State Campaign Coordinators Workshop
United Way of Central Georgia
Types of Giving
The Oprah Winfrey Way
State Charitable
Contributions
YOU GET a car!
YOU GET a TV!
What is the #1
reason people
do not give?
They weren’t asked!
CONNECT THE DOTS
• Giving is easy and convenient.
• Contributions are tax deductible
• Payroll deduction is convenient.
• Always include information on how/where to sign up.
• People will give when they know their gift matters.
• Imagine if everyone gave $1 per paycheck, what impact could
that have in central Georgia?
• The best way to motivate giving, is to show that their gift matters.
• When asking people to donate, make it personal.
• Everyone has a story to tell. Make the connection between the
service provided and someone who has received that service or
benefit.
7 Steps to Success
• President/CEO/Manager support
• Set goals
• Recruit campaign committee: develop action
plans and timetable
• Publicize your campaign internally
• Be creative – Use incentives and special events
• Hold employee meetings: agency speakers!
• Say “Thank You”
Community Matters
United Way Is…
• A local non-profit that provides critical
funding to more than 50 local health
and human services through 32
partner agencies.
• Improves the lives of over 190,000
people annually in Central Georgia.
United Way of Central Georgia
The Area We Impact --14 counties
Baldwin Bibb Crawford Hancock Houston Jasper
Jones Macon Monroe Peach Putnam Twiggs
Washington Wilkinson
Advancing the Common Good
• Education
• Income
• Health
• Basic Needs
•Volunteerism
CURRENT UNITED WAY PARTNER AGENCIES
Abilities Discovered, Inc.
Consumer Credit Counseling
Service of Middle Georgia, Inc.
Meals on Wheels of Macon &
Bibb County, Inc.
Crisis Line and Safe House of
Central Georgia, Inc.
Meals on Wheels, Houston
County Council on Aging, Inc.
Bibb County 4-H, Inc.
Family Advancement Ministries,
Fund for Life, Inc.
Middle Georgia Community
Action Agency, Inc.
Big Brothers Big Sisters of the
Heart of Georgia, Inc.
Family Counseling Center of Central
Georgia, Inc.
Middle Georgia Community
Food Bank, Inc.
Boy Scouts of America, Central
Georgia Council
Girl Scouts of Historic Georgia
NAMI Central Georgia, Inc.
Happy Hour/Houston County
Association for Exceptional
Citizens, Inc.
Pine Pointe Palliative Care Hospice of Central Georgia
Advocacy Resource Center, Inc.
American Red Cross, Central
Georgia Chapter
Boys & Girls Clubs of Baldwin
and Jones Counties, Inc.
Boys & Girls Clubs of Central
Georgia, Inc.
Heart of Georgia Hospice, Inc.
HODAC, Inc.
Cherished Children/Warner
Robins Day Care Centers, Inc.
Houston County Volunteer Medical
Clinic, Inc.
Communities in Schools Milledgeville
Macon Volunteer Clinic
Meals on Wheels of Baldwin
County, Inc.
Rainbow House Children's
Resource Center, Inc.
The Salvation Army of
Central Georgia
Volunteer Houston County
Volunteer Macon, Inc.
EDUCATION
Preparing Children and Youth to Succeed
REAL IMPACT-2014
• 13,295 youth engaged in life-enhancing programs that are proven to help
them grow into responsible, productive adults.
• 758 children formed life-changing relationships with an adult mentor. In fact,
67% of former youth participants surveyed agreed that their mentors played
a role in their decision to attend college.
• 809 children were able to take part in quality and affordable day care or
early education childhood programs.
• 981 parents participated in child abuse prevention classes.
INCOME
Meeting Basic Needs & Increasing Self-Sufficiency
REAL IMPACT-2014
•23,496 family members used social service programs and/or obtained
emergency assistance such as food, clothing or help to stay in the home
where they live.
•United Way 2-1-1 Helpline received 5,689 calls last year from people needing
assistance with basic needs.
•2,006 individuals and families received financial counseling for money and
debt management assistance, moving them toward self-suffciency.
•More than 4,400 individuals and families accessed $5M in tax refunds &
credits through VITA (Volunteer Income Tax Assistance Initiative).
HEALTH
Promoting Health, Safety, and Wellness
REAL IMPACT- 2014
•2,774 individuals are better off emotionally because of therapy or counseling
services for personal crisis: victims of crime, divorce, separation, domestic
abuse, etc.
•1,737 homebound elderly and disabled people received regular nutritious
home-delivered meals.
•1,043 uninsured, low-income working individuals are healthier and more
productive due to free medical care.
BASIC NEEDS
Promoting Health, Safety, and Wellness
REAL IMPACT- 2014
• 5,756 individuals were either trained in disaster prevention and preparedness
or received direct assistance.
• 587 armed forces members and their families received emergency
communications or referrals for financial assistance and counseling services.
• 14,358 people received emergency assistance with food, shelter and
clothing.
•3,501 individuals, primarily women and their children, utilized crisis
intervention services, safe shelter, or support and recovery services for victims
of sexual assault and domestic violence.
VOLUNTEERISM
Promoting Health, Safety, and Wellness
REAL IMPACT- 2014
•7,985 volunteers were recruited and coordinated in community service
opportunities that are challenging, rewarding and educational through
Volunteer Centers.
Where Does the Money Come From?
4%
4%
19%
73%
Employee Gifts
Individuals
Corporate Gifts
Special Events
2014 Theme
What Our Community
Needs…
Is You!
Thank You!
Emily Mantooth
United Way of Central Georgia
(478) 745-4732 ext 114
emantooth@unitedwaycg.com
United Way of Central Georgia