San Diego Crew Classic
SDTMD Presentation
®
February 14, 2014
San Diego Crew Classic
Crew Classic
®
THANK YOU

An Iconic San Diego event

Long history and tradition

National and international
recognition

One of the largest rowing
regattas in the USA
San Diego Crew Classic
2
MEDIA Exposure

Advertising

Rowing Media Ad
Campaign

Social Media
Platforms

Travel / Tourism
Press

Over 1 billion
media impressions
worldwide

Live Streaming
San Diego Crew Classic
3
THE RIGHT Programs

Top rowing clubs and universities
–

High Caliber Competition
4,000 athlete participants



High existing / potential income levels
Geographically diverse background
Likely to return to San Diego in the future
*** Past Participants ***
San Diego Crew Classic
4
ROAD MAP
Building on our Success
2014
2015
2016
Long term sustainable growth
=
Growing the Event
+
Goals of reducing reliance on TMD
San Diego Crew Classic
5
2014 Funding REquest
2014
Advertising
$50,000
Team Payout
$60,000
Travel
$6,000
Research
$4,500
TOTAL
San Diego Crew Classic
$120,500
6
TMD Roi
Funding
Nights
ADR
Revenue
ROI
2011
2012
2013
$100,000
$215,000
$113,000
8,133
10,015
8,334
$125.25
$139.52
$140
$143.66
$1,018,658
$1,397,293
$1,166,760
1,292,940
10.2 : 1
6.5 : 1
10.3 : 1
10.8 : 1
San Diego Crew Classic
2014
2015
$120,000
9,000
9000
7
SAN DIEGO CREW CLASSIC
San Diego Crew Classic
8