“EVERYTHING YOU ALWAYS WANTED TO
KNOW ABOUT MDM/DG/RDM…
… but were afraid to ask”
Presentation by Aaron Zornes/The MDM Institute
to TDWI Vancouver Chapter
13-Feb-2015
ABOUT THE MDM INSTITUTE
• Founded 2004 to focus on MDM
• MDM Market Pulse™ monthly
• MDM Advisory Council™
• MDM Fast Track™ one-day
business drivers & technology challenges
surveys
of 150 Global 5000 IT organizations with unlimited
advice to key individuals, e.g. CTOs, data architects
• MDM Business Council™
website
access & email support to 35,000+ members
• MDM Road Map & Milestones™
annual strategic planning assumptions – e.g.,
http://tinyurl.com/MDM-next-gen
public & onsite workshop rotating quarterly
through major North American, European &
Asia-Pacific metro areas
• MDM & Data Governance
Summit™ annual conferences in
NYC, San Francisco, London, Singapore,
Sydney, Toronto & Tokyo (**Shanghai in 2015)
About Aaron Zornes

Leading industry analyst authority on topics of MDM, CDI, RDM & Data Governance
 Founder & Chief Research Officer of the MDM Institute
 Conference chairman for MDM & Data Governance Summit conference series
 Founded & ran META Group’s largest research practice for 14 years
 M.S. in Management Information Systems from University of Arizona
“Independent, Authoritative, & Relevant”
© 2015 The MDM Institute
www.The-MDM-Institute.com
MDM INSTITUTE ADVISORY COUNCIL
• Advisor agrees to provide Institute’s
consultants with advice & insight regarding
the use of MDM software & related business
processes at Advisor’s convenience
• Advisor agrees to participate in at least one
fifteen (15) minute survey teleconference
call every sixty (60) days
• Optionally, Advisor may respond to the bimonthly survey request via email or
Internet-based survey fulfillment
• Results of such MDM market research
surveys shall be aggregated by the Institute
& made available to all Advisory Council
members
• In no case, shall any Advisor-specific survey
information be made available to other
parties unless Advisor has specifically
agreed to the release of such information in
writing
Representative Members
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3M
Bell Canada
Caterpillar
Cisco Systems
Citizens Communications
Doctors Without Borders
Educational Testing Services
GE Healthcare
Honeywell
Information Handling Services
Intuit
JC Penney
McKesson
Medtronic
Microsoft
Motorola
National Australia Bank
Nationwide Insurance
Norwegian Cruise Lines
Novartis
Polycom
Roche Labs
Rogers Communications
Scholastic
SunTrust
Sutter Health
Visa
Westpac
Weyerhaeuser
150 organizations who receive unlimited MDM advice to key
individuals, e.g. CTOs, CIOs, & MDM project leads
© 2015 The MDM Institute
www.The-MDM-Institute.com
MDM INSTITUTE ADVISORY COUNCIL
Representative Members
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3M
Allergan
BCD Travel
Bell Canada
Caterpillar
Cisco Systems
Citizens
Communications
COUNTRY Financials
Educational Testing
Svcs
EMC
GE Healthcare
Honeywell
Information Handling
Svcs
Intuit
Loblaw
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Mayo Clinic
McKesson
Médecins Sans
Frontières
Medtronic
Microsoft
Motorola
National Australia
Bank
Nationwide
Insurance
NetApp
Norwegian Cruise
Lines
Novartis
PC Connection
Polycom
Pratt & Whitney
Canada
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Qwest
Ralph Lauren
Roche Labs
Rogers Communications
Scholastic
Stryker
SunTrust
Sutter Health
TNT Express
Telkom South Africa
UCB Pharma
UK Home Office
Visa Europe
W.W. Grainger
Westpac
Weyerhaeuser
Woolworths Australia
150 organizations who receive unlimited MDM advice to key individuals,
e.g. CTOs, CIOs, & MDM project leads
© 2015 The MDM Institute
www.The-MDM-Institute.com
MORE MDM PROGRAMS
GET THEIR SUCCESSFUL START
AT MDM & DATA GOVERNANCE SUMMITS
THAN ANYWHERE ELSE
MDM & Data Governance Summit Europe - London ▪ May 18-21, 2015
MDM & Data Governance Tokyo - Belle Salle Kanda – Tokyo ▪ June 2015
MDM & Data Governance Summit San Francisco - Hyatt Regency SF – July 22-23, 2015
MDM & Data Governance Summit Asia-Pacific - Doltone House – Sydney ▪ July 28-30, 2015
MDM & Data Governance Summit Shanghai - Shanghai Int’l Convention Ctr ▪ Fall 2015
MDM & Data Governance Summit Canada - The Carlu – Toronto ▪ Fall 2015
MDM & Data Governance Summit New York - Sheraton Times Square ▪ October 4-6, 2015
© 2015 The MDM Institute
www.The-MDM-Institute.com
ALL THE CURRENT *HOT* TOPICS
© 2015 The MDM Institute
www.The-MDM-Institute.com
PAST SPONSORS
© 2015 The MDM Institute
www.The-MDM-Institute.com
MDM MARKET GROWTH = >18% CAGR
** Source: Gartner Research
• CDI (MDM of Customer) software
• $644 million market YE2012
• $1 billion by YE2015
• PIM (MDM of Product) software -- incl store content info & metadata
• $688 million market YE 2012
• $1.1 billion by YE2015
• > 50% of MDM revenue is led by offerings from
small & best-of-breed vendors
© 2015 The MDM Institute
www.The-MDM-Institute.com
RECENT EMEA UPTAKE OF MDM
Representative Sample
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3 Suisses
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Achmea
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Accor
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Al Hilal Bank (UAE)
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Alstom
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Argos
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ASICS
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Banque Centrale Populaire (MO) 
Banco Santander
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BANKART
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Baumarkt Direkt
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Belastingdiens (Dutch Tax Office) 
Belgacom
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Belgium Post
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Berner (FI)
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Bluarancio
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BNP Paribas
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Boots (UK)
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Borough of Camden (UK)
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Bouygues Telecom
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Carrefour
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Credit Agricole
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Commune di Roma
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Compagnia Assicuratrice
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Dalkia
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Deutsche Telkom
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DHL (DE)
Dubai World
DSV
Eli Lilly UK
Euroclear
EADS
Feu Vert
Gazprombank
Hypo Vereinsbank
ING
LaSer Cofinoga
Lloyds
Maersk
Mitchells & Butlers
Мир Книги
Network Rail
NFU Mutual
Norway Post
Orange
Otto Group
Ouest-France
Peter Justesen
Philips Medical Devices
PPL
Prisa Digital
RTE
© 2015 The MDM Institute
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Rusatom
RussiaEnergy
Ruukki
Sartorius Werkzeuge
Sberbank
Société Générale
Sociale Verzekeringsbank
Sogei S.p.A.
Sonae
Saint-Gobain
Stallergenes
Syngenta
Swisscom
SwissGrid
Talk Talk
Telecom Egypt
Tesco Bank
The Travel Group
Travel Port
TUI
Van Marcke
Veolia
Viega
Visa Europe
Volvo Truck
WIND Telecom
www.The-MDM-Institute.com
ASIA-PACIFIC UPTAKE OF MDM
Representative Sample
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ANZ (AU)
Asics (JP)
ATO (AU)
Alliance Bank Malaysia (MY)
Bank Central Asia (ID)
Bank Negara Indonesia (ID)
Bank of China (CN)
Bank of Commerce (CN)
Bank Tenaga Negara (MY)
Bendigo Bank (AU)
BHP Billiton (AU)
CBA (AU)
Centrelink (AU)
China CITIC Bank (CN)
China Unicom (CN)
Chongqing Changan
Automobile Co. (CN)
Daihatsu Motor Co. (JP)
Dept of Educ - SA
Dept of Educ – WA
FANCL (JP)
Fujitsu (JP)
GCG China (mobile) (CN)
GE Money (AU)
General Dept of Taxation (VN)
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Huawei (CN)
HK Trade Development Council
IP Australia (AU)
Japanese Research Institute (JRI)
Korea Life Insurance (KR)
Korea Telecom (KR)
Krung Thai Bank (TH)
KT&G (KR)
Lion Nathan (AU)
Macquarie Bank (AU)
Ministry of Educ (SG)
Ministry of Finance (CN)
Ministry of Health (NZ)
Ministry of Health (SG)
Mitsubishi Motors (AU)
Mizuho (JP)
MLC (NAB)
Mobily (SA)
NAB (AU)
New Zealand Customs (NZ)
NTT (JP)
Optus-Singtel (AU)
Origin Energy (AU)
Perodua Otomobil (ID)
Rio Tinto (AU)
© 2015 The MDM Institute
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Queensland Health (AU)
RAC Victoria (AU)
RAC WA (AU)
Samsung (KR)
Samsung Life (KR)
Shenzhen Development Bank (CN)
Shanghai GM (CN)
Shanghai Regional Community Bank (CN)
Simplot (AU)
Suncorp (AU)
Sydney Water (AU)
Tai Kang Life (CN)
Taiping Life (CN)
Taiwan Mobile (TW)
Telecom NZ (NZ)
Telstra (AU)
Tongshan Tax Bureau (CN)
Tower Australia (AU)
Tsingtao (CN)
University of Sydney (AU)
Westpac (AU)
Woolworths (AU)
Zhejiang Tailong Commercial Bank (CN)
www.The-MDM-Institute.com
RECENT NORTH AMERICAN UPTAKE OF MDM
Representative Sample
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AARP
ADP
Allied World Assurance Co. (AWAC)
Apria
AutoTrader.com
BB&T
Belk
BestBuy
Biogen Idec
BJ's Wholesale Club
Blackstone Group
BMC Software
Bombardier
BNY Mellon
British Columbia Cooperative
Canadian Border Security Agency
Canada Revenue Agency
CarFax
Celgene
Chartis
Chevron
Clorox
Collective Brands
Costco
Covidien
Desjardins
Devon Energy
Essilor
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Federal Reserve Board
Federated Co-Operatives, Ltd.
FHA
Frontier Communications
First American Title
Fox
Global Hyatt
Guy Carpenter
HCA
Hilton Worldwide
Home Depot Canada
Houghton Mifflin Harcourt
Huntington Bank
Intact Financial
John Wiley & Sons
Jones Lang LaSalle
JP Morgan Chase
KeyBank
Kroger
Levi Strauss
Logitech
Maersk
MassMutual
McKesson
MeadWestvaco
Men’s Wearhouse
Morgan Stanley
Nextel
Northern Trust
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© 2015 The MDM Institute
NY Times
Oppenheimer Funds
Panera Bread
Payless
PetSmart
Pitney Bowes
Polycom
Prudential
PTC
RadioShack
Sabre
Smith & Nephew
Sony Pictures Entertainment
Spectrum Pharmaceuticals
T-Mobile
Target
Teach for America
TELUS
Time-Warner Cable
TJ Max
Toys R Us
Travelport
Union Bank
US Bank
Uti
Visa
Walt Disney Resorts
Whataburger
Whole Foods
Wyndham
www.The-MDM-Institute.com
MACRO MDM MARKET TRENDS
• Market consolidation – MDM+DI+DQ+Apps
• IBM InfoSphere MDM = DWL+Initiate+Trigo+Lombardi+ Ascential+Vality+SRD+LAS
• Informatica MDM = Siperian+DataScout+Heiler+Similarity+ Evoke+Identity
Systems+AddressDoctor
• Oracle MDM = Siebel UCM+SilverCreek+Datanomics+Sun MDM+Hyperion
MDM+GoldenGate+Sunopsys+Carleton
• SAP MDM = A2i+Business Objects+FirstLogic+Purisma+Hybris
• “Big Data” - Data volumes + 3rd party reference data + Social network data +
Unstructured data
• “MDM Duology” - Mega vendor (IBM, INFA, Oracle, SAP) for
Customer/Product/Supplier & 2nd/3rd tier for “everything else” (RDM, location, et al)
• Explosion of “location-aware services”
• Actionable insight vs. data management
© 2015 The MDM Institute
www.The-MDM-Institute.com
2015-16 MDM PLANNING ASSUMPTIONS
• Pervasive MDM
• Cloud MDM
• Data governance
• Social MDM
• Business process hubs
• Public/Private MDM
• Business-critical MDM
• Big Data
• Universal MDM
• Temporal MDM
• Reference data
• Budgets/skills
Strategic planning assumptions to assist IT organizations & vendors in
coping with flux & churn of emerging MDM vendor landscape
© 2015 The MDM Institute
www.The-MDM-Institute.com
PERVASIVE MDM (MDM AS A SERVICE)
STRATEGIC PLANNING ASSUMPTION
• During 2015, enterprise application providers will continue to deploy
en masse, the next generation of MDM-innate (as opposed to MDMaware) applications
• Concurrently SaaS vendors will struggle to provide integrated/native
MDM; select SaaS providers will finesse this issue via strategic
partnerships & investments in MDM
• Through 2015-16, mega vendors MSFT & ORCL will effectively give away
departmental MDM– via Microsoft MDS & Oracle DRM respectively
• By 2016, the market for MDM-innate applications will exceed that for
MDM platform software
MDM-innate (e.g. Fusion MDM) will overwhelm
MDM-enabled applications
© 2015 The MDM Institute
www.The-MDM-Institute.com
MDM MILESTONE
MASTER DATA MANAGEMENT (MDM)
“Top 10” Evaluation Criteria
© 2015 The MDM Institute
www.The-MDM-Institute.com
MDM INSTITUTE FIELD REPORTS – MDM**
Formally Presented During Conference Chairman Keynote on Day 2 of Event
• Ataccama
• Riversand
• Dell Boomi
• SAP MDM & MDG-EE
• IBM InfoSphere MDM
• SAS MDM
• Informatica MDM
• Semarchy
• IBI MD Center
• Software AG
• Kalido MDM
• Stibo
• Microsoft MDS
• Talend
• Oracle MDM
• Teradata MDM
• Orchestra Networks
• TIBCO MDM
• Pitney Bowes Spectrum
• VisionWare
© 2015 The MDM Institute
** Persisted CUSTOMER or PRODUCT data hubs
www.The-MDM-Institute.com
WORKING DEFINITIONS
Data Governance (DG)
“Passive” Data Governance
Formal orchestration of people, process, &
technology to enable an organization to
leverage data as an enterprise asset
across different LOBs & IT systems
Data steward consoles & other reactive data
management capabilities focused on
after-the-fact data compliance;
often batch-like & not integrated with MDM
“Active” Data Governance
“Proactive” Data Governance
Metrics-enabled, upstream data policy
enablement; replaces manual data admin
processes with role-based, real-time SME
empowerment
Metrics-driven, crowd-sourced capability for
business users & IT to actively control their
shared data across different lines of
business & IT systems
Master Data Governance aligns IT-centric viewpoints & businesscentric viewpoints regarding data quality; MDM & MDG are becoming
natural way of aligning data with business processes
© 2015 The MDM Institute
www.The-MDM-Institute.com
DATA GOVERNANCE
STRATEGIC PLANNING ASSUMPTION
• Through 2015, most enterprises will struggle with enterprise DG
while they initially focus on customer, vendor, or product; integrated
DG that includes E2E data lifecycle will increasingly be mandated as a
phase 1 deliverable
• During 2016-17, major SIs & MDM boutiques will focus on
productizing DG frameworks while mega MDM software providers
struggle to link governance process with process hub technologies
• By 2017, vendor MDM solutions will finally move from “passiveaggressive" mode to “proactive" Data Governance mode
MDG *must* evolve from point products (i.e., to address
customer or product MDG only) to enterprise data governance
(supporting multiple domains such as customer, product, supplier, location, price, etc.)
© 2015 The MDM Institute
www.The-MDM-Institute.com
MDM MILESTONE
MASTER DATA GOVERNANCE (MDG)
“Top 10” Evaluation Criteria
© 2015 The MDM Institute
www.The-MDM-Institute.com
MDM INSTITUTE FIELD REPORTS – MDG
Formally Presented by Conference Chairman on Day 3 of Event
• ASG
• Microsoft DG Console
• Ataccama
• Mike 2.0
• BackOffice Associates
• Oracle DGF
• Collibra
• Orchestra Networks
• EMC/RSA/Archer
• SAP MDG
• IBM MPDM
• SAS Data Governance
• IBI MD Center
• Software AG
• Informatica IDD
• Utopia
• Kalido DGD
• Varonis
© 2015 The MDM Institute
www.The-MDM-Institute.com
UNIVERSAL MDM (MULTI-DOMAIN MDM)
STRATEGIC PLANNING ASSUMPTION
• During 2015, MDM evaluation teams will assume (& insist) that all MDM
software platforms targeted for enterprise-level deployment or major role
in mission-critical systems fully support both PARTY & THING entity types
• Through 2015-16, mega vendors will continue to deploy separate CDI &
PIM stacks while nouveau MDM vendors attempt to position this as "legacy
MDM" failing
• By 2017, all operational CDI hub vendors will add "PIM light" capabilities,
& all PIM vendors will add B2C PARTY entity domain
Most PIM are multi-domain, not just PIM … always include
SUPPLIER; CDI always has entitlements
© 2015 The MDM Institute
www.The-MDM-Institute.com
MDM MILESTONE
REFERENCE DATA MANAGEMENT
STRATEGIC PLANNING ASSUMPTION
• Through 2015, reference data will emerge as a key entry point for enterprises
& in turn unduly influence choice of MDM for Customer, Product & other
domains; large enterprises will continue to mandate that REFERENCE data be
part of MDM platform's native entity types
• During 2015-16, MDM vendors will begin to market RDM to apply an MDM
approach for centralized governance, stewardship & control; SIs will move
into this market via OEMing of Informatica & IBM MDM into "securities
master" mkt under pricing umbrella of GoldenSource
• By 2017, pervasive, low cost RDM will be commoditized via the efforts of
Ataccama, Microsoft & Oracle
Managing “simple” reference data will prove
to be a key sales entry point for MDM vendors
© 2015 The MDM Institute
www.The-MDM-Institute.com
MDM MILESTONE
REFERENCE DATA MANAGEMENT (RDM)
“Top 10” Evaluation Criteria
© 2015 The MDM Institute
www.The-MDM-Institute.com
MDM INSTITUTE FIELD REPORTS – RDM
Formally Presented by Conference Chairman on Day 3 of Event
• Ataccama RDM
• Oracle Site Hub, DRM
• Collibra Reference Data • Orchestra EBX
Accelerator
• Profisee
• IBM RDM Hub
• SAP MDG-R (Reference Data)
• Informatica RDM
• Kalido
• Software AG WebMethods OneData
• Microsoft RDM
• Teradata LRDM
(t.b.a.)
© 2015 The MDM Institute
www.The-MDM-Institute.com
CLOUD MDM
(CLOUD-ENABLEMENT, ARCHITECTURE & INTEGRATION)
STRATEGIC PLANNING ASSUMPTION
• During 2015, single- & multi-tenant Cloud MDM will continue to attract
SMBs to achieve MDM benefits without long-term project & major
expense; while offering enticing entry point for large enterprises (opex
vs. capex, federated architecture for geo-distributed organizations, POCs)
• Through 2015-16, integration of on-premise MDM w/ SaaS apps will arrive
via SFDC, SAP BBD, et al, however, enterprises will wrestle w/ DI issues
btw on-premise & cloud w/ majority of orgs unwilling to house master
data about CUSTOMERS/PRODUCTS/SUPPLIERS in public cloud
• By 2017, Cloud-innate services for DQ & DG will be more prevalent;
however, enterprise MDM will remain “on premise” w/ increasing
integration to Cloud applications
MDM-enabled apps will migrate to public Cloud, especially for
decentralized/geographically distributed organizations
© 2015 The MDM Institute
www.The-MDM-Institute.com
MDM MILESTONE
SOCIAL & MOBILE MDM
STRATEGIC PLANNING ASSUMPTION
• During 2015, 360° view of “X” will take on new meaning due to “data blind
spots” of traditional MDM; enterprises will realize need to reconcile social
identity with corporate/ household identity to provide authoritative
master data to drive e-mktg & commerce within social networks
• Through 2015-16, next-gen MDM will address “sphere of influence” to
incorporate both extended & non-obvious relationships to grow share of
wallet from individual to exo-ego network as disruptive sales strategy (vs.
ego-centric mktg)
• By 2016-17, mobile location-based services enhanced with locationspecific customer info will raise ante for e-commerce within & outside
major social networks
Data-related processes need to align with real world
intricacies – especially complex relationships & hierarchies of
mobile customers & extended social networks
© 2015 The MDM Institute
www.The-MDM-Institute.com
MDM MILESTONE
TEMPORAL MDM (REAL-TIME & TIME-TRAVEL)
STRATEGIC PLANNING ASSUMPTION
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During 2015, MDM requirements will increasingly evolve from myriad of
batch match/merge processes for evergreening master data into near
real-time best of breed data consolidation architectures; mega vendor
MDM platforms with RDBMS underpinnings will compete to outperform
each other, while next-gen MDM solutions will lag due to overhead of
semantic models
Through 2015-16, compliance & other corporate functions will increasingly
mandate temporal MDM to view & manage entities & hierarchical
relationships at a specific point in time (past, present or future)
By 2017, temporal MDM will be standard feature of majority of MDM
platforms
Object/Graph DB-based MDM will dominate in time-travel;
RDBMS-based MDM dominates real-time MDM updating
© 2015 The MDM Institute
www.The-MDM-Institute.com
MDM MILESTONE
BIG DATA
(& IN MEMORY)
STRATEGIC PLANNING ASSUMPTION
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During 2015, performance of all major aspects of base MDM functionality
will benefit from performance-enhancing capabilities of big memory
configurations — from batch loading of MDM hubs to identity resolution
to operational updates
Through 2016, Big Data will repatriate itself into MDM fabric via registry
overlays as yet another source; mining of Big Data to populate Social
MDM & perform entity matching on Big Data stores will help provision
360° view of entity from public, subscription &enterprise data.
By 2016-17, very large enterprises (e.g., fin svcs, large gov’t agencies)
will look to r/t MDM flows & scaling of MDM solutions via elasticity of
Cloud-based solutions, in-memory DBs, & next-generation ETL/MDM
Big Data innately requires both MDM &
Data Governance to be effective & sustainable
© 2015 The MDM Institute
www.The-MDM-Institute.com
MDM MILESTONE
BUDGETS/SKILLS
STRATEGIC PLANNING ASSUMPTION
• During 2015, the number of IT professionals trained in a specific MDM
solution will increase 100% Y2Y, however, IT organizations & consultancies
will struggle to recruit and retain MDM veterans who have had a major
role in a successful MDM deployment
• Through 2015-16, enterprises will continue to spend 3X to 4X in “plan” &
“build” services vs. MDM software
• By 2016-17, supply of MDM-experienced consultants will catch up w/
demand & SIs will scramble to find new opportunities for their
expensively recruited & trained talent
Given substantial investment businesses undertake with SI
partners, this area must be given scrutiny – not only to contain
costs, but to insure success of this vital infrastructure investment
© 2015 The MDM Institute
www.The-MDM-Institute.com
MDM MILESTONE
MDM & DATA GOVERNANCE SERVICES
• Market for MDM & Data Governance services reached $2.5B during
2012 & will exceed $4 billion by 2015
• Systems integrators are essential to success of majority of MDM
projects, yet previously incumbent SIs usually are no longer so
• Data Governance assistance from SIs will remain especially critical
to success of MDM programs during 2015-16 as organizations deal
w/ shortage of tools, experience & tool expertise
This area must be given scrutiny – not only to contain costs,
but to insure success of this vital investment
© 2015 The MDM Institute
www.The-MDM-Institute.com
FIELD REPORT: MAJOR SI PARTNERS
• Accenture
• Infosys
• BackOffice Associates
• Knowledgent
• Capgemini
• Lumendata
• CGI-Logica
• Oracle Pro Svcs
• Cognizant
• SAP Pro Svcs
• Deloitte
• Stream Integration/Prolifics
• IBM BAO/GBS/Lab Services
• Tata Consultancy Services
• Informatica Pro Svcs
• Utopia
• Wipro
© 2015 The MDM Institute
www.The-MDM-Institute.com
FIELD REPORT: MDM & DG SPECIALISTS
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Adastra
Affecto
Arhis
Black Watch Data
Business & Decisions
Clarity
Consology
Datpro
Detica
DATUM
eCenta
Edificio
Entity Group
First San Francisco Partners
GlobalSoft
HighPoint Systems
Hitachi/Sierra Atlantic
© 2015 The MDM Institute
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IMT
Infoverity
Information Asset
InfoTrellis
Jibes
Koeus
Myers-Holum
NorthGate
Perficient
Platon
SDM
Serene
SapientNitro
SITA
Sogeti
Steria
Streevus
www.The-MDM-Institute.com
FIELD REPORT: MAJOR CONSULTANCIES
WITH MINOR PRACTICES
• Abeam
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Fujitsu (Born, DMR)
• Atos
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Hitachi Consulting
• Avanade
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HP/Knightsbridge/EDS
• BearingPoint
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Lockheed Grumman
• CSC
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• Dell/Perot Systems
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Mahindra Satyam
PwC
• Fair Isaac / Braun
Consulting
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SAIC
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SBS (Siemens Business Services)
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Unisys
© 2015 The MDM Institute
www.The-MDM-Institute.com
BOTTOM LINE: MDM & DATA GOVERNANCE
• Invest in DG for long-term sustainability & ROI of MDM
• Acknowledge currently marketed DG does not exist as
integrated solution
• Plan for most MDM vendors to deliver DG during next 6-12
months
• Recognize mega vendors (IBM, INFA, ORCL, SAP) focused to deliver
MDG capability in 2015 – with resultant partner chaos
• Manage SI partner to integration roadmap with MDM platform
of choice & to avoid “brain drain”
Plan now to realize economic value & competitive
differentiation via multi-entity MDM during next 2-5 years
© 2015 The MDM Institute
www.The-MDM-Institute.com
Aaron Zornes
Founder & Chief Research Officer
www.the-MDM-Institute.com
aaron.zornes@the-MDM-Institute.com
www.linkedin.com/in/aaronzornes
+1 650.743.2278 @azornes
Authoritative
Independent
Relevant
© 2015 The MDM Institute
www.The-MDM-Institute.com