sustainable mixed communities the importance of placemaking Mike Galloway Director of City Development Dundee City Council placemaking is…. • not just about visual aesthetics • but the art of making real places • deals in four dimensions • physical, social & economic • applied masterplanning masterplanning is…. • more important than architecture • more effective than planning • increasingly misunderstood • concerned with the ‘big picture’ • about facilitating placemaking typology of masterplanning • blueprints • design code • masterplans • design guides • design briefs • design frameworks forms of implementation • consultant to private client • local planning authority • regeneration partnership • developer • landowner key techniques • achieve essential urban design qualities • • • • • permeability vitality variety legibility robustness • establish clear development framework • • • • • streets blocks spaces activities building relationships key techniques • form a robust delivery mechanism • • • • • vision partnership governance resources proportionality • engage with stakeholders • • • • • community government investors developers users some examples crown street ardler dundee waterfront conclusions • aspire to real four dimensional places • nb. physical, social & economic • importance of masterplanning • design qualities • clear framework • robust delivery • stakeholder engagement • match typology to form of implementation