The Worldwide Touch Market
and what andersDX can offer
V1.0
Touch Screen Manufacturers
Technology
2009 Suppliers
2010 Suppliers
Acoustic (SAW)
9
9
Combo (Bending Wave)
3
3
Combo
4
4
Digitizer
6
7
In-Cell
6
6
Infrared
13
15
Optical Imaging
10
10
Projected Capacitive
27
56
Resistive
64
90
Surface Capacitive
22
29
Z-Other Technology
6
7
Multi-Touch
50
54
Tactile Feedback
4
6
Controller IC Only
16
23
On-Cell
2
2
Touch Screen Manufacturers
Geographic Distribution
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Geographic distribution of touch screen suppliers shows Japan with the highest percentage.
Source: DisplaySearch 2009 Touch Panel Market Analysis Report
Touch Shipments and Revenue Forecasts
Shipments of touch screen modules (sensor + controller) expected to grow at compound annual
growth rate (CAGR) of 17% to 1.4 billion units by 2015.
 Touch module revenue expected to grow at 14% CAGR to $9 billion by 2015.
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Source: DisplaySearch 2009 Touch Panel Market
Analysis Report
Touch Module Revenue Forecast
New technologies for mid- to large-size applications expected.
 Projected capacitive for mobile phone and iPad-like products driving 2010 revenue. Optical imaging
with higher ASPs contributes to revenue, however volume is not high yet.
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Source: DisplaySearch 2010 Touch
Panel Market Analysis Report
Touch Panel Shipment by Technology
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Projected capacitive is growing rapidly, mostly in mobile phones/PCs.
Resistive is losing momentum in mobile phones.
On-cell reached good yield rates (70-89%) at end of 2009.
In-cell expected to take off in 2011.
Optical imaging is being used for all-in-one PCs (61%) and education (25%).
Combo had good growth in 2009 since it was adopted into notebook PCs; faces competition
from P-CAP in 2010 and beyond.
Source: DisplaySearch 2010 Touch Panel Market Analysis Report
Touch Panel Shipment by Technology
There are many competing touch technologies with no perfect solution. Choice of technology
is highly dependent on application and/or size requirements.
 Few of today’s touch technologies are used in high-volume applications.
 Resistive and projected capacitive are considered the mature technologies.
 Vertical applications have high margins, but CE and IT have volume, driving cost and capacity.
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Touch Technologies
Source: DisplaySearch 2010 Touch Panel Market Analysis Report
Technology: 2009 Touch Market Review
Projected capacitive grew from 12.5% to 23.9% share due to mobile devices
 Optical imaging has advantages for 20”+ such as AIO, where projected capacitive has a lower
yield.
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Source: DisplaySearch 2010 Touch Panel Market
Analysis Report
Technology: Touch Market Forecast
Resistive technology is still strong but projected capacitive is gaining.
 Projected capacitive is growing fast, moving to medium sizes; revenue is growing faster than
shipments; projected capacitive has overtaken resistive, accounting for ½ of market revenues.
 Projected capacitive is replacing resistive in 3”+ mobile applications.
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Source: DisplaySearch 2010 Touch Panel Market Analysis Report
Application: 2009 Market Review
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CE is driving shipment volume, but vertical markets contribute revenue.
Source: DisplaySearch 2010 Touch Panel Market
Analysis Report
Market Forecast: Mobile Phone
 Mobile phones are the key volume driver for touch growth.
 Smart phone trend proves usage is far beyond purpose of making calls.
Source: DisplaySearch 2010 Touch Panel Market
Analysis Report
Influential Factors: Scenarios for Devices
 Different devices have different input methods and performance tradeoffs.
Source: DisplaySearch 2010 Touch Panel Market
Analysis Report
Market Analysis Summary
Technology
Resistive
 Resistive will retain 86% share of shipments through 2015; however, resistive revenue share will drop
from 78% in 2007 to 64% in 2015.
 Resistive multi-touch is becoming more common.
Projective Capacitive
 Projected Capacitive ranked #2 in 2009, forecast #1 in 2010, but the field is getting crowded.
 Projected Capacitive market share is growing; expanding to larger sizes made with film type materials.
 Projected Capacitive is now being produced in single layer or film and can cover sizes greater than 100 inches.
Optical Imaging
 Optical imaging is growing – Opportunity is with sizes over 10.”
 Optical imaging is limited for all-in-one PCs
Market Analysis Summary
Applications
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Touch penetration in mobile phones is more than 30% and growing.
Mobile phones will account for 34% and 21% of all touch panel shipments and revenues
respectively, through 2015.
Shipments of touch enabled phones will reach 223 million units by 2015
Both pen and finger input are gaining momentum, especially for consumer products.
Slate/tablet PCs and touch enabled pocket projectors are on the rise.
Displays for e-books and other portable units must be sunlight readable.
Source: Lightblueoptics.com
Market Analysis Summary
Value Chain
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Many suppliers from varying industries are moving to projected capacitive.
Glass-based projected capacitive driving changes in value chain.
2-in1 glass and in/on cells technologies may impact future value chain.
Vertical integration and module production capacity expansion are key strategies.
Demand for controller ICs and semiconductor companies is growing.
Industry opportunities include developing ITO replacements, new/better touch technologies,
advanced touch software and controller ICs and emerging applications.
Source: Lightblueoptics.com
Market Analysis Summary
Complexity
New technologies can create new applications.
 Application demands will sustain several technologies.
 Multi-touch software is in high demand due to multi-touch growth.
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Source: Microsoft.com/surface
Summary
Pricing
Touch screen revenues will increase from $4.3 B in 2009 to $13 B by 2016; touch industry is
growing 10 times faster than display industry.
 The overall average selling price of touch panels will increase nearly 8% between 2007 and
2015. In many applications, increases in panel sizes and functionality mix will offset price
declines for older panels.
 For projected capacitive pricing to become more competitive, lower-cost technologies (such as
single substrate, transparent conductor patterning, on-cell) are needed.
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Source: 3M
andersDX
Enabling the touch in your product
Custom Solutions
Touch Screens
Controllers
Firmware
Display Enhancements
Analogue Resistive
ShadowsenseTM
Optical Touch
Projected Capacitive
FlushTouch
Display Enhancements
Resistive Technology
Resistive products
4 –Wire
 5-Wire
 8-Wire
 Multi-Touch Analogue Resistive
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Features & Characteristics
Construction: Film on Glass
 Compatible to Many Competitor’s Sensors
 Can be Designed ‘Backwards Compatible’
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Controllers
Many Options on Market; I/C & Logic Built into Off-the-Shelf Micros & A/D Converters
 andersDX Sensors can be Compatible to Competitors Controllers
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Resistive Technology
2 Common Resistive Configurations
Film/Glass
Film/Film/Glass
Resistive Technology
(Common Configurations)
Advantages
Low Cost Solution
Multi-Touch Capable
Low Power Consumption
Not Affected by Dirt, Water, Light and Most EMI Noise
Works with Finger, Glove, and Any Pointing Device
Disadvantages
Plastic “Face” is Not as Durable as Other Technologies
Lower Transmittance and Overall Optical Quality
Requires Periodic Recalibration
Applications
Medical Instruments
Industrial Automation
Handheld Military Systems
Signature Capture Devices
Multi-Touch Resistive Technology
Multi-Touch Analog Resistive (MARS) is most recent addition to resistive technology.
Multi-Touch Analog Resistive Sensor (MARS)
Like traditional resistive technology, MARS is pressure sensing; however, the co-ordinates are scanned like
projected capacitive
Features & Characteristics
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Construction: Film on Glass
Multi-Touch Capable
Flexible Design Capabilities
Controllers
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Board & Chipset Solutions Available
Multi-Touch Resistive Technology
Advantages
Low Power Consumption
Not Affected by Dirt, Water, Light and Most EMI Noise
Works with Finger, Glove, and Any Pointing Device
Drift-Free Coordinates with no Recalibration
Disadvantages
Plastic “Face” is Not as Durable as Other Technologies
Lower Transmittance and Overall Optical Quality
Applications
Cockpit Display
Medical Instruments
Signature Capture Devices
Military Navigation Systems
Projected Capacitive Technology
The advent of the iPhone has ushered in a seismic change in the touch screen business by
popularizing projected capacitive touch technology.
Projected capacitive incorporates the best of competing technologies.
Features & Characteristics
Construction: Glass, Film or Both
 Multi-Touch Capable
 Flexible Design Capabilities
 Often Has a Cover Glass Layer
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Controllers
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Board & Chipset Solutions Available
Apple iPhone Example
Projected Capacitive Technology
Advantages
Long-Life
Excellent Optical Properties
Multi-Touch Capable
Ease of Integration
Highly Reliable and Durable
Operates in Environmental Extremes
Drift-Free Coordinates with no Recalibration
Disadvantages
Higher Cost
Does not Work with all Glove or Stylus Inputs
Applications
Medical Instruments
Retail Signature Capture
Industrial Instrument Panels
Aerospace Entertainment System
Projected Capacitive Construction
All projected capacitive designs have two key features in common:
The ITO layer lies behind the touch surface and is fully protected
 No Moving Parts
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The most common design incorporates the concept shown below:
Projected Capacitive Technology
The most recent addition to projected capacitive technology is Multi-Touch
Multi-Touch Projected Capacitive Sensor
Projected Capacitive Technology
There are Two Projected Capacitive Sensing Methods:
Self-Capacitance (Rarely Used Now)
 Mutual Capacitance (Most Common)
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Mutual – How it Works
Contains grid of sensing and driving lines to determine touch location.
 Makes use of the fact that most conductive objects are able to hold a charge if they are very close
together. If another conductive object, like a finger, bridges the gap, the charge field is interrupted
and detected by the microcontroller, resulting in a touch.
 Mutual Capacitance , compared to self-capacitance makes it easier to identify the specific touch
points.
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Projected Capacitive Technology
Scanning
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Projected Capacitive touch screens are “scanned”, meaning they are made up of a matrix
of rows and columns that are “read” one by one to get a reading or count.
How it Works
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To get an exact coordinate, the results from several row/column intersections are read and
the counts are used to triangulate the exact touch location.
Benefits
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The touch points are extremely precise and the resolution is usually 1024 by 1024 (ten bit).
Scanning also has an advantage of being free of coordinate drift.
Without the issue of coordinate drift, projected capacitive touch screens do not have to be
calibrated by the end-user.
ShadowSenseTM Optical Touch
ShadowSenseTM is a revolutionary new 2D and 3D optical tracking technology that is a
‘potential game-changer’ for the rapidly growing medium to large size touch industry. It
delivers responsive and highly accurate multi-touch and gesture recognition, at costs
typically associated with single-touch solutions.
Features & Characteristics
True Multi-Touch
which currently supports up to 4 simultaneous inputs
Provides touch detection of objects from just 2mm in diamater
Recognises accidental touches
Supports any input type including finger, glove, stylus etc
Controllers
Integrated Board
ShadowSenseTM Optical Touch
Additional Features
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Tsense™ capable - Touch object size determination and reporting
6 to 8 millisecond response time
Better than 2 millimeter accuracy across the entire touch surface
- No ghosting or dead zones
Static object detection and rejection - Continues to function with debris on the screen
3 mm tempered glass with 91% optical clarity - 93% and 95% transmissivity options available
IP65 rated front seal (bezel to glass)
USB HID interface to host
- Windows 7 compliant
- No drivers or CPU based processing
Calibration free
- Mechanically and thermally stable
- No aging affects
FlushTouchTM
FlushTouchTM is a rapid, risk-free route to bringing consumer ‘look and feel’ to industrial and medical
touchscreen applications with display sizes from 2” to 22”. Compatible with standard resistive and
projected capacitive (PCAP) sensor technologies and easily integrated into or mounted on a target design,
FlushTouch touch window and coverlens solutions deliver totally flat, bezel-free front panels.
Features & Characteristics
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Low NRE
Low MOQ
Totally flat “i-pad” type panel
From 2” to 22”
Either resistive or P-CAP sensors
Glass, Plastic or Membrane Cover Materials
Panel Thickness from 1.1mm to 20mm
Wide variety of custom design options
FlushTouchTM
Summary
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The global touch market has hit the tipping point for exponential growth
Driven by consumer devices, the trend towards touch interfaces is now equally applicable
for medical, industrial, military and other non-consumer applications.
There are a number of competing technologies, all of which have technical & commercial
benefits and disadvantages.
The challenge is not only to select and design in the most appropriate touch technology
for your product, but to recognise that this is only part of the challenge in delivering a next
generation UI experience.
andersDX not only offers a range of touch technologies, which can be customised for your
product and integrated seamlessly but…………
andersDX offers a holistic approach to the UI
Enabling products which are the easiest and most enjoyable to use, leading to market adoption and sales growth for
our customers. Contacts us today to learn more:
http://www.andersDX.com/contact-us.aspx