Bruna’s
Sporting
Goods
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Executive Summary......................... Slide 3-5
Company Description……………………. Slide 6-11
Industry analysis ……………………. Slide 12-14
Target Market……………………. Slide 15-17
competition……………………. Slide 18-21
Operation……………………. Slide 22-25
Management And Organizations……………………. Slide 26-29
Long term goals……………………. Slide 30-32
Financials…………………… Slide 33-35
Retail license……………………. Slide 37
Advertising……………………. Slide 38
Letter to customer……………………. Slide 39
Bruna’s sporting goods will be in the business of
selling athletic equipment to people at every fitness
level. With our knowledgeable staff we will provide
an environment where everyone feels comfortable
coming in to the store and asking for training advice
and also discussing the equipment they would need.
We fully expect to grow quickly. Bruna’s sporting
goods would be successful due to all the products I
would be selling. Bruna’s sporting goods has
everything you can imagine. Our biggest competitor
would be sports authority because they pretty much
sell everything Bruna's sporting goods sells.
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We are a fully service sporting good business.
This business will need lots of employees to have
a successful business. This employees will be
helping out our customers and making our
costumers happy so that they come again to the
store and keep on buying us the sporting goods
they need. Also, this business is expected to
open April 30,2014. That day my business will
be giving everything in the store buy on get the
other 50%off.
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My business will be a retail sporting goods shop under
direct management of a solo proprietorship in
Pembroke pines. Juan Bruna would be the founder of
this business. We would be introducing our latest
produces to customers on the grand opening. I choose
this type of business so that I could have solo
responsibility in my business and have self
management.
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My business expected date will be April 30, 2014. Are
first business will be located here in Florida, at
Pembroke Pines. Hopefully my business grows to be
one of the best sporting goods business in the whole
world. This grand opening for my business I will have
the whole sporting goods business in special
everything in the store will be buy one and get the
second one 50 percent off.
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Bruna’s Sporting Goods was created to serve the needs
of the Miami-Dade community. We will sell all
sporting equipment with the best prices and quality in
the market. This franchise will also sell every sporting
outfit available in the market. Our vision is to serve
with a smile and tailor to everyone's needs with the
lowest prices always.
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Bruna’s sporting goods will start off in Florida. Most
likely in Pembroke pines.
Hopefully Bruna's sporting goods spreads all over the
world in a couple of years.
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My immediate goals is to make the company more
popular, and receiving at least 95 percent positive
customer feedback regarding the service your
company provides. I would also like to have my own
website for the business so that I would get more
customers to go to my business shop. I am also hoping
to have lots of customers the day of the stores grand
opening.
The sporting goods industry is very big in North
America and Europe. Specialty porting good
stores are becoming more popular in the United
States every year. There are major opportunities to
get into this industry at this time. More people are
shopping at sporting goods to get specialized
equipment and outfits.
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The trend in sporting goods looks more
promising everyday. There are more stores
opening in south Florida where Bruna’s
Sporting Goods will open. This is a promising
area opportunity in this industry. The
competition will be tough, but since there are
more people shopping in these stores the
opportunity for growth is immense.
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Bruna’s Sporting Goods will focus on
consumers from the age of 18 to 45. Market
research shows that this age range is the most
likely to purchase in this type of store. This is
the age range that is most interested specialty
items.
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Bruna’s sporting goods will sell the latest and most
popular name-brand sporting goods, apparel, and
accessories. Consumers will be educated as to the
proper size, style, fit, and design needed for their
particular use. Initially these sporting goods will be for
the sports of baseball, softball, volleyball, basketball,
football, and Fishing with the focus primarily on
basketball and Fishing.
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At the present time the main competitor is
Sports Authority and Champs. These stores
are very powerful in this industry. There
weakness is the high prices. Since they were
the pioneers of the industry they had this
luxury. Bruna’s sporting goods will focus on
customer service and having competitive
prices.
Sports authority
Champs
nice factory store
strength
Selling Basketball goods Selling shoes
Their service
Selling Nike
selling sport shirts Their service
Selling top name brands many Locations
Selling Gym Bags
Weaknesses
Selling Fishing Goods Selling Hats
Only selling Nike
Selling Weapons
Prices of Goods
few locations
High Prices
customer service Prices
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There will be many future competitor for
Bruna’s Sporting Goods. There will be a
number of businesses starting up looking for
opportunity just like me. Many other people
will join this venture to make money.
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Bruna’s Sporting Goods will have a 60,000
square foot facility in a 7 acre lot to hold 200
cars. The building size will be slightly bigger
than that of the Sports Authority to be able to
have a broader selection.
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Bruna’s Sporting Goods workforce will be
comprised of 100 fulltime employees and 50
student part time employees. The number of
employees working at any given time will
depend on the success of the business when it
opens.
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The store will be equipped with the latest
computer and security systems in the market.
The computers will be programmed to perform
self inventories to keep the inventory at hand
always. The security system will monitor the
entire store from a security room with
personnel to monitor every lane.
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The key employees will be the management
staff. They will be responsible for meeting the
customers needs and making sure the store
runs smoothly. I as the owner will be present
overseeing everything until the store operates
on its own.
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The recruitment plan will be comprised of
television and newspaper advertisement. I
plan to entice top executives from competitors
to come to my store for better salaries and hire
a mix of experience and new talent to be able to
give good employees the opportunity to grow
professionally within the company.
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Bruna’s Sporting Goods is going to compensate
its employees with a profit sharing plan.
During the month of December every
employee with an excellent rating or higher
will get a portion of the companies profit. This
will be a major portion of the incentives to
make sure the company is successful.
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My business has a number of long term goals. First,
we will focus on obtaining best customer satisfaction in
our category. Second, we plan on hiring the most
qualified and trained employees in the business. Last,
we plan to expand our franchise internationally.
Our long term objectives will be met by having a good
recruitment in our initial hiring process. The hiring
process can not fail. The customers needs will be met only
with the hard work of the employees, which is why they
will get profit sharing. This will further promote the
growth of the company and make it internationally known.
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Total monthly Income – $ 250,000
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Retail License Fee – $ 1000
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Rent – $ 70,000
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Employees – $ 75,000
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Merchandise - $ 60,000
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The first two years I am expecting a loss like in
any other business. The third year I will start
seeing some growth and the income should
more than double every year after that. The
expansion is expected to start taking place after
the tenth year of existence. By this time the
company should be solid and able to take the
losses of the future store. After ten stores I will
start selling the franchise name.
State of Florida
Bruna’s Sporting Goods
Bruna’s sporting goods
11401 NW 12th St Miami,
FL 33172
Dear Customers
I am proud to present That my business will finally be
opening on April 30, 2014. I want you to be in my grand
opening. I will be in the front of the business handing out
flyers and coupons that will give you a special of buy one
get the other one 50 percent off.