Apache OFBiz
An eCommerce Solution for mid- to largesized companies
Paul Piper – Ilscipio
Agenda
●
Introduction to OFBiz
●
OFBiz target group
●
Do we market it right?
●
Proposal & Summary
What is OFBiz?
-
A Framework for Business Applications
-
Environment independent
-
Rich on functionalities & Show-cases
3
4
Who uses OFBiz?
•
Deutsches Rotes Kreuz
•
Scarpa
•
Frank Walder
•
Action Envolope
•
1-800-Flowers
•
Steiner Sports
•
Golden Charm
•
Pickup Flowers
•
Borussia Mönchengladbach
•
Logica
•
Heaven & Earth Jewelry
•
Vector Versand
•
Decathlon (french)
•
Telia Sonera
•
Just Jewelry
•
eCLOUDBroker
•
1&1
•
Born gifted
•
Mad Jungle
•
Partner Homes
•
GMX
•
I Want One Of Those
•
Peacock Alley
•
Cactus Bike
•
Konica Minolta
•
Hip Flask
•
Sayers London
•
GT Bicycles
•
Mail.com
•
Everest Research
•
Shirtpainter
•
Horse 123
•
Olympus
•
Listing PR
•
St Christopher Pendants
•
Running Shoes
•
Web.de
•
Barielle
•
The Charm Works
•
Strap-X
•
British Telecom
•
Product Bahn Sites
•
UnionDiamond
•
Geers Hörakustik
•
TUI
•
Ulta
•
Winning Quote
•
Meilenkontor
•
United Airlines
•
Vinci Genius
•
ethical shopper
•
Müpro
•
Anytime Costumes
•
ALX Depot
•
High West Distillery
•
Thaiprint Software
•
Caché
•
Jonard
•
Montexcelencia
•
TWP
•
DG Verlag
•
Neobits
•
Product Bahn Sites
•
Bepeque
•
Yves Rocher
•
Radius DP
•
Purity Products
•
Gifts n ideas
•
IEEE Computer Society
•
Xuandoo
•
Alcazar Furniture
•
Olagos
•
HSV Hamburger Sportverein
•
MAC Mode|Fashion
•
Image in wood
•
Plastic Jungle
•
American Heart Association
•
Arc'teryx
•
Loui Lighting
•
AMI
•
Börsenverein Deutscher
Buchhandel
•
Brandsparadise
•
Rugs USA
•
Chains and Necklace
•
West Prime Healthrcare
•
Classic Money Clips
•
Old Glory
•
Classic Napkin Rings
•
Vudu
•
Deutsche Zeitschriftenverlage
(Weltbild)
Apache OFBiz Platform Architecture
Presentation Layer
Service Oriented Architecture
Presentation Layer
 Services
 Language independent
Logical Layer
Logic Layer
 Self-Containing
 Entities
 Database independent
 Business Oriented
 Events
DataData
Layer
Layer
 Entity-Events
 Service-Events
 Delegator-Events
6
How is it of interest for others?
eCommerce
Full-Service Webstore
Order- & Return
Management
Catalogue & Product Data
Service & Call-Center
Management (CRM)
Content Management
(CMS)
Business Management
Human Ressource
Project- Management
Business Intelligence
Procurement
Accounting
Manufacturing
Drop-Shipping
Warehousing
Facility-Management
Accounts Payable
Accounts Receivable
Debitor- & CreditorManagement
Logistics
Marketing
Customer Lifetime Tracking
Sales-Force Automation
Marketing Efforts
… and many more!
Business Process
Integration
Multi-Channel-Sales
Third Party Checkouts
7
Application Layer
Asset Main.
Catalogue
CMS
Work Effort
Order
Accounting
Facility
Manufacturing
Human Res.
BI
General Framework
Service Engine
Workflow Engine
Events & CronJobs
Entity Engine
Data Model
Business Processes
Technologies
Java, Groovy, Bsh, Jython
Minilang – XML Scripting
Freemarker & Widgets
Databases
Built-in Tomcat
Development Tools
Business Intelligence
Project Management
Manufacturing
Delivery
Warehousing
Human Resources
Service & Call Center
Marketing
Sales-Force Automation
AP- / AR
Work-Effort
Order- & Return
Party-Management
Catalogue
eCommerce
Yes, but how much can I do with it?
Wait! Where is the catch?
-
-
-
OFBiz is a Framework with very
sophisticated Applications
OFBiz is not an out of the box eCommerce
Software
OFBiz requires you to reduce where
appropriate
8
So who is the target group?
-
Mid- to largesize businesses
-
with a strong development team
-
and independent sales team
9
10
How can we meet the target group?
Rescope the backoffice for different target groups
Keep
Redefine the framework structure (OFBiz Extras)
It
Simple,
Stupid!
Simplify the CMS
Show less – make it usable
Keep the target group in mind (developers & companies)