DIBS E-Commerce Survey 2011 DIBS – Prestashop Henrik Sandberg DIBS • DIBS is the the leading supplier of online payment solutions across Northern Europe • DIBS has more than 15.000 customers across all industries • DIBS manages transactions for more than 8 billion Euros annually • DIBS has offices in Stockholm, Gothenburg, Copenhagen and Oslo • DIBS is listed on First North – a marketplace operated by NASDAQ OMX SLIDE 2 DIBS E-Commerce Survey 2011 • The purpose of The DIBS E-Commerce Survey is to give a comprehensive overview of e-commerce in all industries • The survey covers Sweden, Denmark, Norway, Finland, UK, France, Germany, Poland and Spain • Interviews with over 9,000 Internet users and 333 online retailers in the third quarter of 2011 by research agency YouGov • The study used Europe * for the sum of Finland, Great Britain, Germany, France, Poland and Spain SLIDE 3 Average number of purchases per six month The Brits are the most keen on e-shopping SLIDE 4 Average consumption last six months Norwegians are the top online consumers Euro SLIDE 5 Total market per country, In total 213 billion Hefty growth in the largest markets Billion euro SLIDE 6 E-commerce integrated with other channels A quarter of the e-stores are pure Internet Play SLIDE 7 Total market per country The Nordic region is 12% SLIDE 8 Total market per industry Travel is by far the largest market SLIDE 9 E-commerce is a safe place to sell E-stores see e-commerce as a safe channel SLIDE 10 Optimism for further growth, consumers The Swedes and the Poles are on a roll SLIDE 11 Consumers expectations for further growth across Europe Fashion online seems to have great potential SLIDE 12 To find lower prices as a driver for e-commerce Years old SLIDE 13 To find larger product range as a driver for e-commerce Young people use Internet to personalize their consumption Years old SLIDE 14 To save time as a driver for e-commerce in France Years old SLIDE 15 To find lower prices as a driver for e-commerce in France Years old SLIDE 16 To find larger product range as a driver for e-commerce in France Years old SLIDE 17 E-stores offering mobile commerce 21% of the stores are about to launch m-commerce SLIDE 18 M-consumers There is a lot of mobile action in Sweden and Poland SLIDE 19 M-consumers M-commerce is reaching out to younger crowds Years old SLIDE 20 What they bought with their phone M-commerce is especially successful for services to be consumed ”on the go SLIDE 21 Expectations for mobile purchases The heavy users in Sweden and Poland are the most optimistic SLIDE 22 M-consumers per age group in Germany Nearly no m-commerce for people older than 45 years Years old SLIDE 23 Preferred payment method Card is the most popular method, but not in every country SLIDE 24 How to choose payment method Safe and easy, that’s the triggers SLIDE 25 Consumers who prefer cards SLIDE 26 Preferred payment methods in Sweden Three main alternative methods SLIDE 27 Preferred payment methods in Sweden SLIDE 28 Preferred payment methods in Sweden SLIDE 29 Preferred payment methods in UK People pay with the plastics SLIDE 30 Preferred payment methods in UK SLIDE 31 Preferred payment methods in UK SLIDE 32 Preferred payment methods in Germany Cards dominate, with micropayments being very popular SLIDE 33 Preferred payment methods in Germany SLIDE 34 Preferred payment methods in Germany Invoices are more popular outside of the major metropolitan areas SLIDE 35 Preferred payment methods in France Cards and micropayments SLIDE 36 Preferred payment methods in France Preferences not determined by sex SLIDE 37 Preferred payment methods in France Preferences not determined by age SLIDE 38 Preferred payment methods in France Preferences not determined by region SLIDE 39 City vs countryside in UK euros Ave consumption No of purchases SLIDE 40 Equally frequent shopping in cities and outside E-consumption per age group in UK Low online consumption for the youngest Years old SLIDE 41 German market per industry % SLIDE 42 City vs countryside in Germany euros Ave consumption No of purchases Higher average consumption in the largest cities SLIDE 43 E-consumption per age group in Germany Years old SLIDE 44 French market per industry % SLIDE 45 City vs countryside in France euros Ave consumption No of purchases More activity in the cities SLIDE 46 E-consumption per age group in France Years old SLIDE 47 Why shop abroad SLIDE 48 E-commerce on the move • E-commerce is well established among all consumer segments and it is a disruptive force in all industries • It is a massive market opportunity for merchants, total value estimated to amount to 213 billion Euro for 2011 • Still a fraction of total consumption and consumers do just above one purchase per month • Wide varieties in paying preferences across Europe, merchants have to take actions to cater for different preferences • M-commerce is gaining traction, Poland and Sweden in pole position SLIDE 49