The UNDP Innovation Facility (SHIFT)
Ankara, Turkey
23 – 25 September 2014
MINISTRY OF FINANCE
AND PLANNING,
JAMAICA
BEHAVIOURAL INSIGHTS BASED INSTITUTIONAL DESIGN:
A MINISTRY OF FINANCE AND PLANNING, JAMAICA PERSPECTIVE
Dr Elsie LAURENCE-CHOUNOUNE
DEPUTY RESIDENT REPRESENTATIVE
UNITED NATIONS DEVELOPMENT PROGRAMME
JAMAICA, BAHAMAS, BERMUDA, TURKS & CAICOS
AND CAYMAN ISLANDS
Trudy-Ann JAMES LINTON
1
DIRECTOR, STRATEGIC ORGANISATIONAL DEVELOPMENT
MINISTRY OF FINANCE AND PLANNING, JAMAICA
AGENDA
The Jamaican Context
The MOFP Context
The Change Partnership:
UNDP and MOFP Jamaica
Applying Behavioural Insights based Design
Thinking to MOFP Transformation
2
3
VISION 2030 JAMAICA
4
VISION 2030 JAMAICA …
“Jamaica – the place of choice to live, work,
raise families and do business”.
National Goal 2:
The Jamaican
Society is secure,
cohesive and just.
National Goal 3:
Jamaica’s
economy is
prosperous.
• RELATED NATIONAL OUTCOME
• #6 – Effective Governance
•
•
•
•
•
•
RELATED NATIONAL OUTCOMES
#7 – A Stable Macro-Economy
#8 – An Enabling Business Environment
#9 – Strong Economic Infrastructure
#11 – A Technology-Enabled Society
#12 – Internationally Competitive
Industry Structure
5
OUR REALITY
DECLINING
EXCHANGE
LOW
RATE
LIMITED
FISCAL
SPACE
GROWTH
INCREASING
ENERGY
COSTS
LIMITED
HIGH
PUBLIC
DEBT
FROZEN
PUBLIC
SECTOR
WAGES
SUCCESS WITH
REFORM AND
CHANGE
PROGRAMMES
6
THE MINISTRY OF FINANCE AND PLANNING, JAMAICA:
WHERE WE ARE NOW…
MOFP
STRATEGIC
REVIEW
PUBLIC
FINANCIAL
MANAGEMENT
REFORM
ECONOMIC
REFORM
PROGRAMME
(ERP) WELL
ACTION PLAN
UNDERWAY
STANDBY
AGREEMENT
ECONOMIC
PROGRAMME
OVERSIGHT
COMMITTEE
WITH THE
IMF IN
PLACE
7
MOFP TRANSFORMATION
PROGRAMME
High talent
workforce in a
learning
organisation
Technologyenabled
Improvement of
Critical Business
Processes
A CENTRE OF
EXCELLENCE,
2017
Realigned
Organisational
Structure
Customer Centric
Service
Orientation
8
RETHINKING CHANGE
MANAGEMENT
9
UNDP ADDED VALUE
UNDP’s Mission: Bringing About
Change
Capacity Development Niche
Technical Assistance
•Contributed to debt exchange programme
•Change and Culture Management Capacity
Development
•Innovation in Public Service
10
UNDP/MOFP PARTNERSHIP
MOFP SECURED
UNDP’S SUPPORT
UNDP AddedValue
FOR TECHNICAL
ASSISTANCE IN
CHANGE AND
CULTURE
MANAGEMENT
CAPACITY
DEVELOPMENT.
UNDP’S RESEARCH
FOR BEST TECHNICAL
EXPERTISE AVAILABLE
APPLYING DESIGN
THINKING THROUGH
BEHAVIOURAL
INSIGHTS
11
VALUE PROPOSITION OF
UNDP/MOFP PARTNERSHIP
12
CHANGE MANAGEMENT …
PREDICTING HUMAN BEHAVIOUR
TRADITIONAL VIEW OF HUMAN BEHAVIOUR
However, this Perspective Fails
To Explain And Predict A Large
Proportion Of Behaviour And
Decisions.
13
INTRODUCING BEHAVIOURAL
ECONOMICS /BEHAVIOURAL
INSIGHTS TO CHANGE MANAGEMENT
HTTP://WWW.YOUTUBE.COM/WATCH?V=XH_BZXP8DA&SNS=EM
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WHAT IS BEHAVIOURAL ECONOMICS
(BE)/BEHAVIOURAL INSIGHTS (BI)?
SALIENCE
MESSENGER
INCENTIVES
PRIMING
INFLUENCING
BEHAVIOUR THE
MINDSPACE
NORMS
DEFAULTS
AFFECT
WAY
COMMITMENTS
EGO
15
APPLYING BE/BI: PRACTICAL INSIGHTS
To encourage behaviour change, make it EAST:
EASY, ATTRACTIVE, SOCIAL AND TIMELY.
'Change
Minds by
Changing
Contexts'
16
APPLIED BE/BI:
PRACTICAL INSIGHTS IN CONTEXT
17
LINKING BE/BI TO PUBLIC
ADMINISTRATION
PUBLIC POLICY
IMPLEMENTATION
involves influencing
or changing
behaviour
via legislation, regulations,
taxes and incentives.
• RECOGNISES THAT
PEOPLE ARE COMPLEX,
AND OFTEN TIMES
IRRATIONAL.
BE/BI: AN
INVALUABLE TOOL
• Key insights into the
psychology of
behaviour
motivations
• Low cost/ low pain
option for curbing or
motivating
behaviour
RESULTING IN
REDUCTION OF
INEFFICIENCIES
AND INCREASE
REVENUES
18
APPLIED BE/BI AND DESIGN THINKING
UNDP/MOFP
partners to apply
Institutional
Design Thinking
to build Change
and Culture
Management
capacities
DEEPER INSIGHT INTO
EMPLOYEE
EXPERIENCES, NEEDS
AND BEHAVIOURS
ARISING FROM MACRO
ORGANISATIONAL
CHANGE
MOFP Vision:
To be a High
Performing,
Centre of
Excellence by
2017
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DESIGN-THINKING MODEL (ADAPTED
FROM STANFORD ART INSTITUTE)
Empathize
Refine/Replicate/upscale
Define
ROAD MAP
FOR UNDP
INVOLVEMENT
Test
Ideate
Prototype.
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APPLYING DESIGN-THINKING
THROUGH BE/BI
Empathize
Conduct Culture
Assessment.
Refine/repl
icate
Target critical technical
and administrative
operations for BE/BI
application.
Tools and ICT products are
refined through feedback and
observations and replicated to
other Ministries
Define
ROAD MAP
FOR UNDP
INVOLVEMENT
Test
Try out in MoFP
change management
tools and ICT products
Prototype
Explore possible solutions in
the development and
implementation of the
change management
Strategy
Ideate
Transform the ideas
generated to an actual
change management
strategy and plan
21
APPLIED BE/BI IN THE MOFP
TRANSFORMATION PROGRAMME
Value Added to ...
22
BE/BI APPLIED INTERVENTION
SUCCESS @ MOFP
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IN CLOSING…
Old ways won’t
open new doors…
Author Unknown
When was the last
time you did
something for the
first time?
Author Unknown
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