In collaboration with
“Good4 Start Up The Future” Award
The Barilla Group in collaboration with the SDA Bocconi School of
Management of Milan and Speed MI Up presents
NOTICE OF SELECTION OF BUSINESS PROJECTS TO PROMOTE
SUSTAINABLE DEVELOPMENT OF THE FOOD SECTOR
INTRODUCTION
In the context of the “Good for You, Good for the Planet” approach to business,
Barilla G. and R. Fratelli SpA, in collaboration with the SDA Bocconi
School of Management of Milan and the Speed MI Up1 incubator presents a
notice of selection for business projects in the food sector designed to promote
sustainable development of present and future generations (The “Award”).
GOOD FOR YOU, GOOD FOR THE PLANET
“Good for You, Good for the Planet” refers to the only way of doing business
that the Barilla Group recognizes, through which it aims to reinforce its
presence on the current markets and expand in emerging ones. It means
entrepreneurial development that is mindful not only of economic factors and
correct nutrition, but also of the environmental and social impacts that every
business activity entails. More specifically, where Barilla is concerned, it is
important not only to offer good and safe products that are consistent with a
balanced diet, but also to promote wellbeing for people and the families that
choose them every day, keeping in mind the needs of their communities and of
the environment in which they live. “Good for You, Good the Planet” is not a
journey that Barilla undertakes by itself from field to table, but rather in
collaboration with several reference partners in both the private and public
sector.
PURPOSE OF THE COMPETITION
The “Good4 Start Up The Future” Award aims to support business projects and
professional development by young talents which are related to the food sector
and designed to ensure sustainable development from an economic,
environmental and social point of view.
The competition invites business projects put forward by young people who
are no more than 30 years of age on December 31, 2014. The objective
1
Speed Mi up is the startup incubator run by Bocconi University, the Chamber of
Commerce and the Municipality of Milan.
is that of offering a financial incentive for the initial development stage of the
activities and/or educational training related to the idea of the project.
CATEGORIES
Participants are invited to submit a development plan for an innovative food
chain solution within the following categories:
1. Good4 our Wellbeing: projects aiming at improving the wellbeing of
people through food in relation to nutrition, quality and food safety
aspects.
2. Good4 our Planet: projects aiming at promoting one or more
sustainable agri-food chains taking into consideration either the food
chain as a whole or specific stages of it (cultivation, production,
distribution...).
3. Good4 our Communities: projects created to increase the social
inclusion of all those belonging to a community through the promotion of
food as a means of wellbeing and socio-economic development.
4. Good4 our Knowledge: projects that both promote the “hidden value”
of food (quality raw materials, state of the heart [or exclusive]
production and logistic processes, controlled supply chain, environmental
impact, social impact) that people choose every day for their nutrition
and contribute to consumers and young generations gaining better
knowledge of the food sector.
RECIPIENTS
The following can participate in the Award:
- University students or university researchers2 aged 30 or under on
December 31, 2014 who develop a structured business plan, supported
by a thorough feasibility study, and where the business activity has not
yet been started. The participants can belong to any university faculty or
university research centre.
- Young businesswomen and businessmen aged 30 or under on
December 31, 2014 who have a strong business idea, supported by a
thorough feasibility study, and where the business activity has not yet
been started.
Participation in the first 3 categories (Good4 our Wellbeing – Good4 our Planet
– Good4 our Communities) can be individual or as a working group of up to 3
people.
Participation in the Good4 our Knowledge category can only be individual.
2
Only as regards the “Good4 our Knowledge” category, in order to be granted total
tuition waiver for the Master of Management in Food & Beverage of the SDA Bocconi School of
Management (see also “Contribution”) candidates must have a degree in any discipline,
at least 2 years professional experience and meet the admission requirements of the
SDA Bocconi School of Management: http://www.sdabocconi.it/en/specialized-master-fulltime-executive/mfb.
All members of the jury are excluded from participation. Those who have
collaborated in the conception and design of the Award, as well as their
relatives up to the third degree, are excluded from participation. Any
participation contrary to the terms and conditions of this Regulation will be
considered void.
HOW TO PARTICIPATE
Participation in the Award is free
Candidates can access the www.barillagood4.com website page, register and
download the Award announcement starting from April 16, 2014. The projects
can be uploaded on the website starting on May 7, 2014 and no later than
October 15, 2014, using the format available in the private area.
After reading and accepting the rules and conditions, the enrolment process
will be completed by the activation of the participant's account, which will give
access to a private area. In case of groups consisting of more than one
member, only one project description can be uploaded by just one contact
person per group.
To complete their application, participants will find in their private area a space
for uploading their project proposal. The form, to be filled in in English, will
ask for the following details:
1) Name, Last Name and Date of Birth of the Candidate and of any
members of the group (up to 2 in addition to the main contact person);
2) Address, e-mail, telephone number of the main contact person;
3) Brief Personal Biography of the Group members (300 characters max
excluding spaces);
4) University/Company and Country of residence of all the group members;
5) Title of the Project (40 characters max excluding spaces);
6) Reference category (Good4 our Wellbeing, Good4 our Planet, Good4 our
Communities, Good4 our Knowledge);
7) Brief description of the Project (900 characters max excluding spaces)
and Business Plan (defined format and available online);
8) Video Presentation of the Project (optional) (up to 3 minutes) in mp4
format.
All candidates will receive confirmation of receipt of application. Completeness
and suitability for publication on the website will then be evaluated, and each
project will be published on the page dedicated to the Award.
The application will be deemed complete when all the elements needed for
evaluation as listed in this announcement will have been received.
The application will be deemed suitable when in line with the values expressed
by
the
Barilla
Group
(Ethical
Code:
http://www.barillagroup.it/corporate/it/home/chisiamo/gruppoBarilla/corporate-governance.html) and respectful of all beliefs and not
offensive towards any ethnic group, gender, religion or political and social
position.
TERMS OF SUBMISSION
Candidates can upload their application form from 9:00 AM on May 7, 2014
until 6:00 PM on October 15, 2014 (UTC +2 Time Zone). Projects submitted
after the closing time and date will not be accepted. The contact persons of the
winning projects will be contacted directly by Barilla or by an agency at the end
of the preliminary proceedings and within two months from the closing date of
the competition on October 15, 2014 (UTC +2 Time Zone). During the
preliminary proceedings the Barilla Group, as well as partners SDA Bocconi
School of Management and Speed MI Up incubator, reserve the right to
convene the persons responsible for the submitted proposals to investigate the
content further.
By taking part in the Award, each participant declares and guarantees that the
project description submitted (“Project description”) represents an original
product and that it was designed and developed in a legitimate manner,
through writings, data, images and information gathered and used in
accordance with current regulations and that the project description does not
infringe any intellectual or industrial property rights or the rights of third
parties and that there are no third party rights to it that could in any way
restrict or compromise its exhibition or publication in any media by Barilla or
persons it appoints.
PRIZES
6 projects will be selected to receive the following contributions:
Good4 our Wellbeing category - 1 contribution consisting of
1) a one-off grant of 15,000€ for starting the activity covered in the Project description;
2) 6-month speed up tutoring for the development of the activity presented in the Project
description in collaboration with the Speed MI Up incubator, from June 2015 to November
2015.
Good4 our Planet category - 1 contribution consisting of
1) a one-off grant of 15,000€ for starting the activity covered in the Project description;
2) 6-month speed up tutoring for the development of the activity presented in the Project
description in collaboration with the Speed MI Up incubator, from June 2015 to November
2015.
Good4 our Communities category - 1 contribution consisting of
1) a one-off grant of 15,000€ for starting the activity covered in the Project description;
2) 6-month speed up tutoring for the development of the activity presented in the Project
description in collaboration with the Speed MI Up incubator, from June 2015 to November
2015.
Good4 our Knowledge category - 3 contributions consisting of
1) A one-off grant of 15,000€
2) Total tuition waiver for the winner to enter the Master of Management in
Food & Beverage program at the SDA Bocconi School of Management, in
accordance with the requirements for participation in the Master's course.3.
In the event that the beneficiary's participation does not comply with this
Regulation or that one of the beneficiaries cannot be traced or does not
respond to communications within ten working days from the communication
of the award decision or in the event that the communication is returned to the
sender or cannot be delivered, the participant will lose all right to the
contribution.
The contribution is personal and cannot be transferred to other people.
Payment of the contribution does not entitle the beneficiaries to any right of
objection, nor to receipt of the equivalent value in other goods, exchanges or
substitutions. The beneficiary will give confirmation in writing of acceptance of
the contribution.
SELECTION CRITERIA
The three winners in the “Good4 our Knowledge” category and the six finalist
business projects will be selected by a jury specially appointed by Barilla
G. and R. Fratelli SpA for the Award and including representatives from the
world of academia, business and civil society (“Jury”). The composition of the
Jury will be multidisciplinary, international and representative of different
contexts.
The Jury's decisions are taken by simple majority. For the Jury's decision to be
valid, all jurors must be present, including by video teleconference. Each juror
has only one vote. The Jury's decision is final and conclusive. The Jury will
choose its president internally.
SELECTION PROCESS AND EVALUATION CRITERIA OF THE PROPOSAL
Stage 1 – all the proposals received by the deadline of October 15, 2014, at 6:00 PM (UTC +2 Timezone),
will be examined by the Jury. The projects are evaluated on the basis of the documentation sent by the team
and will receive specific scores that will make it possible to draw up a ranking list.
EVALUATION CRITERIA
1
1.1
EVALUATION AREA
CANDIDATE AND TEAM EVALUATION
Professional
Level
DESCRIPTION
SCORE
Education/Business career in line with the project
From 0 to 2
Exam Average / Final Degree or Postgraduate Degree Mark /
Professional experience
(A degree is a requirement only for the “Good4 our
Knowledge category”)
From 0 to 2
3
http://www.sdabocconi.it/en/specialized-master-full-time-executive/mfb
as
regards
this
category, the financial contribution will be granted during the final graduation ceremony of the
Master of Management in Food & Beverage program, in December 2015.
Multidisciplinarity of the candidate's/team's studies
PROJECT IDEA EVALUATION
2
2.0
Competition
2.1
Market
2.2
Impacts
2.3
Innovation
2.4
Business Structure
Consistency with the requirements of the competition
Completeness of the application received
International dimension
Analysis of the reference market (supply/demand
Analysis of possible alternative business models to the one
chosen by the candidate
Environmental Impact Evaluation
Social Impact Evaluation
Nutritional Impact Evaluation
New response to products/services
Time and resources proposed for R&D
Complete business plan: from conception to communication
Financial sustainability of the proposal
TOTAL
From 0 to 2
From
From
From
From
From
0
0
0
0
0
to
to
to
to
to
2
2
5
5
5
From 0 to
From 0 to
From 0 to
From 0 to
From 0 to
From 0 to
From 0 to
0 - 60
5
5
5
5
5
5
5
Following the final decision of the Jury, the results will be communicated
within November 30:
-
3 winners in the “Good4 our Knowledge” category who will be
admitted to the entrance tests for the Master of Management in Food &
Beverage4 program of the SDA Bocconi School of Management.
-
6 business project finalists in the 3 other categories (Good4 our
Wellbeing, Good4 our Planet, Good4 our Communities) who will
participate in a Final Round Competition.
Stage 2 – The second stage of selection consists of the following:
-
-
In the “Good4 our Wellbeing – Good4 our Planet – Good4 our
Communities” categories: the six groups of finalists identified in the
first stage of selection will be invited to participate in the final award
event in Italy, called “Final Round”. The “Final Round” will consist of two
days of activities organized by the SDA Bocconi School of Management
and by Barilla in Milan and Parma in February 2015, when the 6 finalist
business projects will have the opportunity of presenting their ideas to
the jury and competing for the award of the final contributions (granted
to 1 group for each category, for a total of 3 winning groups):
a) a one-off grant of 15,000€ for starting the activity covered in the Project
description;
-
b) 6-month speed up tutoring for the development of the activity presented in the
Project description in collaboration with the Speed MI Up incubator, from June 2015
to November 2015.
4
http://www.sdabocconi.it/en/specialized-master-full-time-executive/mfb
-
In the “Good4 our Knowledge” category: the three winners will be
admitted to the entrance tests for the Master of Management in Food &
Beverage5 program of the SDA Bocconi School of Management and, if
they pass them, will automatically be awarded both the financial
contribution of €15,000 and total exemption from the enrolment fee to
the Master's6 course.
PROCESSING OF PERSONAL DATA
The participants' personal data supplied in the context of the Award will be
handled by Barilla G. and R. Fratelli Spa, the SDA Bocconi School of
Management, and the Speed MI Up incubator as autonomous Controllers, in
accordance with Legislative Decree 196/2003 “Personal protection code”
(hereinafter the “Code”), manually and electronically, solely for purposes
relating to the proper execution of the Award and to manage all the
preliminary, concomitant and subsequent activities to the same.
Provision of personal data is mandatory in order to participate in the Award.
Since the data is necessary to execute the requested service, failure to provide
mandatory personal data, or provision of partial or incorrect data, does not
make this execution possible.
Personal data may be brought to the attention of the Controllers' employees or
associates who, operating under the direct authority of the Controllers, are
appointed as data trustees or authorized users under articles 29 and 30 of the
Code and will receive appropriate operating instructions; the same will hold –
under the responsibility of Managers appointed by the Controllers – for the
Managers' employees or associates.
The person concerned can, at any time, exercise his or her rights according to
article 7 of the Code by writing to the Controllers at their address or by
sending an email at tutor@barillagood4.com
LIABILITY AND FORCE MAJEURE
Given the free access to information on the Internet and the impossibility of
controlling unauthorized use, Barilla disclaims any liability for any misuse of
such information by unauthorized third parties. Similarly, Barilla disclaims any
liability in case of network (or telephone lines) failure that may prevent regular
participation in the Award. No compensation may be claimed for these reasons.
The participants note that any cost incurred for participation in the Award, such
as the cost of Internet connection, will be borne exclusively by the participants
themselves.
5
http://www.sdabocconi.it/en/specialized-master-full-time-executive/mfb – should the
selected winner not pass the Master's admission tests, he or she will be automatically replaced
by another suitable candidate according to the ranking list prepared by the Jury.
RELEASE, TRANSFER OF RIGHTS
Barilla G. and R. Fratelli SpA reserves the right to disclose the project
descriptions in the way it deems most appropriate. By sending the project, the
participants declare that all information provided is true and they accept the
Jury's decisions. 1. When registering on the website, participants must read
the information about personal data handling and consent to data processing
for the purposes specified therein and to the transfer to Barilla of the use and
exploitation rights pertaining to the project descriptions.
2. Upon selection of the projects making up the shortlist for the best ideas
(stage 2), the authors of the selected projects will be required to sign a release
form with which:
- They authorize the use and publication of the Project descriptions;
- They guarantee the originality of the Project descriptions and that the rights
of third parties were respected in the collection of (economic, social,
environmental) information/data used in their preparation.
APPLICABLE LAW AND JURISDICTION
Participation in the Award and drafting of the Project descriptions is to be
exclusively in English, therefore any projects written in other languages will be
excluded. The Award will be governed by Italian law; all disputes will be under
the exclusive jurisdiction of the Court of Milan.
CONTACTS
The Barilla Group, SDA Bocconi, Speed Mi Up and any persons involved in the
management of the competition can be contacted for further information:
-
by phone at + 39 348 9986186 Monday to Friday from 9:00 AM to 6:00
PM (UTC +2 Timezone)
by email at tutor@barillagood4.com
by Skype at BarillaGood4