Mobile’s Green Manifesto for Climate Change
Jack Rowley, PhD
Director Research & Sustainability
GSM Association
© GSMA 2010
Mobile’s Green Manifesto
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How industry plans to lower
greenhouse gas emissions per
mobile connection.
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Enabling role of mobile.
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By 40% by 2020 compared to 2009.
Reduce emissions in other sectors
by the equivalent of taking 1 in every
3 cars off the road.
Governments should establish
binding global long-term targets.
www.gsmworld.com/greenmanifesto
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© GSMA 2010
Enabling Impact of Mobile Industry
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© GSMA 2010
Source: GSMA 2009
Government Policies Need to Accelerate Adoption
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Smart transportation:
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Smart logistics:
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Use readily-available mobile networks for data.
Smart buildings:
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Set up or reinforce energy efficiency standards.
Smart grids:
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Deploy in public transport.
Promote open codes and standards for buildings.
Dematerialisation:
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Availability of high-speed, high-bandwidth mobile broadband..
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© GSMA 2010
GSMA: Mobile Energy Efficiency
www.gsmworld.com/ee
© GSM Association 2010
energyefficiency@gsm.org
GSMA Benchmark Methodology
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Measure mobile network energy performance by country:
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Compare like-for-like:
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Energy per mobile connection.
Energy per unit mobile traffic.
Energy per cell site.
Energy per unit mobile revenue.
Normalise for variables outside the energy manager’s control for
example country, geography and technology factors.
Uses multi-variable regression analysis.
Compare networks anonymously.
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© GSMA 2010
DISGUISED EXAMPLE
Prior to “Normalisation” Spread Can Be High
Operator X
Mobile operations average electricity and diesel usage per connection, 2009
Diesel usage
kWh per
connection
Electricity usage
A
B
C
D
E
F
G
Country
Source: Operator X, GSMA data and analysis
© GSMA 2010
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H
I
J
K
L
DISGUISED EXAMPLE
Regression Gives a True “Normalisation”
Operator X
Normalised electrical and diesel energy usage per mobile connection, 2009
R2 = 90%
kWh /
connection
F
B
I
D
A
G
K
C
E
J
L
Country
Mobile operations diesel & electricity usage per connection regressed against:
- % 2G connections of all mobile connections
- Geographical area covered by all MNOs per connection
- % urban population / % population covered by all MNOs
- Number of cooling degree days (population weighted)
Source: Operator X, UN, GSMA data and analysis
© GSMA 2010
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H
Service for Mobile Network Operators
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Operators get:
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A calculation of potential cost and CO2 savings for each network.
To participate in a large dataset.
Insight into relative efficiency of own networks and across industry.
To demonstrate positive action to stakeholders.
The process:
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Step 1 - Share energy consumption data with GSMA in confidence.
Step 2 - Review GSMA analysis and validate.
Step 3 - Use the benchmarking results to refocus or refine current
and future energy efficiency improvement initiatives.
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© GSMA 2010
GSMA: Green Power for Mobile
www.gsmworld.com/greenpower
© GSM Association 2010
gpm@gsm.org
GSMA: Green Power for Mobile
Network Workstream:
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640,000 off-grid base stations by 2012
US$14.6bn diesel bill by 2012
Network power is responsible for 80% of an operator’s carbon footprint
Handset Workstream:
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500 million subscribers with handsets but no grid electricity
Typical off-grid subscriber will pay US$3 per month on charging
Communities Workstream:
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1.6 billion people live off-grid
No forecast change by 2020
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© GSMA 2010
www.wirelessintelligence.com/green-power
Summary
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Mobile’s Green Manifesto:
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Reduce emissions per connection by 40% by 2020 compared to
2009.
Enabling effect 4.5 times greater than GHG emissions.
Opportunity for mobile operators to benchmark network
energy efficiency.
Alternative energy for off-grid base stations and excess
power for communities.
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© GSMA 2010
Your input to us?
www.mobilereputationindex.com
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© GSMA 2010
Further information

Contact: Dr Jack Rowley

Job title: Director
Research & Sustainability
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email: jrowley@gsm.org
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Tel: +353 86 806 0849
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www.gsmworld.com/environment
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© GSMA 2010