North - South American, Australian and Asian Smart Cities Examples: models, strategies, branding, areas to invest, vision - a comparative presentation Tokyo Smart Tokyo Smart Enviro Green Buildings (Tokyo Green Building Program) Green energy and Urban planning (Panasonic deals) After Fukushima’s nuclear plant accident: an abandonment or reducing of the nuclear power as an energy source is obligatory. Smart Economy Trans Pacific Partnership focusing on commerce and trade exchange Tokyo has un unemployment rate of 4.7%. Tokyo’s total population is 13 m. Tokyo is considered the most expensive city on earth. Smart Living It ranks up to position 44 on the scale of cities with the best life quality worldwide High quality of life (wages, low unemployment rate, cultural festivities) Safe (low rates of crime) Health (593 hospitals, low mortality rate) Smart people 100 educational institutions. Many of them ranked high globally in terms of academic institutions Sydney Goals for Sydney 2030 : 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. A globally competitive and innovative City A leading environmental performer Integrated transport for a connected City A City for pedestrians and cyclists A lively, engaging City Centre Vibrant local communities and economies A cultural and creative City Housing for a diverse population Sustainable development, renewal and design Implementation through effective partnerships 1. Smart Green Business 2. Smart Green Apartment. 1. New energyefficient LED street and park lights 1. Decentralized Water Master Plan 2. Urban Forest Strategy 3. Green Square project • 5 grants and sponsorships programs • 2nd most innovative city in Asia/Pacific region 1. new Retail Advisory Panel 2. series of seminars “Locally and Globally connected” 2nd happiest city in the world (cultural events local creativity) low-rates of crime. 5 Universities 9 Libraries 1. Ethnic diversity 2. Gay communities 3. Old people Sydney cycle ways program 1. Live traffic apps 2. Ticket sellers apps •Annual Reports •Sydney’s Media Centre •Open data San Francisco Smart Environment 1. Solar power stations 2. Wave park, Ocean Power 3. 2014 goal: 100% city’s energy through renewable sources only 4. 110 Public fueling stations for its electronic vehicles, the highest number of any city in the world 5. Recycling rate is 80% 6. Domestic pollution decreased by 3.1% Smart Mobility 1. 60 Electronic transport applications Smart Living 1. In the Siemens Green City Index, San Francisco rated No. 1 of all North American cities 2. 68.2% Of households have broadband access Smart Economy 1. Innovations Cities Survey: 2nd 2. Global Urban Competiveness: 6th Smart Government 1. 2. 3. Open data movement encourage governmental transparency & open innovation SF’s open data movement is active; (e.g. transportation, parks & recreation) Geographic Data/Ethics/Admin & Finances represent major open domains for SF São Paulo Smart Environment 1. 2. 3. Green urban planning: From grey to green Green energy: São Paulo already produces a substantial amount of its electricity from renewable sources Green buildings: the building industry is trying to catch up population growth Smart Environment 1. 2. Public university of Sao Paulo: SIR World Report 2012 classified the university in the 11th place in the world 13rd ecosystem worldwide Smart Mobility 1. 2. 3. 4. 5. 6. Rapid-transit system (the largest in Brazil) Prioritized clean and non motorized option Bicycle lanes Integrated Information System for the São Paulo Government Laboratory of Integrated Systems Polytechnic School - University of São Paulo - Brazil Smart Living 1. 2. Cultural vibrant and happy Artistic center of Brazil Smart Economy 1. 2. 3. Global and local interconnectedness Productivity: Gross domestic product (GDP) in 2010 was R$ 450 billion, approximately $220 billion, 12.26% of Brazilian GDP and 36% of all production of goods and services of the State of São Paulo PricewaterhouseCoopers average annual economic growth of the city is 4.2% Smart Government 1. 2. ICT e gov Transparency and Open Data Kuala Lumpur Smart Economy 1. Fastest growing region in Malaysia. 2. The Gross Domestic Product (GDP) for Kuala Lumpur is estimated at 5.2 Billion Euro with an average annual growth rate of 5.9 percent. This GDP contributes to the 14% of the country’s GDP which amounts at 200 Billion Euro. 3. The per capita GDP for Kuala Lumpur is 12.600 Euro. The total employment in Kuala Lumpur is estimated at around 838,400. 4. Employment: 1. 83% for finance, insurance, real estate, business and other services. 2. 17% from manufacturing and construction. 5. Rated as an alpha world city Smart Enviroment • Malaysia Kuala Lumpur’s Stormwater Management and Road Tunnel (SMART), which opened in 2007, is a unique solution to the Malaysian capital’s long-term traffic and stormwater management problems. • The government encourages green building market growth through Green Technology Financing Scheme (GTFS). • Tenaga Nasional Berhad (TNB), developed a 25 years initiative: Green Technology and Water, the National Green Technology Policy, the National Climate Change Policy. • 100000 trees by 2020. • The Kuala Lumpur City Hall (DBKL) will establish a smart partnership with the Forest Research Institute of Malaysia (FRIM). • DBKL and FRIM are identifying the method needed to rejuvenate the Bukit Kerinchi Forest Park, which is among the 19 recreational parks in the city. • 16% of electricity generation is hydroelectric Smart Government The Government introduced a new plan concerning initiatives and incentives for Green Buildings, which comply with certain criteria. Smart Living As the population increases, the need for a smart healthcare grows. Kuala Lumpur hosts more than 70% medical manufacturers and industries Fresh water is available to over 95 per cent of the population. Smart People Malaysia ranks fourth globally in terms of people who are educated and pursue degrees or professional qualifications. The literacy rate in Kuala Lumpur is 97.5% Its telecommunications network is second in Southeast Asia, with 4.7 million fixed-line subscribers and more than 30 million cellular subscribers. Smart Economy Innova tion Tokyo Smart Environment Green Urban Plan Smart People Ed u Gre en Buil d Green Energ y + + + -> -> + + + + + - + + + + + + + + + + + + + + San Francis co + + + + São Paulo -> + + -> -> -> + Kuala Lumpur + + + + + + + + - + Hap py + Safe - hea lth + Mixed model access Clea n non moto - - Smart Gov Loc/ Glob Interc on + Creat ivity Smart Mobility Produ ct Sydney Incl uciv e Soc Smart Living + ICT Duble x policy + Ope n data e-gov + Thank you for your attention Panteion University of Social and Political Sciences Department of Communication, Media & Culture Msc in Cultural Management Course of Cultural Marketing: Supervisor Dr. B. Tsakarestou Athens, Greece Athens Co Creation Project Anastasiadou Mersilia anastasiadou.mersilia@gmail.com Krommydas Foivos Evangelos unbeliever_goat666@yahoo.com Mitropoulos Dimitris dimpostbloo@yahoo.com Moumouris Maximos massimomoumouris@yahoo.gr Politis Alexandros volant79@gmail.com Zachariadis Andreas zachariadis-andreas@yahoo.gr