TATA POWER CLUB ENERJI
Overview

Club Enerji is an Energy Conservation Club that focuses on saving energy and
resources through school children.

It is based on the idea that each one of us can make a contribution by helping
reduce wastage of energy. Energy efficiency benefits school, society, country
and the planet.

The Primary change agent are students from Grades IV to VIII. They can be
influenced and motivated to bring about change in energy consumption
patterns.

The influence groups are Teachers and Parents.

It advocates energy conservation and has become a national movement today
with presence in more than 400 schools across Mumbai, Delhi, Pune,
Ahmedabad, Bengaluru, Kolkata, Belgaum, Jamshedpur, Lonavla, Ranchi and
Haldia.
Tata Power Energy Club: Model
3 E Approach
EDUCATE
ENHANCE
CLASSICAL
PROGRAMME
Equipping the Energy
Brigade with knowledge
and information, to
enable them to spread
the message.
POWER KIDS
LEAGUE
Keeping the interest
alive and maintaining
high level of
involvement to ensure
Energy Brigade’s
commitment to the
cause.
ENGAGE
ENERGY SAVVY &
GREEN SCHOOLS
Expanding the
community of people
sensitive to the cause of
energy conservation
and impact on the
environment through
Energy Brigade.
Energy Brigade will be the front runner in the Energy Conservation Movement
Club Enerji - 4 Year Performance
TATA POWER ENERGY CLUB- 4 YEAR PERFORMANCE
2007
2008
2009
2010
2011
Schools
12
28
252
285
400
Total Sensitisation
6,000
38,339
1,005,249
1,178,061
1, 555,000
Energy Champions
7
350
13,550
26,895
25,348
Units Saved
200
17,500
1,080,685
2,417,952
2,80,000
Energy
Ambassadors
30
1,894
31,094
39,356
26, 273
Classical
Model
Classical Model
and
Power Kids
League
Classical,
Power Kids
League,
NESS, mini
TPEC
Classical,
Power Kids
League,
NESS, mini
TPCE
TPEC Model
Classical
Model
In short, Club Enerji has sensitised more than 3.7 million citizens across the
nation and saved more than 6.2 million units of electricity till date.
The energy saved is enough to light up 1,496 homes for an entire year!
Impact of Club Enerji
The impact of our activities are measureable. Club Enerji has made a significant
difference to the environment till date –
• Saved more than 6.2 million units of energy which is equivalent to the amount of
energy used to light up 1,496 houses for a year and save 3300 tonnes of CO2
emissions.
• Sensitised more than 3.7 million people nationwide
• The Club has more than 60,000 Energy Champions, more than 95,000 Energy
Ambassadors and 1029 mini clubs till date
Making Club Enerji a sustainable movement
Mini Club Enerji
•
•
•
•
•
Under this model, school students are encouraged to form their own ‘clubs’ with
a unique name.
These clubs undertake various activities like performing skits, street plays,
organising rallies and competitions in their school and vicinity to spread the
word of energy conservation.
Students are also encouraged to conduct mass sensitisation during festivals
like Ganesh Utsav, Diwali, Durga Puja and others.
The Club members become drivers of the programme in their area of influence,
with support from Club Enerji.
Club Enerji also helps them with an engagement calendar to sustain these
initiatives.
Activities of Mini Clubs
Udyachal Highschool, Vikhroli
Rizvi Springfield, Bandra
Sessions in Kolkatta
Club Enerji in Ahmedabad
Enrgy Q
J J School
Streetplay by Rizvi School
Sheth G H Highschool
ADLS Sunshine
Streetplay
Making Club Enerji a sustainable movement
National Energy Savvy School competition (NESS)
•
All the schools where Club Enerji is present are eligible to participate in NESS.
• NESS evaluates schools on various resource conservation parameters like
waste management, water conservation, recycling etc.
• Schools are also monitored on their energy consumption and reduction of
electricity bills.
• Under the aegis of this six month activity, schools send a formal report to Club
Enerji for evaluation. The school which has shown considerable achievement
on the above mentioned parameters are certified as Energy Savvy Schools.
Tata Power Energy Club Initiatives 2012
Testimonials
Ms. Alka Singh and Ms. Sarah Daniel, Mentors, Bombay Scottish School, Powai
“The campaign started by Tata Power for dealing with the energy crisis by conserving energy
is commendable. The best part is that they have involved children for the good cause. The
initial sensitisation, signature campaign and bringing down consumption of electricity; each
and every bit of the campaign is a small step taken, to make a big difference.”
Mrs. Meenaambika Menon, Cambridge School (Noida)
We are thankful to Tata Power representatives for providing us with all the motivation and
support. Such programme’s help our students to take charge of issues which will affect the
world adversely. We are looking forward to more such programmes.
Rashi Gupta Ryan International, Noida
I conserve electricity by changing bulbs to CFL’s, by not switching on fans and tube lights
unnecessarily. I also used to switch off appliances from their main point.
Divyanshi, Hiranandani Foundation School
“Good thing that somebody thinks about the future!”
Club Enerji in the Media
Awards and Accolades
Club Enerji has received several National and International Recognition in the
past year –
•
•
•
•
•
•
•
•
Club Enerji has been shortlisted as BEST PRAX for presentation at International forum in
Auckland in December 2012
Asia Pacific Enterprise Leadership Awards (APELA), Singapore, has conferred ‘APELA
2012' - Eco Advocate Award' to Club Enerji.
Club Enerji has been recognized in the “2012 International Business Awards” with Gold
Stevie Award for being the best Marketing Campaign of the Year 2012 – Energy
category.
Asian Leadership Award for Environmental Leadership and Best Corporate Social
Responsibility Practice
CMO Asia Award 2011 for the Best Marketing Campaign 2011.
‘Most Innovative Campaign’ award at The Energy Daily’s 2010 Leadership Awards
Gold medal in the Environmental Communication category, Association of Business
Communicators of India (ABCI) Award 2010
Club Enerji has also ranked 2nd among 22 participants in Earth Care category for
Siemens Ecovative Award 2010
Club Enerji 2012-13
The Way Forward…
Targets for 2012-13
Club Enerji has set steep targets for itself for the coming year –
•
Sensitizing more than 2 million citizens
• Saving over 3.5 million units of electricity
• Forming 1000 self-sustaining mini Enerji clubs across India
Initiatives for 2012 - 2013
•
•
•
•
•
•
•
Trombay Power Plant visit
Energy Carnival
Batti Bandh - Power Conservation Drive
Earth Hour
World Environment Day
International Day of Preservation of Ozone Layer
World Oceans Day
Activity Calendar
TATA POWER CLUB ENERJI EVENT CALENDAR
Jun
Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr
31st
Earth Hour
22nd
Earth Day
World Environment Day
Intl Day for Preservation of Ozone
Layer
Principals & Mentors Meet
Energy-Q City Rounds
Energy-Q Finals
National Energy Savvy Schools
competition
Energy Carnival
Club Ener-ji Rallies
Mini TPCEs - Smart & Powered
Power Plant Visit
5th
16th
Exploring Higher Platform: Resource Conservation
•
During the past 50 years Global Warming and Climate Change have become critical
issues concerning the very survival of our planet. Global temperatures are rising because
we are emitting 8.8 billion tonnes of greenhouse gases every year. Climate change is being
predicted to adversely affect hundreds of millions of people through increased coastal
flooding, reductions in water supplies, increased malnutrition and increased health impacts.
Global warming, resource conservation, waste management, energy conservation, water
management recycling and climate change are all interlinked.
•
We have introduced a new module on Resource conservation which lays emphasis on
saving fuel, water, paper apart from electricity that we have been propagating for last
several years.
•
In addition to this, we wish to add Preservation (‘Conservation of Moral Values’) through
which Club Enerji would aim to inculcate civic responsibilities and leadership qualities in
children to better manage their tomorrow with strong belief in values.
By empowering students to make a difference to their society and ecosystem, we believe we
are helping to create a better tomorrow!
Thank You!