AASA Telematics ‘Hot Topic’
Survey Results
June 2013
June 2013
2013 AASA Telematics ‘Hot Topic’ Survey
1
Contents
Page Number
Executive Summary
3
Detailed Results
5
Appendix A: Full Results to
Selected Questions
16
Appendix B: Methodology
and Contact Information
26
2013 AASA Telematics ‘Hot Topic’ Survey
2
Executive Summary
2013 AASA Telematics ‘Hot Topic’ Survey
3
Executive Summary
Key Takeaways
•
Majority (61%) feel that telematics will have a positive impact on
their aftermarket business
•
Many respondents believe that telematics will have tremendous
appeal to the end consumer or the technology evolved
•
Respondents indicated that product categories most likely to be
impacted by telematics were “Exhaust & Emissions Control” and
“Diagnostics Equipment; many categories had a surprising high
rating for impact
•
However, respondents expect telematics to result in the loss of ~3
points in market share for the independent aftermarket
•
Despite decrease in IAM Share, respondents remain optimistic
regarding telematics because of its potential to decrease deferred
maintenance
•
Most agree “embracing telematics” is the only way forward;
however, there is some uncertainty on what that means for suppliers
and what actions suppliers need to take
2013 AASA Telematics ‘Hot Topic’ Survey
4
Detailed Results
2013 AASA Telematics ‘Hot Topic’ Survey
5
Majority (61%) feel that telematics will have a positive impact on
their aftermarket business
However, over one quarter of respondents indicate a potential negative impact
n = 56
2013 AASA Telematics ‘Hot Topic’ Survey
6
Many respondents think telematics will create “meaningful dialogue”
and that those who best connect with customers will ultimately “win”
That dialogue is between technicians and consumers, but also creates opportunities for new
communication between suppliers and technicians and even suppliers and consumers
Over the next 5 - 10 years, how do you think increased telematics will
REALLY affect the way consumers repair or maintain their vehicles
and/or consumers' relationships with professional technicians?
“Shops have to change their business models to become
more service oriented and offer quick diagnostic
capabilities -- like an InfoMobility fast lane where
consumers can bring their car in and have the shops
immediately diagnose and troubleshoot problems, then
schedule repairs. Shops need to think of future
vehicles like cell phones -- where consumers take
their phones in for repairs and upgrades. Those
shops who best respond to consumer habits such as
this will win in the end.”
“I think technology will eat into deferred maintenance
providing tailwinds that will enable the aftermarket
as a whole to rise. I do believe however that there
will be a more pronounced shift to more
technologically sophisticated professional installers.
What this means is that the strong will get stronger and
larger, whether dealer or independent, and take share
from the little guys.”
2013 AASA Telematics ‘Hot Topic’ Survey
“Telematics will have a significant impact on the
relationship. Through maintenance reminders and "push
alerts" for repairs, a meaningful dialog between the
installers and consumers is enabled and encouraged.”
“Better relationships and potentially increase in DIY
activity”
“I personally rely on my professional installer to consult
me which this will save me time from calling back and
forth. He can proactively contact me with suggested
service and timing.”
For full results, see Appendix
7
Other respondents fear that dealerships might win over more
consumers
Telematics could potentially allow dealerships to be with a consumer from “cradle to
grave”, watching over their car until they are ready to upgrade
Over the next 5 - 10 years, how do you think increased telematics will
REALLY affect the way consumers repair or maintain their vehicles
and/or consumers' relationships with professional technicians?
“Consumers will not have a choice but be forced to
go to dealerships due to higher technology.”
“It will give dealerships more credibility”
“It will either establish a great relationship between
buyer and the dealer, or cause substantial issues due
to annoyance. I am on the fence.”
“If the OEMs give it away free, it might impact an
increase in their business by 2-5%”
“If telematics drives the consumer back to the dealer to
have the repairs done, or more importantly, the
independent technician is blocked out of having
the necessary information to diagnose and repair
the vehicles, this will be a huge turning point for
the independent aftermarket.”
For full results, see Appendix
2013 AASA Telematics ‘Hot Topic’ Survey
8
Many respondents believe that telematics will have tremendous
appeal to the end consumer
A few indicated that this relationship either with independent or the dealer could prove to
be too “big brother” for consumers
Over the next 5 - 10 years, how do you think increased telematics will
REALLY affect the way consumers repair or maintain their vehicles
and/or consumers' relationships with professional technicians?
Appeal to the End Consumer
Too “Big Brother” for End Consumer
“Consumers are becoming conditioned to
purchase and schedule everything via the web.
They will migrate to what is easiest and most
convenient.”
“I think most motorists want to maintain their
vehicle as little as possible and many don't
want to think that someone is "watching
them." If my dentist offered a toothbrush with a
camera inside it that enabled his office to see
inside my mouth whenever they wanted, I'd see
at as a money grab, an intrusion, and I'd decline.
A small percentage of consumers will embrace
telematics, seeing it as an opportunity to make
their car last forever and never break down.
Ironically, however, this will likely be the same
group with the income that allows them to trade
in every few years. Overall, I think telematics
will have little affect on overall spending, or
shift of market share between dealership and
independent shops.”
“Consumer will be informed when maintenance
will be needed, before a more serious issue
occurs.”
“Customers will see even faster and more
accurate diagnosis.”
For full results, see Appendix
2013 AASA Telematics ‘Hot Topic’ Survey
9
Technology will drive how suppliers react to telematics
Most plan to embrace the new trend, adapt their products to these advancements and
work with the technology industry to bring the aftermarket “up to speed” on this evolving
trend
What will your company do differently to address this
technology shift and future telematics trends?
Embrace and Adapt to New Technology
Take Action
“Develop more programs with clients so that they can
help their customers (shops) be able to take more
advantage of this technology”
“Adapt to the needs and market them to the OEMs.”
“We will have to adapt to the new technology, which could
be disruptive, but might present some opportunities.”
“Our focus will continue in developing telematics solutions
that integrate the right information at the right time to
support our business customers requirements and
ultimately, the consumer.”
“Like mobile technology, placing your solutions at the
intersection of that trend with need.”
“Improve the quality of our application data.”
“Develop and/or align with aftermarket telematics
solutions.”
“Develop products [that] need diagnostics.”
“Invest or acquire technology companies to be able to
compete..”
“Provide the tools and telematics services for remote
diagnostics.”
“We [have] organized a group around this topic
specifically. We are just now starting to determine how
we can play in this market.”
“Seek to introduce products that will support
telematics”
For full results, see Appendix
2013 AASA Telematics ‘Hot Topic’ Survey
10
Respondents indicated that product categories most likely to be
impacted by telematics were “Exhaust & Emissions Control” and
“Diagnostics Equipment”
Note: Overall 20 product categories were asked; the bottom 10 are shown on the next slide
Scale is from 1 to 5 where 1 is “Little effect” and 5 is “Large effect”
2013 AASA Telematics ‘Hot Topic’ Survey
11
Product categories judged least likely to be affected by an increase in
telematics were “Performance Chemicals”, “Wipers & Wiper
Components” and “Appearance”
Note: Overall 20 product categories were asked; the top 10 are shown on the previous slide
Scale is from 1 to 5 where 1 is “Little effect” and 5 is “Large effect”
2013 AASA Telematics ‘Hot Topic’ Survey
12
However, respondents expect telematics to result in the loss of ~3
points in market share for the independent aftermarket
60% expect declines in share for IAM
Average Market
Share Change:
-2.8%
60%
n = 54
2013 AASA Telematics ‘Hot Topic’ Survey
13
Despite decrease in IAM Share, respondents remain optimistic
regarding telematics because of the potential decrease in deferred
maintenance and opportunities to sell to the OES
Decrease in Deferred Maintenance
Sell to OES
“I think technology will eat into deferred
maintenance providing tailwinds that will
enable the aftermarket as a whole to rise.”
“Adapt the needs and market to the OEMs.”
“Consumers will get feedback from their
vehicle’s system prompting them to pay closer
attention to required maintenance or repairs.”
“…If successful, yes I believe it could drive
consumers to have maintenance
performed.”
“Hopefully it will reduce unperformed
maintenance…”
“Maintain strong OEM position and
corresponding OES business…”
“This will not create a significant change in our
strategy since we have a focus on OE/OES
channel and investment in future technology
development.”
“Try and grow our OES business if dealer
demands go up.”
“Improve the way consumers maintain their
vehicles.”
“Telematics will create more preventative
maintenance and customer visits to the repair
facilities.”
2013 AASA Telematics ‘Hot Topic’ Survey
14
Most agree “embracing telematics” is the only way forward
Only by accepting the trend can suppliers begin to fully leverage the potential
opportunity that telematics can bring to the aftermarket
What do you think aftermarket suppliers could or should
do to turn the future telematics trend to their advantage?
“Develop diagnostics for their
products, be part of telematics
discussion for IAM”
“Be supportive of the technology early on. This is
coming regardless of what an aftermarket
supplier believes. If you are involved early you
can help shape the way the systems are used to
drive repairs and repair locations.”
“A customer-friendly alternative without
the constant over-aggressive sell sell
sell put on by the OE dealers.”
“Invest in understanding telematics
capabilities and adopt product
compatibility strategies”
“Embrace it.”
“There are aftermarket solutions being proposed by
several companies. Becoming involved with one of
the solutions could help give an advantage to
anyone in the distribution stream. Additionally,
understanding and becoming involved in the dialog at
events like GAAS and eForum is helpful.”
For full results, see Appendix
2013 AASA Telematics ‘Hot Topic’ Survey
15
Appendix A:
Full Results to Selected Questions
2013 AASA Telematics ‘Hot Topic’ Survey
16
Over the next 5 - 10 years, how do you think increased telematics will
REALLY affect the way consumers repair or maintain their vehicles
and/or consumers' relationships with professional technicians? (1/4)
“A short term (1-3 years) shift of service work to the VMS
dealer in the first 4 years of car life, and a shift back once
independent installers create network solutions.”
“Absolutely...consumers are becoming conditioned to
purchase and schedule everything via the web. They will
migrate to what is easiest and most convenient. Key also is
the coming generation of drivers and establishing the
relationship with them.”
“Better relationships and potentially increase in DIY activity”
“Consumer will be informed when maintenance will be
needed, before a more serious issue occurs.”
“Consumers will get feedback from their vehicle's system
prompting them to pay closer attention to required
maintenance or repairs”
“Consumers will have deeper and more detailed access to
vehicle information. OEM factory-based infotainment
systems with greater telematics integration with
smartphones and online channels will strengthen the dealerconsumer relationship. This poses a threat to the
independent service/repair aftermarket unless equal access
is provided to this channel.”
“Consumers will have more information as to what their car
will need regarding service and the telematics system (via
4G) will also rate service providers.”
2013 AASA Telematics ‘Hot Topic’ Survey
“Consumers will not have a choice but be forced to go to
dealerships due to higher technology.”
“Consumers will still go to the workshops they trust. Will
NOT flock to the dealer due to cost and convenience factors.
Will not know if repair is "too complicated" because
consumers only know symptoms, not what is required to
repair. Still OEM's will regain some share to compensate for
share losses in last 4 years.”
“Electronic relationship with Aftermarket Repair Shops,
Insurers, and Social Media”
“For sure! The aftermarket must keep pace or lose share.”
“Highly dependent on the aftermarket version or solution to
telematics driving scheduled maintenance and repairs. If
successful, yes I believe it could drive consumers to have
maintenance performed.”
“Hopefully it will reduce unperformed maintenance, and if
done properly will solidify relationships with service
providers.”
“HUGE impact - given that vehicle diagnostic reports can be
sent directly to the vehicle owner will bring more people in
touch with their vehicle needs...”
17
Over the next 5 - 10 years, how do you think increased telematics will
REALLY affect the way consumers repair or maintain their vehicles
and/or consumers' relationships with professional technicians? (2/4)
“I believe that much depends on the nature of the
'relationship' established using telematics. No one customer
wants to be exclusively tied to a service dealer without a
high degree of confidence and trust. Telematics has to
become an 'empowering technology' for the customer, and
an 'enabling technology' for the service shop.”
“I don't think the average consumer cares. They just care if
their technician can diagnose and repair”
“I expect that there will be a shift with new vehicles and the
overall effect will build as the connection from telematics
reaches critical mass.”
“I personally rely on my professional installer to consult me
which this will save me time from calling back and forth. He
can proactively contact me with suggested service and
timing.”
2013 AASA Telematics ‘Hot Topic’ Survey
“I think most motorists want to maintain their vehicle as little
as possible and many don't want to think that someone is
"watching them." If my dentist offered a toothbrush with a
camera inside it that enabled his office to see inside my
mouth whenever they wanted, I'd see at as a money grab,
an intrusion, and I'd decline. A small percentage of
consumers will embrace telematics, seeing it as an
opportunity to make their car last forever and never break
down. Ironically, however, this will likely be the same group
with the income that allows them to trade in every few years.
Overall, I think telematics will have little affect on overall
spending, or shift of market share between dealership and
independent shops.”
“I think technology will eat into deferred maintenance
providing tailwinds that will enable the aftermarket as a
whole to rise. I do believe however that there will be a more
pronounced shift to more technologically sophisticated
professional installers. What this means is that the strong
will get stronger and larger, whether dealer or independent,
and take share from the little guys.”
“I think that the time frame is short enough that there will not
be a major impact. I think the impact will come in 15 - 20
years, after widespread deployment of telematics”
18
Over the next 5 - 10 years, how do you think increased telematics will
REALLY affect the way consumers repair or maintain their vehicles
and/or consumers' relationships with professional technicians? (3/4)
“I think this change is coming but it will take time. The
technologies that will significantly impact our are not yet
operational. This will happen in the next 5 years after which
the impacts will be felt.”
“If it links the consumer to a repair facility and the easier it
will be for the consumer to go back to the dealer”
“If telematics drives the consumer back to the dealer to have
the repairs done, or more importantly, the independent
technician is blocked out of having the necessary information
to diagnose and repair the vehicles, this will be a huge
turning point for the independent aftermarket.”
“If the IAM can have telematics communicate to their shops,
the IAM sales will not be decline and in fact continue to
increase share over the dealers and automakers”
“If the OEM's give it away free, it might impact an increase in
their business by 2-5%”
“Improve the way consumers maintain their vehicles.
OEM's, distributors and professional installers will have to be
very careful to build a relationship with the consumer, not
alienate them via messaging.”
2013 AASA Telematics ‘Hot Topic’ Survey
“Increased OEM telematics are, in part, designed to make
the vehicle owner dependent on the OE dealer for effective
repairs of complex performance issues. If the need to repair
message comes from the OEM dealer the vehicle owner will
transition to a more dependent relationship with the OEM
dealer.”
“Increased remote diagnostics from dealerships as well as
self diagnostics apps syncing smartphones to the vehicle will
allow advanced diagnostics and preemptive maintenance”
“It will either establish a great relationship between buyer
and the dealer, or cause substantial issues due to
annoyance. I am on the fence.”
“It will give dealerships more credibility”
“More going to the dealers”
“More timely repair. Price comparisons / offers will be easier”
“No Change”
“Provided that the IAM dealers/installers get on top of the
tools, overall maintenance patterns should improve, to the
benefit of the Aftermarket overall. Those who do use
telematics aimed at service issues and do it wisely, will
further firm up the loyalty of existing customers.”
19
Over the next 5 - 10 years, how do you think increased telematics will
REALLY affect the way consumers repair or maintain their vehicles
and/or consumers' relationships with professional technicians? (4/4)
“Shops have to change their business models to become
more service oriented and offer quick diagnostic capabilities
-- like an InfoMobility fast lane where consumers can bring
their car in and have the shops immediately diagnose and
troubleshoot problems, then schedule repairs. Shops need
to think of future vehicles like cell phones -- where
consumers take their phones in for repairs and upgrades.
Those shops who best respond to consumer habits such as
this will win in the end.”
“Techs will have to add needed equipment to retain share.
Customers will see even faster and more accurate
diagnosis. While Dealers will have an edge, independents
who invest will do very well!”
“Telematics will create more preventative maintenance and
customer visits to the repair facilities - Independents &
Dealerships”
“Telematics will have a significant impact on the relationship.
Through maintenance reminders and "push alerts" for
repairs, a meaningful dialog between the installers and
consumers is enabled and encouraged.”
“There is no question that the OEM dealerships will improve
their position, driven by the technology connection to the
vehicle. This will allow them to better target their marketing
to consumers.”
2013 AASA Telematics ‘Hot Topic’ Survey
“There should be a closer relationship between customers
and preferred service provider, (dealer or independent)”
“This will move to a more open solution.”
“Those shops and their techs (NOT installers) using these
tools wisely will be able to increase their customer
relationships - especially with those under the age of 40”
“Unless open protocols are forced onto OEMs, there is the
potential for independent repair specialists to have their
addressable market shrink. It will be interesting to see if
consumers are given the access to the same basic
information needed for routine service. If so this could be
more about what engagement opportunity exists for the OES
channel to technology savvy consumer.”
“Yes, telematics invites for 2-way communication between
the consumer and the OEM / OES channel more easily.”
20
What will your company do differently to address this technology
shift and future telematics trends? (1/2)
“Adapt to the needs and market to the OEMs.”
“As we are on the periphery, in informatics, we will continue
to evolve our products to help support the telematics
infrastructure that establishes.”
“Be aware and work with the IAM to insure access to
telematics”
“Be aware of what telematics can do and inform my
customers that we can do everything the OES can do”
“Buy more service from the dealers”
“Can't say right now - we know - but we haven't released it
publicly yet!!”
“Continue to monitor and build applications in-house that
enable us to take advantage of the evolving vehicle parc”
“Develop and/or align with aftermarket telematics solutions”
“Develop more programs with clients so that they can help
their customers (shops) be able to take more advantage of
this technology”
“Develop products which need diagnostics”
“Enhance credibility of our solution driven products.”
“Focus on marketing telematics to the technician and WD”
“Improve data on product life expectancy on all product
applications in various environments. Work with vehicle
manufacturers to assist in determining near replacement
data.”
“Improve the quality of our application data.”
2013 AASA Telematics ‘Hot Topic’ Survey
“Improve use of technology”
“Increase awareness of ESC (electronic stability control) that
can make consumers aware of worn dampeners. Hopefully,
in creasing the awareness to replace their shocks/struts”
“Increase our web presence and content.”
“Invest or acquire technology companies to be able to
compete but the challenge will be embedded IC products.”
“Like mobile technology, placing your solutions at the
intersection of that trend with need.”
“Maintain strong OEM position and corresponding OES
business combined with aligning with the A/M providers.”
“Make acquisitions”
“More focus on consumers and technicians, relatively less
focus on channel partners”
“More training to the independent channel”
“No idea”
“Not sure yet”
“Nothing”
“Nothing other than fight for equal access to the information
as the vehicle owner should have the right to take the
vehicle where they want for repairs and to know their
technician has access to the same information as the dealer
network.”
21
What will your company do differently to address this technology
shift and future telematics trends? (2/2)
“Our company has committed considerable resources into
developing solutions for the independent aftermarket that
better link our customers (WDs, retailers and installers with
their customers, end consumers.) Our company has
developed a model that drives traffic into the workshop thus
addressing the unperformed or underperformance vehicle
maintenance in the market.”
“Our focus will continue in developing telematics solutions
that integrate the right information at the right time to support
our business customers requirements and ultimately, the
consumer.”
“Participate in aftermarket efforts to make telematics
available through aftermarket channels after the warranty
period is over. As with pre-telematics we need to offer a low
cost choice to the consumer”
“Potentially”
“Provide the tools and telematics services for remote
diagnostics”
“Products and advice to customers will need to encompass
all new technologies.”
“Provide recommended replacement intervals much like a
new vehicles owner's manual does now.”
2013 AASA Telematics ‘Hot Topic’ Survey
“Remain conscious and ensure that our products can help
facilitate top notch supply-chain response to telematics
business provocation.”
“See how we can utilize the data.”
“Seek to introduce products that will support telematics”
“Support the technology”
“This will not create a significant change in our strategy
since we have a focus on the OE/OES channel and
investment in future technology development.”
“Try and grow our OES business if dealers demands go up.”
“We are already in the business.”
“We have organized a group around this topic specifically.
We are just now starting to determine how we can play in
this market.”
“We will have to adapt to the new technology, which could be
disruptive, but might present some opportunities.”
“What is telematics anyway!”
“Will need to find other, innovative ways to improve retention
and marketing to consumers.”
“Work closely with independent installer networks”
22
What do you think aftermarket suppliers could or should do to turn
the future telematics trend to their advantage? (1/3)
“A customer friendly alternative without the constant over
aggressive sell sell sell put on by the OE dealers”
“Advertising to vehicle owners that they don't have to go to
the dealer; Training of independent techs.”
“Be prepared with products that will be compatible with
OE”
“Be supportive of the technology early on. This is coming
regardless of what an aftermarket supplier believes. If you
are involved early you can help shape the way the
systems are used to drive repairs and repair locations.”
“Become more aware of how the systems work and utilize
them towards promoting their products.”
“Create industry standard maintenance intervals beyond
warranty period to program aftermarket maintenance and
drive consumers to independent repair facilities.”
“Develop aftermarket solutions...industry must also guard
against being shut out of the OEM solutions.”
“Develop diagnostics for their products, be part of
telematics discussion for IAM”
“Do a QFD around the new application of technologies to
their businesses.”
“Embrace it because someone else will”
“Embrace it.”
2013 AASA Telematics ‘Hot Topic’ Survey
“Establish legislation similar to right-to-repair act that
allows the aftermarket to access the same level of
information that OEM dealers have.”
“Find a way to direct the customers to the WD's and
jobber stores instead of the dealer.”
“First, better understand telematics overall. Then,
partnerships.”
“Focus on back office solutions and offer the full package.”
“Focus on educating consumers to make sure they
understand that a telematics message from their vehicles
doesn't mean the dealer is the only option.”
“Get involved to make sure telematics are part of the IAM”
“Heavy Education on new technologies and parts coming
into the market”
“Help improve the technical competency of shops and
techs”
“Help shops understand how to review telematics data,
and locate information that will help them make additional
sales.”
“Help their customers understand how they can help their
customers take advantage”
“I don´t know”
“Improve technology implementation”
“Increased advertising that we provide products that are
better than OE replacement at a better value”
23
What do you think aftermarket suppliers could or should do to turn
the future telematics trend to their advantage? (2/3)
“Invest in understanding telematics capabilities and adopt
product compatibility strategies”
“Just like aftermarket scan tools - providing a high value
"all makes, all models" solution”
“Learn about the tools and services that will be available to
improve their services to their customers”
“Lobby for laws that will protect them and invest in
technology products”
“Make sure that they can get the signal data from the
vehicle.”
“Manufacturers must coalesce behind a Telematics
Transmission Enabler (like a phone company or ISP) to
create a Telematics Application Pool which can
communicate with the vehicle.”
“More trainings and new equipment”
“Provide there own globally accessible device for all
aftermarket AAIA members”
“Quite simply - EMBRACE the technology. We have
never seen anything like this before, so do not turn away
from it.”
“Sell only quality parts”
“Support the industry by providing standardized tools &
solutions for organized installer networks capable of
providing member training.”
2013 AASA Telematics ‘Hot Topic’ Survey
“Talk to their respective Congressional rep or Senator
about access to the ECU information.”
“Telematics should reduce "unperformed maintenance"
which will help everyone. Suppliers must provide
excellent product/application data and training to shops more critical in Telematics environment.”
“There are aftermarket solutions being proposed by
several companies. Becoming involved with one of the
solutions could help give an advantage to anyone in the
distribution stream. Additionally, understanding and
becoming involved in the dialog at events like GAAS and
eForum is helpful.”
“Tie into system for product offerings. Take advantage for
more efficient supply chain/inventory”
“Understand and embrace it soon!”
“We need to find an industry or non-parts supplier
mechanism to link consumers to providers in the
aftermarket. Individual supplier solutions will not be
adopted by consumers as they will be too narrow in
focus.”
“We should ensure that the data gathered by the
telematics is the property of the car owner, and not the
OE”
24
What do you think aftermarket suppliers could or should do to turn
the future telematics trend to their advantage? (3/3)
“Work closely through the AASA and AAIA with the other
segments of the supply chain to encourage and stay in
tune with telematics capability from a non-OES
perspective, to ensure that these benefits ensure to the
Aftermarket and not just the OES-Dealer Channel.”
“Work closely with all stakeholders to create a
product/service strategy.”
2013 AASA Telematics ‘Hot Topic’ Survey
25
Appendix B:
Methodology and Contact Information
2013 AASA Telematics ‘Hot Topic’ Survey
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AASA’s Telematics ‘Hot Topic” Survey Notes
•
•
The purpose of the survey is to provide members with
general information on telematics in the automotive
aftermarket. The information and opinions contained
in this report are for general information purposes
only.
Participation is only available to AASA members.
There were 56 survey responses.
2013 AASA Telematics ‘Hot Topic’ Survey
•
Comments are edited only for spelling and diction and
may contain grammatical errors due to their verbatim
nature.
•
Responses to this survey are confidential. Therefore,
only aggregated results will be reported. Individual
responses will not be released and will be destroyed
after results are compiled.
27
Contact Information
Paul McCarthy
Vice President
Industry Analysis, Planning and Member Services
Office: +1 919.406.8812 | Mobile: +1 248.914.2567
Email: pmccarthy@aasa.mema.org
Bailey L. W. Overman
Analyst/Coordinator
Industry Analysis and Member Services
Office: +1 919.406.8823
Email: boverman@aasa.mema.org
AASA | Automotive Aftermarket Suppliers Association
10 Laboratory Drive | Research Triangle Park | NC | 27709 | USA
www.aftermarketsuppliers.org
2013 AASA Telematics ‘Hot Topic’ Survey
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