Strategies
For Launching
Strong
March 14-15
1. Focus On The Top And
Bottom Of The Disciple Making
Funnel
Why Use The Top and Bottom
Strategy?
1. Can be traced back to Jesus
2. Maximizes evangelism
3. Not get stuck in the mushy middle
Why Use The Top and Bottom
Strategy?
4.Gives you many to choose from
5.Men will like it
6.Results in reproduction
How To Apply The Top and
Bottom Strategy?
1. Market wisely and widely
2. Prioritize your front door meetings
3. Systematize and delegate
4. Concentrate on your top leaders
Poll #1
Where do you think most top church
leaders spend the majority of their
time?
1.
2.
3.
4.
5.
6.
The top of the funnel
The bottom of the funnel
Middle of the funnel
The top and middle
Middle and bottom
Top and bottom of the funnel
2. Understand The Dynamics
Of The Launch Stage
Why call it a stage?
FIVE STAGES OF
CHURCH PLANTING
RELATED TO LAUNCHING
STRONG
PREPARATION STAGE
PRE-LAUNCH STAGE
LAUNCH STAGE
What Is The Launch Stage?
1. Outreach events with staying power
2. Public launching
3. A crowd creating strategy
CROWD TO COMMISSIONED
STAGE
REPRODUCTIVE STAGE
3. Purpose To Launch Strong
What is considered a strong
launch?
Why Launch Strong
1. This is what Jesus and Paul did
2. Breaks growth barriers
3. Provides a fishing pool
4. Creates excitement
5. Facilitates self support
Many Have It Backwards
They say “small groups are for
evangelism and large groups are for
discipleship.”
1. What did Jesus do? Paul?
2. What does human nature tell us?
3. Where can you disciple best?
4. How are major decisions processed?
Generally
Unreached people prefer ___________
oriented large groups to check out
Christianity.
18
Exceptions to the Rule
1. Small groups can be closer by
2. Family and friends may feel safer
at your house than the church
3. Small groups can be very targeted
4. Easier to get “right ratios” in small
groups
19
Project 3
Is a strong, big bang launch your
goal? Why or why not?
What will you use as you
evangelistic front door to your
church?
20
Poll #2:
Which way of planting are you most
familiar with?
1. Relationship evangelism
2. Expository preaching & word of mouth
3. Servant evangelism, first earn the right
to share the gospel
4. Justice issues and social media
5. Great worship music and social media
6. Mass marketing to the unreached in
order to find the ripe
7. Other
4. Narrow Your Target Market
For Greater Impact
“Defining our evangelistic target has
been the second most important
factor behind Saddleback’s growth.”
Rick Warren, p. 157 PLC
He answered, “I was sent only to the
lost sheep of the house of Israel.”
Matt. 15:24
23
1st Slice- Reached or Unreached
24
2nd Slice- Economic and Educational
25
3rd Slice- Ethnic Background
26
4th Slice- Men or Women
27
Poll #3
1. I agree with narrowing the target
2. I disagree with target marketing
3. I am still undecided
Project #5
Make a check mark beside the words in Set
A or Set B that you think best describes the
way most people view Christianity and the
church today.
29
30
5. Focus on Reaching
Unreached Men
How To Reach Unreached Men
1. Start with men
2. Major on Biblical truth
3. Speak their language
4. Keep their attention
5. Challenge them with a cause
6. Less music
7. Choose songs men can sing to a
How To Reach Unreached Men
8.
More signs
9.
More shoulder room, seat in back
10. Do more stuff, movement
11. Celebrate progress
12. Honor those worthy of it, Rom.
12:10
13. Clear path to greatness
Jesus The Apostle
Jesus The Builder
What will heaven be like?
36
6. Mass Market To Your
Target
Why Use Mass Marketing
1. Finds the ripe
2. It works
3. Opens new networks
4. Creates a big day
Why Use Mass Marketing
5. Starts a new first grade class
6. Builds curiosity and credibility
7. Overwhelms the Christian core
8. Is a wise investment
Why Is Direct Mail Getting a
Bad Rap
1. It is getting harder
2. Websites are killing it
3. Mega churches don’t feel the
impact
4. Some didn’t need to use it
5. Most mail is not done wisely
42
What helps direct mail work
better?
1. Being done new churches
2. Appealing to a felt need
3. When it goes to those close by
4. When you send out enough pieces
5. When it is reinforced
Launch Tips
1. Offer at least three previews
2. Invite large numbers of people
3. Invest heavily into marketing
4.Offer a fun children’s ministry during the
adult service
5.Go to a second service quickly
Project 7
How will you maximize the
possibility of effective
marketing? What forms of
marketing do you plan to
use?
45
7. Use Previews and a Grand
Opening
Why Use PREVIEWS
1. They extend the newness factor
2. Mini-step
3. Work load
4. Test marketing
5. Anticipation
6. Novelty
48
TIPS FOR PREVIEWS
1. Prepare as if it were your Grand
Opening
2. Seek to build growth momentum
3. Set dates far enough in advance
4. Plan comeback events
Project 8
Will you use previews?
How many? Why?
50
8. Match Assimilation with
Launch Strategies
A Marketed Launch Needs
1.
2.
3.
4.
5.
6.
Name tags
Connection cards
Refreshments
Follow up
Easy ways to start serving
Easy ways to begin friendships
52
Project 9
How will you make sure
your assimilation strategy
matches you launch
strategy?
53
9. Select the best place to
launch
1.Right size
2.In the middle of target area
3.Good image for target
55
Poll #4
How many chairs will you set up
for your first preview?
1.
2.
3.
4.
30-50
50-100
100-200
200-500
Our recommendations
1. Recreation centers
2. Theaters
3. Schools
• Colleges; High schools; Middle;
• Elementary
4. Restaurants and bars
5. Hotels
6. Other churches
Should you bother with land and
buildings?
Poll #5 Which places do you think
are best for launching?
1. Recreation centers
2. Theaters
3. Schools
• Colleges; High schools; Middle;
• Elementary
4. Restaurants and bars
5. Hotels
6. Other churches
10. Select the best time to
launch
The wise heart will know the proper time
and the just way. Eccl. 8:5 ESV
When is too soon to launch?
1. Before your life is ready
2. Before your team is ready
3. Before you have enough resources
for mass marketing
When do you know you waiting too
long to launch?
1. When fear is freezing you up
2. When you start losing movers and
shakers
What day and time should you
launch?
How long should your services
be?
Poll # 6
When is the best time to launch for
most plants?
1. Anytime Sunday you can use a real
church building
2. Sunday AM
3. Sunday PM
11. Mobilize Your Work Crews
Apostles Build for Prophets
Jesus
Worshippers
Build
platforms for
preaching
Fishing crew
67
Master Building Crew
68
Building Crews
Types of Building Crews
1. Transformation Crew
2. Visitor Flow Crew
3. Children’s Ministry Crew
4. Presentation Crew
5. Hospitality Crew
6. Data Crew
12. Apply The Practices of Jesus
to Launching Strong
1. Jesus Took Up His Cross
2. Jesus Typeset The Example
And he said to them, "Follow me, and I
will make you fishers of men."
Matt. 4:19
3. Jesus Tethered To The Father
4. Jesus Trekked To The Lost
5. Jesus Tore Down Strongholds
6. Jesus Touched Individual Lives
Poll #7
Which practices are most
important for launching strong?
1. Take up your cross
2. Typeset the example
3. Tether to the father
4. Trek to the lost
5. Tear down strongholds
78
7. Jesus Taught The Many
8. Jesus Trained A Few Apostles
And he appointed twelve (whom he also named
apostles) so that they might be with him and he
might send them out to preach and have
authority to cast out demons. Mk 3:15 ESV
9. Jesus Tied Systems Together
MULTI-CAMPUS REGIONAL CHURCH
Greenhouse Services
Discovery Courses
Equipping Communities
Apprentices
A
P
E
PT
10. Jesus Transitioned To New
Territory
Poll #8
Which practices are most
important for launching strong?
6. Touch individual lives
7. Teach the many
8. Train a few
9. Tie together systems
10. Transition to new territory
84
Rap Up