Keith Wagner
Chris Hetkowski
Brandon Kowalczyk
Kristin Pauline
 Founded in 1982 by Bill Darden
 662 restaurant locations, annual sales $3.1 billion.
 Parent Company: Darden Restaurants
 Olive Garden’s Culinary Institute of Tuscany trains
over 100 culinary manager a year
 Offer a large selection of wines
 Members of their staff train at the Napa Valley Wine
Institute
 Olive Garden is the largest purveyor of Italian wine in
the United States
 Modeled after the Riserva di Fizzano restaurant in
Tuscany, Italy
 Distinct architectural characteristics
 Furnishings imported from Italy
 Pasta for Pennies Program
 Pasta Tales
 Labor Day Hospitaliano! Visits
 Meals for the poor
 50 consecutive quarters of sales growth
 Average weekly guest count per restaurant - 26%
increase over the last 13 years
“Olive Garden’s success over the past 50 quarters
reflects its ability to achieve a goal and then
immediately set the bar even higher.” – Drew Madson
(COO of Darden Restaurants)
“Our purpose is Hospitaliano!, our passion for 100%
guest delight.”
 Continue offering a high quality, genuine Italian
dining experience
 Open 40 new restaurants in each of the next two fiscal
years.
 Match up to 5 million dollars of donations raised in
the Pasta For Pennies Program which benefits the
Leukemia and Lymphoma Society
 Excellent, authentic Italian food
 Wine Program
 Corporate Culture of Hospitaliano!
 Tuscan-Farmhouse Design
Strengths:
Weaknesses:
 Genuine Italian dining
 Limited to Italian food




experience
Largest full-service
Italian restaurant chain
Name recognition
Low prices
Darden Restaurants is #1
casual dining operator
 May be too expensive for
some budgets
 People may tire of the
same old entrées
Opportunities:
Threats:
 Few full-service restaurant
 Distance from Hazleton and






chains
No other Italian restaurant
chains
Next to Residence Inn
Right off I-81
Closest restaurant for Eagle
Rock Resort
Plans for Humboldt Station
shopping center
Large population growth
projected for Hazleton
shopping centers
 Economic conditions
 Changing demographics of
Hazleton
 Humboldt Station shopping
center may never materialize
 Full-service Italian restaurants
 Other Italian delis and pizzerias
 Other large restaurant chains
Sales
15%
Regular Customers
15%
50%
Travelers
Workers
Take out
20%
 Visit several times a month
 Live in or close to the area
 Come back to visit again
 Customers who may only ever visit once
 Can just be passing by the area
 Here on leisure or business.
 Work close by the location
 Dine during lunch breaks
 May also be part of the take out process
 Can be regular customers
 Workers on a lunch break
 Travelers looking for convenient service
 Geographic Factors
 Demographic Factors
 Behavioral Factors
 Selection
 Accessibility
 Customer Service
 Competitive Pricing
 Food Quality
 Presentation/ Appearance
 Health Consciousness
 Selection
80000
70000
60000
50000
Dine-in
40000
To-go
30000
Total
20000
10000
0
2009
2010
2011
 Olive Garden offers a variety of fine foods and wines.
They offer Italian specialty and pasta dishes which
have unique flavors. Many of their products are based
on some essential ingredients, Olive Oil, Pasta,
Cheese, bread and Wine. The menu is broken into
several different categories.
 Appetizers
 Inspired Entrees
 Chicken
 Steak
 Pasta
 Seafood
 A variety of sauces are offered
 Soup, Salad, & Breadsticks are also offered and are endless
 Desserts
 Wide Variety of Cakes
 Coffees and specialty drinks
 Wines
 Red
 White
 Sparkling
 Wine sampling is available upon request. Samples will
be brought to your table to ensure you choose the right
one. At Olive Garden, they take pleasure in ensuring
that you are absolutely delighted with your dining
experience and your wine choice.
 At Olive Garden your whole dining experience is
important. We want to ensure that you are made to
feel like you are at home. To ensure that, we provide
our customers with our Hospitaliano service.
 To-go Service
 Orders can also be placed while dining in our
restaurant. Orders will be placed at the table and the
food will be delivered. Service will be customized to
the needs of our guests. Servers will be there to take
care of your every need.
 The Olive Garden’s fine Italian food will be distributed
through a To-Go system, where customers can call in
their order and come to the restaurant to pick it up.
 The Olive Garden’s To-Go orders can be placed over
the phone, so that way businesses can order out and
still have the fine quality of food that the Olive Garden
has to offer.
 For traditional family dining family’s can come into the
restaurant and enjoy a true Italian dining experience
 The Olive Garden gives you a variety of true Italian
meals.
 They also offer a wide variety of desserts such as
 Classic Italian ice creams
 Pastries
 Cakes
 Full Page Color Fliers in the Standard Speaker
 Lunch deliveries to the Humboldt Industrial Park for
orders of $75
 Promotions to catch the after-work crowd
 Billboard advertisements along I-81
 10% off coupons for the Residence Inn
 Average entrée price:
 Olive Garden $10.00-$15.00
 Booty’s Restaurant $10.00-$15.00
 Scatton’s Restaurant- $15.00-$20.00
 Ovalon $17.00-$25.00
 Nominal Competition:
 The Ovalon
 Scatton’s Restaurant
 Primary Competition:
 Booty’s Restaurant
 Advantages of Booty’s
 Good homemade Italian food
 Locally owned and operated
 Near the downtown Hazleton Area
 Advantages over Booty’s
 Superior Italian food and dining
 Name recognition
 Consistent food offerings
 Better pricing
6
In Millions
5
4
Revenue
3
Expenses
Income
2
1
0
Year 1
Year 2
Year 3
 Continue to increase profit over the coming years
 Lower costs
 Double net income in five years