EUROPEAN TISSUE SYMPOSIUM
The European Tissue Paper Industry Association
Presentation of the activities
of the European Tissue Symposium
and of the studies of Westminster University
and Eurofins-Inlab
Introductory
Presentation
Capture bacteria for a clean washroom
3° edition
Contest to create a cartoon or illustration for use
in Institutional Campaigns, in collaboration
with the Fine Arts Academy of Bologna
Roberto Berardi
www.europeantissue.com
1
Content of this document
• This is an introductory presentation to the ETS (European Tissue
Symposium), its main activities and to the Worldwide Cartoon
Contest being launched in these days.
• In order to provide some background to the participants
to the contest, this document illustrates:
• the AFH (Away From Home) Tissue Products and how they help to achieve
a superior level of Hygiene.
• the results of the Hygiene studies supported by ETS and conducted
by the Westminster University and recently by Eurofins-Inlab.
The presentation includes also the conclusions of the scientific article
published in Aug 2012 on Mayo Clinic Proceedings.
• the indications provided by the leading Worldwide Health Authorities
(which are perfectly consistent with the outcome of our studies)
• the ecological aspects of paper
• the ETS objectives while promoting a Cartoon and Illustration contest
www.europeantissue.com
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ETS (European Tissue Symposium)
is the Association
of the European Tissue producers
*
ETS Members
Others (incl
Renova, Thrace,
Carrara, etc.);
17,1%
MC Tissue, 1.4%
Fripa, 1.1%
Cartiera Lucchese,
2.8%
IC Tronchetti,
4.9%
METSA , 7.8%
*
*
SHP, 1.3%
SCA, 21.9%
*
*
Sofidel, 12.6%
*
*
WEPA, 7.9%
In 2012 the European
Operations of Georgia Pacific
have been acquired by SCA
*
*
Kimberly Clark,
10.3%
*
Georgia Pacific,
10.9%
www.europeantissue.com
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ETS activities
The European Tissue Symposium (ETS) (www.europeantissue.com)
represents 90 per cent of tissue production in Europe.
Its purpose is:
• to monitor events and developments within the European
Tissue industry, and ensure members are kept informed
• to research and develop issues that have an impact on tissue
• to liaise with NGOs and European institutions
• to improve the science behind tissue usage, by producing
bespoke advanced Studies using the most authoritative institutions,
including Users preference studies, LCA / Carbon Footprint studies,
Hygiene studies, Food contact, etc.
• to define and communicate Industry Position Papers
on relevant issues
• to promote tissue usage
• to increasingly use Internet to communicate with all the
relevant Stakeholders
www.europeantissue.com
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Towards the end of 2009 the ETS Website has
been changed, since 2010 we use AdWords.
x
Thanks to a number of factors, we achieve today
in 10 days the visits we had previously in a year.
2010
33004
16927
1410
We currently record above 10.000
visits per month to our website,
and in addition about 600 on YouTube
Results in the last 2 years:
2011 = 78.927 visits,
www.europeantissue.com
2012 = 135.610 visits
5
Why the number of visits has increased by a factor
of 5 during 2011, in comparison to 2010, when it had
doubled already vs. 2009?
Three are the key reasons of the big visits increase during 2011:
1. The creation of pages in German, French, Italian, Spanish and the relative AdWords.
(before the website was just in English. Now a single Italian page «l’igiene nel lavare le
mani» has achieved in 2012 11.200 visits and a French one «Comment se laver et se
sécher les mains – Recommandations de l’Organisation mondiale de la Santé (OMS –
WHO)» has been visited 36.000 times in 2012)
2. Advertising on major
Category Magazines,
with the indication
of our homepage
3. The creation
of 2011-2012 Cartoon
Contest pages
and the relative
AdWords investment
(which has provided
in 2012 47.200 visits
for the 2012 edition
and 9.700 visits
for the 2011 edition)
www.europeantissue.com
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But let’s get acquainted
with the Tissue Products and
their main features
www.europeantissue.com
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Comparison Per Capita Tissue Consumption - Life expectancy
The correlation is quite strong, both are
related to improved hygiene conditions
85.00
JAPAN
80.00
ITALY
FRANCE
Life expectancy - Years
KOREA
GERMANY
UK
SWEDEN
USA
TAIWAN
POLAND
CANADA
75.00
CHINA
BRASIL
70.00
RUSSIA
65.00
INDIA
R² = 0.5231
60.00
.00
5.00
Data: 2005 per capita Tissue cons: EU Consulting
Life Expectancy at birth 2005: Gapminder
10.00
15.00
20.00
25.00
Per Capita Tissue Consumption - Kg
www.europeantissue.com
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How Tissue products contribute
to improved life quality and health (1)
Professor Hans Rosling, of Global Health at
Karolinska Medical University in Sweden
(the institution responsible for deciding the Nobel
Prize in medicine) is the creator of GAPMINDER,
(http://www.gapminder.org/videos),
a program which provides very useful data,
presented in a exciting, dynamic way, about
HEALTH around the world.
In an interview released in 2009*,
he has declared:
“Hygiene is also a very important factor
in health. For example if you look
at the last cholera outbreak in Chile, it was traced back to
and spread by dirty dish cloth. That is a fact.
So perhaps paper kitchen towels would have been useful in
avoiding this.”
* Perini Journal , Issue #33
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How Tissue products contribute
to improved life quality and health
(2)
• The USE of TISSUE, both at Home and Away From Home, is an important
element of improved life quality and hygiene conditions
• Lower hygiene risks contribute to better health.
• The unique properties of Tissue products (superior hygiene, absorbency,
disposability, easy dispensing) provide the Users with superior performance
and safety.
• The high performance of the recent Tissue products also means that fewer
are needed: reduced consumption saves resources and the environment.
• Tissue is a forest based business which uses renewable resources,
improves the well-being of the Society, which not only is an essential
ingredient of modern life-style, but contributes to improve people
health conditions everyday, everywhere.
• Additionally Tissue products are preferred by Users too: an independent
survey conducted in France, Germany, Sweden and the UK, commissioned
by the European Tissue Symposium, found that 63% of consumers
consider paper towels their preferred system for hand drying
Find more at:
http://www.europeantissue.com/awayfromhome/
www.europeantissue.com
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Summary of Intermetra
User Preference study
WHICH SYSTEM DO YOU LIKE THE MOST?
• 2 consumers out of 3
prefer paper tissue
towels (while the
remaining 1/3 is split
among air dryers and
textile rolls)
• their key motivation
is hygiene,
in addition to
speed of drying and
driest feeling.
Intermetra study on Consumers’ attitudes to different Hand-drying systems
was performed in 2008 and took place in a number of European countries.
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KEY AFH PRODUCTS AREAS:
HYGIENE - DRYING
Obviously different solutions are available for toilet tissue:
standard rolls, never ending jumbo rolls, folded toilet paper,
each of them particularly suitable for specific locations.
In the washrooms tissue products offer the best hygiene standards
in a variety of environments, from luxury hotels to production facilities.
Towels, toilet tissue, facial tissue, tissue dispensers are designed
to minimize consumption / waste and optimize cost in use,
while offering the right image and style to each location:
• high capacity rolls, useful to reduce refills, labor and waste,
typically recommended for high traffic washrooms,
• interfolded and folded towels, particularly suitable for commercial
and upscale washrooms.
To match the different types of towels a wide range of dispensers are offered: from
"design", slim folded towels dispensers, to roll towels "no touch" ones.
What tissue products have absolutely in common is their superior hygiene level:
the study done by the University of Westminster confirms that drying hands with paper
tissue hand towels reduces substantially the bacteria count on hands, while the use
of electric air dryers actually increases the bacteria count.
Tissue towels insure not only dry hands in few seconds, but also
a much safer hygiene level.
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The products tested *
by the Westminster University
PT – Paper Towels
WAD – Warm Air Dryers
JAD – Jet Air Dryers
* Study report with details, including models tested, available on the ETS website
www.europeantissue.com
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How long does it take to dry your hands?
10 seconds for Paper Towels and JAD ,
much more for Warm Air Dryers
Jet Air Dryer (JAD)
Immagine prodotti testati da WU
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Drying hands with Paper Towels significantly
reduces the number of Bacteria on your hands,
while the use of any Electric Air Dryer increases
the number of Bacteria!
Paper Towels A & B
Warm <- Air Dryers -> Jet
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Due to their very high air speed, the Jet Air Dryers
present a significant dispersion and potential
contamination of other users problem, which has been
evaluated in the Westminster University study
(page 1)
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Due to their very high air speed, the Jet Air Dryers
present a significant dispersion and potential
contamination of other users problem, which has been
evaluated in the Westminster University study
(page 2)
0
0,25
0,50
0,75
1,00
1,25
www.europeantissue.com
1,50
1,75
2,00 meters
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The new Eurofins-Inlab study.
This should be the key source of inspiration
for the 2013 edition of the cartoon Contest
www.europeantissue.com
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Short Description
Institut for Microbiology of food, analyses, hygiene of companies
and environmental hygiene
Inlab was founded in 1992 as a microbiology laboratory of food.
Inlab is member of the Eurofins Group since December 1st, 2007.
Microbiological testing, expert advice & sample drawing in the following areas:
• Food (final-, intermediate products and raw materials), feeding stuff,
articles of daily use including passing of rapid analyses
• Drinks and dispensing equipment
• Sanitary products, cosmetics and commercially available drugs
• Drinking- and mineral water, bath water
• Medical water like flushing water
• Hygiene of companies
• Compost
• Training courses, inspections, hygiene advice
Accreditation:
Accredited according to DIN/EN ISO/IEC 17025 (DAR and DAkkS for second governmental samples), § 43 IfSG (permission for working with
pathogens - according to NRW-governmental permission) drinking water laboratory and admitted laboratory of the “compost quality
control association” for analysis of salmonella." DIN EN ISO/IEC 17025:2005; Authorised experts for double and cross checks according
to § 43 LFGB (German Food and Feed Code) cosmetics excluded - authorised for drinking water analysis by German authorities
For further informations about Eurofins and Inlab look up: www.eurofins.de
www.eurofins.com
www.inlab-dortmund.de
www.europeantissue.com
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Basics on the need of Hands Drying
Extracts from comments by Prof. Mark Wilcox about the study
• Hand washing helps to prevent the cross-contamination of microbes
from one person or surface to another.
• It prevents infection and can sometimes even save lives, by reducing the
numbers of pathogens on hands.
• A fundamental aspect to hand washing is the drying of hands.
• Hands can be dried with …:
• the use of single use paper hand towels,
• reusable cotton/textile towels,
• traditional warm air driers
• high velocity jet air driers.
• The first two methods absorb water on the hands; the other types disperse
water into the air, via a variety of mechanisms.
• Micro-organisms, especially Staphylococci, Coliforms and Yeasts may
contaminate hands during toileting.
• Hands may already be contaminated with bacteria, viruses or yeasts before
washing and could be transferred during the drying process or afterwards.
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Eurofins – Inlab Study description
• The Eurofins-Inlab study measured the microbial contamination of three types
of drier devices in the washrooms. Commissioned by ETS, it was carried out
in various settings in the Ruhr region, West Germany (Feb-May 2012).
• 150 washrooms were selected by Eurofins –Inlab (ETS doesn’t know their
location) and contained jet air driers, warm air driers, or hand towel dispensers
(50 of each). They were balanced to represent high versus low use settings.
• Specialised sponges were used to swab the surfaces of hand drying devices.
• The sampled surfaces were those most likely touched during hand drying, i.e.
the inside surface of jet air driers, the inside or outside surfaces of the outlet
tube of warm air driers, and the outlet (bottom) of paper towel dispensers.
Also a surface area (100 cm2) of the floors below was sampled.
• The sponges were processed to determine the total number of microorganisms
and numbers of potential pathogens (e.g. Staphylococci including
Staphylococcus aureus, and coliforms including Escherichia coli).
•
As the sampled drier device surfaces differed in size, measured microbial
counts were reanalysed according to counts per unit surface area.
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Eurofins – Inlab Study: key findings (1a)
Contamination from aerobic bacteria and Staphylococci
2,000,000
1,800,000
Geometeric Mean CFUs
1,600,000
1,400,000
1,200,000
1,000,000
800,000
Jet air dryer
Warm air dryer
Paper dispenser
The total microbe (aerobic bacteria) counts were
significantly higher both on the surfaces of Jet Air Driers
(approximately 1000 times higher) and on the floors
beneath these devices (approximately 20 times higher),
in comparison with Paper Hand Towel Dispensers.
There were also a similar significant difference in total
Staphylococcal counts on and beneath these two hand drier
device types. Jet Air Dryers Paper Hand Towels Dispenser
600,000
400,000
200,000
0
Total Aerobic Count
Total Staphylococci
Total Aerobic count
Device
Total Staphylococci
Floor
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Eurofins – Inlab Study: key findings (1b)
Contamination from Coliforms, E. Coli, and coagulase positive Staphylococci
Jet air dryer
Warm air dryer
Paper dispenser
The proportion of Jet Air Driers, Warm Air Driers and Paper Towel
Dispensers on which Coliforms were found was 52%, 14% and 0%,
respectively; the corresponding proportions of floors beneath devices
positive for Coliforms were 46%, 16% and 10%, respectively.
60%
50%
% Present
40%
30%
20%
10%
0%
Coliforms
E. Coli
Device
Coagulase
Positive
Staphylococci
Coliforms
E. Coli
Floor
Coagulase
Positive
Staphylococci
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Eurofins – Inlab Study: key findings (2)
• Approximately 1 in 8 of the floors below Jet Air Driers had staphylococcal
counts > 10 million (per 100 cm2); none of the counts on the floors
below Paper Hand Towels Dispensers exceeded this level.
4% of floors beneath Warm Air Dryers had counts above this level.
• There was consistency of results: higher drier surface microbe counts were
usually accompanied by higher counts on the floors beneath the devices.
• The surfaces that were tested were those most likely to be touched.
As a result, the actual surfaces that were examined differed in terms
of size (surface area); the jet air driers had the largest potential touch areas.
• In a recent observational study (commissioned by the Kimberly-Clark
Corporation), one or both hands of all subjects (n=120) touched the blades
of a Dyson Jet Air Drier during hand drying; the avg. number of observed
device touches by hands per drying was 13.
• The microbe counts were adjusted to take account of the differences
in surface areas that were sampled. Having made this adjustment,
the microbe counts were still significantly higher (i.e. over 300 times higher
per unit area sampled) on the inner surfaces of Jet Air Drier in comparison
with those found on bottom surface of Hand Towel Dispensers.
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Why microbes dispersal must be avoided
• But how may micro-organisms contaminate the hand driers?
• direct transfer by hands touching a device (direct touch transfer),
• transfer by the air during hand drying (direct air transfer),
• transfer by the air after hand drying (indirect air transfer).
• Procedures should minimise the risk of microbes dispersal.
• Avoidance of touching contaminated surfaces and prevention of airborne
spread of microbes are key ways of minimising the transmission of infection.
• In cases of increased dispersal of microbes during hand drying, hands are more
likely to be re-contaminated during the drying process, and this could lead
to increased spread of potential pathogens.
• In some cases this could affect the person who acquires the microbes during
hand drying, or a subsequent person using the same washroom.
• Microbes could be acquired either by touching a contaminated surface
(e.g. the hand drier device), from microbe-containing droplets/particles
present in the air that land on a person, or by breathing
in tiny microbe-containing particles or droplets.
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Examples of risks associated
with microbes dispersal:
Staphylococcus aureus and flu virus
Staphylococcus aureus is carried in the nose and some skin sites of about 1 in 5 people.
• It can cause a wide range of disease if the bacteria gain access to certain sites e.g. a skin
wound; some types of Staphylococcus aureus can also cause food poisoning.
• The most common way that Staphylococcus aureus is transferred is on hands.
• Therefore, the contaminated surface of some hand driers (particularly, according to this
study, Jet Air Driers) may pose a greater risk of the transfer of such potential pathogens.
The influenza (flu) virus is highly contagious.
• Influenza can spread so easily because of the large amounts of virus that an infected
person can spread into the environment, plus the low number of virus cells needed to set
up a new infection, and the time that the viruses can survive (in the air / on surfaces).
• Acquisition of the influenza virus occurs when an infected person coughs or sneezes and
small droplets/particles (each one can contain > 100 virus cells) are breathed in by
another individual. One or a few droplets/particles can be enough to initiate infection.
• Transmission may also occur by touching a surface that is contaminated with the
virus/respiratory secretions. Influenza virus can live on a hard surface for several hours.
• Floors in particular reflect the potential for airborne transmission, including from droplets
emitted during hand drying. Droplets/particles released during hand drying could
transmit respiratory viruses such as influenza from contaminated hands; alternatively,
viruses could be acquired by touching Hand Dryer surfaces.
Both possibilities would appear to be more likely with Jet Air Driers.
www.europeantissue.com
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Conclusions drawn by
Prof. Mark Wilcox
• Good hand washing followed by careful hand drying
are key ways to prevent microbe spread.
• A hand drying method should be chosen that minimises
the risk of re-contaminating the hands.
• From the results of the current study, it appears that there
may be a greater risk of exposure to microbes associated
with some types of hand driers.
• There was an increased level of microbial contamination
on and beneath air driers, particularly Jet Air Driers,
in comparison with Hand Towel Driers.
• These findings have implications for the prevention of spread
of microbes and infection, that should be explored further.
www.europeantissue.com
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ETS Communication in the next months
28
End of the pages describing
the Eurofins-Inlab study
The next 3 pages describe the article
about Hands Hygiene published
on the very authoritative
“Mayo Clinic Proceedings” journal
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Article on Mayo Clinic Proceedings:
“The Hygienic Efficacy of Different
Hand-Drying Methods:
A Review of the Evidence”
What is “Mayo Clinic Proceedings”?
• Mayo Clinic Proceedings is one of the premier peer-reviewed clinical journals
in general medicine, among the most widely read and highly cited scientific
publication for physicians, with a circulation of 124,000.
• Continuously published since 1926, the Proceedings content includes
Nobel-prize-winning research.
The study and the article :
• A literature search in April 2011, using the electronic databases PubMed,
Scopus, and Web of Science. The search was limited to articles from January
1970 through March 2011. Twelve studies were included in the review.
• Among other studies, the authors also reference the University of
Westminster 2008 study for ETS (and the university of Bradford Study).
• The review was published in the Mayo Clinic Proceedings in August 2012
and reported in December 2012 on the Washington Post, with the title:
The paper towel-hand dryer wars are over
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Mayo Clinic Proceedings
ARTICLE HIGHLIGHTS
•
Hand washing is the most important measure to reduce the burden
of health care–associated infection.
•
Because the transmission of bacteria is more likely to occur from wet
skin than from dry skin, the proper drying of hands after washing
should be an essential component of hand hygiene procedures.
•
The hygienic efficacy of hand drying includes drying efficiency,
the effective removal of bacteria, and the prevention
of cross-contamination.
•
From a hygiene viewpoint, paper towels are superior
to electric air dryers.
•
Drying hands thoroughly with single-use, disposable paper towels is
the preferred method of hand drying in health care.
•
The provision of paper towels should be considered as a means
of improving hand hygiene adherence among health care workers.
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Mayo Clinic Proceedings
ARTICLE CONCLUSION
Hand hygiene has the potential to prevent diseases and reduce health care–
associated infections.
The proper drying of hands after washing should be an essential component of
effective hand hygiene procedures.
Most studies have found that paper towels can dry hands efficiently, remove
bacteria effectively, and cause less contamination of the washroom environment.
From a hygiene standpoint, paper towels are superior to air dryers;
therefore, paper towels should be recommended for use in locations in which
hygiene is paramount, such as hospitals and clinics.
The provision of paper towels should also be considered as a means of improving
hand hygiene adherence among health care workers.
Our findings may have implications for health professionals and medical educators
aiming to design effective programs to promote hand hygiene practices.
To have access to the original article , you can click:
http://download.journals.elsevierhealth.com/pdfs/journals/002
5-6196/PIIS002561961200393X.pdf
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Also the most Authoritative Health Insitutions
in the World do raccommend
the use of Paper Hands Towels
In the ETS Website we publish the instructions for hands washing
and drying provided by the leading Health related Institutions
around the world. Among them:
• World Health Organization (WHO)
• CDC (Centers for Disease Control and Prevention)
• UK Health Protection Agency (HPA)
• UK National Health Service (NHS)
Additionally, in the page “hygiene in the world”, we also publish the link
to a number of national institutions /health authorities websites, dealing
with hygiene, from The Koch Institute, to the French Ministry
of Education, to the UK Department of health, etc. etc.
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The World Health Organization (WHO)
strongly recommends the use of Paper
Towels in their Hand Washing Poster
A key point in these recommendations is:
"DRY HANDS THOROUGHLY WITH A SINGLE
USE TOWEL; use towel to turn off faucet."
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The CDC (Centers for Disease Control and
Prevention), a USA. Gov. initiative, strongly
recommends the use of Paper Towels
The CDC (Centers for Disease Control and Prevention), a USA. Gov. initiative,
publishes in the page "Health Hygiene in Healthcare Settings" a complete set
of instructions to obtain the best Hands Hygiene.
The WHO Poster "How to Handwash"
is quoted.
Single use Towels are recommended.
An interesting video is also presented,
illustrating the importance of careful
Hands washing and Drying,
to reduce transmission of pathogenic
microorganisms.
At the ETS Website page:
http://www.europeantissue.com/hygiene/how-to-washyour-hands-cdc-usa-hand-hygiene-basics/
the complete CDC’s hands washing
instructions VIDEO is published
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The HPA (UK health Protection Agency)
and the NHS (National Heath Service) indicate
for the best hygiene the use of Paper Towels
The UK Health Protection
Agency (HPA) www.hpa.org.uk/
provides advice on Hand
Washing for the general public.
The equipment needed for effective hand
washing includes:
"DISPOSABLE PAPER TOWEL"
The complete HPA document can be found at
the ETS Website.
NHS provides a complete "MRSA Guidance
for nursing staff", also available at the ETS
website,.
Among the fundamental indications,
see in page 7:
These instructions are provided by HPA
the UK Health Protection Agency.
"DRY WELL USING DISPOSABLE PAPER
TOWELS".
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… and what about
Paper sustainibility?
Well, we have seen the benefits of Paper Products
and we have seen that they are supported
by the most reputable Health Authorities in the world …
but … are Tissue Paper Products really sustainable?
There are around a number of prejudices
about paper … isn’t it true that you must cut trees in
order to produce Paper products?
You may start by having a look to this
short Danish animation
about wood properties and merits.
See the video at:
http://www.youtube.com/user/ETSChoices
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Let’s examine some of the myths about Paper:
1) The paper industry destroys forests
The myth
The paper industry
destroys forests
The reality
The paper industry contributes to keep up forests.
The paper industry practices sustainable forest
management.
The paper industry is not responsible for the depletion
of tropical forests.
Comments:
• Around 11% of the timber felled throughout the world
is used to make paper (FAO 2007)
• The Food and Agriculture Organization (FAO) reckons
that there is an annual forest growth of 0,5 per cent
in the Northern Hemisphere, equivalent in Europe
alone to the area of 1.4 million football pitches.
• Deforestation is generally occurring in the southern
hemisphere and is mainly due to conversion of forests
into agricultural land and for fuel wood collection*
*(FAO Global Forest Resource Assessment 2010)
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Let’s examine some of the myths about Paper:
2) The utilization of Paper products should
be minimized
The myth
The utilization
of Paper products
should be minimized
The reality
Paper supports sustainable consumption.
Paper is made from renewable raw materials.
Recycling spares resources.
Comments:
• We need paper for our daily hygiene. Unlike other
materials, paper is made from a renewable material:
wood. Sustainable forest management will ensure
that forests grow and enough material is available.
• The paper industry’s motto is doing more with less:
making paper with fewer materials, less energy
increasingly renewable, in more efficient machines,
towards zero waste, and providing needed products.
• As much as 72% of paper in use is collected for
recycling. More concretely, nine out of ten corrugated
boxes are made from recycled fibre; and nine out of
ten newspapers are made with recovered paper.
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Let’s examine some of the myths about Paper:
3) Paper production is bad for the environment
The myth
Paper production
is bad
for the environment
SUGARS →
WOOD
The reality
Paper is one of the few sustainable products.
The paper industry has reduced its envir onmental
impact greatly over the last 10 years.
Paper products store CO2.
Comments:
• Paper boasts exceptional environmental credentials:
it’s natural, biodegradable, recyclable, comes from
an infinitely renewable resource and is produced in
a sustainable manner.
• Through nature’s own process – the photosynthesis –
trees capture and store billions of tonnes of carbon,
day after day. The carbon sequestered in forests is
subsequently stored in products made of wood, such
as paper, and the carbon storage is further
prolonged by recycling paper.
• While paper production has increased steadily in the last
10 years, environmental impacts have decreased.
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Let’s examine some of the myths about Paper:
4) All paper should be recycled
The myth
All paper should
be recycled
The reality
Europe is the world leader in paper recycling.
To keep the recycling process going, fresh fibers
are needed.
Comments:
• Paper is the most recycled material in Europe and more
than half of the paper produced comes from recycling. In
Europe, 72% of paper is collected for recycling.
Recycling rate has increased 30% in the last 20 years
• Year after year paper recycling rates continue to rise and
when fibres can no longer be used they can be converted
into renewable or green energy. It is estimated that it can
be reused four to eight times on average.
• Some paper grades, due to their end use, need to offer
characteristics that can best be provided by virgin fibre.
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Let’s examine some of the myths about Paper:
5) Paper production uses too much energy
The myth
Paper production
uses too much
energy
The reality
The paper industry has considerably reduced its energy
requirement.
54% of the energy used by the European paper industry
is bio-energy.
Comments:
• Energy is required for all industrial production. Of course
also the paper industry requires energy to operate its machines
and to dry the paper web.
• About half of the energy used in the European paper industry
already comes today from renewable energy sources and the
Industry is committed to bring it to 56% soon.
• Around 500 kWh of energy are required to make 200 kg of paper,
which is about the annual per capita consumption in Europe.
Tissue is about 15Kg. Energy used for Tissue in a year is
equivalent to the energy consumed by a typical household
leaving its electronic equipment on stand-by in a month!
www.europeantissue.com
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Let’s examine some of the myths about Paper:
6) Paper production is bad for the climate
The myth
The reality
The European Council has recognized wood products as
Paper production
climate friendly.
is bad
for the climate
The paper industry has reduced its carbon dioxide emissions.
Sustainable forest management helps reduce worldwide
carbon dioxide emissions
Comments:
• The main source of raw material for paper - trees – is a vast
carbon store and the prime absorber of CO2 from the
atmosphere. Young trees are much more efficient at absorbing
1 Year of Tissue
carbon than old forests.
(≈ 15 KG)
• Mature trees absorb carbon slower the older they get.
75 Km by car
To maximize the carbon storage we need young healthy forests
where trees are regularly harvested and re-grown.
• Paper also continues to store carbon throughout its lifetime.
Still, around 160 kg of CO2 are emitted during the production of
200kg of paper, equivalent to the amount emitted by a typical car
over 1,000 km. 15 Kg of Tissue yearly are equivalent to 75 Km.
www.europeantissue.com
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The role of Cartoons
in ETS Hygiene communication
Up to now the ETS supported Hygiene studies have been presented
in Press Conferences in the Westminster University, Hygiene and Cleaning
fairs (ISSA, Tissue World), Advertising and PR on Category Magazines.
Though they are known by the Specialists (like WHO), the results
of these studies are essentially ignored by the Public Opinion. And yet
the high cost of Mass Media is prohibitive for an Association like ETS
Young generations in particular ignore almost completely the benefits
of paper Towels, which deliver a superior hygiene for hands drying
The objective of Cartoons and Illustrations is to synthetically portray
the superior hygienic performances of Paper Products in comparison
to Warm Air Dryers (WAD) and Jet Air Dryers ( JAD)
The modern and young messages of last years winners are currently used
in the ETS Website and in a number of European Cleaning Magazines
(like «GSA (Giornale Servizi Ambientali), Pulizia Industriale,
and will appear shortly on «Tomorrow Cleaning» and
«ECJ (European Cleaning Journal)
.
www.europeantissue.com
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The results of the 2011 – 2012
Cartoon contests.
http://www.europeantissue.com/position
-papers/cartoon-contest-2012/
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This is a summary of the Cartoons
and Illustrations which took part
to the 2011 Contest, summarized
by Letizia Rostagno
in a Video, also available at
http://www.youtube.com/user/ETSChoices
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Key elements of the 2013 Contest
(for details see the Contest Announcement)
The 2013 Contest includes 3 sections:
Works produced by students of:
1) Cartoon or Illustration
•
•
2) Video (viral)
•
•
«Triennio del corso di Fumetto e Illustrazione»,
«Biennio del Corso di Linguaggio del Fumetto e Illustrazione
per l’Editoria»,
«Digital Video»,
«Organizzazione e Produzione dell’Arte Mediale
(Biennio di Comunicazione & Didattica e Fotografia)»
of the Bologna Fine Arts Accademy.
«International Contest»
3) Cartoon or Illustration
Works produced by Artists and Students worldwide
The number of works per author is limited to 1 (one).
The awards will be:
• An aid grant of € 1.000 for the Category Cartoon and Illustration (Bologna students only)
• A prize of € 1.000 for the Category Cartoon and Illustration (International Contest)
• An aid grant of € 1.000 for the category Video (Bologna students only).
Additionally ETS offers an aid grant / prize worth € 1.000, to be split among the works which, based on ETS
judgment, will be particularly relevant from the marketing and communication point of view.
The deadline for the works submission is May 15, 2013.
A committee appointed by the Organizers of the competition will make the selection of works - the Committee
will be composed of members of the ETS working in the field of Marketing and qualified artists working in
comics and illustration
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More information about the studies and activities
of the European Tissue Symposium,
is available on the Association Web site:
http://www.europeantissue.com/
www.europeantissue.com
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