Briefing for Helsinki app contestants
1 April 2014, ERTICO, Brussels
Professor Eric Sampson
ERTICO & Newcastle University
What is ITS ? – words
“ITS” is the term used to describe combinations of
sensors, telecoms, information processing, maps and
location referencing to deliver improved transport
systems, services and safety. ITS enable infrastructure
owners and operators to improve the quality of transport
services while also helping drivers, hauliers, transport
operators and authorities to make better informed, more
‘intelligent’ journey decisions. ITS can improve efficiency
through smarter network management and enhance road
safety through in-vehicle systems to support drivers – or
ultimately ensure collision avoidance.
What is ITS ? – pictures 1
What is ITS ? – pictures 1
What is ITS ? – pictures 2
Our toolbox
Policies
System
capacity
User behaviour/response
Improved
safety
Traveller Information
Better public
transport
Location-based Services
Demand
management
E-Safety (ADAS, ISA, )
Road User Charging
Deployment Issues
Reduced
environmental
impact
Connected
Infrastructure
Costs
attribution
Smart cards
More efficient
logistics
Reduced
congestion
Tools
Processes
Vehicles
E-ticketing, E-payment
Traffic control & management
Vehicle engineering
Infrastructure engineering
&
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Vehicle / road comms
Cellular telephony
Microwave comms
Data modelling/processing
SatNav, Route Guidance
Digital mapping
Position location & GPS
Electronic vehicle ID
Electric & Hybrid vehicles
e-commerce, e-purses
Biometrics and ID
Image processing, ANPR
Transponder design
Human Factors
Real-time Information
Cost - benefit and evaluation
Risk Assessment
Architecture & standards
Business models
IT and power computing
Data Privacy
Our problems 1
Throughput
Safety
Environmental
impact
Our problems 2
Throughput
Safety
Environmental
Impact
Accessibility &
Inclusion
Integration
Privacy
Security
Societal
acceptability
Cost
How well are we doing?
Traveller Information

Managed higher capacity 
E-Safety (ADAS, ISA, ) 1/2
Location-based Services 
Road User Charging

Reactive traffic mgt

Active traffic management 
V ‒ I linking
1/2
V ‒ V linking
1/2
Open Data
1/2
E-Ticketing

E-Payment / ID

Primary vehicle safety

Energy storage
1/2
Intelligent Vehicles
1/2
Intelligent Infrastructure 1/2
Intelligent drivers
0
Must do better
Use of social media
Not too bad
Smart multimodal travel information
Location-based ideas and links
Changing traveller behaviour
Child & pedX safety in cities
Better public transport
Joined-up public transport
Smarter cities
Avoiding congestion
Smart network management
Reduced environmental impact
Seamless journeys
Through ticketing
More efficient logistics
Energy storage
Connected vehicles
Autonomous vehicles
‘Now’ = yesterday: the ITS market
Traffic
information
Radio broadcasting
RDS TMC
TPEG
Cooperative services
Probe data
Static navigation
Navigation
Connected navigation
Dynamic navigation
Multi-modal navigation
ADAS for Preventative safety
Passive safety
Safety
Predictive navigation
ADAS for Active safety
Map based ADAS
Cooperative ADAS
Pan-EU eCall
Eco driving
Eco
Eco navigation
Eco traffic management
ITS for FEV
Tracking & tracing
Freight &
Logistics
eFreight
Truck navigation
VMS & traffic control centre
Traffic
management
Urban logistics
Incident detection & management
Free flow tolling & road user charging
Cooperative traffic management
On board variable message signs
DATEX II
E-ticketing
Co-Modality
Connected traveller
Multimodal traffic & traveller information
1990
1995
2010
2015
2020
( Source ERTICO 2012)
2025
UK household take-up of digital devices
Digital TV
DVD player
Games console
DVR
Smartphone ■
MP3 player
DAB radio
Tablet
E-reader
3D TV
Smart TV
( Source OfCom )
The mega-trends
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Everything is becoming instrumented
Everything/everyone is becoming interconnected
Open Data is transforming transport markets
Consequently everything is becoming intelligent
Everything is interacting/intersecting (esp. in cities)
Huge increase in smartphone ownership
Huge increase in use of social media
The physical domain is becoming increasingly digital
This facilitates sharing and cross-over apps
Dgital transport domain becoming part of retailing
Owning infrastructure is becoming less valuable
Buying/using data opens many new options
Where do I think we’re going ?
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Many EVs or hybrids using sustainable power
Cities rather than urban settlements
Pay-as-you drive on roads linked to carbon prices
Connected vehicles and infrastructure
External control for crash-proof vehicles
In-vehicle ‘black boxes’ for insurance and monitoring
Highly personalised information markets
Personal travel ‘shoppers’ and ‘tutors’
Reduced customer ‘lock-in’ by operators / manufacturers
Payment service providers / brokers
Permanently connected travellers via smartphones
Mobility rather than transport
The John Lewis/Virgin/M&S/TESCO mobility retailer
The ‘killer service’ will be an app store
What are the opportunities for you ?
Not too bad
Traveller apps
Smart multimodal travel information
Location-based ideas and links
Changing traveller behaviour
Child & pedX safety in cities
Better public transport
Joined-up public transport
Smarter cities
Avoiding congestion
Smart network management
Reduced environmental impact
Seamless journeys
Through ticketing
More efficient logistics
Energy storage
Connected vehicles
Autonomous vehicles
Use of social media
Traveller Information

Managed higher capacity 
E-Safety (ADAS, ISA, ) 1/2 City apps
Location-based Services 
Road User Charging

Reactive traffic mgt

Network apps
Active traffic management
V ‒ I linking
1/2
V ‒ V linking
1/2
Open Data
1/2
Integrated apps
E-Ticketing

E-Payment / ID

Primary vehicle safety

Energy storage
1/2
Intelligent Vehicles
1/2
Intelligent Infrastructure 1/2
Must do better
Briefing for Helsinki app contestants
Time for questions either
e-mailed or “live” now