The Hume Workforce Development
Committee
Hume Regional Development Australia
Arts and Recreation Services Labour Market Snapshot
Workforce Planning Australia | December 2012
Arts and Recreation Services
Industry
The Arts and Recreation Services Industry as defined by ANZSIC includes the following
sectors.
Amusement
and other
Recreation
Activities
Horse and Dog
Racing
Gambling
Activities
Sports and
Physical
Recreation
Activities
Creative and
performing
Arts
Parks and
Gardens
Museum
Operations
Source: Employment outlook for Arts and Recreation Services, Skills Info, 2012
2|
Arts and Recreation Services
Industry Snapshot
•
Arts and Recreation Services is the third smallest of 19 industries classified under
ANZSIC*.
•
In August 2012 approximately 218,000 people were employed in the Arts and
Recreation field across Australia.
•
Between 2007 and 2012, employment increased at an rate of 2% per annum.
•
Between 2012 – 2016/17 employment is projected to increase 1.6% per annum,
equivalent to a total of 7,800 people.
•
The Arts and Recreation Services industry has a large part-time workforce, with 45% of
people in the industry working part time.
•
At 54% of the total workforce men slightly out number women in the industry, but this
ratio varies markedly between industry segments.
•
The industry employs large numbers of contractors, freelancers and volunteers.
Source: DEEWR, SkillsInfo, 2012; * Australian New Zealand Standard Industrial Classification
3|
Arts and Recreation Services
Industry Data
Key sources of employment data and trends on the Arts and Recreation industry is
provided by ABS; Service Skills Australia, the Industry Skills Council covering these
sectors; and Skills Hub, the Victorian Industry Training Advisory Board. These key
data sources cover different industry segments but there is also overlap.
‘Arts and Recreation’
ABS
‘Sport, Recreation
and Fitness’
Service Skills
Australia (SSA)
Industry Skills
Council
4|
‘Culture and
Recreation’
Skills Hub
Victorian’ Industry
Training Advisory
Board body
Arts and Recreation Services
Industry Data Sources
The segments covered by each of the three data sources within the Arts and
Recreation Services is listed below.
Arts and Recreation (ABS)
Culture and Recreation (Skills
Hub)
Service Skills Australia (Sport.
Recreation and Fitness)
Sports and Recreation Activities
Sports and Physical Recreation
Activities
Sport and Physical recreation
instruction and coaching
Creative and Performing Arts
Activities
Creative and performing Arts
Activities
Fitness centre (and similar
facilities) operations
Museum Operation
Museum Operation
Sporting and Recreation Clubs
Gambling Activities
Libraries and Archives
Professional teams
Parks and Gardens Operations
Motion pictures & Video Activities
Sporting Grounds and Venues
Horse and Dog Racing
Sound recording and music
publishing
Sports Associations
Amusement and other Recreation
Activities
Radio Broadcasting
Tourism
Television Broadcasting
Events
Amusement and Other Recreation
Activities
Source: DEEWR, Skills Info, 2012, Skills Hub, SSA, Sport, Recreation and Fitness Environmental Scan 2012.
5|
National Industry
Overview
Arts and Recreation Services
Industry Employment
•
Arts and Recreation Services is the third smallest of 19 industries classified under
ANZICS. In August 2012 approximately 218,000 people were employed in the industry.
Industry Employment Level February 2012
Source: ABS Labour Force Survey (trend data) cat no 6291.0.55.003, DEEWR, Skills Info 2012 .
7|
Arts and Recreation Services
Historical Employment Growth
•
Employment levels have been increasing for more than a decade. In 2012 more than
218,000 were employed in the sector compared to 153,000 in 2002.
•
Employment levels, fluctuate from year to year reflecting the volatility of the sector.
Arts and Recreation Services - Employment Level ('000s)
August 1994 to 2012
250
213.5
200
190.7
188.9
153.0
150
133.5
125.4
136.1
140.0
137.5
2000
2001
176.6
177.6
2005
2006
218.0
201.3
201.2
155.3
148.7
129.4
120.9
114.4
100
50
0
1994
1995
1996
1997
1998
1999
2002
2003
2004
Source: ABS Labour Force Survey (trend data) cat no 6291.0.55.003, DEEWR, Skills Info 2012
8|
2007
2008
2009
2010
2011
2012
Arts and Recreation Services
Projected Employment Level by segment
(%)
•
The largest industry segment is ‘Sports, Physical Recreation Activities’, which employs
more than 87,000 people.
•
This is nearly double the next highest segment, ‘Creative, Performing Arts Activities’,
which employs just over 48,000 people.
Arts and Recreation Services - Employment Level - Aug 2012 ('000s)
Sports, Physical Recreation Activities
87.1
Creative, Performing Arts Activities
48.4
Parks and Gardens Operations
26.3
Gambling Activities
25.2
Museum Operation
11.1
Horse and Dog Racing Activities
9.7
Amusement, Other Recreation Activities
9.1
0
10
20
30
40
50
60
70
80
Source: ABS Labour Force Survey (trend data) cat no 6291.0.55.003 (DEEWR Projections), DEEWR, SkilisInfo ,2012
9|
90
100
Arts and Recreation Services
Projected Employment Growth (‘000)
•
All Arts and Recreation segments are projected to experience lower employment growth
than the average for all industries of 1.4% per annum.
•
Two segments, ‘Horse and Dog Racing’ and ‘Amusement, Other Recreation Activities’ are
expected to experience a decline in employment.
Arts and Recreation Services - Projected Employment Growth
(% pa) to 2016-17
ALL INDUSTRIES
1.4
Sports, Physical Recreation Activities
1.2
Parks and Gardens Operations
1.0
Museum Operation
0.9
Arts and Recreation Services
0.7
Gambling Activities
0.6
Creative, Performing Arts Activities
0.6
Horse and Dog Racing Activities
-1.2
Amusement, Other Recreation Activities
-2.2
-2.5
-2.0
-1.5
-1.0
-0.5
0.0
Source: ABS Labour Force Survey (trend data) cat no 6291.0.55.003 (DEEWR Projections), DEEWR, Skillsinfo, 2012
10 |
0.5
1.0
1.5
2.0
Arts and Recreation Services
Projected Employment Growth (%)
•
The Arts and Recreation industry is expected to experience employment growth of more
than 5,000 people by 2016-17.
•
The ‘Horse and Dog Racing’ segment is projected to decrease by 500 people across
Australia over the same timeframe.
Arts and Recreation Services - Future Emp Growth (000s) to 2016-17
Sports, Physical Recreation Activities
5.1
1.3
Parks and Gardens Operations
1.3
Creative, Performing Arts Activities
Gambling Activities
0.8
Museum Operation
0.6
Horse and Dog Racing Activities
-0.5
Amusement, Other Recreation Activities
-1.0
-2
-1
0
1
2
3
4
5
6
Source: ABS Labour Force Survey (trend data) cat no 6291.0.55.003 (DEEWR Projections), DEEWR, SkillsInfo 2012
11 |
Arts and Recreation Services –
Top 20 Occupations
•
The top three employing occupations in the industry are associated with sport and
fitness. They are ‘Sports Coaches, Instructors and Officials’, ‘Fitness Instructors’ and
‘Sportspersons’. In 2011, there were more than 14,000 of the first group in Australia.
Arts and Recreation Services
- Top 20 Employing Occupations in 2011 ('000s)
Sports Coaches, Instructors and Officials
14.9
Fitness Instructors
9.4
Sportspersons
9.1
Music Professionals
8.3
Amusement, Fitness and Sports Centre…
7.8
Greenkeepers
6.6
Receptionists
6.0
Gardeners
5.3
Gaming Workers
5.1
Actors, Dancers and Other Entertainers
5.1
Other Specialist Managers
5.0
Sales Assistants (General)
4.1
Visual Arts and Crafts Professionals
3.9
Bar Attendants and Baristas
3.5
Waiters
3.4
Environmental Scientists
3.3
Livestock Farm Workers
3.2
Child Carers
3.0
Betting Clerks
2.9
Conference and Event Organisers
2.9
0
2
4
6
Source: ABS Labour Force Survey (trend data) cat no 6291.0.55.003, DEEWR, SkillsInfo, 2012
12 |
8
10
12
14
16
Industry Overview
Victoria
Arts and Recreation Services:
A Victorian Perspective
•
•
2011 research for Skills Victoria that analysed Victoria’s skills need by Industry Training
Advisory Boards (ITABs) industry categories found:
•
In 2009 the ‘Culture and Recreation’ sector employed 61,831 people in Victoria
•
In 2010 this number dropped by 12.2%
•
Employment was forecast to rise in 2011, 2012 and 2013
•
Employment growth of 4.8% was projected for 2013.
This report also noted. ’The size of the industry and extent of its skill needs are hard to
define due to the nature of its workforce, which is made up of a large number of
contractors, freelancers and volunteers’.
Source: Deloitte Access Economics, Victorian skills needs in 2011: A summary of industry intelligence (Skills Victoria),
March 2011
14 |
Culture and Recreation Services
Occupations in Demand in Victoria
SkillsHub advised the following occupations were in demand in 2011. Some were
also expected to experience critical skill shortages.
Occupation
In Demand
Outdoor Adventure Instructors
•
Aqua Instructors (Swimming coaches and instructors)
•
Sport Umpire and Other Sports Officials
•
Digital Broadcast Technicians
•
Camera Operators (particularly focus pullers)
•
Games Designers
•
Digital Archivists and Content Managers
•
Piano Tuners
•
Private Teachers/Tutors (art, drama, dance and music)
•
Critical Skills Shortages
Source: Deloitte Access Economics, Victorian skills needs in 2011: A summary of industry intelligence (Skills Victoria),
March 2011
15 |
•
•
•
Arts and Recreation Services
Drivers of Workforce Demand and
Workforce Development
Role of sport
in
preventative
health
Availability
and funding
of venues
and facilities
Reducing
talent pool
for elite
sport
Growing
interest in
fitness
Participation
levels in
Sport,
Recreation
and Fitness
Workforce
Demand and
Development
Source: Service Skills Australia, Sport, Recreation and Fitness, Environmental Scan 2012
16 |
Ageing
population
New
Technology=
New Skills/
Arts and Recreation: Drivers of
Workforce Demand and Workforce
Development
Participation levels in Sport, Recreation and Fitness
• Participation in sport, recreation and fitness is a key driver of demand for employment in these
industries.
• Between 2005—06 and 2009-10 the percentage of people that reported participating in sport and
physical recreation in the previous year declined slightly from 65.9% to 63.6% nationally.
• In Victoria 64.6% of people participate in sport and recreation
• The highest rate of participation is in informal activities e.g. Walking
• Between 2003-04 and 2009-10, the average weekly household consumption on recreation increased by
41% or $41.00 However expenditure on pay TV and Internet service were the main drivers of this
growth. Sport and Recreation accounted for only a quarter of this growth in expenditure.
Growing interest in Fitness
• While participation in formal sports and recreation is showing some decline, participation in aerobics,
fitness and gyms is increasing.
• The number of people participating in Aerobics/Fitness activities or gyms increased from 12.6% in 200506 to 14% in 2009-10
Role of Sport in Preventative Health
• The Council of Australian Governments Agreement (COAG) National Partnership Agreement includes a
focus on strategies to improve physical activity in communities and workplaces.
• Community grants are subsidising people’s participation in physical activities. e.g. ‘Lift for Life’ program
for people at risk of Type 2 diabetes. Such programs are increasing the need for Cert IV personal trainers,
exercise physiologists and physiotherapists.
• Service Skills Australia research suggests that in the future GPs will refer patients for exercise, which is
likely to increase the demand for higher level trained fitness professionals.
Source: Deloitte Access Economics, Victorian skills needs in 2011: A summary of industry intelligence (Skills Victoria), March 2011
17 |
Arts and Recreation: Drivers of
Workforce Demand and Workforce
Development
Availability and funding for venues and facilities
• Between 2005-6 and 2009/10 construction works for recreation purposes increased. The total value of
work completed on recreation projects in 2009-10 was 1,342.9 million more than double the 2005-06
total of $662million. This is helping drive demand for workers.
• An increasing number of local councils are restricting the number of micro-business personal trainers
using public spaces for group fitness.
• In regional areas, new 24 hour gyms are being established in areas lacking full service gyms. Anytime
Fitness has 60% of its recently opened gyms located in regional areas. These 24 hour gyms have lower
staff ratios. While they have lower staff ratios than other fitness gym models they may be increasing job
opportunities for fitness professionals in areas where they were previously limited.
Ageing population is driving
• Participation in physical activity decreases as people age. It drops from 79% for 15-19 year olds to 48%
for people aged 65 and over. An ageing population could result in decreased demand for organised sport
and recreation and the associated staff.
• However the ageing population is also driving a renewed focus on stimulating grass roots participation,
which is driving demand for Sport Development Officers.
• The industry is increasingly looking to cater for an ageing population by developing seniors’ fitness
programs, which will mean fitness professionals will need increasingly to understand the needs of seniors
and how to engage them in physical activity and adapt activities to cater for their needs and interests.
Reducing talent pool for elite sport
• The ageing population combined with a low birth rate has reduced the talent pool for elite sport. This in
turn is creating the need for coaches of high performers to develop higher level skills in areas such as
performance analysis and skill acquisition. This requires higher level ICT skills.
Source: Service Skills Australia, Environmental Scan 2012
18 |
Arts and Recreation: Drivers of
Workforce Demand and Workforce
Development
New technology = New Skills
• While information is limited, industry feedback suggests sporting clubs and associations,
gyms and other fitness and recreational organisations are developing on-line services.
This is in response to customer expectations that the customer service relations will
include online, social media and smart phones. Skills in retailing, copyright and social
marketing are increasingly being required.
• Social media is allowing people to set up recreational and casual sport groups by passing
the traditional role of clubs and other recreational organisations in bring people together.
The availability of a growing number of smart phone ‘apps’, which offer personalised
fitness programs is leading to concerns by fitness professionals that their services will be
bypassed.
• This new technology is necessitating new marketing, retailing and entertainment
practices. Sector particularly affected include television, film, game design.
Source: Service Skills Australia, Environmental Scan 2012
19 |
Hume Overview
Arts and Recreation Services
Assistance by LGA
Total Industry
1,113 (2006)
1,287 (2011)
16%*
2006 vs. 2011 Census Data
Moira
68 (2006)
112 (2011)
G Shepparton
182 (2006)
203 (2011)
Indigo
58 (2006)
56 (2011)
21 |
Towong
20 (2006)
11 (2011)
Benalla
73(2006)
95 (2011)
Strathbogie
49 (2006)
79 (2011)
Mitchell
219 (2006)
211 (2011)
Wodonga
106 (2006)
134 (2011)
Murrindindi
99 (2006)
110 (2011)
Wangaratta
118 (2006)
137 (2011)
Mansfield
39 (2006)
43 (2011)
Source: ABS Census Data 2006 and ABS Census Data 2011 *All figured have been rounded
Alpine
82 (2006)
96 (2006)
Hume Region Boundary
Sub-region Boundary
Local Government Area
(LGA) Boundary
Employment growth Projection in
Hume
•
‘Sports and Fitness workers’ is the largest occupational group working in the Arts and
Recreation Industry in Hume. Monash data estimates there are more than 500 people
working as ‘Sports and Fitness workers’ in Hume.
•
The data suggests the employment levels will experience a small decline between
2012-13 and 2016-17.
Receptionists
Arts Profs
Sales Assistants etc
Animal Attendants etc
Misc Labourers
Hospitality Workers
2012-3
Misc Hospty Retail Managers
2016-7
Nat.l & Phy.l Sci Profs
Horticultural Trades Wrkrs
Sports & Fitness Wrkrs
0.00
0.10
0.20
0.30
0.40
000' persons
0.50
0.60
Usage is restricted to the Department of Education & Early Childhood Development and third parties undertaking work on behalf of Skills Victoria.
Source: Monash Centre of Policy Studies, 2011 (Hume Employment: by ANZSCO occupation, '000 persons, 2010-1 to 2016-17)
22 |
Employment Projections in Hume
•
According to Monash projections employment will very slowly decline between 201213 and 2016-7. NB: Because it is such a diverse industry it is possible that there will
be pockets of growth as well as pockets of decline.
2.700
2.650
2.600
2.550
2.500
Arts/Recreation
Services
employment
2.450
2.400
2.350
2.300
2012-3
2013-4
2014-5
2015-6
2016-7
Usage is restricted to the Department of Education & Early Childhood Development and third parties undertaking work on behalf of Skills Victoria.
Source: Monash Centre of Policy Studies, 2011 (Hume Employment: by ANZSCO occupation, '000 persons, 2012-13 to 2016-17)
23 |
Arts and Recreation VET Education Data
Fitness Instructor
Fitness Instructor
Fitness Instructor
VET Enrolments Age Profile
•
Between 2008 and 2011 VET enrolments in Fitness Instructor certificate qualifications
increased markedly. Enrolments jumped from approximately 115 in 2008 to more than
300 in 2011.
•
The vast majority of people studying to become fitness instructors are aged between
15-29.
160
140
120
100
80
2008
60
2011
40
20
0
15 to 19 20 to 24 25 to 29 30 to 34 35 to 39 40 to 44 45 to 49 50 to 54 55 to 59 60 to 64
Source: Data prepared 9 March 2012, Market Analysis team, Skills Victoria.
26 |
65 and
over
Under 15
VET Course and Diversity
250
•
•
•
Between 2008 and 2011 the number
of people studying qualifications in
fitness more than tripled.
200
In 2011 more than 330 people in
Hume were enrolled in Fitness
Qualifications.
100
In 2011 the enrolments by people
from diversity groups were low, but
higher than in 2008. There were no
recorded enrolments by indigenous or
CALD groups in 2008.
150
2008
2011
50
0
Certificate III in
Fitness
Certificate IV in
Fitness
Diploma of Fitness
5%
4%
4%
3%
3%
2008
2%
2011
2%
1%
1%
0%
Disabled
Source: Data prepared 9 March 2012, Market Analysis team, Skills Victoria.
27 |
Indigenous
CALD
What this means?
Arts and Recreation Services is the third smallest of 19 industries classified under
ANZSIC and employs approximately 218,000 people.
Between 2007 and 2012, employment increased across Australia at a rate of 2% per
annum but for the next five years employment growth is expected to slow to 1.6% growth
per annum.
The largest segment is ‘Sports, Physical Recreation Activities’, employing 87,000 people.
The ‘Horse and Dog Racing’ segment is one of only two segments projected to experience
decreases in employment levels.
A number of specialist areas within the sport and fitness industry, e.g. Seniors’ Fitness
Programs are expected to grow. Skill shortages exist for Outdoor Adventure Guides.
Employment in Arts and Recreation in Hume is expected to show a very small decline over
the next five years.
There are more than 500 Sports and Fitness Workers, the largest occupation in
the industry in the Hume Region.
Between 2006 and 2011 VET enrolments in Fitness Instructor qualifications in Hume
jumped from 115 to more than 300.
28 |
Data Quality and Limitations
The data challenges included:
1.
Different definitions of industries / occupations between ABS, Industry Skills Councils and Monash.
2.
Different Time periods used by different sources
3.
Old Data - ABS Census is now 6 years old. 2011 ABS Census data has been used where available.
4.
Lack of HUME region industry data particularly for industries where employers are predominantly
private sector (e.g. Retail, manufacturing and Transport and Logistics)
5.
Lack of regional Skills Shortage Data – DEEWR lists are at the State level
6.
Changes in name and level of VET qualifications (training packages)
7.
Poor sourcing of data – The data source and date were unclear for some data sources.
Limitation of Liability
This Labour Market Snapshot has been compiled using data which, to the best of Workforce Planning
Australia’s knowledge, was current and correct at the time of printing.
WPA gives no warranty as to the accuracy of the information contained herein nor its applicability to any
specific circumstances. It is intended as a guide only and Workforce Planning Australia will not be liable to
any person as a result of any actual or perceived inaccuracy contained in this report.