ENCAPSULATION CLEANING
USING
Brush Pro
Cimex
Low Moisture, Encapsulation Carpet Cleaning
Before we discuss the what and
how of encapsulation cleaning –
We should understand the
“WHY?”
Low Moisture, Encapsulation Carpet Cleaning
Some History of Commercial
Carpet Cleaning
• Late 1970’s – Going rate for commercial
carpet cleaning was 15 to 18 cents per sq. ft.
Low Moisture, Encapsulation Carpet Cleaning
Some History of Commercial
Carpet Cleaning
• Mid ’80s – The rise of
maintenance
management companies
National brokers contracted numerous
accounts at 12 cents or less
They offered Local cleaners 4 to 8 cents
to do the actual cleaning.
Low Moisture, Encapsulation Carpet Cleaning
Some History of Commercial
Carpet Cleaning
• Current – Many contractors still
bidding at 10 cents per sq. ft. or less.
• Cleaners taking short-cuts to remain
profitable; Carpet looks neglected.
• Carpet losing market share to other
flooring due to unhappy consumers.
Low Moisture, Encapsulation Carpet Cleaning
Options for the reputable cleaner
#1 Clean at going rates
Barely make wages;
No money to maintain or
upgrade equipment;
Big budget for duct tape.
Low Moisture, Encapsulation Carpet Cleaning
Options for the reputable cleaner
Option #2 Find a new job.
Is there an Option #3?
Low Moisture, Encapsulation Carpet Cleaning
Option #3 - Encapsulation
Advantages to the cleaner
1. Carpet looks great!
2. Reduces or eliminates wicking
and associated re-dos.
3. Carpet stays cleaner longer;
Maintenance cleaning is easier.
Low Moisture, Encapsulation Carpet Cleaning
Option #3 - Encapsulation
4. Can often use encapsulation with
current equipment
5. Upgrading equipment relatively
inexpensive
Low Moisture, Encapsulation Carpet Cleaning
Option #3 - Encapsulation
6. High production rates!
1,200 to 2,500+ sq. ft. per hour
Varies with equipment and conditions
$60 to $125 per hour even at 5 cents!
Low Moisture, Encapsulation Carpet Cleaning
6. High production rates!
Even more $$ @ 8 – 10 cent
rates
Low Moisture, Encapsulation Carpet Cleaning
7. Many cleaners are able to
charge significantly higher
rates due to satisfied
customers!
Low Moisture, Encapsulation Carpet Cleaning
• ENCAPUCLEAN
Cleaning Procedures
STEP #1- Thorough
Dry Vacuuming
A Pile Lifter can be used to
improve vacuuming. The
Brush Pro machines with the
receptacle added can be
used as a pile lifter.
With less dry soil present
more of the encapsulate can
bond to the carpet fiber
instead of the soil.
Low Moisture, Encapsulation Carpet Cleaning
• ENCAPUCLEAN
Cleaning Procedures
Mix one part Encapuclean
Green Double Strength with
32 parts water (4 oz. to a
gallon) into sprayer or
dispensing tank on the
machine.
Low Moisture, Encapsulation Carpet Cleaning
• ENCAPUCLEAN
Cleaning Procedures
STEP #2– Apply
Encapuclean Green DS
or Encapuclean
• A light, even mist is applied
with an battery or pump-up
sprayer or through a solution
tank on the machine
• Apply more solution to heavier
soiled areas and stains.
Low Moisture, Encapsulation Carpet Cleaning
• ENCAPUCLEAN
Cleaning Procedures
STEP 3 - The solution is
thoroughly distributed and
agitated into the carpet.
A wide variety of machines can be
used for encapsulation cleaning
including a Cimex, a Brush Pro or
175 RPM rotary buffer.
When using a Cimex with a
tank you apply
ENCAPUCLEAN in this step.
Low Moisture, Encapsulation Carpet Cleaning
• ENCAPUCLEAN
What’s happening?
• The detergent solution
dissolves, suspends,
and emulsifies the soil.
• The brush or bonnet
agitation dislodges soil
from the carpet yarn.
The bonnet extracts
some of the loosened
soil.
Low Moisture, Encapsulation Carpet Cleaning
• ENCAPUCLEAN
What’s happening?
A “soil redeposit
prevention agent”
coats the soil and
prevents it from reattaching to the fiber.
Extra chemical coats
the fibers to retard
future soiling.
Low Moisture, Encapsulation Carpet Cleaning
• ENCAPUCLEAN
Cleaning Procedures
• Both dry and oily
soils along with the
carpet tuft are
coated with a
polymer.
Low Moisture, Encapsulation Carpet Cleaning
• ENCAPUCLEAN
Cleaning Procedures
• Dislodged soil falls to
the base of the carpet.
• Sticky oils are
encapsulated and fall.
• With nothing to hold
them to the fiber other
soils also drop.
Carpet looks clean immediately!
Low Moisture, Encapsulation Carpet Cleaning
• ENCAPUCLEAN
Cleaning Procedures
• Encapuclean and
Encapuclean Green DS
dry to a “non-resoiling”
film. Some refer to this
as crystallizing.
• The carpet usually dries
in under 60 minutes.
Low Moisture, Encapsulation Carpet Cleaning
• ENCAPUCLEAN
Cleaning Procedures
STEP 4 - Dry vacuuming
• Removes encapsulated soil along
with some of the dried cleaning
agent.
• This step is often performed by
housekeeping staff the next day.
• Subsequent vacuuming is more
efficient as soil does not readily
bond to coated fibers.
Low Moisture, Encapsulation Carpet Cleaning
• ENCAPUCLEAN
Cleaning Equipment
CIMEX 19” MACHINE
• Base turns one direction while
three brushes or pads attached to
Instalock pad driver rotate in the
opposite direction to dislodge soil
from all sides of each fiber.
• Efficient to use and allows you to
add Encapuclean with solution
tank saving you time.
• Use brushes when the carpet has
pile, use pads witn Instalock Pad
driver when the carpet has no pile.
Low Moisture, Encapsulation Carpet Cleaning
• ENCAPUCLEAN
BRUSH PRO
Cleaning
17 &
Equipment
20
BRUSH PRO LM 17 & LM 20
• The Brush Pro is a cylindrical counter–rotating brush machine
(rotating inward toward each other) which reaches into the
pile, pulls out dirt and debris and scrub two sides of each
fiber.
Low Moisture, Encapsulation Carpet Cleaning
• ENCAPUCLEAN
Cleaning
BRUSH PRO
17 Equipment
& 20
BRUSH PRO 17 & 20
•
•
•
•
The Brush Pro 20 has three speeds.
280 rpm for deep cleaning
400 rpm for normal cleaning
520 rpm for pile lifting
• The Brush Pro is easy to handle and
maneuver. You can use to groom pile
in one direction if desirable.
• Both models come with standard
brush.
• Gentle brush for wool and a stiffer
commercial brush are available.
Low Moisture, Encapsulation Carpet Cleaning
• ENCAPUCLEAN
Cleaning Equipment
Tips for Using
• A cleaner who has both the Cimex and Brush Pro will
use the Cimex in the areas with the most traffic and will
use the Brush Pro for offices and areas without as much
traffic.
• The Brush Pro can also be used to agitate pre-sprays
prior to hot water extraction.
• The Brush Pro, Cimex or any other rotary machine
should not be stored or stopped for even a short time
with the brushes bearing the weight of the machine.
The Brush Pro has its special storage container and the
Cimex head can be turned so that the brushes
do not bear the weight of the machine.
Low Moisture, Encapsulation Carpet Cleaning
• ENCAPUCLEAN
Benefits
Drying
• A true minimum moisture
method
• If the soil level demands
so much solution that the
carpet gets wet, it’s time
for hot water extraction.
• Hot water extraction is
recommended for initial
cleaning of soiled carpet
and for periodic
maintenance.
Low Moisture, Encapsulation Carpet Cleaning
• ENCAPUCLEAN
Drying
• Usually dries within 10 to
60 minutes
• Carpet may be returned to
normal use immediately
after drying.
• An Air King or other air
mover will further speed
drying times.
Low Moisture, Encapsulation Carpet Cleaning
• ENCAPUCLEAN
Testimonial
 Dave Winston:
“I have several customers
who have tried Encapuclean
and continue to use it over a
well established competitive
product they had been using
for years. Customers say it
cleans better and is more
economical to use.”
Low Moisture, Encapsulation Carpet Cleaning
• ENCAPUCLEAN
•
Suggested Demonstration
Encapsulating cleaners should dry to a
non-sticky residue. Here’s how to
determine if Encapuclean or other product
does that.
1.
2.
3.
4.
Mix product according to label directions.
Pour a several drops in a saucer. Let it dry.
Shake black pepper over the residue.
Blow! Pepper should easily blow off.
Low Moisture, Encapsulation Carpet Cleaning
ENCAPUCLEAN WITH MAXIM
Encapsulate Cleaner
 Same great cleaning as
Encapuclean
 Fluorochemical and Acid Dye
Resistor added
 Replenishes stain resistance
with each cleaning
Low Moisture, Encapsulation Carpet Cleaning
ENCAPUCLEAN WITH MAXIM
Encapsulate Cleaner
 Six maintenance cleanings equals
approximately one full application
of Maxim Advanced
 Its use allows cleaner to add 2 to 3
cents per sq. ft. to cleaning charge
Low Moisture, Encapsulation Carpet Cleaning
ENCAPUCLEAN
The following photos demonstrate the relative
soiling performance of the listed materials when
compared in an ASTM 6540 accelerated soil drum
test. The results indicate that the Encapuclean
with Maxim product, by far, offers the highest
level of soil protection of the materials tested.
The competitive “crystallizing” material, while
better than control, was not nearly as effective at
preventing soiling in this study. All materials were
applied per label instructions at equal amounts
by weight.
Low Moisture, Encapsulation Carpet Cleaning
Control
Encapuclean
Maxim
Encapuclean
Competitive
Product
Low Moisture, Encapsulation Carpet Cleaning
Encapuclean Green DS had not
yet been introduced at the time
the proceeding photos were taken.
In later tests, Encapuclean Green
DS out performed the competitors
on resoiling tests
Low Moisture, Encapsulation Carpet Cleaning
Who is Jumping on the Bandwagon?
•
•
•
•
Competition
Du Pont Cleaning
Shaw Cleaning
Interface:
Resource America
• Collins & Aikman
• Low Moisture
Carpet Cleaners
Association
Low Moisture, Encapsulation Carpet Cleaning
SUMMARY
• Immediate appearance improvement.
Loosened soil drops to base of tufts.
• High production rate allows cleaner to be
profitable.
• Reduces return calls due to wicking.
• Fast drying. Ready to use immediately.
• Carpet stays cleaner longer.
• Acid Dye Resistor can be refreshed using
Encapuclean with Maxim.
Low Moisture, Encapsulation Carpet Cleaning
SALES TIPS
• System is a good entry for most into the cleaning business. If
someone cannot afford a truckmount, sell them some
encapsulation equipment instead.
• It is an excellent system to sell to institutions who maintain
their own carpet.
• Talk about this system with any of your customers who are
doing commercial work.
• Be aware that the Cimex is the standard and is close to being a
commodity product. Do not lose sales to internet competition.
• Brush Pro 20 is unique and is the ultimate counter rotating
brush machine. The Cimex is its perceived competition even
though cleaners serious about encapsulation should have
both machines.
• Seeing is believing so a demonstration is recommended
whenever possible.
Low Moisture, Encapsulation Carpet Cleaning