SWIICH: Social Cloud Gaming Service
Executive Summary: Market
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Cloud gaming is a promising application of the rapidly expanding cloud computing
infrastructure : Render the game scenes on cloud servers and stream the encoded game
scenes to thin clients over broadband networks
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The cloud gaming market is a fast growing segment of the digital industry that could size a
significant part of the €56.3 B gaming market by 2017(1)
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The video game market has been an important sector of both
the software and entertainment industries. Among the three
categories of video game : boxed-games, online-sold games, and
cloud games , it is the cloud games market that is expected to
expand the most: nine times over the period of 2011 to 2017(2)
(1) IDATE 2014]
(2) [Cgconfusa.com, cloud gaming report July 2012]
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Executive Summary: Solution
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Swiich is a cloud gaming platform that allows end-users to play
their video games on any device with unique and differentiating
customer experience features.
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While cloud gaming solutions are being developed in the US and
China, Swiich is the only European-based solution
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Innovative use-cases & business models involving crowdsourcing
of games & monetization of the game experience
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Viral sharing of game experience and attract game publishers
with significant additional revenues coming from increasing the
number of supported platform, extending the lifetime of the
games
Executive Summary: Company
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Swiich management team is composed of seasoned executives having 20+ experience in the platform,
media & entertainment industries with track records in growing innovative start-up companies to
profitable international businesses.
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Looking for 2,2M€ to industrialize the Swiich platform and bootstrap the launch of the Swiich cloud
gaming community: Expect to reach 5M€ revenue in 2017, break-even in 3 years and reach 30M€
revenues with 45% EBIT in 5 years.
Swiich: Demonstration
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Flexible scalable cloud gaming streaming platform
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Demonstrated very low latency (Swiich roundtrip 40ms) –
GDC 2014
Application integration without modification : "zero
touch“ (DirectX9 & 11)
Bandwidth requirements compatible with existing networks
(~5Mbps – 720p)
Client software based on H.264 standard
AMD Partnership & hardware encoder support
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Swiich: Disruptive Cloud Gaming Platform
Combine game virtualization and social networks:
Get live coaching •
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Get real-time hints on screens with embedded video
Get your friends to play a game sequence on behalf
Live tagging
& Annotations
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View and share instant replays of upbeat sequences
Add live videos, sound comments, annotations
Socialize, Hangout, Chat and Play simultaneously
Discover & Play
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Discover and play anywhere, any time, on any device
Try, Buy, Rent, Share any game
Instant pause & switch
Follow-me gaming on any device
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Strategy: Go-To-Market Plan
Accelerate the B2C adoption
through direct marketing and
customer acquisition
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Launch the B2C platform
Leverage and develop a partner
ecosystem for fast adoption
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H.2020 Funding Application
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Raise round B capital
Content providers distribute their games (EA, Ubisoft, Valve,
independent game publishers…)
Try and buy with European retailers (FNAC, Mediamarkt…)
Unique events showcasing Cloud Gaming (Oxent…)
Hardware & device providers (Smart TVs, devices…)
Build on and leverage AMD’s solid partnership for internationalization
Swiich Solution Architecture
Core instance
Lobby Server
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Server
provisioning
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Uses core instance API
Uses standard Cloud APIs (multicloud)
Microsoft Azure / Stand alone server
Stand alone for point-to-point setup
API for Cloud/Professional platform
Xen & vmware virtualization support
AMD hardware encoding support
Game & Application execution
Image capture & Stream
Client interaction
Session mgt. & info.
User management
Client statistics & analytics
Core instance API
Modular lobby Server:
Modular core instance:
Multi-location Datacenter
Real time streaming
& interaction
Initial
communications
Internet
Thank you