SWOT
Assistance Dogs Australia
SWOT analysis - Assistance Dogs Australia
Strength
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ADA provides custom dogs training for specific
disabilities and needs.
Only organization accredited by ADI.
A national charity providing dogs free of charge to our
recipients. This is not the case with all organizations.
Social – Welfare Friendly Organization
SWOT analysis - Assistance Dogs Australia
Weakness
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It’s hard to differentiate assistance dogs from guide dogs
The Lack of Brand Identity and awareness
Limited Coverage in Australia
Young Age Charity organization which is less influenced
to the perception on public having for charity
Lack of financial support
Insufficient dog trainers and volunteers
SWOT analysis - Assistance Dogs Australia
Opportunities
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Re - positioning the brand personality and status in order
to get recognized.
Getting more moral and financial support from individuals
, governments and corporations.
Attract more volunteers and dog trainers
Educate the public through various forms of advertising in
understanding the difference of their dogs capabilities and
how they are equally valuable to the recipients
SWOT analysis - Assistance Dogs Australia
Threats
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Too many direct and indirect competitors that provide
services for the disabled
General perceptions about guide dogs
The Demand exceeds the supply of dogs
Costly and time consuming dog training
Global economic downturn
Incredulous potential donors and participants
SWOT analysis - Assistance Dogs Australia
SWOT analysis - Assistance Dogs Australia
SWOT analysis - Assistance Dogs Australia