Farmers Development Center

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ONE STOP SHOP

FOR FARMERS AND FARM SUPPORT SERVICES

About eFresh

eFresh Portal is a private limited company incorporated on 10 th November 2009 with the objective of

• Empowering Agriculture, Food Processing and Food Safety by providing information and knowledge through online and onsite platforms

• It is the first of its kind in the market place.

An initiative that supports the concept of

“Farm to Plate” with the involvement of all the stake holders in the food supply chain

Mission

 Bring innovative crop production techniques, quality inputs and Good

Agricultural Practices to the door step of the farmers for increase in income.

 Provision of services and sale quality and reliable inputs to the farmers through Farmers Development Centers.

 Create effective and sustainable Market Linkages

 Enhance production of secure, safe and quality food.

 Capacity building through field exposure and training

 Empowering women through skills development

 Fair deal for farmers as well as consumers.

What We Do….

ONSITE

 Farmers Trainings

 Farmers Development

Centers

 Farmers Support

Services

 Consultancy Services

ONLINE

 Market Linkages

 E-Learning on Food Safety

 Posting of Live Tenders

 Farm Machinery Info Bank

 Dairy

 Solar Energy

 Consumer - Food Safety

 E-Commerce

 Agri Dial

Advisory Council

eFresh management is assisted by an advisory council

 Mr. M. Gopala Krishna IAS (Rtd), Chairman, Confederation of the Kisan Organizations.

 Shri. P V A Rama Rao, Former M.D, NABARD.

 Dr. K. S. Ramesh, served at United Nations and as Consultant to World Bank, was Chair

Professor and Dean of Studies, Administrative Staff College of India.

 Dr. P. G. Chengappa, Former Vice Chancellor, UAS, Bangalore.

 Dr. T. D. Prasada Rao, Former Chief Scientific Advisor to ITC Limited,.

 Prof. Dr. Kumara Swamy, Former Professor & Head TNAU.

 Dr. K. J. Srivastava, Former Joint Director, National Horticultural Research & Development

Foundation.

KNOWLEDGE IS SUPPORTED BY

Other Important Sections for provision of information online :

Crop Technical Commercial Knowledge Hub

Fruits

Nuts

Spices

Vegetables

Pulses

Cereals

Oil Seeds

Fibers

Flowers

Sees

Nurseries

New Crop

Varieties

Hi-Tech

Horticulture GM

Crops

Agri Tenders

New Technologies

Govt Support Schemes

Sheep Farming

Input Suppliers

Service providers

Cold storages

Warehousing

Banks in Agri Sector

Farm Tools and

Machinery

Food Processing Units

Crop Insurance

Licensing Food

Operators

Empowerment

E-Commerce

Others

Clean Meat

Production

Climate change

Innovative Farmers

Organic Farming

Micro Irrigation

Watershed Mgt

NPM

Plastic Mulching

Green House

Plant Protection

Chemical Fertilizer

Food Safety and

Quality

Crop Info bank

Institutions in Agri

Medical Plants

Others

E-learning Services Video

Organic

Global GAP

FSKN

ISO 22000

FSSC 22000

HACCP

BRC-6

HALAL

FSMS

Manuals

Dairy

Farmers Training

Consultancy

Services

Agri Films

Technical

Translation

Services

Soil Water Testing

Dairy Market

Prices

Weather Reports

Soil, Water and Leaf

Testing

Crop Video

Good Agricultural

Practices

New insights into

Manures and Fertilizers

Farm Tools and

Machineries

Farmer Success Stories

Micro Irrigation

Farmers Health

Consumer Videos

Dairy Videos

Others

Market Linkage

Suppliers data base with Food Safety

Certification Status for Organic and

Processed Food Products .

 Visibility and connectivity between the suppliers and the buyers

Developed for India, USA, Germany,

Netherlands, Vietnam, Turkey, South

Africa and Thailand and in progress for other countries.

First of its kind in the market place .

Tenders

 eFresh is No:1 Portal for One Stop Source of Information on the commercial tenders in the exclusive domain of Agriculture, Food Processing and Solar Energy.

 Facilities includes search through Tender Value, Product Category, Tenders Closing

Shortly etc.

Useful for all the commercial players in the domain.

Agri Solar

• One Stop Source of Information -

Harnessing Solar Energy for the benefit of the farmers, Rural households and other stake holders in the food Supply chain

Dairy

A dedicated section for Integrated Dairy

Farming and Processing.

 Provides information on Dairy Farm

Management and Dairy Processors , Food

Safety Certification Schemes, Project

Reports, Govt. Schemes, Animal Feed,

Animal Health, Animal Breeding, Latest

Technologies , Animal Prices etc.

e-Learning

The World’s Best Source of Knowledge on

Food Safety Management Systems

 Provides courses and related materials to the Food Safety programs for Agriculture, Food

Processing.

Farm Machinery info Bank

 Information on latest Farm Machineries available in the market, approved prices, comparative analysis, financial facilities, subsidies, dealer location, guidance on product selection, etc.., are available in the platform.

Agri Dial

“ A One Stop Source for location of Information and services ”

• Seed Companies

• Food Safety Certification Bodies

• Exporters / Importers

• NGO’s

• Cold Storages

• Farm machinery

• Govt. Bodies

• Agri Solar

• Food Processing Industries

• Organic Certification Bodies

• Accreditation Agencies

Consumer

Eat Safe Food and Live Healthy

•Healthy Living Through Kitchen

•Videos on Food Safety in Kitchen

•Good Hygienic Practices in Kitchen

•Healthy Living Through Food

•Healthy Living Through Care

•Food Safety Authorities

•Accredited Labs for Testing

•Consumer Rights

Rythu Ratham ( Mobile van)

To reach and teach the farmers at their door step - eFresh introduced

Rythu Ratham, a mobile van equipped with audio, video, testing facilities ( soil & water) and power backup. One Rythu Ratham proposed to cover 4 districts.

Rythu Ratham – Programs in the villages

Through Visual Media for better adoption

http://www.efreshglobal.com/eFresh/Content/Rythuratham.aspx?u=rythurathamonsite

Clients for General Trainings to the farmers and extension officials:

• Coca Cola India & Jain Irrigation

• Govt. of GHANA

• IKP Centre for Advancement in Agricultural Practice

• NABARD

• BAIF/ITC

Farmers Development Center - FDC

 A center of excellence for

Agriculture, Food Processing and

Food Safety

First of its kind in the market place,

Farmers Development Center - FDC

 Conceived as an adjunct of eFresh Portal to bring the best practices as well as sale of genuine Agri inputs / technologies at the door step of the stake holders in the food supply chain starting from the farmers.

 Coming up in important crop production centers in India with two onsite models.

 FDC’s at District level

 Mini FDC’s at Taluq / Mandal / PACS level

 Two FDC’s, at District level are operational in Guntur and Karimnagar in the states of Seemandhra and Telangana.

 Four Mini FDC’s are coming up in Guntur and Karimnagar.

Farmers Development Center - FDC

 Beneficiaries of FDC include Farmers Clubs, Primary Agricultural

Cooperative Societies, NGOs, SHGs, Food Processors, Farm Machinery and Technologies Suppliers, Suppliers of Agri Inputs, Traders, Exporters ,

Importers and Consumers.

Functional Model HQ

District Level:

Liaison with

Suppliers & Buyers for Mkt. Linkages

Linkup with Innovators

& Successful Farmers

Direct Linkup with

Suppliers of Farm

Inputs & Services

Database Mgmt. - Central

Knowledge Collection

& Mgmt. - Central eFresh HQ

Liaison with Mfr. Of

Farm Machinery

R & D on

Innovations

Capacity building and Event Mgmt.

Initiatives

Monitoring and Overall

Functionality of FDC

Experts Database -

Central

Organizing

Training & Events

Soil/Water Testing

Co-Ordinate with eFresh HQ on

Market Linkage

Knowledge

Dissemination

FDC at District

Level

Field Visits to

Crop Production

Centers

Agri Inputs Sales

FDC at Taluk / Mandal / Village / PACS Level – Model Diagram

Organizing

Training & Events

Soil/Water Testing

Co-Ordinate with eFresh HQ’s on

Market Linkage

FDC at

District Level

Knowledge

Dissemination

Field Visits to

Crop Production

Centers

Agri Inputs Sales

On Site Capacity

Building

Soil/Water Testing

FDC at PACS /

Village Panchayats

Agri Inputs Sales

Village

Demonstrable

Farm with GAP

Knowledge

Dissemination

Co-Ordinate with eFresh

District FDC Center on

Market Linkage

Resource Management – Infrastructure

PACS /

Blocks/Village

Panchayats

FDC District Center

Internet Cloud

Mini Kit (Soil/Water

Testing Kit,

Projector)

Agri Inputs

Sale

Information

Dissemination

Events/Training

Room

Capacity

Building

Soil/Water

Testing Lab

Agri Inputs

Sale

Co-Ordinate with eFresh HQ on

Market Linkage

Utilization existing building infrastructure for FDC

Sales and Services at FDC

1. Services

 Knowledge dissemination and advisory services .

Acquaintance on latest inputs and farm machinery

Soil and Water testing.

 Market Linkage

 Linkages to Farm Machinery and Technology Suppliers

 Drip maintenance

Support services for organic, global GAP, Warehouses and cold storages certification.

 Farm management software for managing, monitoring of the specified good agricultural practices for market linking of the remote farms

Sales and Services at FDC

2

.

Sales

 Agricultural magazines and Panchangam

 Fertilizers, Pesticides & Bio-Fertilizers and Bio-Pesticides from reputed organizations

 Seeds from reputed organizations

Solar of Products Eg. Like Sprayers, Lights, Solar Fencing etc.

Dairy Medicines and Feed supplements

 Food Safety Equipment’s in the Kitchen, etc.

 Tarpaulins

 Spares Parts for Drip Systems and Farm Machinery

Tissue culture plants

 Sale of Green SIM Cards

 Anti-Venom kits for snake bites

 Personal protective equipment

 Remote controls for Agri Pump sets

1. Services

Sales and Services through Rythu Ratham

• Training programs

• Soil and water Testing

• Advisory services

Booking for agri inputs, feed supplements, etc.,

Sales and Services through Rythu Ratham

2. Sales

• Solar Products Eg. Like Sprayers, Lights etc.

• Tarpaulins

• Spares Parts for Drip Systems and Farm machinery,

Sale of Green SIM Cards

Personal protective equipment

• Remote controls for Agri Pump sets

Recognition for eFresh from All Quarters:

“ eFresh is of great interest” – Dr. Mihir Shah, Member Planning Commission,

Govt of India

“ I I had a glance at the website and I feel that it could be very useful. Specifically it would be appropriate to include machineries for production and post harvest operations” – Shri Pitam

Chandra, Director Central Institute of Agriculture Engineering, ICAR

““At the outset let me congratulate you and your team for establishing the expert portal initiative to strengthen the agriculture development in the country”. -

Shri. GV Ranga Rao,

Special Project , Scientist (IPM), ICRISAT.

“I looked to at this website some time back and I must Commend you all for the excellence you have accomplished in production of this website.” -

Shri. R.G. Dheshpande, World bank.

“We are pleased to share with you that USAID has selectedRythu Ratham Success Story to publish on their website” -

USAID

Services offered by eFresh to the organizations

At Farmers Development Centers :

• Use of FDC Training Center for organizing trainings, dealers meets and product launches. eFresh can mobilize the targeted farmers and resource person for the event.

• Sale of your products.

• Organization of demonstration plots in the farmers fields.

• Advertisement facilities for promotion of your products at FDC.

Services offered by eFresh to the organizations

Through Rythu Ratham(Mobile Van):

• Training programs at the farmers door steps.

• Soil & Water testing services to the farmers.

• Promotion of your products during training programs.

Services offered by eFresh to the organizations eFresh Web Portal:

• Advertisement facilities for promotion of your products and services in eFresh Portal to reach the large number of beneficiaries.

Thank You for your

Attention

eFresh Portal (P) Ltd

Plot No. 69,

House No. 8-2-248/1/7/69/1,

Sri Nagarjuna Co-operative Society, Punjagutta,

Hyderabad 500 082, India,

Tel: 91-40-23301618; 23301554; 23301582

Fax:91-40-23301583; email: info@efreshindia.com

www.efreshglobal.com

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