 
 eZ Publish Platform
 Customers and Go-to-Market Strategy
 Management Team and Organization
 The Future Summarised
Copyright © 2012 eZ Systems
SLIDE 2
January 2013

EMEA
France, Germany, Italy,
Norway, Spain, UK,
Finland/Baltics
North America
United States
AsiaPac
China, Japan,
Singapore eZ Success Story
 eZ Systems AS founded 1999 in
Norway
 More than 12 years commitment to Commercial Open Source
 105 employees
 Continued growth: Supporting over 15,000 customers in 120 countries
 Established ecosystem: More than 350 Partners and a strong community of 42,000 + members
 Over 5 million downloads and
250,000 installations
Copyright © 2012 eZ Systems January 2013

Copyright © 2012 eZ Systems
January 2013

Copyright © 2012 eZ Systems January 2013

Until 2010: Building the technology and community




Technology development focus, service sales
Establishing community.
Today:
40,000+ members


700+ man years development
28,000+ technical contributions
First software sales in 2007
Copyright © 2012 eZ Systems
2011
– 2012: First scaling and foundation for growth






New CEO, enhanced management team
Extending the platform (via two acquisitions)
Productisation
Channel development
Game change is the roll out of eZ publish 5
OEM contracts - completing innovation leadership
2013+: Global expansion and scale





Accelerated conversion of installed base
Move to “all cloud”
Geographic and channel expansion
Large scale cloud ASP distribution partnerships
Continued technology and innovation leadership, organic and acquisitions
January 2013

 Company
 
 Customers and Go-to-Market Strategy
 Management Team and Organization
 The Future Summarised
Copyright © 2012 eZ Systems
SLIDE 7
January 2013

Copyright © 2012 eZ Systems
January 2013

Copyright © 2012 eZ Systems
January 2013

Copyright © 2012 eZ Systems
New Market
Requirements




From tactical website presence to strategic digital communications
From www to multichannel, multi device delivery
From uni-dimensional web creation tools to complete software platform including creation, delivery and optimization
From fragmented tools to integrated, interoperable communication platform
January 2013

Communicate
Awareness
Exploration
Selection
Copyright © 2012 eZ Systems
Socialize
Comparison
January 2013

Media &
Publishing
Banking &
Finance
Telecoms Public &
NGOs
Copyright © 2012 eZ Systems
The easy way to interoperate, create, deliver and optimise digital businesses
January 2013

Newspapers and Magazines
Website: www.csmonitor.com
Geography: North America
Theme: Newspaper website, General news
Value: End to end digital process enablement
Integration for content syndication services
Increase of efficiency and reach by 15% year on year
Entire content archive migration (150 years)
Significant increase of subscriber reach through Multi-
Channel distribution
Website: www.grazia.fr
Geography: France
Theme: Magazine website, Fashion, Lifestyle and Glamour
Value: Rebuild of site to create a multichannel (responsive) environment, a multi-site installation for economically migrating other brands to eZ Publish, free and paywall content access, rich multi-media content archive with attractive and accurate faceted search tools.
For more case studies: http://ez.no/Resources/Case-Studies
Copyright © 2012 eZ Systems January 2013

Telecoms
Website: www.orange.com
Geography: Global, HQ in France
Theme: Orange’s corporate portal
Value: End to end management of Orange’s end user subscribers
Fast multimedia experience
Brand recognition increased by 10% in 12 months
Multisite concept ready to build sites for global subsidiaries
Cost efficiency increased by 10% year on year
Non-Governmental Organisation
Website: http://www.wwf.fr
Geography: France
Theme: WWF’s French website
Value: Multimedia library
News and social feeds
Enablement of interactivity and donation tools
The eCommerce shop increased its sale by 8%
Dynamic mission updates and reduced time of editorial work
For more case studies: http://ez.no/Resources/Case-Studies
Copyright © 2012 eZ Systems January 2013

Financial Services Finanz Informatik: Computer centre for over 400 German banks




Enable distributed editors to publish content
Establish the intranet as communication channel
Higher employee satisfaction and ease of
FIND information
Merge Lotus Notes & web



Establish a central and integrated knowledge base for customers and partners
Central user-management-system with defined access to all information
Project platform allowing to effectively change and modify content from any device



Reduction of the time-to-web by 25%
Reduction of duplicate content through multichannel-publishing – efficiency increased by 30%
Higher frequency and customer loyalty by enablement of access any time and from any device by keeping banking security standards
Copyright © 2012 eZ Systems
January 2013

= Web Content Management
+ Personalised Experience
+ Digital Services Support
Multichannel &
Multisource
Search &
Retrieval
Analytics &
Insights
Experience
Ready
WCM
Personalization and marketing automation eCommerce
Solutions
Customer
Interaction
Management
Copyright © 2012 eZ Systems
Industry Growth
Drivers
 Massive $32 Billion overall market opportunity, growing
2x faster than general software market
 Deployments of cloudbased software (SaaS and PaaS) growing 3-
4x faster than onpremise
January 2013

eZ App Factory eZ OpenMagazine eZ Tube eZ ARender eZ for IBM FileNet ® eZ Translation
Manager
Included in eZ Publish 5 Platform:
- Responsive Design - m. Mobile Templates
- Native App SDK - REST API
Multichannel &
Multisource
Apps
Services
Software products
Connectors eZ Find eZ Smart Tags eZ odoscope eZ LiveViewer eZ Content Cockpit
Search &
Retrieval
Analytics &
Insights
Personalization and marketing automation
Experience
Ready
WCM eCommerce
Solutions eZ Recommendation
Services eZ Exceed eZ Marketing Automation eZ Collaboration Workflow eZ Teamroom eZ Accelerator
Customer
Interaction
Management eZ Web Shop
07PayEx eZ Way 2 Magento eZ Lekane Dialogue
Copyright © 2012 eZ Systems
January 2013

eZ Publish enables the full life cycle management of best-in-class, contentdriven digital businesses
Customers, Consumers, Employees,
Customize, Adapt, Recommend
Author, Capture, Collaborate eZ Publish Platform
User
Interface
APIs
Business
Logic
Storage
Learn, Adapt, Convert
Copyright © 2012 eZ Systems
Content Creators, Marketers, Information Workers
January 2013

2012 has been a year of many major paradigm shifts
Etna Kilimanjaro
Kilimanjaro eZ Publish 4.7
H
Optimize your digital channels
Hybrid Shipping Model
Public Release:
May 15th, 2012 eZ Publish 5
360 degree
Digital Experience
Management
Public Release:
Nov 20th, 2012
Copyright © 2012 eZ Systems
January 2013

Copyright © 2012 eZ Systems
January 2013

Copyright © 2012 eZ Systems
January 2013

Copyright © 2012 eZ Systems
January 2013

eZ Publish 5 is a breakthrough towards simple, seamless and optimized digital channel management eZ Publish 5 is the first step into the new era
“Hunting
Customers ”
“Farming
Customers” eZ Publish Platform



Transformation to a true Platform guaranties sustainable investment
Holistic customer management
Mission and business critical ready
Copyright © 2012 eZ Systems
January 2013

In Site
Editing
Admin
Interface
Touchscreen
Interface
JSON /
REST
SOAP
XML ix
CON TEN T D ELI VERY
HTML5 reps. design
Mobile
HTML5
RSS
ATOM
Flash
Desktop
Kiosk...
CDN / FRONT CACHE / HTTP Acc.
Coupled / Decoupled publishing / ESI
Style Editor / Template System iOS/
Android
Mobile
App
Web2
Print
Multisite Management / Multichannel Publishing
CON TEN T M AN AGEM EN T eMail
Cache Services Version Mgmt
Media Asset
Management
Wo rkflow
Engine
Translation
Service
Noti fication
Service
Audit
Trail
Roles &
Permissions
Translation
Service
User
Management
Search &
Index
Social
EXTEN SI ON S.
eZ Market
Partners
Custom
TRACKI N G
Web
Tracking
RECO / PERSO eZ
Reco
M KTG AUTO.
Capture
Segment
Campaicn
CON TEN T REPOSI TORY
Structured & Unstructured Data
/ Flexible Content Model
/ Scalable & Distributed
USERS & GROUPS
Flexible
/ Extensible
/ Interoperable
Auth
LDAP,
/ SSO,
/ CAS
REPORTI N G
Live viewer
Odosmap
CON TACTS
Contact
Database
Connector E-Commerce, ERP, CRM
Collaboration, DAM, Publishing
Workflow, UI, Theme
Infrastructure ...
Clustering
Service
Cloud
PAAS Service
Site
Management
Copyright © 2012 eZ Systems
January 2013

Web
Service
Integration
Business Application
Logic
(LS)
Legacy Storage
Driver
Legacy Kernel (4.x)
Web Applications
Web
Service
Integration
REST API 1
(LS) eZ Template
Engine LS eZ Publish 5 Controller
TW I G Tem plat e Engine
PUBLI C API
REST API 2
PHP
Extension
Development
Business Logic
Persist en ce API
RDBM S
St or age
Driver
N oSQL
St or age
5.1
Driver
5.1
S3 / FS
St or age
Driver
5.?
N ew Kernel ( 5 .x )
Custom
Storage
Development


 eZ Publish 5 is the first content management platform designed to handle Massive
Content & Big Data !
eZ Publish 5 integrates the
Symfony 2 framework combining the power of the two communities and innovation leading technologies
The new template engine TWIG enhances rendering speed
Copyright © 2012 eZ Systems
January 2013

Web
Service
Integration
Web Applications
Web
Service
Integration
REST API 1
(LS) eZ Template
Engine LS eZ Publish 5 Controller
TW I G Te m pla t e En gine
PUBLI C API
REST API 2
NEW:
• eZ Marketing
Automation
• Public API, REST
API, Persistance
API
• Symfony 2
Development
Framework
PHP
Extension
Development
Business Application
Logic
(LS)
Business Logic
Legacy Storage
Driver
Per sist en ce API
RDBM S
St or a ge
Dr ive r
N oSQL
St or a ge
5.1
Dr ive r
5.1
S3 / FS
St or a ge
Dr ive r
5.?
Legacy Kernel (4.x) N ew Ke r n e l ( 5 .x )
» eZ Publish 5 is not anymore a simple content management application but a complete platform, the eZ
Publish Platform .
Custom
Storage
Development
•
Fast
•
Cloud friendly
• Interoperable
•
Adaptable
• Agile
•
Social
• Easy usable
• …
Copyright © 2012 eZ Systems
With a solid future-proof architecture designed to support the next generation of online applications, its goal is to handle Big Data as well as existing and future Customer
Experience Management needs as well a range of emerging requirements. It is backward compatible with legacy eZ Publish architecture.
January 2013

Uniquely business driven open source community linking core coding competencies with eZ products
 All IP owned by eZ eZ Publish eZ Community
 Core in-house team drives architecture, design and key application logic
 42,700 members
 50%+ growth in certified developers per year
 80%+ of members are web professionals
 28,000 technical contributions made
 700+ man-years of development
 Community adds key support through enhancements and extensions
Copyright © 2012 eZ Systems
Symfony


One of the most used PHP frameworks worldwide
Open Source
PHP



Most used web programming language
Over 75% of web servers worldwide
Open Source
 Community accelerates innovation and market reach
 Community is selfsufficient and sustaining (tests their own code)
January 2013

eZ Publish 5 will be shipped as a preconfiguered, stack-optimized cloud service and on premise eZ Publish
Trial eZ
Publish
Start eZ
Publish
Basic eZ
Publish
Silver eZ
Publish
Gold eZ
Publish
Platinum
Trial Small Medium Businesses Enterprise
Copyright © 2012 eZ Systems
 Enterprise-ready
 Performance


Availability
Security
 End-to-end solution


No Silos
Feasibility Back to IT
Management
 Agility For Success
 Flexible Business
Models
 Open Source
 Open Architecture


Under-the-hood visibility
Open Environment
 Scale as you go


Elastic environment
Module Flexibility
January 2013

 Company
 eZ Publish Platform

 Management Team and Organization
 The Future Summarised
Copyright © 2012 eZ Systems
SLIDE 29
January 2013

Enterprise
(5k employees+)
700
Mid Market
(1K-5k employees)
1,400
Small and Family Business
(1 to max. 1,000 employees)
Users of cost-free community version
15,000
230,000+
Copyright © 2012 eZ Systems
January 2013

eZ Systems targets horizontal markets and focuses on selected verticals with highest volume and frequency digital content needs
Media &
Publishing
Banking &
Finance
Consumer
Brands
Public &
NGOs
Telecoms
Copyright © 2012 eZ Systems
January 2013

eZ Systems works with 200+ partners, ranging from integrators, consultancies to digital agencies
Enterprise
Mid Market
Small and Family Business
Copyright © 2012 eZ Systems
January 2013

eZ Publish International – the website builder for family businesses



DT Business Marketplace provides Software-as-a-Service applications targeting 3 million family businesses market in
Germany eZ Publish was selected by DT as the multi-tenant website building kit
Joint go-to-market approach:
 Deutsche Telekom runs Sales, Operations, Marketing, 1 st and 2 nd
Level Support and Clearing. eZ provides Development, 3 rd level support, Product Management and Operations support
Copyright © 2012 eZ Systems
 With eZ Publish International users can create multi-language and mobile-ready websites on a selfservice, “programming-free” basis with preconfigured templates
 eZ Publish International is a shrink-wrapped solution of the eZ
Publish platform with turnkey capabilities
January 2013


Paris, France
Sales Office


New York, US
Regional HQ
Sales Office

London, UK
Sales Office


Norway
Sales Office (Oslo)
Admin. HQ (Skien)



Cologne, Germany
Commercial Headquarters
DACH Sales
Engineering HQ

Lyon, France
Engineering

Tokyo, Japan
Sales Office

Beijing, China
Sales Office 
Singapore
Sales Office
Note: 100% subsidiary in Cologne, Oslo, Paris, New York, Singapore, Beijing; branch office otherwise.
Copyright © 2012 eZ Systems
January 2013

eZ’s strategy focuses on value add offerings towards existing users
1. Conversion of installed base
100%
75%
50%
25%
0%
2010 2011 2012 2013 2014
Cost-free community installations
Contracted customers
2. Migration from on-premise to hybrid/cloud
100%
75%
50%
25%
0%
2010 2011 2012 2013 2014
3. On-boarding of customers with previous vendor lock-in
On Premises Revenue
Cloud-based Revenue
Copyright © 2012 eZ Systems
January 2013

 Commercial Open Source – no vendor lock-in
 Hybrid Software Delivery Model – flexible make or buy decision
 Platform services (translations, analytics, marketing automation etc.) – pay as you go
 Smart Partner Model (Solution Partner Program, eZ Market) – the smartest partners go to the biggest business opportunity
 Interoperability & Scalability (software is the glue) – one platform fits it all, from small office to large enterprise
Copyright © 2012 eZ Systems
January 2013

 Company
 eZ Publish Platform
 Customers and Go-to-Market Strategy

 The Future Summarised
Copyright © 2012 eZ Systems
SLIDE 37
January 2013




Gabriele Viebach – CEO
Joined as CEO in October 2010
Extensive sales, marketing, and GM experience in IT: BT Germany, BEA Systems and
CEMEA Telecommunications
Multi-lingual, Master in Economics from University of Hagen


Bård Farstad – Founder and Chairman Product Innovation Board
Founded eZ Systems together with his brother in 1999
Master in Software Engineering from
Høgskolen i Buskerud (HiBu), Norway



Christof Zahneissen
– Chief Product Officer
Joined as CPO in 2011 from Making Waves (strategy consultant, Norway)
Previously a Strategy Consultant for Making Waves, Management Consultant for Edicos
Group, Director Product Management at Gauss, and Director of Online Services at Holtzbrinck
Master in Economics from Freie
Universität Berlin



Dr.-Ing. Ralph Hünermann – CTO
Joined eZ in 2011 as CTO, following the acquisition of Odoscope Technologies, a web analytics software provider he founded in 2006
Previously, founded web agency e-mediad in Cologne, CEO of specialist web-agency
Eyecare New Media AG, Cologne
Phd (Dr.-Ing.) from RWTH Aachen, Dipl.-Ing. Electrical Engineering RWTH Aachen
Copyright © 2012 eZ Systems
January 2013




Michael Friedmann
– Chief Information Officer
Joined eZ as CIO in 2011 following acquisition of YOOCHOOSE GmbH, an online recommendation & personalization technologies company
Previously Program Manager Architecture & Innovation, International Product Management,
T-Systems Enterprise Services, and Senior Consultant for Detecon Gmbh
Executive MBA, Northwestern University - Kellogg School of Management, and Master in
Computer Science from
Universität Karlsruhe



Dr. Uwe Alkemper – Senior Vice President, Professional Services
Joined eZ as SVP Professional Services in 2011 following acquisition of YOOCHOOSE
GmbH, an online recommendation & personalization technologies Company
Previous experience as Managing Partner and Consultant for Detecon Gmbh, an international management and technology consulting company
Executive MBA, Kellogg School of Management, Master and Dr. in Physics from University
Cologne and Bonn




Michael Longman - CFO
Joined eZ in 2012 as CFO
Over 25 years experience gained in the IT, Telecommunication & Financial Services sectors and a strong track record in developing and managing companies from start-up through to
IPO
Hands-on experience of managing a global technology company and experience in board level responsibilities, executive management, CFO, business development and strategic planning,
Copyright © 2012 eZ Systems
January 2013

 Company
 eZ Publish Platform
 Customers and Go-to-Market Strategy
 Management Team and Organization

Copyright © 2012 eZ Systems
SLIDE 40
January 2013

 Addressing a large, strategic but fragmented global market with a unified, integrated platform
 Best-in-class platform: only platform addressing digital business lifecyle end to end – unique window of 18+ months according to
Gartner and Forrester
 Solid commercial foundations: existing global footprint of 17,000 customers including blue chips, significant and rapidly growing recurring subscription revenue base
 Builtin business accelerators: transition to “all cloud”, conversion of massive cost-free user base, expansion of existing partner network into additional geographies
Copyright © 2012 eZ Systems
January 2013