Department of MBA
KBN College
Vijayawada
Welcomes all of you
About our College
• Re-accredited at A Grade by NAAC, Bangalore
• ISO 9001-2008 Certified Institution.
• One of the best colleges in coastal
AndhraPradesh.
• Record of 100% results for all these years.
• Record of good placements with the support of
career guidance and placement cell.
• Record of winning prizes in Management Meets.
• Celebrating 10Years of its existence.(Decennial
Year – 2014.
History of the Department
 Year of Establishment
: 2003
 Initial Allotment of seats
: 60
 To cater to the needs of Corporate, the strength has been increased
to 120 from the year 2009
 With the establishment of Krishna University, Machilipatnam in
2008, KBN College PG Centre has been affiliated to Krishna
University from the year 2009-10.
 Since its inception the department has Competent, Qualified and
Experienced faculty.
 The Management Program of the college has emerged as the flag
ship programme in a very limited period.
Our Intellectual Capital is our Faculty
 Four Faculty Members have PhDs.
 Two Faculty Members have M.Phils.
 15 Full Time well qualified and experienced
Faculty Members.
Faculty Members
S.No
Name of the Faculty
Qualification
Experience
1
PROF. Y.NARASIMHA RAO
Ph.D
38
2
Prof. K.R. Satyanarayana
Ph.D
44
3
Prof. D.V.Ramana Murthy
Ph.D
38
4
Dr. V.N. Sailaja
5
Md. Mazharunnisa
M.B.A., M.Com.,
MHRM, M.Phil.
17
6
G. David Raju
M.B.A., M.Phil.,
12
Ph.D.
18
S.No
Name of the Faculty
Qualification
Experience
7
SHAMIM
MCA, M.Tech.
11
8
S.Venkatesh
M.B.A.,
4
9
D.Lakshmi Prathusha
M.B.A., M.Phil.,
5
10
P.L. Ramesh
M.B.A., PGDCA
18
11
M.S. Chakravarthy
M.B.A., M.Sc.,
M.A (Socio.),
16
12
J.S.V. Krishna Kumari
M.B.A.,
M.A. (English Litt.)
9
13
A. Ravi Kiran
M.B.A
4
14
IAR Rajeswari
M.B.A,
2
INFRASTRUCTURE and LEARNING RESOURCES
 Department Library with 206 titles .
 48 Journals both national and international.
 The Magazines relating to GK and Competitive Examinations are
made available to the students preparing for the competitive exams.
 A Computer Laboratory with 60 computers to cater to the needs of
the students.
 The Wi-Fi facility has been provided to the Faculty and students.
 The Department is provided with LCD Projectors.
L
I
B
R
A
R
Y
Computer Lab with Wi-Fi Technology
Teaching, Learning and Innovative Methods
TLI Methods
S.No
2006-07
2007-08
2008-09
2009-10
2010-11
2011-12
2012-13
Total
1
Seminars
6
6
20
20
52
8
25
112
2
Business Quiz
5
11
17
14
19
7
17
73
3
Value Based Education
5
3
6
8
45
6
14
73
4
Group Discussions
6
11
17
11
50
6
45
101
6
7
9
12
36
5
16
75
5
Discussion of Current
Trends
6
Other Activities
-
5
8
3
17
17
15
50
7
Field Trips
4
4
2
-
2
1
2
13
8
Study Projects
59
59
59
59
115
103
108
454
9
PPTs & e-documents
8
10
11
16
20
19
25
84
3
4
4
5
15
9
12
40
10
Audio-Video
Presentations
STUDENT STRENGTH
Year
Strengt
h
20062007-09 2008-10 2009-11 2010-12 2011-13 2012-14
08
58
59
57
92
103
108
102
Student Results
Appeared Passed Distinctions
Year
2006-08
58
58
2
2007-09
59
59
2008-10
57
57
1
2009-11
92
92
1
2010-12
103
103
3
2011-13
103
103
3
I Class
II Calss
Dropouts
% of Pass
55
51
47
74
79
79
1
8
9
17
21
21
2
1
3
7
2
2
100%
100%
100%
100%
100%
100%
Highlights of the Department
 48 International/National Journals on management are available to the
students.
 Conducting industrial visits to the students of both first and final year.
 A prestigious annual event “Management Aptitude & Skills Test”
(MAST)
 Inviting the Eminent Academicians and renowned industrialists to deliver
the guest lectures on current issues in Business .
 Conducting sessions on personality development and business etiquette by
the experts in the concerned field
 Conducting co-curricular and extracurricular activities and encouraging
students to participate in Inter–collegiate and Inter-University
competitions.
 Business Lab Sessions.
Guest Lectures
Prof. V.Balamohandas, Former
Vice-Chancellor, ANU has given
a lecture on “Motivation”
A Guest lecture on “Kindle the
Spark” by Mrs. Rama Jaldu.
A Guest lecture on “Marketing Management” by
Mr.V.V.S.Siva Prasad DGM Rtd., Union Bank of India
Departmental Achievements
 Organized Two-Day UGC sponsored National Seminar on “Indian Culture &
Management Thought” on 13th & 14th Oct 2008.
 Organized Two-Day UGC sponsored National Seminar on “Corporate Governance in
India – Policy & Practices” on 5th & 6th March, 2010.
 Organized Two-Day UGC sponsored National Workshop on “Research Methods in
Commerce and Management” on 25th & 26th, June 2011.
 Organized State Level Paper Presentation Contest on various topics 14th Nov, 2009.
 Organising annual events to the girl students on the occasion of International
Women’s Day i.e. on 8th March every year.
 Organised Blood Donation Camps by the students on the occasions like Teachers’
Day Celebrations etc.,
Inaugural Session of Two-Day National Seminar on
“Indian Culture & Management Thought” on 13th & 14th October, 2008
Prof. K.C. Reddy Chairman, APSCHE,
Prof. V.Balamohandas Vice Chancellor, ANU,
Prof. J.V. Prabhakar Rao, Vice Chancellor, Rayalaseema University,
Prof. K.Viyanna Rao Rector, ANU
State Level Paper Presentation Contest
on 14-11-2009
Prof. M.D. Christopher, Secretary APSHEC
Prof. MVN Sharma, Registrar, ANU
Two-day national seminar on “Corporate Governance in India – Policy & Practice”
on 5th & 6th of March 2010
Prof. U.Tataji, Vice Chairman, AP State Higher Education Council,
Prof. MK Durga Prasad ,Vice Chancellor, Krishna University,
Prof. H.R. Hara Gopal Reddy Vice Chancellor of Acharya Nagarjuna University, Prof.
GN Brahmanandam Principal, College of Arts, Commerce & Law Colleges, ANU
Prof. G.V.Chalam Coordinator, ANU PG Examinations and College Committee
Interactive Program on Career Guidance
on 13th Feb, 2010.
Dr. R.Siva Ram, Asst. Coordinator, International Business, ANU,
Dr.B.Naga Raju, Asst. Coordinator, Dept. of HRM, ANU
Prof. G.Prasad Coordinator Placement & Career Guidance Cell, ANU
Two-Day National workshop on “Research Methods in Commerce & Management”
on 25th & 26th June 2011
Prof. T. Uma Maheswara Rao
Vice-Principal,
Acharya Nagarjuna University
Prof. M.K. DurgaPrasad,
Vice Chancellor,
Krishna University
Dr. Indla Vishal Reddy, Famous
Psychiatrist interacted with the MBA
Students on 7th October, 2009
Smt. Gousia Begum
Dr. Kode Prabha Devi, Civil Surgeon
“Management Aptitude & Skills Test” (MAST)
Prof. J.V. Prabhakara Rao,
Vice-Chancellor
Rayalaseema University
Prof. K.Viyanna Rao,
Rector, ANU
“Management Aptitude & Skills Test” (MAST)
Students Activities
Final year MBA students participated in the public session on
“Entrepreneurship Development in the Changing Economic Scenario”
organized by the CII, Vijayawada Chapter on 8th March 2011.
Industrial Study Tour
Industrial Study Tour of MBA III Sem Students to RAK Ceramics Pvt.
Ltd., Samalkot on 13th Octorber, 2012
Profiles of Faculty
Prof Y. NARASIMHA RAO, PhDDirector
Guided four scholars for the award of their M.Phil Degree
Books published:
 Fundamentals of Accounting
 Financing of Cotton Textile Industry in India.
 Quantitative Methods
 Vyapara Ganaka Shasthram
Articles published :
 Swarajyam Na Janma Hakku-Jagruthi . 4International papers
Radio Talks:
 3 Radio talks on Consumer Behaviour & Consumer Protection Act in
AIR, VIJAYAWADA
Others:
 Coordinator, KBN College IGNOU Study Centre, Vijayawada
Prof. K.R. Satyanarayana, PhD
 Worked earlier as Principal i/c






Working as a Director PG Centre for the last10 years
AP State Best Teacher Awardee, in the year 2002
Worked as Coordinator of IGNOU Study Centre.
Published three text books.
Lesson writer for Marketing Management , Centre for
Distance Education, ANU
Guided two research scholars for M.Phil.
Prof D.V.Ramana Murthy, PhD,
Professor & Head
Life time achievement award for outstanding contribution in the
field of Teaching, Training and Research in Management Studies
More than 38 years of teaching experience at PG level.
 50 papers presented at National level seminars.
 20 papers published in journals of National repute.
10 Papers published in International Journals
 7 web publications.
 One book published for DDE, ANU
 4 edited papers in published books with ISSN Nos.
 Sr.Faculty, DR MCR HRD Institute of AP, District Training Centers of Krishna and West
Godavari Districts.
 Guest Faculty MBA program Krishna University, Machilipatnam.
 Certified Corporate Trainer and designed and delivered a number of MDPs for State Govt,
banks and insurance companies and the like.
 Volume Editor for International Journal of Research in Management Studies Vol -1,Issue-7,
ISSN: 2321-4864, February’ 2014.
Dr. V.N. Sailaja

Presented 25 papers in National /International Seminars.

Published 6 papers in National/International Journals.
Acted as Rapporteour to a National Seminar organized by Montessori Mahila Kalasala
on 7th November, 2009.

Acted as Rapporteour to a National Seminar organized by Krishna University,
Machilipatnam on 17th February 2012.

Acted as Rapporteour to a National Seminar organized by Acharya Nagarjuna
University, Guntur on 29th March 2012.

Acted as Judge to a National level Paper Presentation Contest organized by Montessori
Mahila Kalasala.
Mazharunnisa
 Awarded M.Phil in Management - Bharatidasan University,
Tiruchirapally, 2008. First class with distinction
 Published 5 papers in peer reviewed international journals
and 6 in national journals.
 Presented 15 papers in national level seminars
 Volume Associate Editor, International Journal of
Research Vol-1, Issue-7, ISSN: 2321-4864,February’ 2014.
Mr. DAVID RAJU GOLLAPUDI

Awarded M.Phil in Management

Presented papers on various themes at UGC and other seminars

Published 16 papers - 11 in National Journals and 5 in International Journals

Qualified in National Eligibility Test (NET) and APSET

Published 7 edited papers in books with ISSN Nos.

Attended 3 FDPs

Seminars and Workshops attended - 14

Delivered a guest lectures on various topics in different institutions

Coordinator – Sadbhavana – a bi-annual house magazine of KBN College
Mrs. SHAMIM
Educational Qualifications:
MCA, M.Tech (CSE)
Work Experience
13 Years
Papers Published
2
Papers Presented in Seminars
3
Seminars & Workshops Attended
7
Seminars Organized
1
Mr. S. Venkatesh
Educational Qualifications:
MBA
Work Experience
5 Years
Papers Published
3
Papers Presented in Seminars
8
Seminars & Workshops : Attended
11
D.L. Pratusha

Awarded M.Phil. in Human Resource Management
 Papers Presented in national level seminars - 4;
 Published 3 papers in national journals and 1 in
international journal
 Attended UGC Sponsored FDP
Mrs. DSV Krishna Kumari
Name
DSV Krishna Kumari
Educational Qualifications
M.B.A., MA (English)
Work Experience
2 (Teaching) + 12 (Industry)
Papers Published
3
Papers Presented in Seminars
23
Seminars & Workshops : Attended
23
M.S. Chakravarthy
Educational Qualifications:
M.B.A., M.Sc., M.A (Socio.), (Ph.D.)
Work Experience
12 (Teaching) + 3 (Industry)
Area of Specialization
Marketing
Subjects Handled
Quantitative Techniques for Management, Operations Research, Consumer Behaviour
& Marketing Research etc.
Papers Published
14
Papers Presented in Seminars
15
Seminars & Workshops : Attended
8
Ms. IAR Rajeswari
Educational Qualifications
M.B.A
Work Experience
4 Years
Papers Published
7
Papers Presented in Seminars
10
Seminars & Workshops Attended
13
Mr. A. Ravi Kiran
Educational Qualifications
M.B.A
Work Experience
5 Years
Papers Published
3
Papers Presented in Seminars
7
Seminars & Workshops : Attended
10
Ms. G. Sandhya Latha
Educational Qualifications
M.B.A, M.Sc. (Psy.)
Work Experience
2 Years
Papers Published
3
Papers Presented in Seminars
4
Seminars & Workshops : Attended
3
Innovative Activities
 Started MEET THE EXECUTIVE PROGRAMME with activities-
once in two moths.
 Established Entrepreneurship Development Cell with a faculty
Coordinator with activities at regular intervals.
 Communication and soft skills classes are being conducted continuously
to the students to enhance their communication Skills .
 Stock market reviews and Online trading simulation classes are being
conducted.
 Various surveys on Marketing and HR areas are conducted .
 Organizing HR Games by establishing a HR Lab.
 Suggestions are being invited from Parents of students.
Placements
 Placements are being provided with the help of
Career Guidance and Placement Cell of our college.
 Our recruiters include IBM,Capital IQ, Andhra
Bank, HDFC, Cipla Pharma Genpact, Google and
the like.
 This year around 75 students have already been short
listed for different companies.
 2012-14 – Four students already placed, 3 in
Genpact and 1 in Google.
Alumni
Sl.No
Name
Present position
01
Jakir Hussain
Director, Artha Financial Services &
Educational Institution, Vijayawada
02
Shyam Saran
Probationary Officer, Syndicate Bank, HYD
03
Rajiv
Area Manager, Coromandal Fertilizers
04
Y. Yohan Naik
Sub Inspector of Police, Indian Police Dept.
05
Venkata Ramana
National Securities Dealer (NSDL, Bangalore)
06
A.Praneetha
Executive, Bank of America
07
K. Sri Krishna
Business Dev. Officer, Cipla Pharmaceuticals,
Nalgonda
08
Md. Khathiza
Probationary Officer, Andhra Bank
09
Samantha
HR Executive, Effetronics, VJA
10
N. Madhuri
HR Executive, HCL Technologies, Chennai
11
Praseedha
HR Executive HDFC Bank, VJA
12
M. Bala Subrahmanyam
Front Office Executive, Axis Bank,
Srikakulam
13
D. Lakshmi Devi
HR Trainer, HCL, Chennai
14
C. Narendra
Executive, Capital IQ, HYD
15
M. Sushma Meenakshi
HR Executive, IBM, Pune
Alumni
Alumni
B - labs
Paper clippings
Career Opportunities
MBA
MBA
Professional
CA
ICWA
ACS
SECTORAL
COURSES
Research
M.Phil.,
PhD/Fellow
Programme
Careers
General
Management
Marketing
& Sales
Business
Executives
Marketing
& Sales
Executives
Advertising
Executives
Finance
HR
Finance
Executive
HR
Managers/
Executives
Financial
Advisors
HR
Counselor
Stock Market
Professionals Psychologist
Counselors
Future Plans
 Strengthening Quality Circles to enhance quality service delivery systems
in our Centre.
 More emphasis will be given to Institution – Industry tie up
 More MOUs and linkages for Placements and Training
 The Department is a recognized Centre for Research in Management and
embark upon a number of research projects to be taken up by the staff
members.
 Planning to develop our management department as management
training & development centre to cater to the training & development
needs of the local industry and Business Community
Course Structure & Assesment
 Two Year Four Semester Programme with dual specialization






with Finance and HR specialization and Marketing as core.
8 Papers in each semester.
Summer project for 6 weeks at the end of 2nd semester.
Study tours.
Comprehensive Viva.
30% Internal Assessment. 70% Semester end external
examination.
Out of 30 marks: 20 marks mid sem tests.One mid sem test
is on line, 5 marks for attendance, 5 marks for classroom
performance.
Rules of Discipline for Decent Behavior
on the Campus
 College works from 7.30 AM to 1.15 PM.
 Absolute punctuality should be maintained by students.
 Students are not allowed to enter the campus after 7-40 AM.
 Students should respect the security check system at the main gate of




the college.
All students should wear college uniform all days except on Saturdays.
And dress code is expected to be maintained by every student very
strictly.
All students should wear student ID cards on the campus.
Attendance will be monitored regularly and all the students should obey
the rules of class room attendance in force.
Students are not allowed to leave the campus before 1.15 PM without
prior permission by the director that too with a genuine reason.