You have an established Direct Response business, you want to market it and make more money… You Need Direct Action!
Optimize, Convert, Grow
Agency
Call Center
www.directactiongroup.com
Increased BOTTOM LINE!
© Copyright 2011 - Proprietary and Confidential
What We Do
Improve every marketing campaign with higher online and offline
conversion rates to increase Media Earned Revenue (MER) and overall
Return On Investment (ROI) for our clients and proprietary
products/services.
By tapping the power of the phone, we help increase marketing campaigns
to convert more customers, maximize each order and increase the average
order value.
Who Are We
We have mastered the art of revenue enhancement and cost efficiencies
within the Direct Response industry. We not only provide solutions to
businesses but help them grow into cash machines! As a full service Direct
Marketing Agency, WE drive and fuel ideas, products/services and funnel
them through our proprietary work flow to increase THE BOTTOM LINE.
Management Team
Working with industry leaders for the last decade in diverse market sectors, we have gained
the experience and versatility to craft a customized plan for each of our clients and
proprietary products/services. By funneling these products and services through our work
flow the results are proven throughout a wide range of marketplaces within the Direct
Response industry.
Whatever the message, whatever the medium, Direct Action approaches each challenge as
one team, built with the talent, ingenuity, and dedication necessary to drive measurable
results. We are a team built on unique talents with an enormous passion for success.
Management Team
We have experience driving and managing millions of
phone calls with the highest sales conversions with the
lowest Costs Per Call and the highest Media Earned
Revenue.
By integrating our experience in premier marketing,
technology, and direct sales strategies, our success is
seen within the power of communicating with the
consumer through call center solutions.
We specifically tailor each campaign to our clients and
proprietary products/services needs, helping transform
the campaign through innovative direct marketing and
optimizing the return on investment to provide growth,
profit and sustainability.
Jake Bush
Chief Executive Officer
• Bargain Network Inc
• Vertrue Inc
• Pinnacle Information Systems
James Brown
Chief Technology Officer
• Bargain Network Inc
• Make It Work
• Lanspeed
David Klein
Director, Call Center Operations
• Bargain Network Inc
• Vertrue Inc.
• ABA, Inc.
Valerie Verkouteren
Chief Communications Officer
• Bargain Network Inc
• Vertrue Inc.
James Coles
Director, Creative & Web
Operations
• Webquest Inc.
• Pinnacle Information Systems
Direct Action Company Profile
 California LLC Founded in 2008
 Headquartered in Santa Barbara, CA home of
our 150 seat call center
 Servicing clients and proprietary products/services in the direct
response Industry, including markets in Health/Fitness, Credit
Management, Financial Services, Education and Gaming.
Problem
The Direct Response industry is built on the premise of conversion rates, constantly dictating the
success of each marketing campaign. While conversions are a simple mathematical equation, the
throughput of specific channels is the determining factor to success.
Our clients and product/service competitors struggle with the following key areas in order to
optimize, convert and grow their respective campaigns.
o Lacking Brand Management and Affiliate Management to successfully grow and optimize online
marketing campaigns.
o Continue to pay high costs for offline marketing channels and struggle to meet conversions rates
within each of these channels to exponentially grow campaigns.
o Do not have the ability to handle high volume call center capacity, reach clients through
inbound/outbound blended campaigns or obtain high customer retention rates in order to increase
the average order value (AOV).
o Are unable to track and manage campaigns with detailed reporting and transparent analysis to
counteract real time sales and marketing adjustments as well as visibility to combat charge-backs
and affiliate fraud.
Service Solutions
Our services are compiled into one complete solution, managed on one platform and throughout our proprietary
work flow to ensure the highest conversion rates and ultimately the biggest Return On Investment (ROI). Each
client or proprietary product/service will benefit from the following solutions.
Media
Sales
Technology
Affiliate Management
High Volume Capacity/Overflow
Product Development
Brand Management
Increased Conversions
Transparent Media Tracking
Broadcast/Radio Media Buying
Upsell Relationships
Detailed Reporting and Statistics
Print/Outdoor Media Buying
Inbound/Outbound Blended Environment
Chargeback/Fraud Management
Online CPA/SEM/PPC Campaigns
World Class Customer Support
VOIP Technology
Conversion Optimization
Customer Retention
White Labeling
Clients & In-House Products
Proprietary Products
& Services
Client Products
& Services
Proprietary Products
& Services
Improve Customer
Satisfaction
Increased
Marketing
Exposure
Increased
Retention
Improve
MER
New
Revenue
Sources
It is our process, infrastructure
and funnel of solutions driving
Into our call center that fuels
our results regardless of the
client, product or service.
Reduce Charge
backs/Eliminate
Fraud
Increase ROI
Increase
Conversion
Performance Call Center
Client Products
& Services
Expanding Opportunity
Media
Exposure
Products
& Services
+
Greater
Customer Contact
Display
Search
Email
Blog
=
Website Visits
Mobile
Print
TV
Radio
We monetize and capitalize on every opportunity
within our funnel of services by driving everything into
our state of the art call center and seamless work-flow
to increase lead, sale and media return conversions.
Leads, Sales
Phone Calls
Call Center
=
More Sales, Higher Return
Increased BOTTOM LINE!
Sales Model/Call Center
Order
Validation
Direct Response
Results
Inbound/Outbound
Blended
Welcome/
Confirm
Increase Cust
Engagement
Additional
Revenue
Upsells
Increased
Results
Call (800)#
•
•
•
Calls
Leads
Sales
Order Recovery/
New Inquiry
More Sales
Additional
Revenue
Online Advertisement
Inbound/Outbound
Blended
New Sales
DefinitionsOrder Validation- Inbound and outbound calls from already purchased customers.
Order Recovery/New Inquiry– Inbound and outbound calls from non-orders or unique inquiries
Upsells
 More Calls
 Converted
Leads
 More Sales
Technological Platform
Marketing (Building/Growing/Managing)
•
Call Center (Growth/Optimization)
Landing page and website
development.
Conversion optimization tools
Transparent Media Tracking
Multi-campaign visibility and
targeted isolation
Chargeback / Fraud Management
•
•
•
•
•
Blended Inbound/Outbound
Campaigns
Detailed Tracking and Reporting
across media and sales channels.
Real time statistics and management
efficiency tools.
Custom Reporting Management
System
•
•
•
One Location!
Support (Integration/Consulting)
•
•
•
•
Packaged Solutions (plug and play)
Seamless integration
On demand consulting
Customization
Product Fulfillment / User Interface
•
•
•
•
Maximize User Experience and
retention through available incentives
Reduce refund costs
Detailed usage tracking and reporting
Targeted Social Communities
Business Model
Start
 Client Product/Service
 In-House Product/Service
3 Years
Marketing
Build
&Grow
Technology
Sales
Inbound
Website Visits
Radio Listeners
TV Viewers
One Location
Outbound
Call Toll Free Today (800)123-2020
Open New Checking Account
& Get Free Retirement Report .
Print/Outdoor Readers
Customized CRM
Sold
Cash Out
Exit
Licensing/Consulting Fees
Incubation Platform
Client Properties
Service
Partner
Invest
Clients are thoroughly researched and tested starting at the service level. Decision to partner with client Is
determined by growth potential and overall product value. Investment for equity share is made in companies
that show compelling exit strategy and is deemed suitable for expansive growth and quick exit.
Build/Grow/Optimize
Market
Sell
Streamline
Properties are brought to market through direct response online and offline media channels. Media volume is channeled
into blended inbound/outbound call center to sell, cross-sale and upsell products and services. Process is managed and
optimized through DA’s streamlined technologies providing visibility across all marketing and sales channels.
Expand/Acquire/Exit
Dedicate Resources
Position
Cash Out/Consult/Service
Properties are sustainably grown within the “benchmark” incubation stage until they are determined ready for expansion, in need
of dedicated resources outside of benchmark capacity. Property is then positioned for one of three goals. One- Property is acquired
by competitor. Two- Property is taken under control by majority owned entity with continued operation on licensed DA
technologies. Three- Property is absorbed by DA for continued growth, branched as subsidiary and re-positioned for acquisition.
Proprietary Properties
Sister Companies
R&D
Acquisition Strategy
Market opportunities are thoroughly researched, developed and designed for expansive growth with milestones
leading up to quick exit strategy.
Build/Grow/Optimize
Affiliate / Freelance Network
Direct Response Specific
Sales Platform
Platform Wide Tracking Systems
& Customization
Properties are brought to market. Media is channeled into blended inbound/outbound call center for optimization and un
matched margins for selected competitors. Process is managed and customized through streamlined technologies
providing visibility across all marketing and sales channels.
Expand/Acquire/Exit
Dedicate Resources
Position
Cash Out
Properties are sustainably grown within the “benchmark” incubation stage until they are determined ready for expansion, in need
of dedicated resources outside of benchmark capacity. Property is then positioned for one of two goals. One- Property is acquired
by competitor. Two- Property is positioned for expansion to be branched away from incubation platform as stand alone entity with
separate and dedicated resources, ultimately re-positioned for acquisition at a later date.
Market Opportunity
How We Do It
At Direct Action, our approach is made up of equal parts strategy, creativity, insight, passion
and hard work. We strive to not only meet our clients’ goals but to surpass them, maximizing
their ROI and increasing their brand equity. Throughout our in-house products we continually
practice and preach these same guidelines.
Our process is simple and has come from a long history of experience. We listen to our clients and
customers, assess their needs, and draw strategic insight from market research. We develop
relevant, compelling creative and media plans across all channels, pairing the results seamlessly
with telecommunications to enhance revenue. The end result is a proprietary work flow and full service
Direct Marketing company built to build and enhance THE BOTTOM LINE!
Core Values
o
o
o
o
o
Deliver high-value products and services
Over deliver promises and exceed expectations
Contribute positivity to the culture
Maintain ethics and integrity in every interaction
Build meaningful relationships through open
communication.
o Test everything. The most expensive test is the
one you didn’t do.
o It costs more to acquire a new customer than to save an existing one.
So treat your customers well.
o Impeccable values and an unwavering determination to succeed are the
cornerstones of our success.
Exit Strategy
Our objective is to build multiple client
businesses and proprietary entities under
the DA umbrella, designed for acquisition
by large firms within 3-5 years.
Additionally, we plan to grow and
establish DA as a leader in the Direct
Marketing Space and position an IPO
within the first 8-10 years.
Contact Us
Direct Action LLC
Contact: Jake Bush
Email: info@directactiongroup.com
Phone: 805-288-0202 ext. 102
Web Site: www.directactiongroup.com