THE BSC CCG ENGAGEMENT JOURNEY
JENNI NORTHCOTE, PARTNERSHIPS MANAGER
JENNI.NORTHCOTE@NHS.NET
@JENNINORTHCOTE | @BSC_CCG
Best care, Best place, Best time
OUR JOURNEY
WHO ARE BIRMINGHAM SOUTH CENTRAL CCG
•
Membership organisation – 47 member practices
•
Clinical leadership
•
Public engagement – patient, service user, citizens
•
Collaborative culture: building strong partnerships
•
Intelligent plans: quality, integration, and compassion
•
Working to reduce health inequalities
ABOUT BSC CCG
There are 47 GP practices in BSC
We lead commission the contracts of:
 Birmingham Children’s Hospital
 Birmingham Women’s Hospital
 Birmingham Healthcare Community Trust
Our budget this year is £276m
Our priorities are:
 Mental Health
 Children and Families
 Improving Primary Care
 Long Term Conditions
In public health terms, the BSC
geography is a microcosm of
Birmingham.
A DIVERSE CITY WITH SIGNIFICANT HEALTH INEQUALITIES
CREATING A NARRATIVE FOR CHANGE
We attended the ‘Creating a compelling narrative’ workshop. It aimed to
support us to form a story or narrative about our aims.
The theory of ‘narrative paradigm’ states that all meaningful communication
is a form of storytelling. People experience and comprehend life as a series
of ongoing narratives, each with their own conflicts, characters, beginnings,
middles, and ends.
We talked about our narrative in a post-Francis report NHS. This report has
many implications, but perhaps chief among them is the need to listen.
This theory is important because it can be applied to the aspirations and
aims of organisations. If we want to significantly improve the health and
wellbeing of people in Birmingham, we must engage THROUGH A SHARED
NARRATIVE & CONNECT TO THEIR STORY
THE BSC CCG ENGAGEMENT STRATEGY
PARTICIPATE
LISTEN
 The PLEDGE represents our principles of
engagement
ENGAGE
 It was developed with patient
representatives and members of BSC
DELIVER
 It underpins our work plan and frames our
approach to engagement
GROW
EMBED
DEVELOPING THE ‘PLEDGE’
The PLEDGE outlines the principles of our engagement and was developed
following the narrative workshop.
GETTING THE BOARD ON-BOARD
As a new organisation, the Governing Body of BSC sets aside time for
development and learning. We ran a session on engagement sharing our
ambitions, progress so far and what meaningful engagement looks like.
We bought the voice of the patient in
to the board room through social
media . It was challenging but
helped the Governing Body to
understand that people want to
engage and care passionately
about the NHS.
THE NHS LISTENS
We held an event called ‘NHS listens’ as a preliminary engagement activity
to connect with our population, find how what individuals and communities
were feeling about the NHS reforms locally and to introduce the PLEDGE.
Citizens told us they wanted CCGs to be connected to their communities.
everyone’s voice to be heard including those traditionally marginalised by
the NHS’. NHS listens gave us the mandate to create the
‘Big Social Conversation’.
POLITICAL CAMPAIGNS THEORY
Principle
Rationale
Get to the grassroots
The message from our NHS listening
event was ‘go where people are’
Have a clear message
Our message is listening, hence ‘The
Big Conversation’
Use activism
Our capacity must match our
aspiration, volunteers are essential
Understand your audience
Use data and intelligence to inform
your engagement
Be creative
Find engaging ways to generate
conversations.
THE ‘BIG SOCIAL CONVERSATION’
The Big Social Conversation is our engagement approach:
Every social
interaction is an opportunity to create a connection,
every connection is an opportunity for a conversation; every
conversation holds insight;
The aspiration:
 250,000 conversations
 No more hard to reach communities
 Go to where people are
 Use partners who have credibility in the
community
 Matrix of techniques to create engagement
opportunities for everyone
 Maintain momentum and impact through
relationship
We’re a pilot site for the wider Call to
Action work of NHS England.
LAUNCHING THE ‘BIG SOCIAL CONVERSATION’
CONNECTING WITH OUR COMMUNITIES
CONNVERSATIONS, CONNECTIONS & THE COMMISSIONING CYCLE
We’re recruiting Patient Ambassadors and developing a Stakeholder Council
• Offering a patient voice and perspective to feed into CCG decision making
• Supporting CCG’s engagement work helping the CCG to connect with PPGs neighbourhood and
local community groups to maximise patient involvement and patient voice.
• Acting as a conduit for feeding information into the CCG and out to the local
population.
• Actively promote the Big Social Conversation to individuals, organisations, community
groups, faith groups etc.
•Actively encourage individual members of the public, organisations, community
groups, faith groups etc to connect with us (CRM).
• Promoting involvement in local consultations (Partnership)
• Contributing to BSC digital media presence, e.g. through twitter, face book blogs
• Shaping BSC publications
CONNECTIONS & CONVERSATIONS feed the commissioning process and
decision making
THE PARTNERSHIP TEAM
Jenni Northcote – Lead Partnership Manager
NHS Birmingham South Central CCG
0121 255 0862 / 0754677071| jenni.northcote@nhs.net
Amos Mallard – Partnership Facilitator
NHS Birmingham South Central CCG
0121 255 0840 | a.mallard@nhs.net
Lamara Aldred – Communications & Engagement Specialist
(Embedded CSU)
Commissioning Support Unit
0121 612 3803 / 0785 020 9579
lamara.aldred@nhs.net
Hamira Sultan – Registrar in Public Health
Hamira.sultan@nhs.net