Web and Mobile Platform
CROWDSOURCE
FORWARD
ANALYTICS
Varun Banka
Prukalpa Sankar
#Biz Dev, #Marketing, #PR
Harjoben Singh
#Technology, #Social Media
#Technology, #UI Design
Sri Lanka
Malaysia
Philippines
Indonesia
40% of Municipal Waste is
uncollected.
Causing Fatal Diseases like Cholera,
Typhoid, Malaria, Dengue.
Source : Organization for Economic Co-operation and Development
3 deaths per hour due to
accidents caused by bad
Roads.
272 USD/month per month is spent
per family on Medical and Vehicle
Repair Costs due to bad raods.
Source : Mid-Day ( Indian Daily Newspaper)
Internationally..
HOW DO WE KNOW?
Ground Reality..
1 Train
12 Indian Cities
5000 miles
15 Days
CITIZENS who want to be
part of the change
process.
Current Scenario
Daily Reports
COUNCIL who want to
create accountability.
100% Collection
HOW DOES IT WORK ?
Citizen
2.
COMPLAINT GETS LODGED
3.
1.
COUNCIL DASHBOARD
REPORT COMPLAINT
4.
COMPLAINT GETS SOLVED
Council
Citizen
Web
Contractor
SMS
Mobile
Saves Money
Efficiency
COUNCIL DASHBOARD
PILOT STUDIES
INCREASED CITIZEN AND COUNCIL COLLABORATION
No. of Pot Hole complaints( Jun,2012-July,2012)
5,235
Citizens
3,008
Sub-engineers
Brihanmumbai Municipal Corporation
Source: Hindustan Times
Daily Reports
3rd Party
Contractor
SMS
COUNCIL
Citizen
Low Cost Pilot Project - Delhi
BUSINESS MODEL
COMMUNITY ADVERTISING
Gamification
User engagement via scorecards
& points. Be your “Locality Hero”
Community
Advertising
CLEANLINESS
CHAMPION
CSR PROGRAM
Adopt a Location
Support a Cause
Garbage On Main Road
Status : Solved
Garbage Lying on the Main Road
near Punjabi Bagh for past 2….
Cleanliness in your locality is supported by Dell
Corporation
% of CSR funds
Going Ahead…
Data
Subscription
Freemium
Model
3rd Party
Services
IMPACT
Broken Window Theory
Ordered and Clean environment sends signal
that criminal behavior will not be tolerated.
Disordered environment (broken windows,
graffiti, excessive litter) signals one can engage
in criminal behavior with little risk of detection
NEW YORK
1980s
Now
“One of the most Remarkable Stories in the
History of Urban Crime”
Sri Lanka
Malaysia
Philippines
Indonesia
FINANCE
FINANCE
15000 USD
For Pilot
Currently Raised: 5000 USD
 Crowd funding
 IIM Calcutta Global Social Entrepreneurship Competition- 1st Prize
 IIT Kharagpur Empresario – Global Business Plan Competition- 1st Prize
 NTU Innovation Challenge- 1st Prize
 IBM/IEEE Smart Planet Challenge – 3rd Prize
32
IMPLEMENTATION
IMPLEMENTATION
Councils
Community
Advertising
Corporate CSR
Program
• Municipal Ward 103 (New Delhi – Punjabi Bagh)
• Pilot Launch (Jun-Dec 2013)
• 15 local food joints
• McDonald’s, Kishan Grocers
• Corporate Interest
• Dell, ITC
34
WEB PLATFORM
35
ANDROID APPLICATION
36
PRESS RECOGNITION
TEAM PROFILES
Online Portal for NGO’s
across India.
Malaysia
Indonesia
India
Malaysia
Indonesia
India
Philippines
India
THANK YOU
@Social_Cops
www.socialcops.in
fb.com/SocialCops
Q AND A
Web and Mobile Platform
CROWDSOURCE
FORWARD
ANALYTICS
Appendix A: Expenditure
Salaries and Wages
200000
Sales & Marketing
Technology: R&D and Cloud Hosting
Operating Expenses
180000
Expenditure (USD)
160000
140000
120000
100000
80000
60000
40000
20000
0
Q1 Y1
Q2 Y1
Q3 Y1
Q4 Y1
Q1 Y2
Q2 Y2
Q3 Y2
Q4 Y2
Q1 Y3
Q2 Y3
Q3 Y3
Q4 Y3
Appendix B: P&L Headcount
90
80
70
60
Part-time Employees
50
Employees
40
Managers
30
Top Management
20
10
0
Q1 Y1 Q2 Y1 Q3 Y1 Q4 Y1 H1 Y2 H2 Y2
Y3
Appendix C: Direct Social Impact
Citizen Satisfaction
Council Savings
Increased Resources
For NGO’s
Appendix C: Direct Social Impact (Garbage)
Year
Quarter
Population of Delhi
1
1
2
2
3
4
1
2
3
2
4
16,314,838
16,314,838
16,314,838
16,314,838
16641134.76
16641134.76
16641134.76
16641134.76
269
579
2896
5792
8588
76714
139781
205506
822022
Absolute number of complaints
54
58
193
193
573
5114
9319
13700
41101.11972
No. of complaints sent to councils
38
41
135
135
401
3580
6523
9590
28770.7838
No. of complaints resolved
15
16
54
54
160
1432
2609
3836
11508.31352
Total number of garbage related complaints
No. of support complaints
Population density in Delhi (per sq km)
9340
9340
9340
9340
9527
9717
9912
10110
10518
0.00785
0.00785
0.00785
0.00785
0.00785
0.00785
0.00785
0.00785
0.00785
No. of people affected by 1 garbage complaint
73
73
73
73
75
76
78
79
83
No. of people who care
37
37
37
37
37
38
39
40
41
2
2
2
2
2
2
2
2
2
73
73
73
73
75
76
78
79
83
$1,104
$1,189
$3,964
$3,964
$11,989
$109,234
$203,017
$304,444
$950,231
1 garbage dump affects (km2)
Amount people are willing to spend for resolving problem($)
Satisfaction value of a resolved problem
Total satisfaction generated
Savings for councils
Savings per tonne ($/tonne)
7
7
7
7
7
7
7
7
7
3600
3600
3600
3600
3600
3600
3600
3600
7200
$25,200.00
$25,200.00
$25,200.00
$25,200.00
$25,200.00
$25,200.00
$25,200.00
$25,200.00
$50,400.00
Corporate Contributors Revenue
0
0
17670
53011
398945.5276
558523.7386
957469.2661
1276625.688
1276625.688
Amount available to NGOs
0
0
15903
47710
359050.9748
502671.3647
861722.3395
1148963.119
1148963.119
Amount invested in social causes by NGO
0
0
14313
42939
323145.8773
452404.2282
775550.1056
1034066.807
1034066.807
Assumed SROI of NGO
0
0
5
5
5
5
5
5
5
$0
$0
$71,565
$214,696
$1,615,729
$2,262,021
$3,877,751
$5,170,334
$5,170,334
$26,304
$26,389
$100,729
$243,860
$1,652,918
$2,396,455
$4,105,967
$5,499,978
$6,170,965
Total waste generated
Savings for councils
SROI from Corporate Contributors
Total Social Impact
Appendix D: Garbage Situation Before
Appendix E: Competitive Landscape