E-Commerce
A/601/7313
LEVEL 3
LO5 - Be able to design and review ecommerce strategies
Learning Outcome (LO)
The learner will:
Pass
The assessment criteria are the
pass requirements for this unit.
The learner can:
1
Know the technologies
required for an ecommerce system
P1
Describe the technologies
required for e-commerce
2
Understand the impact
of e-commerce on
organisations
P2
Explain the impact of
introducing an ecommerce system to an
organisation
M1 - Describe how
organisations promote
their business using ecommerce
3
Understand the effects
of e-commerce on
society
P3
Explain the potential risks
to an organisation of
committing to an ecommerce system
M2 - Explain solutions
for the potential risks
of using e-commerce
4
Be able to plan ecommerce strategies
P4
Review the regulations
governing e-commerce
P5
Examine the social
implications of ecommerce on society
P6
Plan an e-commerce
strategy
Scenario
Criteria
Tasks
1
Merit
For merit the evidence
must show that, in
addition to the pass
criteria, the learner is
able to:
Distinction
For distinction the
evidence must show
that, in addition to the
pass and merit criteria,
the learner is able to:
D1 - Compare the
benefits and drawbacks
of e-commerce to an
Organisation
M3 - Provide annotated
planning
documentation for your
e-commerce strategy
2
3
4
5
D2 - Evaluate your
e-commerce strategy
6
7
Assessment






P6 - Be able to instigate an e-commerce strategy
Learners could be encouraged to create planning documentation
and the relevant details that would be needed, for one of the
webpages that they have researched. They could also do some
research into the costs involved in creating an e-commerce
system and the security measures that should be put in place.
M3 - Provide annotated planning documentation for your e-commerce
strategy
Once the learners have carried out their research they could
provide feedback to the group informing them of their findings
and also reviewing the site plans and documentation created by
others.
D2 - Evaluate your e-commerce strategy
One final group discussion would be to evaluate the group’s
findings to ensure that the criteria identified would be suitable
for a commercial strategy.
Scenario
Criteria
Tasks
1
2
3
4
5
6
7
Assessment



The assessment criterion P6 should be evidenced by the learner planning an
e-commerce strategy. The learner should include details on the client, target
audience and purpose for the e-commerce strategy. They would need to
create a brief site map to show the structure of the website and identify
components and facilities that the website would have as well as hosting
options, advertising and a realistic estimate of the costs involved.
The merit criterion M3 could be evidenced by the learner adding details to
the outline strategy plan providing examples e.g. identifying which web host
they would recommend. They should also provide a range of documentation
such as layouts and descriptions for each of the webpages, image details,
assets and any house style that would be used.
The distinction criterion D2 should be evidenced by the learner evaluating
the e-commerce strategy plan that they have created. The evaluation needs
to show that they have evaluated each section of their e-commerce strategy
plan, justifying the decisions they made. The learner should also review the
various items of documentation that they have created suggesting possible
improvements to the site plan, storyboards etc. This could be evidenced as a
report.
Scenario
Criteria
Tasks
1
2
3
4
5
6
7
Assessment









Task 1 – P6.1 - Using the Document Provided,
produce an e-commerce strategy that takes into
consideration all the proposal and costing needs
of you client using the following sections:
1.1 Client
1.2 Purpose
1.3 Target Audience
1.4 Objectives
1.5 Mission
1.6 Keys to Success
1.7 Company Start-up Summary
1.8 Milestones
Scenario
Criteria
Tasks
1
2
3
4
5
6
7
Assessment

Task 2 – P6.2 - Using the Document Provided,
produce an e-commerce strategy that takes into
consideration the structure of your e-commerce
proposal using the following sections:

2.1 Structure of website - site plan

2.2 Navigation design

2.3 Site map

2.4 Housestyle

2.5 Content

2.5 Storyboards – Page Plans

2.6 Image and Product Details

2.7 Components and facilities e.g. product
information, ordering and payment services
Scenario
Criteria
Tasks
1
2
3
4
5
6
7
Assessment

Task 3 – M3.1 - Using the Document Provided,
produce an e-commerce strategy that takes into
consideration website hosting needs of you
client using the following sections:
 3.1
Website hosting e.g. choice of ISP
 3.2
Reasons for ISP choice
 3.3
Website Variables (Use of PHP, MySql,
Flash etc.)
 3.4
Services available e.g. PayPal, NoChex,
credit or debit cards, securepay.
Scenario
Criteria
Tasks
1
2
3
4
5
6
7
Assessment

Task 4 – P6.4 - Using the Document Provided,
produce an e-commerce strategy that takes into
consideration the advertising needs of you client
using the following sections:
 4.1
SEO
 4.2
SEM
 4.3
Banner Ads
 4.4
Email Marketing
Scenario
Criteria
Tasks
1
2
3
4
5
6
7
Assessment

Task 5 – P6.5 - Using the Document Provided,
produce an e-commerce strategy that takes into
consideration the setup, maintenance and
costing needs of you client using the following
sections:
 5.1
Setup
 5.2
Maintenance
 5.3
Security
 5.4
Advertising costs
Scenario
Criteria
Tasks
1
2
3
4
5
6
7
Assessment

Task 6 – P6.6 - Using the Document Provided,
produce an e-commerce strategy that takes into
consideration the content and formatting needs
of you client using the following sections:
 6.1
Assets
 6.2
Image and Product details
 6.3
Housestyle and Consistency
 6.4
Business Plans
Scenario
Criteria
Tasks
1
2
3
4
5
6
7
Assessment


Now the documentation has been completed,
time for your client to evaluate the proposal
based on all the definable criteria.
Review your proposal based on:
◦ Meeting the Purpose
◦ Meeting the needs of the Target Audience
◦ Meeting the Objectives
◦ Suitability of hosting
◦ Meeting the marketing needs
◦ Meeting the security needs
◦ Abiding by legal issues
◦ Readability of documentation
Task 7 – D2.1 – Review your completed proposal in
terms of meeting the strategic needs of the client.
Scenario
Criteria
Tasks
1
2
3
4
5
6
7
Assessment
Task 1 – P6.1 - Using the Document Provided, produce an e-commerce strategy that takes into
consideration all the proposal and costing needs of you client using the following sections:
Task 2 – P6.2 - Using the Document Provided, produce an e-commerce strategy that takes into
consideration the structure of your e-commerce proposal using the following sections:
Task 3 – M3.1 - Using the Document Provided, produce an e-commerce strategy that takes into
consideration website hosting needs of you client using the following sections:
Task 4 – P6.4 - Using the Document Provided, produce an e-commerce strategy that takes into
consideration the advertising needs of you client using the following sections:
Task 5 – P6.5 - Using the Document Provided, produce an e-commerce strategy that takes into
consideration the setup, maintenance and costing needs of you client using the following
sections:
Task 6 – P6.6 - Using the Document Provided, produce an e-commerce strategy that takes into
consideration the content and production needs of you client using the following sections:
Task 7 – D2.1 – Review your completed proposal in terms of meeting the strategic needs of the
client.
Scenario
Criteria
Tasks
1
2
3
4
5
6
7
Assessment