First Down
About Dairy MAX & Fuel Up to Play 60
Benefits of eating right and physical activity
Second Down
The Program: 6 Steps to Fuel Up to Play 60
Extra Fun: Student Site, Ambassadors,
Campaigns
Third Down
Free Tools for You!
Funds
Touchdown
Are You In?
Brain Break!!
• When you see this…
• Your local dairy council
• Dairy farm families
• Our goal with Fuel Up to Play
60
In-school nutrition and physical
activity program launched in 2009
by National Dairy Council and
NFL with support from USDA
What is Fuel Up to Play
60?
Linked With…
A fun way to help you and
your school become more
active and healthy!
What is Fuel Up to
Play 60?
Encourages Kids to:
• Eat Healthy
– Fuel Up on nutrient-rich foods
• Get Active
– 60 minutes of activity each
day
• Make a Difference
– Create a healthy school!
Why Fuel Up to Play
60?
• It’s Fun!
• Creates healthier schools!
• Student Led
– Let the students be the
coach and make the
calls!
• Prizes & Rewards
Health
Education
Healthy
School
Environment
Physical
Education
Counseling,
Psychological
and Social
Services
Health
Services
Staff Health
Community
and Parent
Involvement
Nutrition
Education
Healthy Eating &
Physical Activity are
Linked With…
Academic Success
Health & WellBeing
Risk for:
Obesity
Chronic Conditions
Chronic Disease
Tracking Cognitive
Effects of
Physical Activity
Brain Break!!
Scoreboard
Game Time
SWI
Kickoff
Build a Team
Join
Step 1
Join the League
Do one or more of the following:
• Display FUTP60 signage in a prominent
place
– Hint! Use your FREE posters shipped to your
school
• Encourage students to join FUTP60
14
Do one or more of the following:
Form a Student
Team
Hint: Use your Student
Team Starter Kit!
Involve Adults
Who will be your Program
Advisor?
15
16
Step 4
Survey the Field
• Survey online (access
through your dashboard)
– Revised to match the CDC’s
School Health Index
– Aligns with the Playbook
– Asks for Average Daily
Participation in NSBP & NSLP,
PE and physical activity, etc.
18
Train Winning Plays:
Healthy Eating
Brain
Food
Add
Variety
Have
Fun!
Grab n Go
Build Your Own
Shake-Up
Drink Milk and
Recycle
Breakfast in the
Classroom
Point-of-Purchase
Promo
Milk Mustache Booth
Goal: Improve
accessibility of
breakfast at School
Goal: Increase
availability of low-fat
dairy and fruit
Goal: Increase
knowledge of drinking
3 servings every day
Train Winning Plays:
Physical Activity
Walking
Fitness
Breaks
Walk/Bike to School
Program
Create Your Own
Fitness Center
Stop and Go Signs
School Wide Walk It!
Club
After School Fun
Fitness Activities
In-Class Physical
Activity Breaks
Goal: Opportunity to
fit walking into their
daily routine
Goal: Provide access
to equipment and
new activities
Goal: Encourage
activity outside of PE
class
Successes!
Successes!
Step 6
Light Up the Scoreboard!
• Share Your Success!
Receive a $100 gift card when
you complete the 6 Steps!
24
Get Your Kids Involved!
• SHAC
• Wellness
Volunteers
• County Plan
• County Network
• Diabetes
• Weight Mgmt
• Balancing Food
& Play
• Fitness
Challenge
Extra Fun! Campaigns
Make Your Move
– November 2013
– Focus on Dance
– National and Local Prizes!
Extra Fun! Campaigns
It Starts with Breakfast
– February-March, 2014
– Eat school breakfast!
– National and Local Prizes!
Campaign
Dates
Prize
Are You In?
August 19-October 11, 2013 National: 2 tickets and
travel to 1 NFL game
Prizes!
Dairy MAX: $5000 Best Buy
gift card for your school
Make Your Move
Campaign
Fall 2013
National: NFL Player visit for
1 winning school
Customized NFL Jersey (1
winner from each state)
Dairy MAX: $5000 Best Buy
gift card for your school
It Starts with
Breakfast Campaign
Fall 2013 & Spring 2014
National: NFL Player visit
for 1 winning school
Customized NFL Jersey (1
winner from each state)
Dairy MAX: $5000 Best Buy
gift card for your school
Extra Fun!
New Student Site!
• Students can earn points for rewards
• Strive for local, state and national
Ambassador status
• Trackers, games and FUTP60 info
• Student email required. Under age of 13 –
parental email
• Great way to engage computer teachers!
FREE Tools for YOU!
FREE Back to School
Kit!
FREE PA and Student
Team Kits
Dairy MAX Webinars
• Various topics discussed
throughout the year
– 6 steps, building teams,
funding, etc…
• Watch at your convenience
– All webinars are archived and
available at www.dairymax.org
FREE Agrilife
Resources
FREE Agrilife
Resources
Brain Break!!
FREE Agrilife
Resources
Grants-The Fundable
Plays
• Nov 1st Deadline
– Up to $4,000 per school
– 5 Healthy Eating Plays
– 5 Physical Activity Plays
– Connected to “Make Your Move”
and “It Starts with Breakfast”
Campaigns
Technology Training
Are You In?