BUSINESS PLAN
for a Regional Economic Development Initiative
to E n h a n c e t h e B u s i n e s s R e c r u i t m e n t F u n c t i o n
December 19, 2013
THE GRANT PROJECT
DEO FUNDED
– Business Plan for a Regional Economic
Development Initiative to Enhance Business
Recruitment Function
$15,000 AWARD
SPECIFIC TASKS
– Due: February 28th
• Draft Business Plan
• Draft Policies and Procedures Operational Guide
– Due: May 31st
• Final Business Plan
• Final Policies and Procedures Operational Guide
ECONOMIC DEVELOPMENT
SCOPE OF WORK
Business
Plan
Operating
Manual
• Organizational structure
• Definition of the regional economic development agency’s responsibilities
and relationship with local economic development offices
• Financial projections
• Fund-raising strategies
• Operational Policies & Procedures
• Support System /Integrated Partners
Result: An economic development agency initiative that will allow all
counties within the region to be integrated into the organization
thereby insuring collaboration and cooperation throughout the
Southwest Florida region.
ECONOMIC DEVELOPMENT
IN SW FLORIDA
Charlotte County
Mr. Tom Patton
Executive Director
Collier County
Mr. Bruce Register
Mr. John Cox
Director
President & CEO
Glades County
Ms. Tracy Whirls
Executive Director
Hendry County
Mr. Gregg Gillman
Executive Director
Lee County
Mr. Glen Saylor
Mr. Rick Michael
Executive Director
City of Cape Coral
Mr. Dana Brunett
Executive Director
City of Bonita
Springs
Ms. Christine Ross
President & CEO
City of Fort Myers
Mr. Marvin Collins
Assistant City
Manager
Sarasota County
City of Sarasota
City of North Port
Mr. Mark Huey
Mr. Jeff Maultsbury
Mr. Allan Lane
President
Director
Manager
ENVIRONMENT
Southwest
Florida
Economic
Development
Alliance
Alliance
CEDS Working
Group
Economic
Development
Directors
ED
Directors
COLLABORATION
Define our region
Define roles
Define our strengths
Define our needs
Enhance existing partnerships
TENATIVE PROJECT SCHEDULE
LIST OF QUESTIONS:
ED Directors
1.
2.
3.
4.
5.
6.
7.
8.
9.
What features of a regional economic development effort would be useful?
What do you NOT want this regional effort/entity to do?
How do you define this region?
How do you define EDO Leaders in the Region?
How would you enhance the Business Recruitment Function in SWFLA?
Explain your idea of Regional Marketing.
What Data would be useful to share from a regional perspective?
How should Prospects be handled from your perspective?
When you are asked about Universities in the region – what is your first
response?
10. How many staff members do you currently employ?
11. Which Regional Entity do you know the most about in the State of Florida?
•
JaxUSA
•
Florida’s Great Northwest
•
Greater Fort Lauderdale Alliance
•
Metro Orlando
•
Space Coast
•
Tampa Bay Partnership
•
Florida’s Heartland REDI
•
Other
HIGHLIGHTS
• Sites/Real Estate
• Workforce
• GIS Data
• Infrastructure
• Airports
• Broadband
• Electricity
• Business Highlights
• Environmental
Attractions
• Important
Assets/Photographs
• Target Industries
DO Not Want
• Data Repository
• Branding
• Lead
Sharing/Generation
• Leverage Resources
• Regional Advocacy
• Forums
Data to be shared
What would be Useful
On December 19th, local Economic Development Directors came together from the
region (Charlotte, Collier, Glades, Hendry, Lee & Sarasota Counties, including City of Cape
Coral, City of North Port, Bonita Springs, and Naples).
• Conflict with Local
efforts
• Reduce existing
Funding
• Regional entity to
work leads
• Over Management
THE FUNDAMENTALS
W H AT I S B E S T F O R O U R R E G I O N
Option 1 (CEDS
Vital Project)
• Promote
Centralized
Data
• Regional
Marketing
Effort
Option 2
Option 3
• Lead
Generation
• One Point of
Contact
• Data
Repository
• Regional
Marketing
• Recruitment
• Retention
• Expansion
Option 4 (ALL
IN ONE)
• Data
• Marketing
• Lead
Generation
• One Contact
• Recruitment
• Retention
• Expansion
Option 1: Regional Economic Development Executive Directors Consensus, December 19th.
NEEDS
MARKET ANALYSIS DATA
for Business Plan
INTEGRATED REGIONAL
WEB-PRESENCE
• Sarasota EDC recognized at the FEDC
conference for their website
http://www.edcsarasotacounty.com/
MEETING FACILITATION
with Alliance, Economic
Development Directors and
other key players
SOCIAL MEDIA MARKETING
PLAN
BRANDING VS MARKETING
INDUSTRY CLUSTER ANALYSIS
Workshop
for Economic Development
for Southwest Florida
TARGETED INDUSTRY STRATEGY
for Southwest Florida
WHATS THE TARGET
BUSINESS PLAN
• Executive Summary
• Developing an organizational framework (Background and
Approach)
– Vision
– Mission
•
•
•
•
•
•
•
Market Analysis
Organization & Management
Services or Products
Marketing
Funding Request
Financial Projections
Appendix (optional)
POLICIES & PROCEDURES
•
•
•
•
•
Mission Statement
Products & Services
Goals/Values
Organizational Chart
Organization
– How and to whom calls are
referred
– Information requested from
the contact
– Operational plan
– Outreach Plan
• Marketing
– Printed Materials Lifecycle
– Lead Generation
– Fundraising
• People
– Board Recruitment
– Positions
– Job Descriptions
• Technology
– Web Presence
• Capital
– Financial Statement
Margaret Wuerstle
Jennifer Pellechio,
Executive Director
239.338.2550 ext. 222
mwuerstle@swfprc.org
ED Program Manager
239.338.2550 ext. 218
jpellechio@swfprc.org
Youtube.com/SWFRPC
facebook.com/SWFRPC
www. swfrpc.org
twitter.com/SWFRPC
Search for the SWRPC on
Linkedin!
For more information please contact us at:
socialmedia@swfrpc.org