Key components of the business plan
“The business model”
Key partnerships
• Investors
• Key accounts
• Advisors
Key resources /
skills
• What do you need
to make sure that
you can keep
servicing your
customer
Cost structure
• What will it cost you to deliver these
services
Channel
Customers
• How you plan to
reach these
customers / users
• Who will use your
product
• Who will see value
in it
Revenue streams
• For what will you charge and why they will
pay you
Provenance
Detailed Business Plan Template
Business
Company’s business (description short enough to fit on a business card)
Mission, Vision statement
Products
Product description
Development schedule
Differentiation (USP)
Price point
Process of manufacturing/ usage steps
Market
Target market/ market size
Trends
projected sizes
Product match to market definition
Marketing strategy
Provenance
Detailed Business Plan Template
SWOT Analysis
Pricing Strategy
Distribution
Sales channels
Partnerships
Customers
Competition
Competitors
Competitive advantages
Team
Background of management
Board composition
Provenance
Detailed Business Plan Template
•Financials
Projected P&L (first two years by quarters)
Projected cash flow (first two years by quarters)
Projected head count by functional area (R&D, sales, marketing..etc)
Capitalization Schedule
Some other documents (not mandatory)
IP declaration worksheet (if any)
Statement of infrastructure requirements (if any)
Statement of purpose (if any)
Timeframe required for incubation (if any)
Provenance