Social Media Marketing
OPPORTUNITIES
Who is 77Agency?
Founded in
2003 as an
SEM/SEO
Specialist
100 Employees
16 Nationalities
6 Offices
Google
Analytics
Authorised
Consultant
50+ Qualified
Google
Advertising
Professionals
30% of the
77Agency team
is IT dedicated
Facebook Ads
API Tool
Vendor
Our Clients
MOBILE
FINANCE
BEAUTY
FOOD AND DRINK
REAL ESTATE
Our Clients
MEDIA
GAMING
TRAVEL
INTERNET
Social Media in 2011
75% of worldwide internet users visit a social
network or blog when they go online
Social Media in 2011
2011 STATS
106,000,000 users
25,000,000 Tweets a day
100,000,000 users
100% growth 2010-2011
750,000,000 users
550,000 Facebook apps
7 billion pieces of content shared weekly
490,000,000 unique users
700 billion plays in 2010
Google’s newby
The next big social media?
5,000,000,000 hosted images
3,000 images added each minute
Social Media Marketing in 2011
Key Benefits of Social Media Marketing (SMM) ….
More conversations about your brand
A successful SMM campaign leads to a lot more talk about your brand online.
Quick turnaround
Social Media sites will send you huge amounts traffic almost instantly.
Impact on search engine rankings
SMM campaigns bring you large amounts of backlinks that benefit your ranking in
search engines.
Low costs
A comprehensive SMM strategy may provide a partial or full replacement of
traditional advertising and marketing at a fraction of the costs.
Social Media Marketing in 2011
Key Benefits of Social Media Marketing (SMM) ….
Compatible with traditional marketing
SMM campaigns can be run alongside traditional marketing and advertising.
The power of recommendation
Initiators and influencers play an important role the buying process and you can
reach these people with SMM.
Sidestepping ad blindness
As ad blindness increases, SMM has the potential to send visitors to your website
without traditional advertising methods.
77Agency & Facebook
For the past couple of years 77Agency has established a strong and direct
relationship with Facebook.
Benefits of our Relationship with Facebook
Dedicated point of contact within Facebook
Direct training on how to effectively develop fan pages
Insights into using the Facebook advertising platform
Quicker response times to reclaim unauthorised fanpages
Ability to acquire brand friendly URL’s for client’s fanpages
Customised advice on how to make Facebook pages SEO friendly
Privileged access to upcoming Facebook features and technology
We have unique access to Facebook expertise and resources enabling us to
help clients to exploit all the opportunities Facebook offers businesses.
77Agency Facebook Credentials
Our Facebook track record….
£500k per month spend through Facebook
Management of over 50 Facebook Pages
Integration of 50 client websites with Facebook
Facebook Ads API Vendor
Enrolled in the Facebook Ads Alpha Program
2009 Facebook Developer Garage Winners in Milan
Pioneers in Proprietary Facebook Ad Management Technology
77Agency & Facebook
We understand that to get the most out of Facebook, businesses must
approach the full Facebook Ecosystem
Social Ads
Open Graph (Your Website)
News Feed
News feed
Facebook pages
Applications
77Agency & Facebook
77Agency offers a complete suite of products for businesses to fully take
advantage of Facebook as a marketing, CRM and sales tool
STRATEGY
Facebook Strategic Planning and Consultancy
TOOLS
Social Ads Tool
All in 1 Social
DESIGN AND DEVELOPMENT
Facebook Applications
Fan Page Development
Facebook Website Integration
MANAGED CAMPAIGNS
Ad Campaign Management
Fan Acquisition Services
Facebook Clustering
77Agency Social Media Services
FACEBOOK SERVICES
FACEBOOK PAGES
CONNECT/OPENGRAPH
Branded and tailored Page creation
Targeted community development
User specific content strategy
Facebook community and website integration
Building user generated content
Increasing Fan community activity
APPLICATIONS
COMMUNITY BUILDING
Customised Facebook applications
Viral promotion of brand and products
Targeted audience data mining and polling
Targeted Fan Acquisition to build Fan numbers
Use of Facebook PPC to deliver valuable fans
Pay for performance pricing model
Facebook Tools
SOCIAL ADS TOOL
An intuitive platform providing ROI maximising and time saving Facebook
Advertising campaign management
In 2009 77Agency was amongst a select group
of global agencies selected to gain access to the
Facebook API. 77 created and developed a
unique campaign management tool called the
Social Ads Tool (SAT).
KEY BENEFITS
Simple Design Clutter free navigation and campaign management
Intuitive Usability Designed to enable the management of thousands of campaigns
Pioneering Technology Features that Facebook currently do not offer
Facebook Tools
SOCIAL ADS TOOL ADVANTAGES
Feature
Facebook
Platform
Social Ads Tool
Platform
S.A.T. User Benefit
Multi Campaign management
Increased efficiency
Multi Ad management
Increased efficiency
Ad Generator
Increased efficiency
Bulk editing features
Increased efficiency
Automatic Ad Optimisation
Increased ROI
Auto Bidding Feature
Increased ROI
External conversion tracking
Increased control
Multi-Level Account Access
Increased control
Facebook Tools
SOCIAL ADS TOOL OPTIMISATION
Ad Optimisation based on target conversion rates, return on
investment or cost per action
Ads
Ads
Ads
Facebook
All Ads served
regardless of CR
VS
Ad
Paused
Ads
Facebook
Ads
Only ads with an acceptable
CR are served
The platform enables you to set a desired conversion rate. Poorly performing ads that
are not returning the required conversion rate are then automatically paused.
Facebook Tools
SOCIAL ADS TOOL SUBSRIBERS
Current users of the Social Ads Tool include….
OMD
Banzai
Formlife
Inlight
Trade DK
Think Digital
Playtopia
Omega One
DMI
Hpyeractive
ZoneMedia
Blue Mango Interactive
Casino Rewards
Serranetga
ConnectMediaMarketing
ActiveArtMedia
PPC Coach
Collabo
IBP
GroupM Switzerland
Facebook Tools
ALL IN 1 SOCIAL
A Facebook Wall Update scheduler and content management
system enabling businesses to easily plan and automatically
publish Facebook content
KEY BENEFITS
Manage Multiple Fan Pages Manage all your fan pages through a single platform
Real Time Stats Measure Facebook content performance through user interaction statistics
Track Interaction Track how users share and distribute wall updates
Use All in 1 Social to schedule
individual pieces of content to be
delivered at specific days and
times. Synchronise the
scheduler with any pre existing
feed you already have i.e. news
feeds, blog posts.
Facebook Tools
ALL IN 1 SOCIAL REPORTING
View valuable social metrics to gauge the success of your Facebook
content strategy
View up to date content performance data at a glance. Understand how many of your
fans are engaging, sharing and clicking through on specific pieces of content
Facebook Design and Development
FACEBOOK APPLICATIONS
77Agency provides a complete Facebook Application solution including
concept creation, design, development and app management.
User engagement
Promote conversation with and between your brand fans
Brand awareness
Build brand positive brand associations
Viral promotion
Promote the sharing of branded content amongst the relevant fan base
Data mining
Collect valuable target audience data
Drive Sales
Initiate the sales funnel within Facebook
Increase Fans
Use apps strategically to increase your existing fanbase
Facebook Design and Development
FACEBOOK APPLICATIONS
Our applications are developed to ensure that they will achieve your Facebook
objectives - from general user engagement to promoting individual products.
Some great apps we have recently developed…
FIAT NEDERLAND
A live stream of two Dutch
celebrities documenting
their travels around the
Netherlands in a Fiat
PATHE RESIDENT EVIL
An interactive flash game
incorporating the trainer
for the new Resident Evil
movie
BEN MOBILE
A video wall display
presenting all the TV ads
involved with Bens latest
promotional campaign
Facebook Design and Development
FACEBOOK APPLICATIONS
And a few more….
Adidas
Nivea
Sisal
Conde’ Nast
Pathe
Pathe
Pathe
Pathe
Pathe
Pathe
Pathe
Pathe
Pathe
T Mobile
T Mobile
T Mobile
T Mobile
BEN
BEN
FIAT
X Factor
X Factor
Body Shop
Body Shop
AOL/MyDaily
Saxobank
Are You My Honey?
Users upload photos of themselves with their new Adidas shoes
Nivea Crème per Te
Free Nivea sample
Sisal Bingo Fun
Bingo Game
Conde’ Nast
Sign up to newsletter
Pathe City
Competition to win a free screening with friends
Girls Only
A custom Justin Beiber tab with songs, trailers and competitions
Inception
Users can embed themselves into the movie poster
Suckerpunch
Shareable customer tab with trailer
Alice in Wonderland
Photo competition
Green Hornet
Shareable customer tab with trailer
Harry Potter
Shareable customer tab with trailer
Tron
Shareable customer tab with trailer
Pathe Harlem
Competition to win 6 months cinema pass
Warchild
Locate T Mobile stores participating in charity drive
Lifeproof
Competition to win a phone
Repudo
Video tab showing apps and features available for users phone
Blackberry PIN
Users can share their BB Pin with friends
Ringtone Tab
Listen to and download ringtones
Customer Service Directory
Enable users to solve customer service issues
Fiat 5000 Twin Air
3 games promoting the release of the new Fiat car
Backseat Audition
Users can see where auditions are taking place
Video Audition
Users can view audition videos and vote on their favourite
Free Sample
Voucher tab for free sample of shower gel
Store Locator
Users can locate stores within their area
Tag It To Win It
Photo tag competition
Trading Data
Tab displaying live trading data
Facebook Design and Development
WEBSITE INTEGRATION
Increase viral promotion and user engagement through Integrating Facebook
throughout your site using the Facebook Open Graph Protocol, Facebook’s
Social Plug-Ins and Facebook Connect
1. User can share content from your website
2. Shared content is displayed on users wall
3. Your brand is then exposed to the users
Facebook community
Facebook Design and Development
WEBSITE INTEGRATION
FACEBOOK SOCIAL PLUG-INS
Enable your site visitors to like, share or comment on your website content
through integrating the following social plug-ins throughout your website:
Like
Activity Feed
Recommendations
Like Box
Login Button
Facepile
Comments
Live Stream
Facebook Design and Development
FACEBOOK PAGE DEVELOPMENT
Facebook Pages are a must for any modern business. They present an
inexpensive and powerful way to engage existing customers and attract new
customers.
Developing Brand Voice
Cultivate and build brand image through developing a distinctive and personal
branded voice
Customer Response
Gauge customer reaction to new products, offers and promotions
Market Research
Cost effectively survey and poll customers to assist with core market research.
Customer Relationship Management
Reply to customer comments, questions and customer service issues in an open
forum.
Driving Sales
Directly promote products to your fans through branded messages and personal
interaction.
Facebook Design and Development
FACEBOOK PAGE DEVELOPMENT
We work with each business to develop a fanpage which best reflects their brand,
and is styled and designed to suit their individual target audiences.
Facebook Pages recently developed by 77Agency….
Managed Campaigns
AD CAMPAIGN MANAGEMENT
Facebook powerful advertising platform enable business to directly communicate
with a highly relevant and targeted audience
Facebook Ad Campaigns managed by 77Agency
We have over 9 years experience
running successful Pay Per Click
campaigns across all major search
engines.
This PPC experience now means
we can deliver successful
Facebook PPC campaigns for our
clients.
Our PPC expertise means we are
fully apt at achieving target CPC
and Conversion Rates and
ultimately your all important target
ROI through Facebook Ads.
Managed Campaigns
AD CAMPAIGN MANAGEMENT
We achieve your set objectives through hands on, day to day account
optimisation and through using a range of ad types
Like Ad
Comment Ad
Event Ad
Polling Ad
Gifting Ad
Managed Campaigns
AD CAMPAIGN MANAGEMENT
The most important strength of Facebook Ads is the unparalleled Targeting
capabilities including…
Location
Country, City, Town
Demographics
Age range, gender, exact age
Interests
Key terms found in the users profile
Connections
Users connection to other pages
Advanced Demographics
Relationship status, language
Education and Work
Education level and workplace
Managed Campaigns
AD CAMPAIGN MANAGEMENT
A few clients we have managed Facebook Ad campaigns for….
Buongiorno
Cashcade
Mac Cosmetics
Bulgari
EA Games
NHS Choices
Babylon Ltd
La Republica
Sisal
MNS
Clinique
Winga
BuyVip
Bobbi Brown
Managed Campaigns
FAN ACQUISITION SERVICE
To ensure the success of you fanpage 77Agency can rapidly build you a
highly targeted fanbase
How do we acquire fans?
We acquire fans through deliver highly
targeted “Like” ads using our Social Ads Tool.
This tools allows us to quickly and cost
effectively acquire a fan base that fits your
brands targeting criteria
Why build fans?
Through developing a relevant and valuable
fan base you can ensure an on-going source
of website traffic, recruit new customers and
virally expand your brands exposure online
Managed Campaigns
FAN ACQUISITION SERVICE
To ensure the success of you fanpage 77Agency can rapidly build you a
highly targeted fanbase
Key benefits of our Fan Acquisition Service
Reduced Risk
You only pay for each fan acquired. Your business doesn’t risk paying for clicks that
don’t convert into fans.
Time and Cost Savings
Our technology allows us to build Facebook Advertising campaigns aimed at fan
acquisition at a far quicker rate than using the internal Facebook Advertising platform.
Rapid Fan Base Growth
77Agency can quickly acquire fans for you. Where it may take you 2 or 3 months to build
10,000 fans we can do this in a matter of days.
Quality Fans
It is always in 77Agency’s best interest to deliver each and every client a highly valuable
fan base which can be leveraged to fulfill whatever your objectives are.
Managed Campaigns
SOCIAL CLUSTERING
77Agency can build a targeted group of Facebook users for your business. You can
then distribute content, links and call to actions directly to their wall.
1
2
3
4
5
1. A Targeted Facebook Ad is presented to the user.
2. The user is then presented with a landing page inviting them to become a part of a
social cluster.
3. Once the user Likes the cluster they start to recieve content relating to this topic directly
on their wall.
4. The owner of the cluster can then post content, links and further calls to directly on the
users wall on an ongoing basis.
5. When the user clicks on content links, they are taken directly to your website.
Managed Campaigns
SOCIAL CLUSTERING IN ACTION
Scenario
LANDING PAGE
Client wants to build a social cluster of UK
based females, aged 18-35 interested in
fashion, beauty, and lifestyle.
User “Likes” a
horoscope
Solution
Target users group are driven to a landing
page where they are asked if they want to
receive a daily horoscope update.
USERS WALL
User presented
with daily
horoscope link
on wall
Users who “Like” their individual Horoscope
receive a link to their horoscope on their
wall each day
Subscribed users click through to read their
horoscope on the clients website
Outcome
Increased web traffic for the client. Direct access
to x thousands of their target audience
YOUR WEBSITE
User presented with
full horoscope and
related
fashion/beauty
content
77Agency Other Social Media Services
RESEARCH AND ANALYSIS
Analysis of competitors social media activities
Case studies of successful industry related social media campaigns.
Customer profiling and industry benchmark analysis
SOCIAL MEDIA STRATEGY
Identifying social channels your business should be using
Developing a long term content strategy
Social media design and community management training
REPORTING
Social media performance reporting and analysis.
Channel activity, engagement, growth, and referrals report
Ongoing campaign appraisal and optimisation
TWITTER
Branded and tailored Twitter creation.
Unique content delivery and management strategy.
Information collection, community building and product promotion.
YOUTUBE
Branded video channel creation.
Highly tailored content strategy.
Cross channel YouTube integration.
For any further information regarding 77Agency please contact:
Peter Jackson
p.jackson@77agency.com
020 7831 5392
www.77agency.com