PUBLIC RELATIONS ACTIVITIES
CHESS IN SCHOOL PROJECT IN BULGARIA
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Chess in School in Bulgaria
 In 2011 Bulgaria’s “Eurostandard” English language high
school has become the first school in Europe to introduce
chess as an obligatory subject for all its students
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Chess in School in Bulgaria
 Impressed by the introduction of chess as a subject in
“Eurostandart” high school the influential German radio
DW sent a special reporter to provide a story about this
innovative and exciting initiative.
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Chess in School in Bulgaria
 Realization of experimental project with children from the
schools, based in the area of Poduene (part of Sofia
Municipality).
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Chess in School in Bulgaria
 After this project Sofia Municipality decided to be a partner of the
Bulgarian Chess Federation about the implementation of the
Chess in school project in the schools in Sofia during the school
year 2013/2014. The Municipality will provide the funding of the
project.
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Chess in School in Bulgaria
 The President of ECU and BChF Silvio Danailov officially opened
the first school chess year in the town of Slivnitsa, Bulgaria. The
official ceremony was held on 26th of October, 2012 at the school
“St.st.Cyril and Methodius”.
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Chess in School in Bulgaria
 The Famous German TV Channel ZDF made a big report about
the ECU’s Chess in School program in the town of Slivnitsa,
Bulgaria.
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Chess in School in Bulgaria
 On October 25, 2012 The European Chess Union and So
Independent Film Festival jointly presented the movie “Bobby
Fischer against the world”, dedicated to life and chess career of one
of the greatest chess players for all times Robert James Fischer.
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Chess in School in Bulgaria
 At the invitation of President of the European Chess Union
Silvio Danailov the premiere was attended by the Nobel prize
winner in economics Professor Robert Mundell, worldwide
known as the “father of the Euro”, the President of FIDE, Mr.
Kirsan Ilyumzhinov, the Mayor of Sofia, Mrs. Yordanka
Fandakova, Mr. Alvaro Ballarin, counselor for cultural affairs of
the district of Moncloa, Madrid.
 Other guests of the movie premiere were: the US Ambassador to
the Republic of Bulgaria Her Excellency Marcie Ries, Justin
Szlasa, producer of the movie “Side by Side” with Keanu Reeves,
Loren Hammonds from Robert de Niro’s film festival Tribeca,
Mubashir Mohi-ud-din, composer “Valley of Saints” and others.
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Chess in School in Bulgaria
 The event was held under the high patronage of the Director
General of UNESCO, Mrs. Irina Bokova.
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Chess in School in Bulgaria
 The premiere of the film Bobby Fischer against the world was very
important promotional part of the ‘Chess in School’ program of the
European Chess Union, because the Seventh Art is one of the most
influential and natural ways for dialogue with the youngsters.
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Chess in School in Bulgaria
 On 15th of April, 2013 the Bulgarian national chess champion U12
Matej Petkov played chess against the computer system of IBM
Pure Flex Systems on the board of IBM System Technology Truck
(STG Truck).
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Chess in School in Bulgaria
 The event was attended by the CEO of IBM Bulgaria Kalin
Dimtchev and many international guest and journalists. The
Bulgarian Chess Federation used this event for promotion of the
Chess in school project in Bulgaria.
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Chess in School in Bulgaria
 Now IBM Bulgaria is a strong partner of the Bulgarian Chess
Federation concerning the implementation of the Chess in School
project.
 One of the most interesting possibilities for this partnership is the
so called cloud computing.
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Chess in School in Bulgaria
 On 22nd of May, 2012 the first school chess year in Slivnitsa was
officially closed. Special guest of the event was the world class
grandmaster Kiril Georgiev.
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Chess in School in Bulgaria
 The young students were greeted with official letter by the ECU
President Silvio Danailov. All of them received diplomas and gifts.
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Chess in School in Bulgaria
 We did negotiations with the popular host of National
Geographic TV Channel, Mrs. Mireya Mayor for
promotional campaign in connection with the Chess in school
project
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THANK YOU FOR YOUR ATTENTION!
GENS UNA SUMUS!
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