Maximizing Matching Gifts

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How Bishop Feehan
Raised Over 100K In
Matching Gifts
HEP Development
Partners In Mission
The webinar is being recorded and will be
available in the Learning Center on our
website www.hepdata.com in a few days
 If you experience technical difficulties
simply dial back in or try the link again
to connect.
 We will have a Question and Answer
session at the end. Please send in your
questions electronically.
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Webinar Tips
With more than 5,000 customers and 15
years experience, HEP has developed
proven tools to help you identify and
promote match opportunities, gain access
to the highest quality prospect
development information and enhance
your data.
• Most comprehensive Matching Gift database
available
Who is HEP?
Today’s Presenter’s
John Wright, Director, HEP Development
Larry Furey, Partner, Partners In Mission
Chris Servant, President Bishop Feehan High School
Chris Copley, Director of Major Gifts, Bishop Feehan
Larry Furey, Partner and Founder
Partners in Mission
Partners in Mission
Our Partners in Mission
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Archbishop Curley High School, Baltimore, MD
Archbishop Hoban High School, Akron, OH
Archbishop Wood High School, Warminster, PA
Benilde-St. Margaret School, Minneapolis, MN
Bishop Feehan High School, Attleboro, MA
Bishop Ireton High School, Alexandria, VA
Bishop McDevitt High School, Harrisburg, PA
Bishop Shanahan High School, Downingtown, PA
Bishop Timon – St. Jude High School, Buffalo, NY
Cathedral Preparatory School, Erie, PA
Catherine McAuley High School, Portland, ME
Catholic Memorial School, West Roxbury, MA
Chaminade High School, Mineola, NY
Diocese of Wheeling – Charleston, WV
Father Ryan High School, Nashville, TN
Holy Cross High School, Waterbury, CT
Junipero-Serra High School, San Mateos CA
Lancaster Catholic High School, Lancaster, PA
Lexington Catholic High School, Lexington, KY
Little Flower Catholic High School, Philadelphia, PA
Madonna High School, Weirton, WV
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Matignon High School, Cambridge, MA
Mercy High School, Burlingham, CA
Mount St. Mary Catholic, Oklahoma City, OK
Notre Dame High School, Lawrenceville, NJ
Oakland Catholic High School, Pittsburgh, PA
Our Lady of the Sacred Heart, Coraopolis, PA
Padua Academy, Wilmington, DE
Parkersburg Catholic Schools, Parkersburg, WV
Pittsburgh Central Catholic High School, PA
Pope John Paul II High School, Royersford, PA
Regina High School, South Euclid, OH
Saints John and Paul School, Ashtabula, OH
Salesianum School, Wilmington, DE
St. Agnes Academy, Houston, TX
St. Catherine of Siena School. Norwood, MA
St. Mary’s Ryken High School, Leonardtown, MD
St. Thomas Aquinas High School, Dover, NH
St. Vincent Pallotti High School, Laurel, MD
Trinity Catholic Academy, Brockton, MA
Trinity Catholic High School, Newton, MA
Ursuline Academy, Dedham, MA
Venango Catholic High School, Oil City, PA
Chris Servant, President
Bishop Feehan High School
Chris Copely, Director of Major Gifts
Bishop Feehan High School
Matching Gifts are “free money”
Matching Gifts
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Key statistics on Matching Gifts
Creating Awareness
Leveraging past donations
Finding Matching Gift Eligible Donors
Using Your Website
Promoting links to your matching gift
lookup page
Agenda
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On average, 1 in 10 gifts made to any non profit is
match eligible
Over 16,500 Companies and Subsidiaries Match
gifts
Over the last 3 Years we have added almost one
net new company per day
Approximately 50% of the Corp. 500 have matching
gift programs
Over 1.3 Billion in Matching Gifts to all non profits
LSU received check of $1 Million in Matching Gifts
from one company (Exxon-Mobil) for last three
years.
Statistics on Matching Gifts
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The American Cancer Society Quadrupled Matching
Gifts over the past three years to over $12 Million
dollars as did Susan G. Komen Foundation of
Maryland with 5 FTE’s. Works with
Large/Medium/Small non-profits.
Average Matching Gift – CAE Survey $545. 700+
Higher Education
13% of all Matching Gift Companies match 2 to 1 or
higher
4009 of the companies match volunteer time
Telethon Survey(90+) by Ruffalo Cody – 7.1% of
those contacted were matching gift eligible. They
contributed 10.% of the revenues
Statistics
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Education on Matching Gifts
◦ Go To Learning Center on HEP website
 www.hepdata.com - Look under Matching Gift
Webinars
 12 Matching Gift Webinars – All Free and
Available on Demand
 “16 Steps to Matching Gift Success” – Must have
 MatchPoints Newsletter
◦ Review Back Copies
 Join Listserv “MATCHLIST-L”
◦ Joint Listserv of HEP & CASE
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Chronology of Events
◦ Meeting with Larry Furey - August 2010
◦ Leveraging HEP = Sept 2010
◦ Dramatic Increase in Matching Gifts –
 Dec 2011
Bishop Feehan
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Creating Awareness
◦ Within Advancement Group
◦ Within Donor Community
◦ Educating/ Re-Educating Donor Base
 Example -Raytheon
Biggest Challenge
Other Ways to Create
Awareness
Newsletter articles
 Alumni publications
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 Gift
Acknowledgments
Solicitations - use P.S.
 Website – drive them to Lookup Page
 Brochure inserts for Direct Mail
 Promotion is key to $$$
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Know before you chat with a potential
donor if they work for a Matching Gift
Company
Measure matching gifts – report on
Have someone in charge
Major Gifts can be matched
Create a Culture of Matching Gifts
Training is available – free Visit our
Learning Center www.hepdata.com
What Can You Do?
Happy New Year!
 On behalf of Bishop Feehan, thank you
very much for your generous gift ($250
from 1/10/12) to our Annual Fund
 As you know, Covidien will match your gift
on a 1:1 basis. To that end, could you
complete Part # 1 on the attached form
and fax back to us (Attn: Lisa Dean -508-226-1135)? Alternatively, you can
scan and send a PDF via email. Whatever
is easier for you. Covidien's match will
effectively double the value of your gift to
the school (from $250 to $500)!
 Thanks again for your ongoing support of
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Make It Easy for Donor
Hi Chris here’s the completed Covidien
match form. Thanks for making it so
easy!
 Signed Donor
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Make IT Easy For Donor
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Questions
Thank you
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