SUSTAINABLE SPORT
RAISING BAHRAIN’S PROFILE AS A SPORTING AND
LEISURE DESTINATION
SPORTS & BUSINESS DEVELOPMENT AGENCY
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SPORTS & BUSINESS DEVELOPMENT AGENCY
“ SPORT IS PART OF EVERY MAN AND WOMAN’S
HERITAGE AND ITS ABSENCE CAN NEVER BE
COMPENSATED FOR.”
Baron Pierre de Coubertin
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BUILDING A SUSTAINABLE SPORTING PLATFORM
SPORTS & BUSINESS DEVELOPMENT AGENCY
BAHRAIN – A GROWING SPORTING HERITAGE
 World Championship sport – FORMULA ONE and WORLD ENDURANCE
CHAMPIONSHIP
 KART World Championships
 Endurance HORSE RACING
 Gulf Cup SOCCER
 SAILING
 GOLF – European Senior Tour and Pro-Am Tournament
 Local and regional level – Soccer, Volleyball, Basketball, Hand Ball, Triathlon,
water-based sports
SPORT – A KEY COMPONENT OF OUR LIVES
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TRANSCENDS boundaries – a universal language
Creates “FEEL GOOD FACTOR”
Develops PRIDE and PASSION
MOTIVATES and encourages participation irrespective of age
Impacts and helps define COMMUNITY VALUES values
Breeds HEALTHY bodies and minds
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GROWING THE IMPACT OF SPORT
SPORTS & BUSINESS DEVELOPMENT AGENCY
OBJECTIVES FOR BAHRAIN
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Destination for SPORTS TOURISM – (stay and play, room nights)
Platform for BUSINESS PROMOTION, B2B and NETWORKING
Catalyst for exciting and integrating the YOUTH and COMMUNITY sectors
Advert for sporting TALENT, FACILITIES, INFRASTRUCTURE and EXPERTISE
ACCESSIBILITY
Building REPUTATION
Putting Bahrain on the SPORTING MAP
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ANNUAL international events that return YEAR-ON-YEAR
CONTINUITY of events, growing a LEGACY and HERITAGE
Ensure engagement with RETAIL, TOURISM and BUSINESS communities
Build exposure for international brands and REDUCE RELIANCE upon local sponsors
and investors
What we are NOT going to do is pitch for the World Cup, the Olympic Games or the
Americas Cup
Vision is TO attract COST EFFECTIVE, MANAGEABLE INTERNATIONAL SPORT that delivers
on the established objectives and both maximises and compliments existing events.
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SPORTING & BUSINESS PROPERTIES
SPORTS & BUSINESS DEVELOPMENT AGENCY
WHAT’S ON THE RADAR?
 BUSINESS IN FORMULA 1
 SPORTS SYMPOSIUM
 Achievable and manageable sports – SPEED ROCK CLIMBING, KITE BOARDING,
TRIATHLON, CYCLING, BEACH FEVER - all have international and world championship
interest
 Encourage youth participation and empower youngsters to strive to improve through
sport
 Showcase Bahrain and generate awareness and promote our sporting prowess,
facilities, infrastructure, teams and organisational ability
 Professional organisation and hosting ability
 Stimulate business and create growth
 Min of Culture Season of Sport great success – planning new activities in 2014
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SPORTS & BUSINESS DEVELOPMENT AGENCY
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GREAT BRITISH WEEK
SPORTS & BUSINESS DEVELOPMENT AGENCY
GREAT BRITISH WEEK JANUARY 16th – 22nd, 2014
 Under the Patronage of His Majesty, King Hamad bin Isa Al Khalifa
 Organised by the British Embassy and the BBBF in celebration of the long-standing
relationship between the United Kingdom and the Kingdom of Bahrain
 Series of showpiece events linked to the 2014 Bahrain Air Show
 Designed to embrace the entire British and Bahrain business communities and mark
200 years of bilateral relations between the two countries
 Platform on which to highlight British business expertise, innovation, technology,
advanced engineering and a host of other attributes
 Empowering broad range of community participants to get involved in variety of events
– schools, retail, business, hotels, sport
 Promotion and communication key to success – web site being developed, newsletters,
social media activation, society & club activation, business, retail and tourism
communities
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GREAT BRITISH WEEK
THREE SHOWPIECE EVENTS
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SPORTS & BUSINESS DEVELOPMENT AGENCY
ADVANCED ENGINEERING AND INNOVATION EXPO
SPORTS & BUSINESS DEVELOPMENT AGENCY
SATURDAY, JANUARY 18TH – BAHRAIN INTERNATIONAL CIRCUIT
 Organised in association with partners EDB and McLaren and in conjunction with the
Bahrain Air Show
 Three seminars highlighting UK advanced engineering, innovation and expertise
 Industry speakers and VIP Guest Speaker
 Exhibitors
 High-end event with participation from senior decision makers from the regional and
international business communities. Blue chip company attendance with countries
representing powerful industrial nations and global economies
 High-profile Business-to-Business and Networking opportunity
 McLaren on-track experience – 25 customer drives marking the launch of the new
McLaren P1 – business card draw
 Lunch at Airshow
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• UKTI_Inno_Manf_A0L_LR2[1].jpgMcLaren
Great Britain image
THE KNOWLEDGE EVENT
SPORTS & BUSINESS DEVELOPMENT AGENCY
MONDAY, 20TH JANUARY 2014 – THE RITZ CARLTON HOTEL
 Evening event - Open to the public
 Hosted by the British Embassy, the British Council Science & Innovation and Brunel
University
DESIGNED TO:
 Enlighten the community to the relationship between British and Bahraini Universities
 Promote and strengthen the scientific and research work conducted in Bahrain
 Discuss how these relationships can be expanded
 Highlight the contribution that British Universities make in the field of innovation
 Showcase post graduate studies
 Create a forum for universities, technical colleges and schools to discuss research and
innovation work and network with the business, education and industrial sectors
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DINNER RECEPTION
SPORTS & BUSINESS DEVELOPMENT AGENCY
WEDNESDAY, 22ND JANUARY 2014 – RADISSON HOTEL
 Dinner to mark the end of GREAT BRITISH WEEK
 High Street fashion show and entertainment
SUPPORT OPPORTUNITIES
A catalyst for engaging all businesses in GREAT BRITISH WEEK – first time in a generation
Sponsorship programmes:
BD4,000 Platinum
BD2,000 Gold
BD1,000 Silver
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SPORTS & BUSINESS DEVELOPMENT AGENCY
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SPORTS & BUSINESS DEVELOPMENT AGENCY
MARTIN WHITAKER
Managing Director
Martin.whitaker@sportique88.net
M: +973 39 320 643
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