EB Automotive Driving the future of Software Overview/Value Proposition Our solutions for the automotive world • ECU software and services ‒ EB tresos – a family of integrated software tools used in ECUs, based on AUTOSAR standards ‒ Complete solutions for: basic software configuration, debugging, cluster emulation and bus analysis products and services ‒ Supplier of FlexRay, OSEK solutions ‒ MultiCore Operating Systems, Functional Safety, Solutions • Infotainment software and services ― EB street director – a navigation software platform for automotive and consumer markets ― EB GUIDE – a development platform for multimodal HMIs for infotainment systems, digital instrument clusters and head-up display ― Global software integration and engineering services • Driver Assistance software and services ― EB Assist ADTF – a software development environment for driver assistance ― Electronic horizon ― Driver Assistance modules and algorithms © Elektrobit (EB), 2012 2 Freescale EcoPack EB - ECU EB EcoMAPS © 2012 Freescale Semiconductor, Inc. EB tresos Studio Composition Editor System Editor Debug & Trace Busmirror Runtime Software HW and SW Engineering Services Application Specific AUTOSAR SWC Occasional SW Dev Tools Complex Device Driver Middleware Runtime Environment Mode Memory Management Management Diagnostic Communication stack Watchdog Embedded Board Solutions OsekCore OS Software and Solution Integrators (SSI) AUTOSAR IDH/ODM OEM specific AUTOSAR Training and Workshops ISO26262 IEC61508 Diagnostic Operating Systems HW Dev Tools Training On-Board Safety OS Off-Board AutoCore OS FlexRay driver Ethernet driver FrTrcv driver CanTrcv driver Common Semiconductors/Companion Modules Communities © Elektrobit (EB), 2012 3 Major Product/Service Offering - ECU The whole world of ECU software in a single development environment • EB tresos Composition Editor AUTOSAR SW Composition editor • EB tresos System Editor AUTOSAR System-Description editor • EB tresos Studio Basic software configuration tool • EB tresos AutoCore / WinCore / OsekCore AUTOSAR- and OSEK/VDX compliant basic software • EB tresos Debug & Trace AUTOSAR runtime analysis • EB tresos Busmirror FlexRay and CAN cluster emulation tool • EB 62x0, EB 2200, EB 5200 Bus interfaces for cluster emulation and measurement Freescale support: Freescale uses the EB tresos Studio for AUTOSAR MCAL development. The tool will be shipped as part of the Freescale MCAL. © Elektrobit (EB), 2012 4 Major Product/Service Offering - ECU EB tresos AutoCore supporting AUTOSAR 4 and 3.2 Application SWC Application SWC Application SWC Application SWC Application SWC Runtime Environment Application SWC Application “Industry-leading implementation of AUTOSAR compliant basic software for automotive ECUs” Libs Rte, RteAs Os Base Configurators HidWiz SvcAs Workflows Det EcuC Make MemMap Platform PbcfgM Memory Diagnostic MemAs Crc Ea Fee MemIf Nvm Dem Dcm FiM Mode Mgmt. ComM EcuM BswM Nm Watchdog Xcp COM Services IoHwAbs Com, PduR, IPduM CAN FlexRay LIN Cal SD Cpl DoIP CanAs FrAs CanIf CanTp CanNm CanSm FrIf FrTp FrNm FrSm LinIf (incl. LinTp) LinSm Can Fr* Lin Eth* Adc Spi CanTrcv* FrTrcv* LinTrcv EthTrcv* Port Pwm WdgM Wdglf CDD IP SoAd TcpIp EthIf UdpNm EthSm Basic Software OS Dbg Mcu Eep Icu Fls Gpt FlsTst RamTst* Wdg Dio Freescale support: Support for Qorrivva Single- and Multi-Core Architecture (Bolero, Leopard, Kommodo…). © Elektrobit (EB), 2012 5 Major Product/Service Offering - ECU EB tresos Operating Systems “We offer for each automotive project the right OS starting from small OSEK based ECUs up to Multi-Core and Functional Safety ECUs based on AUTOSAR 4, 3.2 and 3.1.4” • EB tresos OsekCore OS: OSEK/VDX compliant embedded real-time operating system including communication according to the OSEK/VDX-COM standard. • EB tresos AutoCore OS: Single- and multi-core OS supports all AUTOSAR scalability classes including memory protection. • EB tresos Safety OS: Certified Functional Safety Operating System for ASIL D / SIL 3. Freescale support: Support for Qorrivva Single- and Multi-Core Architecture (Bolero, Leopard, Kommodo…). © Elektrobit (EB), 2012 6 Major Product/Service Offering - ECU EB tresos Studio “Configure and generate code of automotive software modules that comply with the AUTOSAR standard” • • • • • • Eclipse based Supports 3.1, 3.1.4, 3.2.2, 4.0.3 Extendable tool environment Compatible with various AUTOSAR authoring tools Runs on Win XP, Win 7 (32/64) Maintainance available for updates and upgrades of EB tresos Studio Freescale support: Freescale uses the EB tresos Studio for AUTOSAR MCAL development. The tool will be shipped as part of the Freescale MCAL. © Elektrobit (EB), 2012 7 Market Segment Expertise - ECU Value Versus Other Partners - ECU AUTOSAR Leadership • Key player in the AUTOSAR consortium ‒ One solution for AUTOSAR 4.0 and 3.2 ‒ On the road with 6 carmakers worldwide • Integrated Solution ‒ One supplier for AUTOSAR BSW, Operating System and Functional Safety. ‒ EB tresos Studio used by majority of MCAL suppliers. © Elektrobit (EB), 2012 9 Business Model & Contacts - ECU Business Model Overview EB offers product components and customization services for AUTOSAR based ECU projects. EB products based on the AUTOSAR standard include: – – – EB tresos Studio EB tresos AutoCore EB tresos Safety EB Customization services – – – – Integration packages (IP) (e.g. for MCALs or OEM modules) Qualification packages (QP) Reference Applications Bootloader and bootloader updater © Elektrobit (EB), 2012 10 Freescale EcoPack EB - HMI EB EcoMAPS – Human Machine Interfaces © 2012 Freescale Semiconductor, Inc. EB GUIDE Studio EB GUIDE Monitor Runtime Software HW and SW Engineering Services Application Specific Connectivity Extension EB GUIDE Extension for use with Simulink® Middleware Runtime Environment EB GUIDE Graphics Target Framework Occasional SW Dev Tools EB GUIDE Speech Target Framework Operating Systems HW Dev Tools Embedded Board Solutions Training Software and Solution Integrators (SSI) Runtime ports IDH/ODM Software system integration Ready-to-use ports for i.MX family (5 and 6) on Linux and QNX EB GUIDE training HMI development Product customization and feature development Semiconductors/Companion Modules Common OpenVG and Open GLES 2.0 support (even in parallel) Communities © Elektrobit (EB), 2012 EB GUIDE Community Forum 11 Major Product/Service Offering - HMI EB GUIDE product line Intelligent HMI development with EB GUIDE EB GUIDE Studio Tool for graphical HMI development EB GUIDE Speech Extension Tool add-on for speech-enabled user interface design EB GUIDE Speech Target Framework (STF) Runtime environment for enabling speech dialog and additionally integrated customer applications Additional easy-to-use services to the recognizer engine EB GUIDE Graphics Target Framework (GTF) Runtime environment for the graphical user interface Freescale support: Freescale boards are reference platforms for EB GUIDE GTF, ready-to-use ports for i.MX family (5 and 6) on Linux and QNX with support for all available GPUs © Elektrobit (EB), 2012 12 Major Product/Service Offering - HMI HMI engineering services We support our customers in all phases of the development process for their Human Machine Interfaces (HMI): • from specifying the HMI • over creating software architecture • to validation. Our mission is to deliver HMIs • adopted and optimized for the customers target platform, • which meet high quality expectations, • perfectly integrate multimodal in- and output devices and • can be easily maintained over multiple variants and even multiple product life cycles. © Elektrobit (EB), 2012 13 Market Segment Expertise - HMI Multimodal Human Machine Interfaces (HMI) EB GUIDE enables you to create 2D and 3D HMIs with speech in- and output for: • • • • Automotive: - Basic/low line instrument cluster - Mid/high line instrument cluster Automotive: - Low-end infotainment head unit / connected radio - Mid end / high end head unit Industrial Medical/ health care © Elektrobit (EB), 2012 14 Value Versus Other Partners - HMI EB GUIDE is... • • • • Platform independent System agnostic Highly portable Short turnaround times Freescale support: Freescale boards are reference platforms for EB GUIDE GTF, ready-to-use ports for i.MX family (5 and 6) on Linux and QNX with support for all available GPUs © Elektrobit (EB), 2012 15 Business Model Overview - HMI EB GUIDE Business Model at a glance Step 1 EB GUIDE Studio & Plugins Step 2 EB GUIDE TF Port Step 3 EB GUIDE GTF Runtime Development License Development License (incl. EB GUIDE GTF SDK and GTF Win32 Runtime for simulation) (ADAPTATION of TF Runtime to specific HW/SW target environment) Reproduction and Distribution License Usecase: PC based HMI development and simulation Target related HMI development and Rapid Prototyping at embedded systems Series production projects © Elektrobit (EB), 2012 / Confidential TOOL ADAPTATION PRODUCTION - License fee per seat or plugin Optional: - Annual Maintenance fee - License fee per Port - Port Support during development phase - License fee per UNIT 16 Business Model Overview - HMI EB GUIDE local sales presence Germany France United States Japan China • Alexander Asner • Uwe Asbach • Roman Kuhr • Arnold Gieseke • Heike Streng • Bruno Abou • Franck Desaulty • Damian Barnett • Radhika Holowko • Hiroki Yokoi • Yasushi Morita • Jeff Zhou Korea via MDS* • Sung Beom Noh Global product sales team • Georg Schorr georg.schorr@elektrobit.com • Franck Desaulty franck.desaulty@elektrobit.com • Harald Lemcke harald.lemcke@elektrobit.com © Elektrobit (EB), 2013 / Confidential 17 Get in touch! Contact us: automotive.elektrobit.com Sales.automotive@elektrobit.com