“Bringing Science to the Art of Healthy Living with KORRES”
“The integration of KORRES opens up a world of opportunities for J&J to
expand it’s distribution into alternative channels. KORRES gets terrific
opportunities to expand thanks to J&J in terms of understanding efficiency,
cost improvement, and manufacturing. The key is for neither to lose itself,
that the authenticity and limited nature of the KORRES distribution stays
true to its roots while J&J stays true to its principles. It’s a wonderful
marriage, but it must be a marriage where each party stays true to itself and
brings forth things to benefit the other.”
–Anne
Marie Newton, Marketing Consultant to
KORRES and former Johnson & Johnson
employee
EXECUTIVE OVERVIEW
I. The Story Behind the Brand
II. What is KORRES today?
III. KORRES Shopper Profile
IV. Introduction to KORRES sub-brands
V. KORRES Sales Expectations
VII. Bringing Science to the Art of Healthy
Living with KORRES
EVERY BRAND HAS IT’S STORY…
• Creator of KORRES, George Korres
• Birth of a brand
• Introduction of Lena Korres
WHAT IS KORRES TODAY?
 Naturally or certified organic
products - 400
 Market presence - 30
 Worldwide stores - 30
 Pharmacies in Greece - 5,500
WHAT IS KORRES TODAY?
1.
2.
3.
4.
OUR VALUES
Naturally derived, top quality
ingredients
Clinically tested effectiveness
with no inflated promises
Pleasing to the senses
Reasonably priced to enable
everyday use
WHAT IS KORRES TODAY?




THE FOUR PILLARS OF
KORRES
Herbs
Partnerships, University of
Athens
Extractions
Research
KORRES TARGET AUDIENCE





Females 25-49
Salary 75K+
Desires natural products
Beauty involved
College educated and
inquisitive
 QVC, Sephora shopper
KORRES SHOPPER PROFILE
40% Undergraduate degree
30% Masters degree
33% $25-75 K
Salary
96% Female
(n= 1491)
35% want to
learn about
KORRES
42%
purchasing a
product
53% 25-39 years old
The Need:
Quercetin & Oak
 More than half of women are anti-aging seekers:
Anti-aging and
Women Facial Skincare Users- 53%
Antiwrinkle Skin care  Anti-aging seekers mentioned using anti-aging facial
moisturizers and anti-aging serums- 79%
KORRES COMPETITIVE ADVANTAGE:
The KORRES Research & Development Lab with
the National Hellenic Research Foundation have replaced
retinol with the ingredient Quercetin to provide anti-aging
benefits.
2011 Expected sales:
 Quercetin & Oak Night Cream - #1 Skin $1.38 million
 Quercetin & Oak Face Primer - #1 Color $1.39 million
KORRES Body
Butter
Collections
Benefits:
 Rich, long lasting moisture
 Blend of shea butter, almond,
and alvocado oils
 Scent selection: Basil Lemon,
Guava, Fig, Japanese Rose,
Jasmine, Vanilla Guava, and
Yoghurt
KORRES COMPETITIVE ADVANTAGE:
With 93.8% natural content, these lotions have
broad application ability and a unique variety of fragrances.
KORRES
Showergel
Collection
Benefits:
 Nourish and smooth skin
 Fragrance variety
 Scent selection: Basil
Lemon, Fig, Guava, Japanese
Rose, Jasmine, and Vanilla
Guava
KORRES COMPETITIVE ADVANTAGE:
“The scents of KORRES shower gels are derived
from 40 fragrance houses from around the world.
Meanwhile, Johnson & Johnson uses four.” – Vice President
of KORRES Intregration Ajay Dhaul
KORRES
COLOUR: Love Your
Lips
Benefits:
Lip Butter Glaze
 Vibrant color
 Moisturizing glaze
Cherry Oil Lip Gloss
 High shine, shimmery
 Rich in vitamin C and E
Lip Butters
 Shiny, tinted finish
 Shea butter and rice wax
KORRES COMPETITIVE ADVANTAGE:
Wide range of selection and an affordable pricing
structure for consumers of all ages.
KORRES SKINCARE:
THE WILD ROSE
COLLECTION
Benefits:
 Brightening factor
 Usage of vitamin C
 Offers Liquid and Mineral
foundation, Concealer, Compact
powder, 24-hour Moisturiser, and
Brightening and Line Smoothing
Serum
KORRES COMPETITIVE ADVANTAGE:
Usage of all natural vitamin C to help visibly reduce
fine lines and skin discolorations.
Expected Sales 2010-2011
Skin
Color
New
Products
Total
DRTV
2011 Total
Forecast
$14,000,000
$ 8,100,000
$3,000,000
$25,100,000
2011 J&J Forecast
$8,500,000
$4,700,000
$2,400,000
$15,600,000
$ 8,100,000
As of May 31, 2011 Johnson & Johnson will officially
welcome KORRES into the Consumer Beauty Sector
Marketing/Support Plan
E-Commerce Site
 Increase features and functionality
 Establish account log-ins
 Develop a Face-book “Like”
application
Marketing/Support Plan
Television Usage & Word of Mouth





Skincare focused DRTV
Home Shopping Network
Infomercial
You Tube Blogger Network
Increases investment with Sephora
Marketing/Support Plan
Television Usage & Word of Mouth





Skincare focused DRTV
Home Shopping Network
Infomercial
You Tube Blogger Network
Increases investment with Sephora
Benefits of Partnership
 New market penetration
 Broader marketing outlets
 Supply Chain: Increased
vendors
 International market
presence: Increased
“Bringing Science to the Art of Healthy Living with KORRES”
SPECIAL THANKS
SCOTT CREIGHTON
ALLISON NEARY
MARY JANE HIGGINS
CHAD MIZEE
AJAY DEHAUL
ANNE MARIE NEWTON
MEETA AGGARWAL
STACEY SIANA
THE KORRES TEAM