SWIICH: Social Cloud Gaming Service Executive Summary: Market • Cloud gaming is a promising application of the rapidly expanding cloud computing infrastructure : Render the game scenes on cloud servers and stream the encoded game scenes to thin clients over broadband networks • The cloud gaming market is a fast growing segment of the digital industry that could size a significant part of the €56.3 B gaming market by 2017(1) • The video game market has been an important sector of both the software and entertainment industries. Among the three categories of video game : boxed-games, online-sold games, and cloud games , it is the cloud games market that is expected to expand the most: nine times over the period of 2011 to 2017(2) (1) IDATE 2014] (2) [Cgconfusa.com, cloud gaming report July 2012] ... Executive Summary: Solution ... • Swiich is a cloud gaming platform that allows end-users to play their video games on any device with unique and differentiating customer experience features. • While cloud gaming solutions are being developed in the US and China, Swiich is the only European-based solution • Innovative use-cases & business models involving crowdsourcing of games & monetization of the game experience • Viral sharing of game experience and attract game publishers with significant additional revenues coming from increasing the number of supported platform, extending the lifetime of the games Executive Summary: Company ... • Swiich management team is composed of seasoned executives having 20+ experience in the platform, media & entertainment industries with track records in growing innovative start-up companies to profitable international businesses. • Looking for 2,2M€ to industrialize the Swiich platform and bootstrap the launch of the Swiich cloud gaming community: Expect to reach 5M€ revenue in 2017, break-even in 3 years and reach 30M€ revenues with 45% EBIT in 5 years. Swiich: Demonstration • Flexible scalable cloud gaming streaming platform ⁻ ⁻ ⁻ ⁻ ⁻ Demonstrated very low latency (Swiich roundtrip 40ms) – GDC 2014 Application integration without modification : "zero touch“ (DirectX9 & 11) Bandwidth requirements compatible with existing networks (~5Mbps – 720p) Client software based on H.264 standard AMD Partnership & hardware encoder support ... Swiich: Disruptive Cloud Gaming Platform Combine game virtualization and social networks: Get live coaching • • Get real-time hints on screens with embedded video Get your friends to play a game sequence on behalf Live tagging & Annotations • • • View and share instant replays of upbeat sequences Add live videos, sound comments, annotations Socialize, Hangout, Chat and Play simultaneously Discover & Play • • • • Discover and play anywhere, any time, on any device Try, Buy, Rent, Share any game Instant pause & switch Follow-me gaming on any device ... .. Strategy: Go-To-Market Plan Accelerate the B2C adoption through direct marketing and customer acquisition • Launch the B2C platform Leverage and develop a partner ecosystem for fast adoption • • H.2020 Funding Application • • • • Raise round B capital Content providers distribute their games (EA, Ubisoft, Valve, independent game publishers…) Try and buy with European retailers (FNAC, Mediamarkt…) Unique events showcasing Cloud Gaming (Oxent…) Hardware & device providers (Smart TVs, devices…) Build on and leverage AMD’s solid partnership for internationalization Swiich Solution Architecture Core instance Lobby Server - Server provisioning - - - - Uses core instance API Uses standard Cloud APIs (multicloud) Microsoft Azure / Stand alone server Stand alone for point-to-point setup API for Cloud/Professional platform Xen & vmware virtualization support AMD hardware encoding support Game & Application execution Image capture & Stream Client interaction Session mgt. & info. User management Client statistics & analytics Core instance API Modular lobby Server: Modular core instance: Multi-location Datacenter Real time streaming & interaction Initial communications Internet Thank you