Building advocacy capacity for
tobacco control among the public
health workforce in China
Tingzhong Yang
Centre for Tobacco Control Research,
Zhejiang University School of Medicine ，
China
1
Objective
The overall goal of this project is to build
capacity for tobacco control advocacy
among the public health workforce in China.
2
Background
Currently 76 universities in China have either a
school or department of public health. About 5000
students graduate annually from these institutions
with a degree in public health.
The absence of education on tobacco control in their
curricula has meant that many of these graduates do
not have appropriate knowledge and skills to
be effective in advocating policies that can lead to
the reduction of tobacco use.
3
Background
Chinese culture, to a large extent, is still adhering to
agrarian social mores, which suggests that the
social values may frame people’s behavioral response
models differently from those of Western countries’
(Yang K-S 2004).
Our researches will develop and test culturally
relevant behavioral models and tools for
tobacco control in China and build capacity that
focuses on applied research that is capable of
providing technical assistance to real-world
interventions.
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Project Profile
Include 2 sub-projects
preliminary project (2007.7-2008.12,7 universities)
current project (2010.1-2011.12,24 universities)
31 universities were included in this project, which
cover all provinces in mainland China except for
Tibet.
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意义
哈尔滨医科大学
北京大学
宁夏医科大学
山西医科大学
南京医科大学
浙江大学
广东药学院
中国公共卫生控烟能力建设项目汇报
意义
哈尔滨医科大学
吉林大学
新疆医科大学
北京大学
包头医学院
宁夏医科大学
青海大学
兰州医学院
天津医科大学
河北医科大学
山西医科大学
山东大学
西安医学院
成都医学院
重庆医科大学
贵阳医学院
郑州大学
大连医学院
徐州医学院
南京医科大学
安徽医科大学
上海交通大学
华中医科大学
浙江大学
南昌大学
南华大学
昆明医学院
厦门大学
广西医科大学
广东药学院
海南医学院
中国公共卫生控烟能力建设项目汇报
Project Design
1.Basic advocacy theory and principal.
2.Develop advocacy strategies under Chinese culture.
10 methods----policy advocacy
14 methods----public advocacy
3.Some action toolkits.
4. Evaluation system.
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Project Design
--Evaluation framework
Tobacco control advocacy capacity (Evaluation Framework)
Behavioral Capacity
Ability
Knowledge Skill Practice
General tobacco control attitudes
Attitudes
Interest and motivation
Behaviors
Public health tobacco control attitudes
Tobacco control advocacy behaviors Students’ behavior
Anti-second smoke
Anti-smoking susceptibility
Smoking
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Project Design
--Tobacco-Free Campus Guideline
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Project Implement
I. Implement the tobacco control
advocacy curriculum in each setting
II. To advocate for tobacco-free campus
policies as a practice
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I. Implement Tobacco Control Courses
1.To lobby university teaching
administration department to arrange
tobacco control advocacy in public
health curriculum.
2. To train knowledge- and skills-based
competencies among teaching staff.
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I. Implement Tobacco Control Courses
3. Course deliver
16 hours (8 h contact and 8 h non-contact) training
curriculum.
Contact hours: 2 hours smoking epidemiology and
health and economic impact, 2 hours for FCTC and the
current status of the international tobacco control, 3
hours for tobacco control advocating theories, strategies
and methods, 2 hours for in-class discussing.
Non-contact hours: students drafted a plan for
tobacco-free campus policy development.
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I. Implement Tobacco Control Courses
--Textbook
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I. Implement Tobacco Control Courses
--Class delivering
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II. Advocate for Tobacco-Free Campus Policy
Developing themes and slogans for activities
to support tobacco control.
Creating an advocacy coalition group each
university.
Tobacco control advocacy publicity in each
participating universities campus.
Policy advocacy activities, such as lobbying
university leaders and contacting the press
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II. Advocate for Tobacco-Free Campus Policy
--Theme & Logo
17
II. Advocate for Tobacco-Free Campus Policy
--Coalition signature
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II. Advocate for Tobacco-Free Campus Policy
--Big publicity poster
19
Develop A Website
We develop a “China Tobacco Control
Capacity Build” or “Chinese Tobacco –
Free Campus” website
http://www.tfcampuschina.com/english/
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Website
--Mapping
HOME
About Us
TC News
• Background
• National and
International
• Research
News
Projects and
Publications • Academic
News
• Senior
International • Project News
Consultants
• Center Staff
• Contact Us
Academic
Corner
• Expert
Opinions
TC Curriculum TF Campus
• Curriculum
Design
• TF Campus
Design
• Curriculum
• Articles of TC Implement
Research in • Curriculum
China
Evaluation
• TF Campus
Implement
• Fact Sheet
• Curriculum
News
• TF Campus
Evaluation
• Standards for
TF Campus
• Tobacco
Control Song
• TF Campus
videos
Resource
Center
• Media room
• Basic TC Tools
Management
Forum Blog
Website
--Chinese homepage version
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Website
--Project management
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Website
--Universities activities display
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Website
--Interaction online
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Website
--Progress bar
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Website
--Quality control chart
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Results
Tobacco control advocacy training has been
ratified by teaching administration departments and
has been embedded in the public health curriculum in
seven universities in China in the first project.
Smoke-free campus policies were developed and
implemented in each university in project.
Behaviour capacity of tobacco control advocacy of
the public health students increased in first project
(Yang, et al., Tobacco Control, 2011).
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宁夏医科大学办公室文件
宁医校办[2008]5 号
宁夏医科大学办公室
宁夏医科大学爱卫会
关于进一步落实“无烟学校”相关工作的通知
各教学教辅部门，机关各部门：
我校曾于 1996 年 4 月 1 日起开展创建“无烟学校”的
活动。十多年来，这一活动得到了广大师生员工的积极响应
和社会各界的广泛认可。为进一步加强校园文化建设，推进
文明修身工程，倡导健康、文明的生活理念，
“抓内涵，上
台阶”
，建设一流的医科大学，根据 2008 年第五次校长办公
会关于落实“无烟学校”相关工作的要求，现就有关事宜通
知如下：
1.学校校园内均为无烟区。禁止在校内任何场所吸烟。
2.请宣传统战部、各院（系、部）
、后勤管理处等部门
结合学校文化建设，在教职员工中继续做好健康教育、禁烟
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Results
--Gain media attention
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Future Plans
We have built a basic module, implemented
strategies and programmers for tobacco control
advocacy capacity building among the future public
health workforce through this project implementation
(Yang et al., Tobacco Control,2011), and should be further
extended to all public health universities. This module
also useful for other health professional students
tobacco control training.
We have set up a infrastructure, that is Center for
Tobacco Control Research and establish a “Chinese
Tobacco-Free Campus Network” to sustain the
partnership and training activities among universities.
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