Malcom X
To become the leading exporter of high quality fresh &
processed Fruit & Vegetable in South Asia
To continuously invest in aspects of Productivity,
Efficiency, Quality & Safety
To be a competitive and a preferred supplier of fresh &
processed Fruit & Vegetable.
Global Overview
• The market grew by 11.7% in 2011 - US$1,517.3 Billion
• Forecast : increase 72.9% in 2013 - US$2,719 Billion
• China & India
Top Fruit & Vegetable Exporting
Countries - 2010 to 2013 (Jan-June)
Value in US$ - US Dollars Thousands
9,000
8,000
7,000
6,000
5,000
4,000
2010
2011
2012
3,000
2013
2,000
1,000
0
Source : Information Technology Division – SL EDB
Fruit & Vegetable Exports From
2010 – 2013 (Jan-June)
Value in (US$ - US Dollars Millions)
40
US $ 36 Mn
35
Vegetables
US $ 34 Mn
US $ 32 Mn
Fruits
Total
30
25
US $ 22 Mn
20
15
10
5
0
2010
2011
2012
2013 (Jan to June)
Source : Information Technology Division – SL EDB
Top Fruit Exports 2011- 13
Value in US$ - US Dollars Thousands
2012
2011
2%
1%
6%
8%
4%
3%
35%
4%
14%
10%
44%
11%
34%
24%
1%
10%
2013 (January To June)
Other Fruits
2% 2%
Bananas
42%
Goraka (Garzenia)
Pineapples
20%
Lemons
Melons & Papayas
Tamarind
23%
Source : Information Technology Division – SL EDB
Top Vegetable Exports 2011- 13
0.03%
Value in US$ - US Dollars Thousands
0.23%
1.50%
0.00%
1.28%
2.77%
4.70%
2011
0.01%
0.04%
0.67%
1.23%
0.05%
2012
0.39%
2.86%
0.00%
3.26%
0.08%
0.44%
0.09%
0.01%
6.33%
5.68%
7.42%
2.48%
9.22%
6.24%
15.58%
63.47%
61.18%
Other Vegetables
Mushroom
2.76%
Manioc
Gherkins
Chilies
2013 (January To June)
Kiri Ala
Turmeric
Onions
Ginger
Tomato
Carrots
Garlic
Potatoes
Sweat Potatoes
Cabbage
Source : Information Technology Division – SL EDB
Production
• Annual production 800,000 MT of Fruit & Vegetable
• Grown in varied agro climatic areas.
• Grown by semi commercial farmers - area of land less
than a hectare (2.4 acres)
• To be commercially viable and to cater to export market
demands, a land area of a minimum 100-200 acres of a
single crop
US$ 53
Mn
US$
32 Mn
• 2012
• 2013 (Jan-Jun)
US$ 22 Mn
• 2013 (Jul-Dec)
Expected US$
30 Mn
US$ 65
Mn
• 2014 Exports
should be
increased by
25%
compared to
2013
US$ 88
Mn
• 2015
Exports
should be
increased by
36%
compared
to 2014
Our Strategy
•
•
•
•
•
Policy Framework
Productivity & Supply Chain Efficiency
Compliance - Quality & Standards
Organic Production
Sales & Marketing
Policy Framework
LAND : EFFICIENT AND EFFECTIVE UTILIZATION OF SCARCE AGRICULTURAL LAND
- Redistributing already allocated agriculture land that is
underutilized & uncultivated
- Streamline and fast track procedures applied in releasing
land for cultivation on lease
- Encourage consolidation of land for cultivation
- Ensure effective utilization of prime agriculture land owned
by Government Institutions
FINANCE
Productivity & Supply Chain
Efficiencies
• Promote Protected Agriculture
• Increase the availability of high quality plants and seeds
• Strengthening seed quality inspection and educating farmers on
seed quality
• Reduce undue delays experienced when importing fertilizer
• Reduce undue delays experienced when registering new
chemicals
• Reducing post harvest losses
• Reducing cost of transportation and high post harvest losses
experienced during transportation
Compliance - Quality & Standards
• Improving quality and safety
• Facilitate compliance with International Standards
Organic Production
• Encouraging exporters to grow organic food and to
obtain organic certification
Sales & Marketing
•
•
•
•
New Markets
New Product Development
Value Addition
Branding
Performance of Processed F & V Exports
From 2010 – 2013
(This includes Juices, Canned , IQF, Dehydrated etc.)
Value in (US$ - US Dollars Millions)
10
8
6
Processed F & V
4
2
0
2010
2011
2012
2013 (Jan to
June)
Source : Information Technology Division – SL EDB
Prioritized Product Sectors
Fruits
Vegetables
Pineapple
Tomato
Mango
Green Chili
Papaya
Protected Agri Vegetables
(Bell Pepper, Salad Cucumber,
Lettuce etc.)
Let us all work towards Sri Lanka becoming the leading
exporter of high quality fresh & processed
Fruit & Vegetable in South Asia by 2020.
Thank You!