GSMA Strategic Agenda and
Business Plan
Meeting & Event calendar
© GSMA 2014
Networking with
GSMA Membership
GSMA information, documents,
white papers,
e-newsletters
Industry
research reports
Webcast
updates
Members Database and contact
details
Education Sessions
InfoCentre²
Membership Tools
and Benefits:
Working Groups
Regional
Interest Groups
Marketing
Opportunities
© GSMA 2014
Advanced Search
Programmes
Member Services Remit

Acquisition and retention [£22.9m]

Identify member needs & drive

Member Satisfaction

Member Communications

Customer care

Member database control & updates

Deliver / maintain / improve services & benefits
© GSMA 2014
Database




INFOCENTRE2 – Members extranet
Data Protection - MEMBER SERVICES INTRANET for
more information
ELOQUA – Email marketing tool
SALESFORCE – CRM (relationship management)
tool
 Data Request Form
•
ensure that the data you are using is up-to-date
•
complies to data protection rules (i.e. optouts have been removed)
 Check any existing lists
•
for UP-TO-DATE member status
•
No Spreadsheets – data must be reviewed by database team
 Emails to 50+ contacts Must be sent via Eloqua
 Updates - forward to databasemanagement@gsma.com
© GSMA 2014
Infocentre2 – a collaborative
communication tool for use by
GSMA members and GSMA staff
Collaboration with programmes
Encourage members to become involved in GSMA programmes which
shape the industry:
Become more engaged with Digital Commerce
Participate in Digital Commerce projects
Showcase digital commerce products and services
Contribute to White Papers and other technical documents
Network with key industry colleagues within the ecosystem
© GSMA 2014
Best Practice – Digital Commerce

Inform Member Services who you are talking to

Find out if a member, if not, encourage them to join (if relevant)


Make sure correct type of agreement is in place:
–
NDA for ongoing flow of information between parties
–
NMPA for organisations contributing to a project deliverable but
not members (or not relevant to be members)
Advise Member Services of any event/workshop etc.
–
Invite Member Services to attend
–
Share list of attendees
–
Highlight companies of interest
Laura and Janette are the Digital Commerce liaison with Member
Services – please refer to them if you need help.
© GSMA 2014
Incentive for Digital Commerce
Membership fees
© GSMA 2014
You receive:
£99,000
=
£1,000
£74,500
=
£ 700
£49,500
=
£ 450
£24,500
=
£ 450
£14,500
=
£ 450
£ 9,900
=
£ 450
Any questions?
Thank you
© GSMA 2014