DIBS E-Commerce Survey 2011
DIBS – Prestashop
Henrik Sandberg
DIBS
• DIBS is the the leading supplier of online payment solutions
across Northern Europe
• DIBS has more than 15.000 customers across all industries
• DIBS manages transactions for more than 8 billion Euros
annually
• DIBS has offices in Stockholm, Gothenburg, Copenhagen and
Oslo
• DIBS is listed on First North – a marketplace operated by
NASDAQ OMX
SLIDE 2
DIBS E-Commerce Survey 2011
• The purpose of The DIBS E-Commerce Survey is to give a
comprehensive overview of e-commerce in all industries
• The survey covers Sweden, Denmark, Norway, Finland, UK,
France, Germany, Poland and Spain
• Interviews with over 9,000 Internet users and 333 online
retailers in the third quarter of 2011 by research agency
YouGov
• The study used Europe * for the sum of Finland, Great Britain,
Germany, France, Poland and Spain
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Average number of purchases per six month
The Brits are
the most keen
on e-shopping
SLIDE 4
Average consumption last six months
Norwegians are
the top online
consumers
Euro
SLIDE 5
Total market per country, In total 213 billion
Hefty growth in the
largest markets
Billion euro
SLIDE 6
E-commerce integrated with other channels
A quarter of
the e-stores
are pure
Internet Play
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Total market per country
The Nordic region is 12%
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Total market per industry
Travel is by far the largest market
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E-commerce is a safe place to sell
E-stores see
e-commerce
as a safe channel
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Optimism for further growth, consumers
The Swedes and
the Poles are on
a roll
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Consumers expectations for further growth across Europe
Fashion online
seems to have
great potential
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To find lower prices as a driver for e-commerce
Years old
SLIDE 13
To find larger product range as a driver for e-commerce
Young people use
Internet to personalize
their consumption
Years old
SLIDE 14
To save time as a driver for e-commerce in France
Years old
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To find lower prices as a driver for e-commerce in France
Years old
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To find larger product range as a driver for e-commerce in France
Years old
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E-stores offering mobile commerce
21% of the stores are about to
launch m-commerce
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M-consumers
There is a lot of
mobile action in
Sweden and Poland
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M-consumers
M-commerce is reaching
out to younger crowds
Years old
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What they bought with their phone
M-commerce is
especially successful for services to
be consumed ”on
the go
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Expectations for mobile purchases
The heavy users in
Sweden and Poland
are the most
optimistic
SLIDE 22
M-consumers per age group in Germany
Nearly no m-commerce
for people older than 45
years
Years old
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Preferred payment method
Card is the most
popular method,
but not in every
country
SLIDE 24
How to choose payment method
Safe and easy, that’s
the triggers
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Consumers who prefer cards
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Preferred payment methods in Sweden
Three main alternative methods
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Preferred payment methods in Sweden
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Preferred payment methods in Sweden
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Preferred payment methods in UK
People pay with the plastics
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Preferred payment methods in UK
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Preferred payment methods in UK
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Preferred payment methods in Germany
Cards dominate, with
micropayments being very popular
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Preferred payment methods in Germany
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Preferred payment methods in Germany
Invoices are
more popular
outside of the
major metropolitan areas
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Preferred payment methods in France
Cards and micropayments
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Preferred payment methods in France
Preferences not
determined by
sex
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Preferred payment methods in France
Preferences
not determined
by age
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Preferred payment methods in France
Preferences not
determined by
region
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City vs countryside in UK
euros
Ave consumption
No of purchases
SLIDE 40
Equally frequent
shopping in cities
and outside
E-consumption per age group in UK
Low online
consumption for
the youngest
Years old
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German market per industry %
SLIDE 42
City vs countryside in Germany
euros
Ave consumption
No of purchases
Higher average
consumption in
the largest cities
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E-consumption per age group in Germany
Years old
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French market per industry %
SLIDE 45
City vs countryside in France
euros
Ave consumption
No of purchases
More activity in
the cities
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E-consumption per age group in France
Years old
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Why shop abroad
SLIDE 48
E-commerce on the move
• E-commerce is well established among all consumer
segments and it is a disruptive force in all industries
• It is a massive market opportunity for merchants, total value
estimated to amount to 213 billion Euro for 2011
• Still a fraction of total consumption and consumers do just
above one purchase per month
• Wide varieties in paying preferences across Europe,
merchants have to take actions to cater for different
preferences
• M-commerce is gaining traction, Poland and Sweden in pole
position
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