Speaker: Ryan Vong, President & CEO
Digital Pi, LLC

Karen Sesona
Marketing Ops/Campaign Mgmt.
Tyler Technologies, Inc.
karen.sesona@tylertech.com
Pamela Brungardt
Marketing Systems & Operations
NICE Systems Ltd.
pamela.brungardt@nice.com

Mark Handy
Sr. Principal, Business Systems Analyst
CA Technologies www.linkedin.com/in/mhandy

2015 Marketo User Meetings (Local)
• February 26
• April 23
• June 25
• August 27
• October 22
• Every other month, 4th Thurs. of the month
• 3-5pm – still OK?
• Need speakers, topic ideas and host locations
2015 Industry Events (National)
Email Summit - Feb 23-26 – Las Vegas, NV
• Hosted by MecLabs
• www.meclabs.com/training/marketing-summit/email-summit-2015
Marketing Ops Summit – March 10-12 – San Diego, CA
• Hosted by Marcom Central
• marcomsummit.com
Marketing Nation Summit -- April 13-15– San Francisco, CA
• Hosted by Marketo
• community.marketo.com
Sirius Decisions Summit -- May 12-14 – Nashville TN
• Hosted by SD (B2B Marketing & Sales Alignment)
• http://www.siriusdecisions.com/
Dreamforce Summit – Sept 15-18 – San Francisco, CA
• Hosted by Salesforce
• www.salesforce.com/events

• Visit our Blog for updates: mapdfw.wordpress.com
• Visit new job board
• Connect via LinkedIn:
Marketo User Group - Dallas
• Tweet the group's hash tag:
#DMUG
• Visit Marketo Web Site >
Resource Area > Events for live webinars
• Log-in and visit the:
Marketo Community
*Certification Program available.

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Ryan Vong
President & CEO
Digital Pi, LLC www.digital-pi.net
www.linkedin.com/in/ryanvong ryan@digital-pi.net
Speaker: Ryan Vong, Marketo Expert & Champion
Topic: The ‘Gold Standard’ for Marketo
Description: Will share foundational set-ups that are fast becoming the ‘Gold Standard’ for
Marketo. Learn how to leverage components to build out a scalable and easier to manage system.
About: Ryan was the previous Silicon Valley User’s
Group Leader. Digital Pi provides digital marketing expertise in marketing automation and related digital marketing technologies.

Revenue is the New Marketing Mandate
Funnel Conversion Rates by
Marketing Automation
Maturity

Building Blocks to Revenue Performance
Management
All elements operate together toward a single outcome: achieving revenue goals

DPI GOLD STANDARD VALUE
Key components are located and operate from one place (global architecture)
Integrated: all components are designed to operate together toward common purpose
Complete: All core functionality is included from design to implementation
Documented: Enable or support new people, departments, or new requirements better and faster
Customizing from “known” baseline architecture:
 Speeds development process
 Accelerates customer learning and adoption
 Produces a more reliable, cohesive configuration

DPI Gold Standard Components
Lead
Lifecycle
PROCESS
CRM
Behavioral
Demographic
Firmo
SCORING
Configuration
Source
Attribution
REPORTING
Exception
Handling
Channel
Definitions
REPORTING
Naming &
Organization
INTEGRATION
Sales Insight
ADMINISTRATION
Content
ADMINISTRATION
Program
Templates
ADMINISTRATION
Reporting &
Analytics
SALES BUYER JOURNEY
TRAINING & DEV
REPORTING

Marketing Funnel Questions

Program Analytics